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KEY PERFORMANCE INDICATORS – APRIL 23, 2020

W W E A T A G L A N C E : Q 1 2 0 2 0 H I G H L I G H T S

AVERAGE US PRIMETIME CABLE TV VIEWERSHIP

− Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 25 Cable Networks reflect those 25 networks with the highest Total Primetime Average Viewers P2+ in Q1 2019 (excludes Broadcast and Premium networks). Definition of Average Viewers P2+ is provided on page 9

RAW AND PRIMETIME CABLE TV VIEWERSHIP

2,659 2,244

1,151 816

1,017 966

2020Q12019Q1 2020Q1 2019Q1 2019Q1 2020Q1

966

2,659

2,244

1,151

8161,017

-16%

-29% -5%

1

USA Network Top 25 Cable NetworksRaw


AVERAGE US PRIMETIME BROADCAST TV VIEWERSHIP

− Television viewership is measured on a Live+SD basis for Q1 2019 and Q1 2020. Top 4 Broadcast Networks reflect ABC, CBS, FOX and NBC Total Primetime Average Viewers P2+ (duration-weighted) in Q1 2019. ABC, CBS and NBC primetime defined as Mon-Sat 8-11pm, Sun 7-11pm while FOX primetime defined as Mon-Sat 8-10pm, Sun 7-10pm. Note SmackDown aired on USA Network in Q1 2019 and on FOX Broadcast in Q1 2020. Definition of Average Viewers P2+ is provided on page 9

SMACKDOWN AND PRIMETIME BROADCAST TV VIEWERSHIP

2,147 2,491

3,702

5,053 5,375 5,044 2,491

2019Q1 2020Q1 2019Q1 2019Q1

2,147

2020Q1 2020Q1

3,702

5,0535,375

5,044

+16%

+36%

-6%

2

FOX BroadcastSmackDown Top 4 Broadcast Networks

19

243266

333351

300324 333 323

344

Q2 Q1Q12010 Q3 Q4 Q1 Q2 Q3 Q4

3

WWE Free Video on Demand1

(in billions)Social Media Followers2

(average, in millions)

0.5

6.7

7.78.4 8.5

7.7

9.0 9.0 8.8

9.6

Q2 Q3Q12010 Q1Q3 Q4 Q2 Q4 Q1

AVOD Global Hours Viewed (MM) AVOD Global Views (B)


MEDIA CONSUMPTION: WWE AVOD CONSUMPTION

− AVOD consumption is defined on page 9

2018 20202019 2018 20202019

491 492 493 495 501 502 502 502 506

201 206 209 215 222 222 224 228 231

206 225 248 271 281 295 311 325 345

Q2 Q4Q1 Q1Q4Q3 Q2

1,082

Q3 Q1

898 923 950 981 1,004 1,019 1,037 1,055

4

WWE Free Video on Demand1

(in billions)

Social Media Followers (MM)

TwitterFacebook Other Platforms

2018


SOCIAL MEDIA: WWE REACH

2019 2020

− Social media followers are defined on page 9

1,45970

45 1,66247 3539

1,787

461,563

571,636

1,530149 64

5

Social Media Followers2


Total Subscribers – Free & Paid (000s) Total Subscribers – US & Int’l (000s)

Total Paid Subscribers – US & Int’l (000s) WrestleMania Total Subscribers (000s)

1,808 1,767 1,622

316 476233

Apr. 9, 2018WrestleMania 34

2,098



2,124 2,000

-6% +5%

449 438 463481

440 441420 421

411

1,6621,787

1,4591,636

1,530 1,563

20202018 2019 USInt’l

434 425 412470

430 429404 412

393

1,7421,624 1,6151,597

1,5971,495 1,466 1,528

1,389

20192018 2020 USInt’l PaidFree

Q1 Q2 Q3 Q1 Q2

Q1 Q2 Q3

1,232 1,221 1,142

Q4 Q3 Q4

Q4

2018 20202019


WWE NETWORK ENDING SUBSCRIBERS

1,3061,624

1,597

1,742 1,615 1,528

1,181

1,083

1,190 1,272 1,186 1,116

1,597 1,466 1,389

2018 2019 2020

1,6431,681

1,644

1,495

1,643

1,205

− In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns about in-person gatherings as a result of the COVID-19 outbreak

− Definitions of subscriber metrics above are provided on page 10

1,196 1,110 1,048

1,172 1,167 1,062 996

1,6811,644

1,558 1,584

1,461

1,8001,688 1,664

1,5111,585

1,419

6

Social Media Followers2


2018 2019 2020

1,136 1,157

1,053

1,3161,237 1,213

1,0991,156

1,024

2018 2019 2020

Average Paid Subscribers (000s)Average Paid Domestic

Subscribers (000s)

Q1 Q3 Q1 Q3Q4 Q4


WWE NETWORK AVERAGE SUBSCRIBERS

− Definitions of subscriber metrics above are provided on page 10

Q2 Q2

7

North America (average in 000s) International (average in 000s)

5.44.8

6.35.0 4.7 4.5 4.4

5.05.8

1.10.95.4

4.8

6.35.9 5.8

4.5 4.45.0

5.8

2018 20202019

5.74.9

5.64.5

6.9

4.1

5.7

6.9

4.95.6

4.54.1

20202018 2019

Number of Events

Q1 Q2 Q3 Q4

2018 99 61 86 64

2019 90 53 67 50

2020 41

Number of Events

Q1 Q2 Q3 Q4

2018 - 29 4 23

2019 - 23 7 20

2020 1

Q1 Q2 Q4Q3 Q1 Q2 Q4Q3


LIVE EVENT ATTENDANCE

Excluding WM 34

Excluding WM 35

Held one event in 1Q20 (Super ShowDown in

Saudi Arabia). No int’l events held in 1Q19 or

1Q181

− WrestleMania took place in the second quarter of 2018, 2019 and 2020. In 2020, WrestleMania was held without a live audience in WWE’s Performance Center located in Orlando, Florida due to public-health concerns about in-person gatherings as a result of the COVID-19 outbreak

1 Given the unique nature of WWE’s events in Saudi Arabia, the Super ShowDown event held in February 2020, and comparable events in prior periods, have been excluded from attendance metrics

APPENDIX

FOOTNOTES – DEFINITION OF METRICS

9

1. Average Viewers P2+: An average of the U.S. viewing audience (persons age 2+, as measured byNielsen) for each minute of a program or daypart expressed as an absolute number, in thousands.During Q1 2020 and Q1 2019 , total U.S. television persons included an average of approximately 307million and 305 million persons, respectively.

2. Top 25 Cable Networks reflect those 25 networks with the highest total primetime Average ViewersP2+ in Q1 2019 (excludes broadcast and premium networks).

3. Top 4 Broadcast Networks include ABC, CBS, FOX and NBC. Note that total primetime Average ViewersP2+ are defined as Monday-Saturday 8-11pm, Sunday 7-11pm for ABC, CBS and NBC, and Monday-Saturday 8-10pm, Sunday 7-10pm for FOX.

4. Media Consumption – AVOD is defined as ad-supported video on demand. Consumption includesvideos viewed on third-party (Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter, YouTube) andWWE platforms (WWE.com and WWE App). 2018-2019 figures include Facebook, Instagram,Snapchat, Twitter, YouTube and WWE platforms (Q4 2019 figures include TikTok). 2020 figures includeTikTok and Twitch. Due to potential data re-statements by YouTube, rounding differences may occur.Third-party consumption figures, including Facebook and YouTube, are based on Google Analytics andWWE platform consumption figures are based on internal data.

5. Social media followers represent the number of followers for each individual platform - Facebook,Twitter, etc.- as sourced from each platform; as such, total followers shown have not been adjustedfor duplication among or within platforms and do not represent the number of “unique” followers.

FOOTNOTES – DEFINITION OF METRICS

10

6. Subscriber metrics reflect direct customers of WWE Network and subscribers reported under licensedpartner agreements, which have different economic terms for the network.

7. Total subscribers reflect all active subscribers over the relevant time period. These include WWENetwork customers who have activated a free trial of the network and those who have madepayments.

8. Free trial subscribers refer to WWE Network customers who received a free trial upon activatingnetwork service, and were still within their promotion period as of the date reported. Subscribers areeligible to receive a free trial upon their initial service activation, or upon reactivation (i.e. following aperiod of discontinued service) if they did not previously receive a free trial.

9. Average paid subscribers reflect the sum of the arithmetic daily mean over the relevant period for ourdirect-to-consumer subscribers, and the average of the monthly reported subscribers from our licensepartners (such reporting is received and recognized on an approximate 30 day lag). Average paidsubscribers may differ substantially from paid subscribers at the end of any period due to the timingof paid subscriber additions.

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