partner toolkittwitter is an excellent social media platform with incredible reach. you’d be...
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M A R C H 1 5 - 1 8 , 2 0 1 9
W A S H I N G T O N , D C
PARTNER TOOLKIT
SPREAD THE WORD ABOUT CONVENTION
More than 2,000 afterschool professionals come together for NAA’s Annual Convention and leave inspired, equipped with new skills, and connected to a community of afterschool professionals. But, many people still don’t know about NAA Convention. We need your help reaching new members of our community. In this toolkit, we have graphics, templates, and social media posts for you to help spread the word. Whether you’re attending, presenting, or just want to help get the word out, this toolkit is for you!
Inside, you’ll find:
Web badges for your email signature, social media profile pic, or as an image on your website or blog
Twitter, Facebook, and LinkedIn posts you can customize – be sure to use the Convention hashtag #NAA20!
Tips on posting an article on your organization’s (or a partner’s) blog
Sample email to share with your colleagues and network1
EMAIL SIGNATURES
Download one of the badges below and put it on your website or blog, in your email signature, or share via social media.
HOW TO DOWNLOAD
Click on the badge of your choice so it opens in your web browser, then right click and select “Save Image As...” or “Save Picture As...” to save it to your computer.
Sincerely, Name Title Organization
https://naaweb.org/convention
Sincerely, Name Title Organization
https://naaweb.org/convention
Sincerely, Name Title Organization
https://naaweb.org/convention
Sincerely, Name Title Organization
https://naaweb.org/convention
SHOWSPEAKUPFOR AFTERSCHOOL
MARCH 15-18, 2020 WASHINGTON, DCJOIN ME
SHOWSPEAKUPFOR AFTERSCHOOL
MARCH 15-18, 2020 WASHINGTON, DCPRESENTER
SHOWSPEAKUPFOR AFTERSCHOOL
MARCH 15-18, 2020 WASHINGTON, DCSPONSOR
SHOWSPEAKUPFOR AFTERSCHOOL
MARCH 15-18, 2020 WASHINGTON, DCEXHIBITOR
LINK TO
Be sure to link the image of the badge to http://naaweb.org/convention.
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Twitter is an excellent social media platform with incredible reach. You’d be surprised how much information and excitement you can pack into 280 characters. Don’t forget your hashtags!
TWITTER TIPS
X Make sure to use our Convention hashtag #NAA20 to show us how your session or exhibit fits into this year’s theme: Show Up Speak Up For After School
X Remember to tag NAA in your tweet: @NatlAfterSchool
SAMPLE TWEETS TO COPY & PASTE
I’ll be at #NAA20 in Washington, D.C.! Will you? http://bit.ly/NAA20
2,000+ afterschool professionals will be with me at #NAA20 http://bit.ly/NAA20. Hope you can join us!
@NatlAfterSchool is showing up this year in Washington, D.C. at #NAA20! http://bit.ly/NAA20 Will you be there?
Invest in your professional development & join me at #NAA20 in Washington, D.C.! http://bit.ly/NAA20
I’m [sponsoring/attending/exhibiting/presenting] #NAA20 in Washington, D.C. & hope to see you there! http://bit.ly/NAA20
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Facebook is a great platform for sharing images, links, and videos.
FACEBOOK TIPS
X Keep your posts short and sweet, and try to include an image, newsletter or article link, or some other visual content.
X Use action words in your post, such as “like,” “share,” and “explore” and “learn more” to urge readers to take a specific action.
X Ask questions and solicit the input of others to keep the dialogue going.
X Remember to tag NAA in your posts: @NationalAfterSchoolAssociation
SAMPLE POSTS TO COPY & PASTE
I am SO READY For NAA Conventionin Washington, D.C. Join me there http://bit.ly/NAA20 and here’s a photo from last year! [to get more attention: add a photo from last year’s Convention]
I’m ready to show up and speak up for afterschool in DC. Will you join me at #NAA20? http://bit.ly/NAA20
What am I doing in March? Well, I’ll be in DC showing up and speaking up for afterschool@ Join me at #NAA20 and the Afterschool for All Challenge http://bit.ly/NAA20
[Your company name] is a proud sponsor of NAA20 in Washington, D.C.. Like this post to be entered to win a giveaway at Convention! http://bit.ly/NAA20
Afterschool professionals: Meet me in the Learning Expo at NAA20 to learn about [company offering]! http://bit.ly/NAA20 [insert a photo of your company exhibiting]
We’re excited to announce [organization] is sponsoring NAA20! What would you like to see in our exhibit booth this year? http://bit.ly/NAA20
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BLOG POSTS
LinkedIn is the best platform for enhancing professional connections.
LINKEDIN TIPS
X Keep your posts focused on professional development and/or networking.
X You can also cross-post to any groups you belong to on LinkedIn.
X Remember to tag NAA in your post @National AfterSchool Association
SAMPLE POSTS TO COPY & PASTE
We’re excited to be a part of NAA20! It’s a great networking and professional development opportunity for afterschool and out-of-school time professionals and advocates. We hope to see you there! http://bit.ly/NAA20
The 2020 National AfterSchool Association Convention: Where the best in afterschool come together to learn from one another. We’re excited to be there, sharing [insert something about your organization/ products]. http://bit.ly/NAA20
You can show up and speak up long before convention kicks off! Blogs provide the greatest amount of space to share content with education audiences. If your organization has a blog, a blog post about your session or exhibit booth will help raise awareness about your participation in NAA20 among your peers and others in your field.
BLOGGING TIPS
X Avoid jargon and keep your language conversational.
X Keep it short at 3-5 paragraphs, with the first paragraph serving as a summary.
X Use photos to create powerful images that compliment your post.
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EMAIL TIPS
A targeted subject line is critical for your email to be read. Be active! “Join Me at the 2020 NAA Convention”
Embed a link to the Convention website to make it easy to learn more. www.naaweb.org/convention
Be clear about why you are reaching out.
Add a signature with an NAA web badge image.
Send an email with a personal touch.
EMAIL TEMPLATE
Dear [Name],
We’re thrilled to be a part of the 2020 National AfterSchool Association (NAA) Convention, March 15-18 at the Gaylord National Resort and Convention Center in the Washington, D.C. area.
The NAA Annual Convention is the premier event for afterschool professionals, and I’m honored to be attending and representing [organization]. I’m looking forward to connecting with more than 2,000 afterschool professionals to grow my network and meet new colleagues who are doing incredible work across the country.
[Share more about what you’re excited about, your role in sponsoring/exhibiting, etc.]
Now is a great time to register – your NAA Annual Convention registration includes a 12-month Executive membership to NAA!
I hope to see you there!
Sincerely, [Your Name]
Join Me at the 2020 NAA Annual Convention!
Click here to download sample email content you can copy and paste into an email. Right-click to select, copy, and paste links.
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