PartnerEvent

• Currentproducts• Coming products• Marketoutlook• Salesprocess

CurrentProducts

2

SiversIMARadarProducts• RS3400SeriesSensors/FrontEnds– RS3400C– RS3400X– RS3410X– RS3400K– RS3400W

• CO1000AControllerBoard– AD1000AAdapter

• RK1001RadarDevelopmentKit• FMCWKITK• RadarLabKit

3

RS3400C/00

• 5GHz• .75GHzbandwidth• 3wireserialinterfaceforcontrollingfrequency

• AnalogIFout• X-safe• SMAconnectorforantenna

4

RS3400X/00

• 10GHz• 1.5GHzbandwidth• 3wireserialinterfaceforcontrolling frequency• ADF4156Synthesizer• Varactor based VCO• AnalogIFout• X-safe• SMAconnectorforantenna

5

RS3400K/00

• 24GHz• 1.5GHzbandwidth• 3wireserialinterfaceforcontrolling frequency• ADF4156Synthesizer• Varactor based VCO• AnalogIFout• X-safe• SMAconnectorforantenna

6

RS3400W/04• 77GHz• 1GHzbandwidth• 3wireserialinterfaceforcontrollingfrequency• AnalogIFout• WR-12waveguideantennainterface• Producthasbeen“endoflifed”duetosupplierdiscontinuingkeycomponent

• Limitedapplicationsduetoregulations• Isthereinterestfrom“alternativemarkets”forareplacement?

7

RS3400Series– Pros/Cons• Pros– Bandwidth– betterresolution/range– X-safe– Synthesized– morestable frequency– Nocompetingproductsonmarket

• Cons– Slow– Expensive– NotISMband,mayrequirelicense– Notacompletesensor– difficulttoworkwith– Exportcontrolled– Non-standardconnector

8

RS3410X/00

• 9,5-9,975GHz• 475MHzbandwidth• 3wireserialinterfaceforcontrollingfrequency

• ADF4158Synthesizer• AnalogIFout• Surfacemount• Idealforsecurity andsurveillance

9

Building acomplete sensor

TXRX

MCU

Control

ADC

SignalProcessing

Implementation

• Limitationsdue tofrequency regulations:– Permitted foroutdoor use in:• France• Italy• Netherlands• Switzerland• Germany (power restriction)

–Worldwide use forlevel measurement inenclosedtanks

CO1000AControllerBoard• ControllerforRS3400series

– MCUwithbasicfirmware• TranslatingcommandsfromPCtoactionsfor

frontend• ReceivedatafromADC

– ADCforsamplingIFsignal• 16bit

– RS-2329-pinserialinterface,USBwithadapter

– Terminalprogramforcommunication(serialconnection)

– Biasingformodule• AD1000AAdapterBoard

– AdaptsCO1000AforusewithRS3400W

12

RK1001RadarDevelopmentKit• RS3400K• CO1000A• ArduinoDue– USBinterface– Allowsstandaloneoperation– ConnectingtoLabviewbasedGUI

• PatchAntenna• Housing• SoftwarewithGUI

13

RK1001– Pros/Cons

• Pros– Readytouse24GHzradarwith1.5GHzbandwidth

• Cons– Slow– Expensive– MorethanISMband,wastedperformance– Nolowerlevelaccesstosignalprocessing– Notintendedtobeintegratedincustomerproduct,

onlyfortestingRS3400K

14

FMCWKITKandRadarLabKit• RS3400K• CO1000A• ArduinoDue– USBinterface– Allowsstandaloneoperation

– ConnectingtoLabviewbasedGUI

• PatchAntenna• SoftwarewithGUI

15

ComingProducts

EVK02401/00

• New24GHzRadarProduct– Reference Product– Designed asstarting point– Newcustom sensorsandNRE

– 80/20concept• Meets needs of 80%of customer requests,but will onlyrepresent 20%of revenue• Remaining 20%will bring in80%of revenue throughcustomized product

Reference Design

• FromWikipedia:• Referencedesign referstoatechnical blueprint ofasystemthatisintendedforotherstocopy.Itcontainstheessentialelementsofthesystem;however, thirdparties mayenhanceormodifythedesignasrequired. Whendiscussingcomputerdesigns,theconceptisgenerallyknownasa referenceplatform.

ReferenceDesign

• FromWikipedia:• Themainpurposeofreferencedesignistosupportcompaniesindevelopmentofnextgenerationproductsusinglatesttechnologies.Thereferenceproductisproofoftheplatformconceptandisusuallytargetedforspecificapplications.Referencedesignpackagesenableafasttracktomarkettherebycuttingcostsandreducingriskinthecustomer'sintegrationproject.

SellingPoints

• RDK– Bandwidth– Intrinsically safe– SMAconnector toantenna

• EVK024010/00– Low cost– Complete sensor– Customizable

• Antenna• Signalprocessing• Formfactor

– Integrated antenna

RDKtoEVK02401/00Comparison

RDKtoEVK02401/00Comparison

Components

• RDK– RS3400K/00– CO1000A/00– Arduino– Patch antenna– Firmware

• EVK024010/00– RadarFrontEnd– MCUboard– Firmware

Software

• RDK– Firmware

• C++

– GUI• LabView package (large)

– Closed source,developmentdiscontinued

• EVK024010/00– Firmware

• C++

– GUI• C#

– Closed source,but canoffering customizationonNREbasis

Interfaces

• RDK– USBInterface

• ToGUIonly• Closed protocol

– Separate,external,power supply

– Analog/digitalout pins

• EVK024010/00– USBinterface

• Serial communication• NewAPIforcommunication withother MCUs

– PoweroverUSB

BusinessModel /Goals

• RDK– Sell RS3400K/00modules

• EVK024010/00– Sell EVK024010/00– Sell NRE– Sell customized radarfrontends

– Sell customized radarsensors

MarketOutlook

Sivers IMATechnologyandMarketDifferentiators

– V-andE-band– 0.13µmBiCMOS technology–Multi-channelRXandTX– IntegratedADC– eWLB packaging– Beamforming– Patchantennas

V- andE-band• 57-71GHz• Licensefreeinmanyregions• Telecomandradaruses

• 71-76,81-86,77-76,77-81GHz• Licensefreeorlightlicenseinmanyregions• Telecomandradaruses

• Shortwavelengthenablessmallantennaswithfocusedbeams

BeamForming

• Radar– Increaseantennagain- range– Enablesimaging/scanning– Angleinformation

• Telecom– Increaseantennagain– range– PtMP application– Selfaligninglinks–WiGig standard

PatchAntennas

• Lowcost• Smallformfactor• Easytocustomizewithlowtoolingcost(newPCBdesign,nohardtooling)

• Proveninautomotiveapplications

eWLB Packaging

• Embeddedwaferlevelballgridarray• Surfacemountpackage• GoodRFperformance• Easytohandle• Volumeproduction• LonghistoryincombinationwithSiGe MMICs

0.13µmBiCMOS Technology

• Matsfillinadvantages

Multi-channelRXandTX

• Forradarenables– Directiondetemination

IntegratedADC

• Higherlevelonintegration– Improvesperformance– ReducesBOMcost– Reducesdevelopmenteffortandtime

RadarMarketOutlook

• Radarisexpectedtobeastrongmarketinthecomingyears

• Trends/technologies– Packagedcomponents– Everhigherlevelsofintegration– InternetofThings– Smarthomes,cities,factories– SRDandISMregulationsallowforuseofradarinmanyapplications,andtrendistoloosenregulations

RadarMarketOutlook• Competingnon-contacttechnologies– Vision/cameras

• Timeofflight• Stereoscopic

– Lasers– Ultrasound

– Allhaveweaknessofrequiringaclearfieldofview,andarelineofsightonly

– Weakindifficultconditions– Costhasbeenanadvantageinsomecases,butradarhascaughtup

RadarMarketOutlook

• Opportunities– Goodlowcostcomponentsonmarket,butfewthatknowhowtousethem,evenat24GHz

– Limitedadoptionofradarduetocost,butnolongerthecase,barelyscratchedsurfaceforadoption

• Challenges– Manysmallvolumecustomers

• Wantcustomproducts,butdon’twanttopaycustomprices

RadarMarketOutlook

• 24GHz– ISMBand• Large,potential,untappedmarket• Mostpopularrequestedfrequencyfromcustomerleads

• Existingcompetitorsmissthemarkoncertainpoints

Competitors• InfineonSense2Go&

Sense2Go2– Capabilitytodetectmotion,speed

anddirectionofmovement(approachingorretreating)

– Verysmallform-factor(4cm× 3.5cm)

– BGT24MTR11– 24GHzhighlyintegratedRFMMIC

– XMC4200ARM®Cortex®-M4– 32-bitindustrialmicrocontroller

– Lowpowermode– Integratedpatchantenna

Competitors• RFBeam• ST100 Starterkit

– 16BitAcquision– 2Channels– Realtime Recording– Realtime Playback– SignalViewer SW– USBInterface

Competitors• SiliconRadar• EasyRadar• ProgrammableFMCW

parameters• Signalprocessing• Targetrecognition• Web-basedGUI• USBcommunication

withPCoroverwirelessLAN

Competitors• IMST• sR-1200e

– Thewaterproofedhousing(IP65)includesonetransmitandtworeceiveantennas

– ThereceivechannelsmeasureI/Qdata

– A/Dconversion,signalprocessing,rampgenerationandparametersettingaredonebyanintegratedTIDigitalSignalController

– TheradarmodulefeaturesanEthernet(Power-over-Ethernet)interface.

Competitors• Innosent• ISYS-4004

– Radar-baseddistancemeasurementsystemworkinginthe24GHz-ISM-Band

– Distancemeasurementofstationaryobjects– Measuringdistancefrom1.1to35mwithan

accuracyof±3cmforEU(availableBandwidth250MHz)

– Measuringdistancefrom2.7to35mwithanaccuracyof

– ±7.5cmforUS,UK,France(availableBandwidth100MHz)

– Detectionrangeconfigurable– Robustmetalhousingdesignedforoutdooruse

Competitors• INRAS• RadarBook

– ModularRF-Frontend– AnalogDevices24-GHzChipset– Upto12analogchannels– FPGASignalprocessing– Rawdatasampling– Standardizedcommandinterface– ARMModule– LinuxOS– 100MBit/sLAN,WLAN– ConfigurationviaWeb-interface– Dataratesupto1.2GBit/s

EVK02401/00Concept

• Take advantage of low-cost InfineonchipsandARMMCUs

• Simplify development cost andtime forcustomers

• Create reference platform that meets needs ofmost customer requests

• Reduce complexity,but fill gapsfound inotherradarsensors/kits– Justrightlevelofcomplexity….

RadarMarketOutlook

• Interestingmarketsandexampleleads– Agriculture• Lettuceharvesting

– Environmentalmonitoring• Waveheight

– Buildingautomation• Sewerflow

– Industrialautomation• Streetcleaningrobot

RadarMarketOutlook

• Nextgenerationtechnologiesformm-waveradar– Goingupinfrequency• 60GHz• 120GHz• 240GHz

– Greaterintegration• ADC• Antennas• Signalprocessing

RadarSalesProcess

RadarSalesProcess

• Existingproducts– Productsareveryapplicationspecific(levelmeasurement),Sivers IMAmaynothaveacompetitiveofferinginallareas.

– Gatherdetailedproductrequirementsusingtheexampleradarquestionnaire,seeifanyexistingproductsmeetspec.

– ContactSivers IMAR&Dandproductmanagementtoassistinselectingasuitablemodule,ifany.

RadarSalesProcess

• EVK02401/00– Designedalowcostandveryeasytouseevaluationplatformofradartechnology

– Encouragecustomertopurchaseakit– Alternatively,performademousingakit

RadarSalesProcess

• EVK02401/00– Followupfrequentlytogatherfeedbackandexperience

– CommunicatewithSivers IMAtodevelopaproposalforanNREprojectandcustomizedproductifreferencedesignisinsufficient

RadarSalesProcess

• ExampleNREproject– Customerrequiresacustomantennapatternaftertestingwitheval kit

– Antennaredesign• Fixed time andcost

– 25KUSD– 4weeks fordesign,plusmanufacturing andtesting