part 8 the changing shape of the cpg demand curve: … · 8/28/2020 · penetration for your...

August 28, 2020

PART 8 – THE CHANGING SHAPE OF THE CPG DEMAND CURVE: SNAP BENEFITS

COVID-19 and Navigating the Path Ahead

Read Other CPG Demand Curve-Focused Reports: Part 1 – Shopper Engagement, E-Commerce, CPG Demand & Beauty

Part 2 – Meat and Millennials’ Impact on CPG Demand Curve

Part 3 – Tracking Transformation of the Retail Landscape

Part 4 – A Global Perspective

Part 5 – Boomers

Part 6 – E-Commerce

Part 7 – U.S. CPG Growth Leaders

https://www.iriworldwide.com/IRI/media/Library/IRI-COVID-19-Impact-Assessment-4-24-2020.pdf/

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Impact-Assessment-Millennials-Meat-5-15-20.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Changing-Shape-of-the-Demand-Curve-Part-3-6-18-20.pdf




https://www.iriworldwide.com/IRI/media/Library/U-S-CPG-Growth-Leaders-TL_aug20.pdf

© 2020 Information Resources Inc. (IRI). Confidential and Proprietary. 2

Executive Summary

In April, there were 42MM Supplemental Nutrition Assistance Program (SNAP) participants in the U.S., accounting for 13% of the total

population, an increase of 16% from March. SNAP participation generally follows unemployment trends, so as COVID-19 led to mass

unemployment, the numbers of SNAP recipients increased and continues to rise along with unemployment. SNAP households purchase

$55B, or 10% of Total Food & Beverage (sans produce, bakery, deli) sales annually, making them an important population to CPG retail.

SNAP Program and Recipient Overview

• While SNAP recipients can be of any age, they are more likely to be single / divorced and skew toward larger households. While a majority of recipients are white, both Black and Hispanic over index as a percent of total population.

• SNAP shoppers spend more time in the store and shop across a number of channels.

• Meal occasions represent 37% of SNAP recipient total CPG food and beverage spend; beverage and snacks are 43% of spend.

Food and Beverage Purchase Influencers

• Many top ranking snack categories revolve around convenience and feeding more for less.

• As with total population, snacking takes place throughout the day. SNAP recipients allot 21% of their spend on snacks.

• While Grocery is the top channel shopped, SNAP recipients skew on shopping Mass, Dollar and Drug, often due to proximity and value. Grocery should promote low-cost meal solutions, particularly with the national brands for which these shoppers show a preference.

Attract and Retain SNAP Recipients

• Leverage IRI SNAP Target Group to understand and embrace the increasing importance of SNAP shoppers; confirm or identify shopper penetration for your portfolio or retail banner.

• Educate shoppers about navigation based on occasion or needs to further engage and retain these SNAP shoppers as they emerge from dependence on the benefits.

• Encourage online shopping with list-building, promotions earlier in the month and by waiving online fees.

• Promote cook-from-scratch and healthy, affordable convenience meals.

• Demonstrate how products support specific health issues.


SECTION 01

SNAP Program and Recipient Overview

01


WHO IS THE SNAP SHOPPER?

Millennials (125 Index)

31%

In Addition to Being Low Income and Across Generations, SNAP Shoppers Are

More Likely to Be Single / Divorced and Living in Large Households With Children

Supplemental Nutrition Assistance Program

(SNAP) is a federal program that provides

nutrition benefits for eligible low-income

individuals and families to support their

ability to purchase healthy foods.

Due to COVID-19, the USDA implemented

a 40% increase in overall SNAP benefits,

which amounts to a $2B monthly allotment,

in addition to the usual $4.5B that goes

toward monthly SNAP benefits.

In April 2020, there were 42MM SNAP

participants in the United States, ~13% of

the total population, representing a 16%

increase in participants from March 2020.

Most households under the SNAP program

receive benefits for a six-month period

before requiring renewal. Benefit periods

can range from one month to three years.

Boomers

34%

White 69%

Compared to % of Total Population

19% 15%Black Hispanic

( 91 index) (160 Index) (120 Index)

Have HH Income Less Than $15K

36% (790 Index)

5+ Person HHs

17% (167 Index)Single or Divorced

54%(198 Index)

Live in Rural Areas

36% (126 Index)Do Not Own a Home

59%(249 Index)

Source: www.Diatribe.org, www.FNS.USDA.gov, www.Census.gov, www.SnaptoHealth.org / Population as of 7/1/20 – 329,877,505

https://www.benefits.gov/benefit/361#Eligibility_Checker

https://www.usda.gov/media/press-releases/2020/04/22/usda-increases-monthly-snap-benefits-40


0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

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0.0

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20.0

30.0

40.0

50.0

60.0

70.0

Un

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ym

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ate

Recip

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)

SNAP Participation and Unemployment

Snap Recipients Unemployment Rate

SNAP Participation Generally Follows Unemployment Trends

Unemployment Is Projected to Average 15% During Q2 and Q3 in 2020;

Expect SNAP Participation to Greatly Increase in 2020

RECESSION RECESSION

Source: U.S. Department of Labor


SNAP Households Purchase $55B of Total Food & Beverage Annually,

and Typically Shop More Frequently Across a Variety of Channels

Source: IRI Consumer Network™, Total US – All Outlets, 19 WE 03/08/20 - 07/12/20 / *Total F&B excludes Produce, Deli, Bakery / 52 WE 08/09/20 / *for the period 3/8/20 – 7/12/20.

SNAP

Non-SNAP

SNAP Recipients GenerateF&B Dollars

9.7%

$55B

*

of the total U.S.

population, but nearly

10% of total F&B Spend

SNAP Recipients Equal

more trips* than

the total population

SNAP Shoppers Make


SNAP Recipients Who Spent 45 Minutes on

Their Last Regular Trip for Groceries In-Store

Over One Quarter of SNAP Shoppers Spend

More Time in Store Than Others; They Also Shop

With Their Children

SNAP Recipients Who Spent More Than 1 Hour

on Their Last Regular Trip for Groceries In-Store

CPG Retail Must Continue

to Assure Shopper Safety and

Increase Ease of Shopping

Source: IRI Weekly Surveys among IRI Consumer Network™ Panel representing Total U.S. Primary Grocery Shoppers 5/22-5/24.


Income Concerns May Impact

How SNAP Shoppers Spend

Source: IRI Weekly Surveys among IRI Consumer Network™ Panel representing Total U.S. Primary Grocery Shoppers – (5/22-5/24)

of SNAP shoppers state that their household's income is at risk because of restrictions created to curb the spread of COVID-19.

of SNAP recipients state they are putting planned purchases on hold and are reining in regular spending as best they can.

of SNAP recipients state they are having difficulty affording needed groceries.


SECTION 02

Food and Beverage Purchase Influencers

02


Assist SNAP Shoppers With These Purchase Influencers

to Address Current Impact of Economic and Health Crises

Cooking & Convenience

01

Purchase Pivot

02

Pleasure

04

HealthyEducation

05

Affordability

03


SNAP Consumers Have Challenges When It Comes to

Cooking at Home, Ranging From Recipe Ideas to Education

Difficult to come up with new meal

ideas25.5%

Lack of inspiration to cook 23.6%

Finding things to make that are

quick and healthy23.3%

Meal planning 18.1%

Not knowing what to do with

ingredients I may buy for a

special dish or meal after I make

that one thing

12.3%

SNAP Answers Skew

Higher Than Total Average

Recipe Ideas

Source: IRI Weekly Surveys among IRI Consumer Network™ Panel representing Total U.S. Primary Grocery Shoppers – 5/22-5/24.

Too much clean-up involved 27.7%

Limited storage / freezer space 22.6%

Finding healthy foods that don’t

require a lot of chopping /

preparation

13.2%

Easy Preparation

and Clean Up Ideas

Not having the ingredients I need

on hand29.8%

Finding healthy / fresh foods that

don’t go bad / spoil quickly25.2%

Limited storage / freezer space 22.6%

Confidence in my cooking / ability 13.6%

Hard to find healthy options that

work for 1 or 2 people11.6%

Education and Make

Shopping In-Store Easier


Meal Occasions Represent 37% of SNAP Recipient Total CPG F&B

Spend, While Beverage and Snacks Represent 43% of Their Spend

% of Spend25%Instant PotatoesShelf Stable DinnersFrozen Corn on the CobFrozen Dinners/EntreesDry Packaged Dinner MixesStuffing Mixes

4%Refrigerated Lunches

8%Toaster PastriesPastry/DoughnutsFrozen Breakfast FoodRefrigerated Baked Goods

5%Shelf Stable PuddingShelf Stable Dessert ToppingsFrostingIce Cream Cones/MixesSugarMarshmallowsEvaporated/Condensed Milk

1%Refrigerated Desserts

2%Baby FoodOther Baby

21%Bakery SnacksDried Meat SnacksNon-Choc CandyBreath FreshenersDry Fruit SnacksShelf Stable Dips/MixesFrozen Appetizers & Snack Rolls

7%Beer / Ale / Cider

22%Energy DrinksCoffee Creamer – SSDrink MixesReady to Drink Tea/CoffeeInstant Tea MixCarbonated Beverages

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20; Total Food & Beverage - Dollar Share Index - SNAP HH’s vs Non-SNAP HH’s

*Total Food & Beverage excludes Produce, Deli and Bakery

**Cannot use SNAP dollars for Beverage Alcohol

DINNER

BABYBEVERAGEBREAKFAST

DESSERTSBEVERAGE ALCOHOLLUNCH

BAKINGSNACKS


Many Top Ranking SNAP Categories Revolve Around Convenience

and Feeding More for Less, Which Address Some of Their Challenges

Source: IRI Consumer Network™ Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20; Total Food & Beverage - Dollar Share Index - SNAP HH’s vs Non-SNAP HH’s

Instant Potatoes Frozen Dinners / Entrees Stuffing Mixes

Toaster Pastries Pastry / Doughnuts Frozen Breakfast Foods

Dry Packaged Dinner Mixes


SNAP Recipients Shop Differently Across the Generations, Thus

Ensuring Promotions Can Meet the Needs Across Age Groups

Highest Trip Incidence

(How Often the Eating

Occasion Is in the Basket)

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20; Total Food & Beverage - Trip Incidence

Younger Millennial

(24-30 Year Old)

Seniors

(75+)

Baking 16

Beverages 42

Breakfast 21

Dinner 34


Although Private Label Is 17%

of Dollar Sales, More Trips and

Higher Spending Show

Preference by SNAP Shoppers

for National Brands


Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20 – Total Food and Beverage Share of Sales

2.6Xmore trips per buyer made by SNAP shoppers for National Brands spending vs. 1.8x for Private Label

4.6Xdollars per buyer spent by SNAP shoppers on National Brands vs. Private Label

17%of dollar sales for SNAP Shoppers is attributed to private label, similar to 18% for non-SNAP shoppers


However, Private Label Is Getting More Than Its Fair

Share of SNAP Shoppers’ Dollars for Some Occasions

Private Label vs. National Brand Purchases Are Driven by Availability and/or Preference

NATIONAL BRANDS

Are Getting More Than

Their “Fair Share”

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20 – Index of % Dollar Sales by Eating Occasion – vs SNAP Total F&B / *Total F&B excludes Produce, Deli and Bakery

PRIVATE LABEL

Is Getting More Than

17% Share

Baby Snacks

Beverage Liquor

Baking Breakfast

Dessert Lunch Dinner


SNAP Shoppers Are Important to National Brands

Evidenced Not Only by Total Share, But Also Share of Specific National Brand Products

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20


National Brands Private Label

Beverage Snacks Dinner Breakfast Lunch Baking

84% 16% 90% 10% 77% 23% 79% 21% 71% 29% 69% 31%

% Share of Dollar Sales by Eating Occasion, National Brands vs. Private Label

Iced Coffee – 50%

Energy Drink – 40%

Refrigerated Whole Milk –29%

Bottled Chocolate Milk – 28%

Bottled Water – 25%

Non-Chocolate Chewy Candy – 25%

Dried Meat Snack – 22%

Frozen Appetizer / Snack Roll – 22%

Tortilla Chips – 20%

Shelf-Stable Snack / Cupcake / Brownie – 19%

Frozen Handheld Sandwich –29%

Shelf-stable Microwaveable Dinner – 21%

Frozen Dinner – 20%

Frankfurter – 18%

Prepared Pasta Dish – 18%

Frozen Breakfast Entrée –24%

Ready-to-Eat Cereal – 23%

Shelf-Stable Toaster Pastry / Tart – 22%

Instant Breakfast Drink – 22%

Refrigerated Breakfast Sausage / Ham – 19%

Refrigerated Meat / Cheese / Cracker / Dessert – 24%

Sliced Lunchmeat – 20%

Instant Lunch Ramen – 16%

Ready-to-Serve Wet Soup –14%

Bouillon – 12%

Spice / Seasoning (no salt / pepper) – 21%

Prepared Gelatin – 20%

Cake / Cupcake / Pie Mix –17%

Cooking & Salad Oil – 17%

SNAP Households’ Dollar Share of National Brands’ Total Sales


SNAP Shoppers Skew Toward Mass/Supercenter*, Dollar and Drug,

But Still Spend a Significant Amount of Total F&B Dollars in Grocery


*Total Food & Beverage excludes Produce, Deli and Bakery /

Mass/Supercenter represent 29.3% % of SNAP HH dollar sales; a 140

Index vs Non-SNAP HH’S / *Walmart included in Channel Aggregate

SNAP HH Dollar Share by Channel

Indexed to Non-SNAP Households

Grocery Mass Drug Club Dollar All Other

46% 85 29% 140 3% 131 6% 86 5% 267 11% 108


SNAP Shoppers Spend More Dollars Earlier in the Month, Which

Is Likely Driven by When the Majority of State Benefits Are Issued

52%SNAP Dollars Spent Over the 1st Half of Month (Non-Snap = 50%)

48%SNAP Dollars

Spent Over the 2nd Half of Month (Non-Snap = 50%)

SNAP benefits Vary by State:

• In 36 states and Washington, D.C., benefits are

issued within the first two weeks of the month

• In 15 states, benefits are issued over a longer

period of three weeks


55% 1st Half

of Month

45%2nd Half

of Month

52% 1st Half

of Month

48%2nd Half

of Month

WASHINGTON

(benefits in first 9 days)

FLORIDA

(benefits in first 10 days)

% of SNAP Monthly Dollar Spend – Average Month


There Is Slightly More Spending by SNAP Shoppers During the First

Half of the Month, With the Exception of Beverages and Alcohol

% of SNAP Monthly Dollar Spend – Average Month / Total U.S. – All Outlets

48% 47% 50% 48% 48% 48% 52% 46% 48%

52% 53% 50% 52% 52% 52% 48% 54% 52%

Food & Bev Baking Beverage Breakfast Desserts Dinner BeverageAlcohol*

Lunch Snacks

1st Half of Month

2nd Half of Month

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20 / *Cannot use SNAP dollars for Beverage Alcohol


At a High Level, SNAP Shoppers Are Not Deal-Driven

Since They Do Not Purchase on Promotion as Often

The Dollars SNAP Shoppers Spend On Promoted Products Under Index

Across Some Channels, With the Dollar Channel a Notable Exception

Source: IRI Consumer Network™, Total US – All Outlets, 19 weeks 03/08/20 - 07/12/20 - Dollar Sales on Promotion Dollar Index* vs. Non-SNAP

89Index

91Index

85Index

112Index

Total U.S.

Grocery

Select

Mass

Total U.S.

Drug

Total U.S.

Dollar

Total U.S.

SNAP Shopper

vs. Non-SNAP

80Index

Dollar Sales on Promotion Dollar Index (Including Manufacturer Coupons)


2019

18 18 1817

15

$100K+ $70-99.9K $50-69.9K $35-49.9K $25-34.9K $15-24.9K Under $15K

As Income Decreases, So Does the % of Dollars

Sold on Promotion, Suggesting Lower Income

Households Buy on Need and Can’t Wait for a Sale

% of Dollar Sales on Promotion / Total Food & Beverage / Total U.S. – All Outlets

HOUSEHOLD INCOME


of SNAP

Households

Have Income

Less Than

62%

$25K


9.8

22.5

13.2

12.2

8.5

6.0

All Outlet

Dollar

Mass/Supercenter*

Drug

GroceryX**

Club

SNAP Purchases Represent 22.5% of Dollar, 13.2% of Mass $ Sales,

Making Lowest Price Value the Chief Quest for SNAP Shoppers

SNAP Household Dollar Share of Channel (Indexed to All Outlet Average)

229 Index

134 Index

127 Index

86 Index

61 Index


*Total Food & Beverage excludes Produce, Deli and Bakery / *Walmart included in Channel Aggregate / **GroceryX excludes Walmart

Index 120+ (Skew Toward) Index 80 – 120 (Average) Index < 80 (Skew Away)


Dollar Channel’s Success With

SNAP Shoppers Can Be Tied

to the Type of Promotions

They Offer Before Shoppers

Get to the Store, Like

Weekly $5 Off Deals


The Dollar Channel Caters to SNAP Recipients by

Providing Better-for-You and Budget-Minded Recipe Ideas

This Is an Opportunity Other Channels Should Adopt

Source: www.dollargeneral.com


6.86.2

7.8 7.7

9.0

8.3 8.1

9.2

11.612.3

12.813.5

7.0 7.0 7.27.5

7.97.5 7.4

8.4

12.1

13.0

11.9 11.5

4 Weeks EndingSep-08-2019

4 Weeks EndingNov-03-2019

4 Weeks EndingDec-29-2019

4 Weeks EndingFeb-23-2020

4 Weeks EndingApr-19-2020

4 Weeks EndingJun-14-2020

SNAP Households Non-SNAP Households

As the SNAP Online Pilot Became

Available, More SNAP Households

Started to Shop Online

% HHs Purchasing Food & Beverage

on the Internet / Total U.S.

Source: IRI Consumer Network™, Total U.S. – Internet 4 WE Aug 12, 2018 – 4 WE July 12, 2020


In Addition, SNAP Households Are Contributing a Greater Portion of

Food & Beverage Spend Online Than Are Non-SNAP Shoppers

% of Total Food & Beverage Purchased on Internet / Total U.S.

4 Weeks EndingSep-08-2019

4 Weeks EndingNov-03-2019

4 Weeks EndingDec-29-2019

4 Weeks EndingFeb-23-2020

4 Weeks EndingApr-19-2020

4 Weeks EndingJun-14-2020

SNAP Households Non-SNAP Households

Purchase Pivot

Source: IRI Consumer Network™, Total U.S. – Internet 4 WE Aug 12, 2018 – 4 WE July 12, 2020


COVID-19 Accelerated Adoption of Online SNAP Payments

Although Congress authorized online SNAP payments approximately six years ago, it only got off the ground

last year. COVID-19 accelerated state adoption, with 44 states participating in the SNAP Online Purchasing

Pilot; Arkansas, Hawaii and Mississippi are in the planning phase.

Source: https://www.nytimes.com/2020/05/01/your-money/food-stamps-snap-coronavirus.html / https://www.fns.usda.gov/snap/online-purchasing-pilot

1 AlabamaAmazon, Walmart,

Wright’s Markets

2 Arizona Amazon, Walmart

3 California Amazon, Walmart

4 Colorado Amazon, Walmart

5 Connecticut Amazon, Walmart

6 Delaware Amazon, Walmart, ShopRite

7 District of Columbia Amazon

8 Florida Amazon, Walmart

9 Georgia Amazon, Walmart

10 Idaho Amazon, Walmart

11 Illinois Amazon, Walmart

12 Indiana Amazon, Walmart

13 Iowa Amazon, Walmart

14 Kansas

15 Kentucky Amazon, Walmart

16 Maryland Amazon, Walmart, ShopRite

17 Massachusetts Amazon, Walmart

18 Michigan Amazon, Walmart

19 Minnesota Amazon, Walmart

20 Missouri Amazon, Walmart

21 Nebraska Amazon, Walmart

22 Nevada Amazon, Walmart

23 New Hampshire Amazon, Walmart

24 New JerseyAmazon, Walmart, ShopRite,

Fresh Grocer

25 New Mexico Amazon, Walmart

26 New York Amazon, Walmart, ShopRite

27 North Carolina Amazon, Walmart

28 North Dakota Amazon, Walmart

29 Ohio Amazon, Walmart

30 Oklahoma Amazon, Walmart

31 Oregon Amazon, Walmart

32 PennsylvaniaAmazon, Walmart,

ShopRite, Fresh Grocer

33 Rhode Island Amazon, Walmart

34 South Carolina

35 South Dakota Amazon, Walmart

36 Tennessee Amazon, Walmart

37 Texas Amazon, Walmart

38 Utah

39 Vermont Amazon, Walmart

40 Virginia Amazon, Walmart

41 Washington Amazon, Walmart

42 West Virginia Amazon, Walmart

43 Wisconsin Amazon, Walmart

44 Wyoming Amazon, Walmart


Top Food & Beverage Items Purchased Online by SNAP

Households Include Dinner, Baking, Snacks, Beverage Products

E-Commerce Platforms Can Be Used as an Opportunity to Educate Shoppers Based

on Occasion or Needs to Assist in Engaging and Retaining These SNAP Shoppers

ProductIndex to

Non-SNAP HHs

Cookies 144

Bottled Water 126

Crackers 127

Carbonated Beverages 152

Milk 122

Non-Chocolate Candy 142

Bottled Juices – SS 159

Snack Bars / Granola Bars 125

Dinners / Entrees – FZ 190

Baking Mixes 156

Novelties – FZ 162

Canned / Bottled Fruit 134

Source: IRI Consumer Network™, Total US – Internet 19 weeks 03/08/20 - 07/12/20 – % HH’s Buying - Above 120 Index

used the category menus

to browse for options

within a category.

48%

Of those who

shopped online


SECTION 03

Attract and Retain SNAP Recipients

03


Now, More Than Ever, It Is Critical to

Connections With SNAP Consumers for Success

Demand

Space /

Needs-Based

D

Engage

via

Targeting

E

Educate

and/or

Inform

E

Purchase

Cycle

P

Experiential

E

New

Product

Alerts

N


The Farmers Market Coalition Leads with Consumer Education,

but More Is Needed by Food Retailers and Manufacturers

When possible, note cost of feeding a family of four, or provide recipes that can feed a family for $5 or $10.

Source: https://farmersmarketcoalition.org/education/snap/snap-outreach-and-promotion/; https://snaped.fns.usda.gov/nutrition-education/nutrition-education-materials/meal-planning-shopping-and-budgeting


As We Look at the

Rest of 2020 and

Beyond, There Will

Be Several

Innovation Themes

to Attract and

Retain SNAP

Participants

Ease of Online – Online behaviors adopted as SNAP recipients will stick as they emerge from benefit dependence. Support them with list-building, promotions earlier in the month and by waiving online fees.

Meal Solutions – Promote cook-from-scratch and healthy, affordable convenience meals. Demonstrate how products support specific health issues. Offer recipe and cooking videos.

Education and Optimization – Promote innovative ways to assist nutrition assistance recipients on their financial and nutritional security journey. Retailers can promote store tour videos that teach budget meal shopping.

Pack Size Innovation – Package innovation can be just as important in a recession as brand new products. Estimate the demand for multi-pack, multi-serving or larger sizes as a way to answer consumer demand.

Private Label – High quality private brands are an important innovation platform as retailers enhance their commitment to shoppers. Retailers should promote their differentiated products to make them a destination for shoppers.


SNAP Benefits Are Applied to Food Products,

With the Exception of Prepared and Hot Foods,

as Well as Beverage Alcohol

Any Food for the Household, Such As:

• Fruits and vegetables

• Meat, poultry, and fish

• Dairy products

• Breads and cereals

Source: https://www.fns.usda.gov/snap/eligible-food-items

• Other foods such as snack foods

and non-alcoholic beverages

• Seeds and plants, which produce

food for the household to eat

Households CANNOT Use SNAP Benefits to Buy:

• Beer, wine, liquor, cigarettes, tobacco

• Vitamins, medicines, supplements

• Live animals (except shellfish, fish

removed from water, animals

slaughtered prior to store pick-up)

• Prepared foods fit for immediate

consumption

• Hot foods

• Nonedible items like pet

foods, cleaning supplies,

paper products, other

household supplies,

hygiene items, cosmetics


IRI’s Webinar on

Opportunities for

Attracting SNAP and

WIC Shoppers During

the COVID-19 Pandemic

September 15, 2020

Time 1:00 PM CT


Vivek Sankaran

President & CEO, Albertsons Companies

August 25, 2020

Ram Krishnan

Global Chief Commercial Officer, PepsiCo

August 17, 2020

Brian Cornell

CEO of Target

July 16, 2020

https://www.iriworldwide.com/en-us/csuite2




Insights and Strategic

Guidance for Better Decisions

IRI’s Online Resources Include Real-Time

Updates and Weekly Reports That Track

the Impact of the Virus on CPG and Retail

The IRI COVID-19 lmpact

Includes COVID-19 impact analyses, dashboards

and the latest thought leadership on supply chain,

consumer behavior and channel shifts for the U.S.

AND international markets.

IRI CPG Economic Indicators, Including

the IRI CPG Demand Index™, IRI CPG

Supply Index™ and IRI CPG Inflation

Tracker™

Accessible through the insights portal

to track the daily impact of COVID-19.

This includes top-selling and out-of-stock

categories across the country and

consumer sentiment on social media.

https://www.iriworldwide.com/en-US/Insights/Publications/coronavirus-impact-to-CPG-and-retail

https://bit.ly/IRI-COVID-19-Reports

https://advantage.iriworldwide.com/Engineering/covid19/index.html


The Latest COVID-19 Reports and Insights From IRI (click to see full report)

IRI COVID-19 IMPACT ASSESSMENT REPORTS RECESSION PROOF YOUR BUSINESS

THE CHANGING SHAPE OF THE CPG DEMAND CURVE

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-3-Brand-Performance-5-21-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-2-Maintaining-Pricing-Discipline-5-7-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-I-4-29-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19_IRI.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Thought-Leadership.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Thought-Leadership-3-25-2020.pdf




https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-4-Private-Label-5-28-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-5-Building-Brands-6-3-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-6-Innovation-Lessons-6-12-2020.pdf

https://www.iriworldwide.com/IRI/media/Library/COVID-19-Impact-Assessment-Millennials-Meat-5-15-20.pdf

https://www.iriworldwide.com/IRI/media/Library/IRI-COVID-19-Impact-Assessment-4-24-2020.pdf/



https://www.iriworldwide.com/IRI/media/Library/IRI-TL-Recession-Series-Part-7-Defending-and-Recapturing-the-Shelf-7-6-2020-vF.pdf



https://www.iriworldwide.com/IRI/media/Library/U-S-CPG-Growth-Leaders-TL_aug20.pdf


The IRI CPG Demand Index™ provides a

standard metric for tracking changes in spending

on consumer packaged goods. It measures

weekly changes in consumer purchases, by

dollar sales, against the year-ago period across

departments, including fixed and random weight

products, grocery aisles and retail formats. The

IRI CPG Demand Index™ is available for eight

U.S. regions, all U.S. states, UK, France, Italy,

Germany and the Netherlands.

CLICK HERE FOR MORE!

IRI CPG Demand Index™NOW INCLUDES

U.S., UK, FRANCE, ITALY, GERMANY & NETHERLANDS

https://advantage.iriworldwide.com/Engineering/covid19/?i=0


The IRI CPG Inflation Tracker™ provides the

well-known price per unit metric for tracking

changes in pricing of consumer packaged goods.

It provides weekly changes in consumer prices,

price per unit against the year-ago period across

departments, including fixed and random weight

products, grocery aisles and retail formats. The

IRI CPG Inflation Tracker™ is available for eight

U.S. regions, all U.S. states, UK, France, Italy,

Germany and the Netherlands.


IRI CPG Inflation Tracker™NOW INCLUDES

U.S., UK, FRANCE, ITALY, GERMANY & NETHERLANDS



The IRI CPG Supply Index™ provides a

standard metric for tracking changes in

product availability (i.e., in-stock rates) in

stores for consumer packaged goods. It

measures weekly changes in product

availability against the baseline across

departments and retail formats. The IRI

CPG Supply Index™ is available for eight

U.S. regions, all U.S. states and Italy.


IRI CPG Supply Index™NOW INCLUDES U.S. AND ITALY



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part 8 the changing shape of the cpg demand curve: … · 8/28/2020 · penetration for your...

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