part 3 - advanced social media marketing at ucsc ext
TRANSCRIPT
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AdvancedSocialMediaMarke0ngPart3April08,2016
@NaThomson NataschaThomson CEO,Marke?ngXLerator
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Today’sAgenda9:00AM Introduc0ons&YourBrand10:15AM Break10:30AM SocialMediaMarke0ngStrategy/FinalProjectScope12:15PM LunchBreak1:00PM GuestSpeaker:SocialMedia&IoT2:00PM Break2:15PM GuestSpeaker:SocialMediaManagement&Analysis3:15PM Break3:30PM UsingSocialMediaonaBusinessLevel5:00PM ClassEnds
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SocialMediaislikePoi
ConsistencyMaOers.
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Using Social Media Marketing In Business
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Business=Page
1. Choosetherightpresence2. Completeyourprofile3. Engageyouraudience
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7Op0mizethePageforYourGoals
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8Think“NewsFeed”vs.“Page”
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5RulesforFBforBusinessIsFacebookwherethefishare?Ifyes,…1. Beahumanbeing&connectviaauthen?cemo?ons&visuals2. Knowatwhat0mesyourtargetaudienceisonline3. Whattypeofcontentdotheyconsume&engagewith?4. Don’tpitchbutincludeaCalltoAc?on(CTA)frequently5. Postregularly&respondtoeverypost
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Source:SocialMediaExaminer.
ShowaSenseofHumor
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Example Success Metrics
1. Follower growth rate (%) 2. Likes / Shares / Comments 3. Conversion Rates
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Case Study: Musician
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5 Professional Optimization Tips
1. Pick your @Handle wisely 2. Complete your profile with your goal in mind
3. Follow your target audience, influencers, thought leaders, news sources & competitors
4. Create lists from the get go 5. Engage instead of just amplifying
Bonus Tip: Stay on Topic
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Be a Goal Focused Human
1. Share the content your target audience craves 2. Be authentic and respectful 3. Use relevant hashtags / join events / TweetChats 4. Use visual content often 5. Measure towards goal attainment
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Example Success Metrics
1. Follower growth rate (%) 2. Retweets / Mentions / Quotes 3. Conversion Rates (CTR/Leads)
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Top5ProfileOp0miza0onTips
1. Professional, right-sized, picture
2. Authentic Summary 3. Tell a story of growth with
your work experience 4. Add visual content &
URLs 5. Create a Company Page
or link to your company’s page
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5LinkedInGrowthTac0cs
1. Invite & accept the right connections
2. Giveandaskforrecommenda0ons3. Post status updates 4. Join relevant groups 5. Engagewithyouraudience
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Example Success Metrics
1. Follower growth rate (%) 2. Engagements 3. Conversion Rates (CTR/Leads)
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IsyourTargetAudiencethere?
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Tools
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5Free(mium)Tools1. Bufferapp+Applet2. Bitly3. Twitonomy4. eClincher5. TwiOerAnaly0cs&TweetDeck
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5EnterpriseLevelTools1. Sysomos2. Sprinklr3. eClincher4. Tracx5. Hootsuite
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StrategyFramework
#DataConnectTalk
• Objectives • Target Audience(s) • Message • Social Channels • Tactics (including Content) • Measuring Goal Achievement
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NataschaThomsonNaThomson@Marke?ngXLerator.com@NaThomson+1(925)519-8111
Marke0ngXLerator.com
Over15yearsofB2Bmarke0ngexperienceinGlobal2000andstartupcompanies.CustomersincludeSAP,EMC,Polycom,SLAP,andLookingGlass.