parsons the new school for design / undergraduate viewbook 2010
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parsonsthe new school
or designUNDERGRADUATE PROGRAMS
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Found objects collected in Parsons studios
(material samples, tools, reerence documents,
process artiacts) and samples o student and
aculty work. Collage by mgmt. design.
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parsonsthe new school
or designUNDERGRADUATE PROGRAMS
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PARSONS THE NEW SCHOOL FOR DESIGN4
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PRODUCT
DESIGNEGRATEDIN
DESIGN
CURRICULUM
INTERIOR
DESIGN
DESI N AND
TECH OLOGY
PHOTOGRAPHY
FASHION
DESIGN
LLUSTR
FINE ARTS
ESIG AND
MAN GEMENT
COMMUNICATION
DESIGN
ARCHITECTURAL
DESIGN
PARSONS
THE NEW SCHOOL
FOR DESIGN
ENVIRONMENTAL
STUDIES
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p t n s
art. design. transorMation. innoVation. action.
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6 PARSONS THE NEW SCHOOL FOR DESIGN
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EUGENE LANG COLLEGE
THE NEW SCHOOL
FOR LIBERAL ARTS
MILANO
THE NEW SCHOOL
FOR MANAGEMENT
AND URBAN POLICY
THE NEW SCHOOL
FOR DRAMA
THE NEW SCHOOL
FOR
GENERAL STUDIES
MANNES COLLEGE
THE NEW SCHOOL
FOR MUSIC
THE NEW SCHOOL
FOR JAZZ AND
CONTEMPORARY MUSIC
THE NEW SCHOOLFOR
SOCIAL RESEARCH
PARSONS
THE NEW SCHOOL
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p n Y
Your caMpus is new York citY, the world capital o art, culture, business,
ashion, and intellectual inQuirY.
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8
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NEW YORK CITY
FINANCIAL DISTRICT
CENTRAL PARK
LINCOLN CENTER
THE NEW MUSEUM
THE PUBLIC THEATER
CHELSEA GALLERIES
GARMENT DISTRICT
BROADWAY
SOHO
TRIBECA FILM FESTIVAL
THE METROPOLITAN MUSEUM OF ART
THE G UGGENHE IM MUSEUM
THE WHITN EY MUSEUM
MoMA
COOPER-HEWITT,
NATIONAL DESIGN MUSEUM
AMERICAN MUSEUM OFNATURAL HISTORY
LOWER EAST SIDE
PARSONS
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SYDNEY
TOKYO
BEIJING
MELBOURNE
10
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PARSONS
WARSAW
STOCKHOLM
COLOGNE
KASSEL
PARIS
LONDON
ROME/PRATO/FLORENCE/MILAN
ALTOS DE CHAVON
GUATEMALA
LILONGWE
GABORONE
JOHANNESBURG
VILINUS
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m
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(acing page) Dorin Levy,Migration, paper and shing wire, Fine Art
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hy
parsons and the new school: a long historY o radical pedagogY
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1900s Edward Hopper painter
Norman Rockwell illustrator
1910s Eleanor McMillen Brown interior designer
1920s Adrian and Claire McCardell costume designers
1930s Van Day Truex interior designer and Tiany & Co.
design director
Paul Rand graphic designer
1940s Albert Hadleyand Mario Buattainterior designers
Jasper Johns painter
1960s Joel Schumacher lmmaker
Michael Donovan graphic designer
Barbara Kruger artist and graphic designer
Donna Karan ashion designer
1970s Steven Meisel photographer
Jamie Drake interior designer
Anna Sui ashion designer
Peter de Sve illustrator
Bridget de Sociobrand strategist
1980s Dan Yaccarino illustrator
Alex Lee product designer and president o OXO
Victoria Hagan interior designer
Isaac Mizrahi, Tom Ford, Marc Jacobs,and Narciso Rodriguez ashion designers
1990s Sheila Bridges interior designer
Sue de Beerand Brian Tolle artists
David Horvath and Sun-Min Kimtoy designers
Peter Som, Behnaz Sarapour, and Derek Lamashion designers
2000s Ryan McGinley photographer
Lazaro Hernandez and Jack McCollough o
Proenza Schouler ashion designers
Je Ng brand, marketing, and ashion entrepreneur
Nina Chanel Abney painter
Alexander Wang ashion designer
Carly Yates product designer and interior designer
notable aluMni through the decades: a tiMeline or innoVation
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possibilities,principles, place
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INVITATION TO
EXHIBITION OPENING
Exhibit your work at
high-prole venues.
FINE ART LECTURE SERIES FLYER
Interact with the prominent
artists and designers who
are your guest lecturers and
visiting critics.
INTERNSHIP PLACEMENT
Build your resume
working directly with
designers and clients.
STUDENT RUN NEWSPAPER
Participate in extra-curricular
activities like media and
journalism projects.
MEETING WITH NEW YORK CITY
COUNCIL ON THE ENVIRONMENT
Gain valuable industry experience
working on sponsored projects with
local companies and organizations.
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urban Mapping proJect
InstallingNew York, New York, New York
Site: Flux Factory, an art and
perormance space in Queens, New York.
Condition: Students were invited to
participate in the creation oNew York,
New York, New York, an interactivemultimedia installation inspired by the
Panorama, the scale model o New York
City made or the 1964 Worlds Fair, now
in the Queens Museum o Art.
Outcome: Students participated ina large collaborative urban landscape
mapping project that reimagined the
public and private spaces o New York
and explored the architectural and
conceptual elements o everyday space.
Parsons Team: Cluster8, a team o
rst-year Foundation students.
Partners: Flux Factory art collective;more than 100 artists rom all ve
boroughs o New York City and around
the world.
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luxurY education
oundation
Presenting marketing and product
concepts to executives in the luxury
goods industry
Condition: The Luxury Education
Foundation sponsored an innovative
interdisciplinary course to act as an
incubator or new ideas or participating
companies.
Outcome: Students had a rare
opportunity to interact with top
executives in the industry and
learn about business strategy and
product development rom the
inside. Projects included strategies
to increase brand visibility or
Faber-Castell, products to promote
Saks Fith Avenues new logo,
product concepts or Lladr, ragrance
concepts or LVMH Perumes and
Cosmetics, and Chanel 2012, a strategy
or the luxury market.
Parsons Team: Students romDesign and Management, Integrated
Design Curriculum, Communication
Design, Product Design, and AAS
Fashion Marketing.
Partners: Columbia University graduatebusiness students; executives rom
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participating companies.
reiMagining the chair
The installation at Design Within Reach
Challenge: To produce individual
renditions o a design iconthe Bellini
Chair by Helleras part o a semester-long
project, Reimagining the Chair. Students
began with an idea on paper and nished
by abricating a ull-scale prototype.Outcome: An installation o thereinterpreted chairs was eatured in
an exhibition and reception at Design
Within Reachs New York fagship.
Parsons Team: Illustration students
rom the Beyond Editorial class.
Partners: Design Within Reach; Heller.
21STUDENT LIFESTUDENT LIFE
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design with a cause
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urban interVentions
Conducting on-site research or the
Urban Interventions course
Site: Lower Garden District,New Orleans.
Challenge: To develop a mixed-income,mixed-use development in a district
beside the Mississippi River that suereda substantial loss o aordable housing
in the atermath o Hurricane Katrina.
Outcome: Ater a semester o intensiveresearch and analysis o the siteits
demographics, transportation systems,
and building locationsstudents devel-
oped an innovative and nancially viable
solution or community development.
Their proposal was chosen as a nalist
in a nationwide competition in which
the winning team receives a $25,000
donation by JPMorgan Chase to puttoward implementation.
Parsons Team: Students rom
Integrated Design Curriculum,
Architecture, and Interior Design.
Partners: Volunteers or America;students rom Milano The New School
or Management and Urban Policy.
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care
A preliminary site visit
Site: Guatemala.
Challenge: To work with a groupo Mayan weavers developing a sustain-
able business enterprise to acilitate the
sale o artisanal textiles in local and
global markets.
Outcome: Fourteen students spentthe month o June in Guatemala taking
part in workshops and assessing the
easibility o the project.
Parsons Team: Students and acultyrom Integrated Design Curriculum,
Fashion Design, Design and Manage-
ment, Graphic Design, AAS Fashion
Design, and AAS Fashion Marketing.
Partners: Students and aculty romthe graduate program in International
Aairs; the international humanitarianorganization CARE; an association o
emale artisans in Guatemala.
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p: sy
Making Meaningul and sustainable contributions to conteMporarY societies
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sustainable design reView
Finalist projects by Parsons students IsaWong (top) and Karl Alex Bulloch, Jen
Mutrux, and Marie Clare Bush (bottom)
Challenge: To develop packaging thatencourages ecologically responsible
consumption as part o the Sustainable
Design Review, an annual student-run
competition.
Outcome: A jury o sustainable designadvocates helped narrow down the sub-
missions to ve nalists. Kiehls plans to
explore employing the winning designsin stores nationwide.
Project Team: The competition is opento all New School students and is hosted
by the Design and Management program.
Partner: Kiehls.
www.newschool.edu/sdr
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design workshop:
MargaretVille proJect
Constructing the new Margaretville
Pavilion as part o the Design Workshop
Site: Margaretville, in upstate New York.
Challenge: For 50 years, the MargaretvillePavilion has served as a vital community
symbol and gathering place, hosting
estivals and other events. When the
village suered extreme fooding, the
structure decayed and was rendered
unstable. Students were mobilized to
redesign the pavilion and propose other
designs to revitalize the town.
Outcome: As part o Parsons uniquedesign-build program, the Design
Workshop, students designed and
constructed a 5,000-square-oot pavilion
that has become an iconic centerpiece to
the towns revitalization eorts. Designs
were also proposed or new public seat-ing, a bus depot, vendor kiosks, and a
riverside pathway or erosion control.
Parsons Team: Students rom Architec-ture, Interior Design, Lighting Design,
and Product Design.
Partners: CICS and M-ARK Project,two local nonprots that raised unds to
initiate revitalization eorts.
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petlab
Open House, a sustainability game
Site: Philip Johnsons Glass House inConnecticut, an icon o midcentury
modern style.
Condition: Parsons received a $450,000
grant rom the John D. and Catherine T.
MacArthur Foundation to launch PETLab
(Prototyping, Evaluation, Teaching and
Learning Lab), the rst public-interest
game design and research laboratory
or interactive media. In its rst year,
PETLab worked with Microsots Xbox
development platorm and MTVs
Think.MTV.com youth-ocused online
activist community designing learning
tools and digital games that explore
social issues.
Parsons Team: Students and acultyrom Communication Design, Design
and Technology, and Foundation.
Partners: The nonprot organizationGames or Change; Microsot; MTV.
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Baris GokturkAlumnusf arts
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A native o Turkey, Baris Gokturk describes his experience at Parsons as
cosmopolitan and international. I not only met people rom all over the
world but also worked with them in my classes. Baris explored a number
o areas o design beore deciding that ne arts is his true passion. He
says, The aculty was so supportive when I switched rom Illustration
to Integrated Design Curriculum and then to Fine Arts. By allowing me
to try dierent elds, they helped me realize that what I really want to do
is paint.
Today painting is exactly what Baris does. For his junior-year intern-
ship, a standard part o the Fine Arts program, Baris worked withsculptor Jeanne Silverthorne. He currently works with painter Fabian
Marcaccio while studying or his MFA in painting. I am working on a
series o paintings about the intangibility o inormation versus
knowledge. In my paintings, I work with sets o words whose meaning
is becoming more and more ambiguous because o overuse and deliber-
ate political misuse. Baris uses images, ound mainly through Google,
to create collages representing reconsidered meanings o the words.
I aim or a chewed-up, worn-o pictorial zone in which the mean-
ing is stripped o the word, the image is stripped o meaning, painting
is stripped o painting, and so on. This way, every aspect o the work
becomes paradoxical yet its raison detre becomes meaningul.
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we oer
Twice-yearly on-campus internship
airs with representatives rom more
than 50 high-prole companies
On-campus recruiting events
A comprehensive job board with
more than 3,000 internship postings
each year
Employer and alumni panels
Workshops on rsum writing,
portolio development, and
proessional networking
Aero interior designer
Anne Klein product designer
Atlantic Recordsvideo producer
Avedavisual merchandiser
Barneys retail planner
Bergdor Goodman
assistant buyerBloomingdales
merchandise analyst
Calvin Kleinproduct development manager
Dassault Falcon Jetaircrat interior designer
The Disney Corporation art director
Dreamworkscharacter technical director
Entertainment Weekly
creative directorErmenegildo Zegnasales coordinator
Este Lauder Inc.
executive design director
Fox and Fowle
assistant interior designer
Fresh Cosmeticsowner and co-ounder
Gap Inc.associate intimates designer
Giorgio Armanimerchandising coordinator
Givenchymarketing assistant
Gluckman Maynerarchitect
HarperCollins book designer
Lincoln Centersenior art director
LOral packaging designer
Michael Korssenior menswear designer
MT Vart director
Nickelodeon
director o animation
Ogilvy & Matherstoryboard artist
Oscar de la Rentacreative manager
Polo Ralph Laurenautocad designer
R/GA interactive designer
Rag & Boneproduction assistant
Razorfsh
inormation architectRockwell Group
assistant interior designer
Saks FithAvenue buyer
Sephora graphic designer
Scholastic art director
Sesame Street art director
Smith-Miller + Hawkinson architect
Sony Music graphic designer
Sothebys senior designer
Starwood Hotelsurniture designer
Steve Madden shoe designer
Pretty Ugly (Uglydolls)
principals and toy designers
United Nations Web designer
parsons grads: where are theY now?
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30 STUDENT LIFE
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housing and dining serVices
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32 STUDENT LIFE
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disabilitY serVices
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www.newschool.edu/eventlist.
t V l c a p m
t n s mmm
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recent guest lecturers and
Visiting artists
Lorna Simpson artist and photographer
Frank Gehryarchitect
Kiki Smithartist
Marc Jacobs ashion designer
Chuck Close painter
Roselee Goldberg perormance art curator and critic
Marilyn Minterpainter
Bruce Mau graphic designer
Michael Graves architect and product designer
Donna Karan ashion designer
Robert Massin graphic artist
Phoebe Washburn installation artist
Fatimah Tuggarartist
John Maeda graphic designer and computer scientist
Ed Koren illustrator
Ed Sorel illustrator
Ken Johnson critic
Lynne Cook curator
Katha Pollitt
poet and columnist or The Nation
Bruce Nussbaum
Businessweek editor
Zach Feuergallery owner
Becky Smithgallery owner
Hans-Ulrich Obrist curator
Nancy Princenthalcritic
36 STUDENT LIFE
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proJects
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WEB-BASED GAME
Design objects and systems that
integrate theory, experimentation,
and hands-on production.
BLOG POST FROM WIRELESS TOY DESIGN CLASS
Collaborate on projects that incorporate
emerging technologies rom multiple elds.
SOUND FILE FOR BROADCAST DESIGN CLASS
Work fuidly across media to create innovative,
accessible ways o communicating inormation.
VIDEO INTERVIEW FOR CASE STUDYInvent your own research methods,
take risks, and make new discoveries.
RESEARCH FOR INFORMATION
DESIGN CLASS PROJECT
Learn to think critically about
your relationship to the society
in which you live.
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Yosara Gonzalez, Things We Said, mixed-
media installation, Fine Art
Ashley Burke, Wound Up, animation still using
Ater Eects, Design and Technology
Grant Willing, Wendys, c-print, Photography
newschool.edu/parsons
PROJECTS
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Sara Choi, toy model,
Product Design
Bobae Lee, layered knit sweater and wool
pants, Fashion Design
PROJECTS
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Kevin Jean, new concepts or
the Museum Watch or Movado,
digital rendering, Product Design
PROJECTS
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Stephanie Suberville, organza and
leather dress, Fashion Design
Yoon Jeong Gee, linen suit and graphic
T-shirt, Fashion Design
PROJECTS
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Tara Kelton, Outsource, photographs
o sign painters in India hand-
rendering letters typed at Parsons,
Communication Design
PROJECTS
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Anna Skladmann, Untitled,
c-print, Photography
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Aron Han, ull-scale fat pack shelving
prototype, plywood, Product Design
PROJECTS
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Nyna Mezan,Hegelian Onions, onion skins
and thread, Fine Art
PROJECTS
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George PittsChairphtgraphy
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George Pitts is an award-winning photography director, painter, and
essayist and a renowned teacher whose work spans the ne art, commercial,
and ashion worlds. Pitts has been a Parsons aculty member since 1998
and will become chair o the Photography Department this year.
In addition to teaching at Parsons, Pitts has held a number o
prominent positions, including director o photography at Vibe magazine,
where he received three National Magazine Award nominations or Best
Photography. O his work at Vibe he says, It was an important job because
it brought unprecedented visibility to my contributions as a photo editor.
We endeavored to bring sophisticated and authentic visual approachesto the documentation o Arican-American culture that would also have
broad appeal or all Americans and readers throughout the world.
Whether teaching, photo editing, writing, or making images, Pitts
consistently demonstrates a keen aesthetic sense and the ability to work
graciously with people o all backgrounds. As the incoming chair, Pitts
will uphold the high standards o the department.
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Keiko Kojima, Untitled, lm stills, Design
and Technology
Megan Hunt, Untitled, print, Photography
Chad Halstead, Untitled, oil on canvas,
Fine Art
PROJECTS
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Hae-Jeong Choi, TerraBites, vending cart
developed in collaboration with New
York City Greenmarket, Product Design
Emily Mak,Public Bathhouse, wood
architectural model, Architecture
Markus Bradley, Table, mixed-media
installation with plywood, foodlights,
wheatgrass, electrical wire, and switch,
Fine Art
PROJECTS
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Austin Power, Untitled, oil on canvas,
Fine Art
Martina Gustavsson,Missing, abric, and
cardboard, Illustration
PROJECTS
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Christian John, clock, Product Design
Carissa Lo, YoCoDo, sex-education
game or teenaged girls developed in
collaboration with Vibe Theater
Experience, Product Design
JB Chae, Color Therapy or Children, design
or toy blocks, Communication Design
PROJECTS
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Martina Sencakova andAmanda TolesSeniorsitrir dsig
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Martina and I have always had similar ideas about design and
aesthetics, Amanda Toles says o Martina Sencakova, with whom she
collaborated on a thesis project. Martina agrees, adding, Working with
Amanda was easier than working by mysel. Every time I would come to a
halt, she would bring the project into ocus, allowing it to move orward.
Martina and Amanda redesigned The New Schools building at 25
East 13th Street applying principles o sustainability. Our ocus was
on increasing natural light and ventilation. We did so by carving two
light wells into the building that could change depending on weather
conditions. In moderate weather, the interior skin o the space wouldopen, allowing complete natural airfow, while in winter the space acts
as a buer between exterior and interior conditions. The spaces also
brought natural light deep into the building through refective suraces.
Although both students describe the curriculum as intense, they
would not trade their experience at Parsons or any other. Martina says,
You learn so much more than technical skills. I have become more
responsible, organized, and willing to go beyond the expected, and
because o the small classes, the relationships you establish are truly one
o a kind. Amanda adds, The workload is intense, but i you manage
your time, it is completely doable. I learned how to think through a
problem, apply mysel creatively, and work eciently.
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Heejin Moon, ashion concepts drawing,
Fashion Design
Tito Jimenez,More, media installation,
Design and Technology
Claudia Garay Guerra,Rootop Arboretum,
East Village NYC, mixed-media
architectural model, Architecture
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Takuji Koide, Virus,
Communication Design
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Byron Kalet, The Journal o Popular Noise,
package design, Communication Design
Jack Lai,Buttery Gathering, Autodesk Maya
animation still, Design and Technology
Nobuhiro Matsui, William Shakespeare,
time line depicting Shakespeares coinage
o English words, Communication Design
coMMunicationdesign
PROJECTS
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Hyun Joo Lee, thesis collection,
Fashion Design
PROJECTS
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Hee Yeon Kim,Artists Residence,
digital rendering, Interior Design
Caroline Pham, Supra Functional, sterling
silver orks and ceramic bowls and cups,
Integrated Design Curriculum
Lindsey Ruben,Desk System, plywood,
Integrated Design Curriculum
PROJECTS
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Devin McGrath, Conessions o a Music
Snob, Illustration
Austin Power,Kristine, watercolor on
paper, Fine Arts
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Furniture Seminar project (instructor
Alred Zollinger), ull-scale installation
at 2007 International Contemporary
Furniture Fair, Interior Design
Don Brodie, Untitled, c-print, Photography
PROJECTS
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Miki Nagao, Currency,
Communication Design
PROJECTS
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Lindsay Podd, plush and vinyl toy,
Illustration
PROJECTS
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Chad Halstead, Untitled,
oil on canvas, Fine Art
Kiyo Watanabe,PureTAP, collapsible
water bottle designed to support
the Catskill/Delaware watershed,
Product Design
PROJECTS
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Cat Lauigan, White Pepper
Child, graphite and color pencil
on paper, Illustration
Paul Chan,East Harlem IKEA hotel,
architectural model, Architecture
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Michael HoeferSeniorprdt dsig
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Michael Hoefers interests range rom painting to jewelry making.
He says, I came to Parsons as a Fine Arts student because it is known
not only or design but or social responsibility as well. I switched to
Product Design because it is anti-elitist. The things we design are useul
to everyone.
Michaels thesis project, bounce Baby Sign Products, refects
both his commitment to social responsibility and his knowledge o
product design. The project has special personal signicance or
Michael, the son o dea parents. He explains, Many dea children have
hearing parents who only know how to communicate orally. Parentsdont learn sign language because it is oreign and they are given only an
institutional approach to it. I wanted to take everyday necessities and
toys, such as baby blankets and building blocks, and add American Sign
Language and illustrations to them to introduce sign language to
parents and to give both hearing and nonhearing children a method o
preverbal communication.
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Kelvin Lin,Beneath the Composition:
defning the value o creativity in
the music industry, case study, Design
and Management
Ohal Woord, Untitled, digital print,
Design and Technology
Grace Doherty,Juice, silver albumen
print, Photography
PROJECTS
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Julia Chesky, Untitled, Canon 1Ds digital
le, Photography
PROJECTS
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Stephanie Max,Pile, construction paper
collage, Fine Art
PROJECTS
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Yosara Gonzales, Womb, plastic and
thread, Fine Art
PROJECTS
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Rebecca Stern,Holon A., mixed-media
installation, Design and Technology
Fernando Ibarra, Untitled, c-print, Photography
PROJECTS
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Ji Kim, exhibition installation or
Stella Kim clothing label, Integrated
Design Curriculum
Julie Puaux, Water Taxi Terminal,
architectural model, Architecture
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Justin ShojiAlumnusdsig ad maagmt
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For Justin Shoji, the Design and Management program was ideal,
oering him fuency in both the business and ashion worlds. I can
crunch numbers and analyze spreadsheets, and I also appreciate
creativity and design concepts. Although Justin developed many o
these skills in the classroom, his experiences as an intern proved equally
important in helping him choose a career.
As a reshman and sophomore, Justin interned at Fashion File TV,
where he worked on broadcasts o events during New York Fashion
Week. He also explored the world o event planning as an intern at Mark
Stephen Enterprises. But Justins avorite internship, arranged with helprom Parsons instructor Steve Lindner, was at Diesel. There he joined
the womens wholesale group and gained incomparable hands-on
experience. I was able to assist in appointments with buyers and attend
trade shows. Theres nothing better than seeing rsthand how things
operate. Ater graduating, Justin parlayed this internship into a
ull-time job, and today he is happily employed as a customer service
representative or Diesel.
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Sophie Holstein, Untitled, oil on canvas,
Fine Art
Matt Edge, Untitled, digital pigment
print, Photography
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Duncan Smith, Journey o a Mixteco,
graphic novel spread, Integrated
Design Curriculum
PROJECTS
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Christopher Nesbit, The Former
Southern End o 7th Avenue, Manhattan,
c-print, Photography
PROJECTS
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Ilana Glickman, Space Girls,
c-print, Photography
PROJECTS
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Anna Skladmann,Little Adults,
c-print, Photography
PROJECTS
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Florian Sanger,My 7 World Wonders,
digital drawing, Illustration
Kim Fischer,In Plain English, set o cards
to help immigrants achieve independence
and literacy, Product Design
Christine Dajung Oh, re:mind, alternative
uses or non-recyclable paper products,
Product Design
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Pascale GatzenFacultyitgratd dsig rrilm
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I am interested in developing educational structures that allow students
to eel ree and to understand their own power and possibilities, says
Integrated Design Curriculum instructor Pascale Gatzen. In her courses,
Gatzen ensures that her students have abundant opportunities to grow
not only as designers but also as individuals. I want my students to test
the intersection between ashion and reality. Do their designs work?
How do people react to the clothing they have made? Testing, making,
and doing are very important. We perorm in our clothes. I want students
to be present, to grow with their work as human beings.
Gatzen believes that actually making clothing is essential orstudents training to become ashion designers. In the core Integrated
Fashion Curriculum class, taken by sophomores in the all, students
develop a creative and critical approach to ashion. They learn by
experimenting and playing with clothes that are worn in everyday lie.
By exploring things that attract them culturally or historically, or
example, students make garments or themselves once a week.
Through a collaborative project between New School students and
Ajkema Loya, a womens cooperative in Guatemala, Gatzen has taken
her approach to both ashion and education abroad. The students sharetheir knowledge o business, marketing, and product design with the
Guatemalan women. In return, the Guatemalan women teach the stu-
dents beading, dyeing threads, pattern making, and weaving. The
goal is or the collective to create products o their choosing and to
operate without external support.
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Rithika Merchant,Frontal Blue, gouache
on vellum, Fine Art
Amanda Toles and Martina Sencakova,
25 E. 13th Street, rendering, Interior Design
Izzo Ahmed, Untitled, lm still,
Design and Technology
PROJECTS
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Beau Metting, Untitled, oil on canvas,
Fine Art
Ethan Tseng,postpulp, paper-making
kit with paper press, screen rame, and
sawdust starter pack, Product Design
Yosara Gonzalez, Things We Said, mixed-
media installation (detail), Fine Art
PROJECTS
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Duncan SmithSenior (BA/BFA Dual Degree)itgratd dsig rrilm
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Duncan Smith came to Parsons to study design and liberal arts. As a
graduating senior, he has ullled his goal, earning a combined degree
in Writing and Integrated Design Curriculum. Beautiully rendered
illustrations inormed by ancient Mexican art spill rom the pages o his
thesis project, a short graphic novel based on the true story o a Mexican
worker in New York City. Duncan explains the inspiration or this project:
In my rst year, I took Community Organizing at Eugene Lang College
as part o my BA studies in the dual degree program, and I became
entwined with a nonprot group dedicated to workers rights. Thats
where I met Sergio, and I modeled the main character in my graphicnovel ater him. Still committed to promoting workers rights, Duncan
continued working with the group ater the class ended. He hopes that
his thesis project will advance this cause by shedding light on the
working Mexican population in New York, which is oten invisible.
Even with his diploma in hand, Duncan will have no time to relax: He
has received a contract to write and illustrate a childrens book about the
experiences o two Mexican cousins, one living in New York City and the
other living in Mexico.
Duncan says one o the great things about Parsons is that a loto proessors are people in the eld right now. He plans to continue
writing and illustrating, looking orward to becoming one o their peers.
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Sato Masaaki, Untitled, Integrated
Design Curriculum
PROJECTS
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Kenneth Chauti, Untitled,
c-print, Photography
PROJECTS
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prograMs
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SKYPE CHAT WITH A PROFESSOR IN ANOTHER COUNTRY
Parsons is a global institution; our aculty and
students come rom all over the world and all kinds
o backgrounds.
TRANSCRIPT FROM
SUSTAINABLE
FASHION ROUNDTABLE
People at Parsons
connect design
decisions with larger
social, economic,
and cultural issues,like sustainability.
SEMINAR READER
FROM GLOBAL
ISSUES IN DESIGN
Art and Design Studies
courses give youthe knowledge to
understand your own
work in a historical/
intellectual context.
REFERENCE TEXTS
FOR AN URBAN
STUDIES COURSE ATTHE NEW SCHOOL
Choose your liberal
studies electives
rom some o the
most interesting
and innovative
courses oered at
any university.
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PROGRAMS
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Maya SariahmedSophomoremmiati dsig
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Maya Sariahmed says she came to Parsons by accident. I wasnt
considering art school. I wanted to go to a liberal arts college and get a
well-rounded education. I looked into Parsons out o curiosity, and when
I visited the Communication Design department, my decision was made;
there was something pragmatic that appealed to me and my parents, and
the energy o the sta was wonderul.
Ater two years in the program, Maya knows that her decision was
the right one. I love the broad curriculum; theres so much I can do. I
can study book or publication design, motion or spatial graphics, or
example. I love art but dont want to be pushing a portolio in Chelsea.Communication Design is a little more practical, but its wonderul or
whimsical, collaborative, crazy, experimental projects, too.
Maya is particularly happy studying in New York City. Everything
that happens in the art world seems to nd its roots here, whether youre
in Dumbo investigating the Puppet Lab, strolling through the labyrinth
o photo and ne art galleries in Chelsea, enjoying the murals in Harlem,
or perusing the works o the masters in some o the worlds greatest
museums. Art is absolutely everywhere.
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PROGRAMS
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our-Year direct entrY
prograMs
Design and Management BBAStudents explore design elds and related
industries. They learn business prin-
ciples and practices that will help themsucceed as managers and entrepreneurs
in todays competitive marketplace.
(See page 104.)
Design and Technology BFAStudents explore the changes in art and
design brought on by digital technolo-
gies. Topics include computer systems,
interace design, cognitive psychology,
and animation. (See page 106.) Students
who expect to ocus on digital communi-
cations or animation as Communication
Design majors may also apply oradmission to Design and Technology as
rst-year students.
Environmental Studies BA / BS
Students study design and policy and
solve environmental problems. Students
can pursue the bachelor o science track
at Parsons, which is project based and
emphasizes sustainable design, or the
bachelor o arts track at Eugene Lang
College, which emphasizes social science
and policy. This is a direct entry program
starting all 2009. (See page 108.)
Photography BFA
The curriculum provides rigorous tech-
nical training and encourages critical
thinking about the place o photography
in the world o art and design.
(See page 120.)
PROGRAMS
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Color Matters: 2D Integrated Studio,a Foundation course, provides agrounding in principles o visual
expression and communication inboth theoretical and applied orms.
Students develop their abilities tointegrate physical, photographic
and digital media and processes inthe creation o images, objects,
and experiences.
PROGRAMS
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architectural design
acilities and resources
Architectural design students work
in the design studio, a large open lot
ully equipped with wireless digital
capability. In this atelier atmosphere,
you are assigned a permanent work
area where you can interact reely with
aculty and peers. You also have access
to the latest, most innovative materials
and technology in the adjacent computer
printing and plotting lab, light lab,
abrication shop, and materials library.
PROGRAMS
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PROGRAMS
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coMMunication design
celebrating 100 Years o
coMMunication design
First oered in 1906, Communication
Design is one o the oldest programs
o study at Parsons as well as the eld
that has experienced the most dramatic
changes over the past century. These
changes have resulted rom technological
advances and, more undamentally, rom
expanding notions o what constitutes
communication.
PROGRAMS
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PROGRAMS
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design and ManageMent
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case studies
Students explore a variety o design
elds and learn to use design as a tool
or change, or example in the eld o
environmental sustainability. In Senior
Seminar and Thesis classes, students
work independently on case studies,
which include a project brie, poster,
website, oral or digital presentation, and
ormal paper. These nal projects allow
students to display original thinking
backed by solid research. Past project
topics include designing a street ashion
website, accessing clean water in Haiti,improving the subway riders experi-
ence, and addressing the issue o student
credit card debt.
PROGRAMS
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PROGRAMS
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design and technologY
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industrY collaborations
The Design and Technology program
encourages students to engage the
community through symposia,
game jams, simulations, and mobile
technology events. Parsons provides
a place to test prototypes and connects
students with scholars and designers
in digital media, education, and social
research. Most recently, the department
has collaborated with Games or Change
to launch PETLab, the rst public-
interest game design and research
laboratory or interactive media. Otherindustry and organizational partners
include AIGA, Apple, Atari, Cooper-
Hewitt/Smithsonian, Creative Time,
Curious Pictures, Eyebeam, gameLab,
Human Rights Watch, Microsot,
MTV, NASA, the New Museum, the Open
Society Institute, Samsung, Siemens,
SensAble Technologies, UNESCO,
and UNICEF.
PROGRAMS
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PROGRAMS
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enVironMental studies
ieldwork
Students pursuing an environmental
studies degree use New York City and the
surrounding region as their laboratory.
You apply what you learn in the class-
room to real-world problems through
eldwork with local organizations,
government agencies, and businesses.
You work with leading environmental
proessionals to design experiments,
collect data, develop prototypes, and
implement projects that address
urgent urban environmental problems.
Fieldwork in the second or third yearorms the basis or a senior project.
Recent eldwork has taken students to
the marshes o Jamaica Bay, green roos
in the South Bronx, and the banks o the
Hudson River.
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PROGRAMS
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PROGRAMS
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ashion design
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aluMni
In 1906, Parsons launched the rst
program in ashion design in the United
States. The history o the department
is intertwined with the rise o Seventh
Avenue as the center o the ashion
industry. Today, roughly 70 percent o
the ashion design talent in New York is
Parsons educated.
Parsons ve generations o ashion
design alumni include legends such as
Claire McCardell, Adrian, and Norman
Norell; current leaders Donna Karan,
Tom Ford, Marc Jacobs, Anna Sui,Isaac Mizrahi, Narciso Rodriguez, Mark
Badgley and James Mischka, and Zang
Toi; and new stars Jack McCollough and
Lazaro Hernandez (Proenza Schouler),
Behnaz Sarapour, Peter Som, Doo Ri,
Derek Lam, Chris Benz, Sophie Buhai and
Lisa Mayock (Vena Cava), and Flora Gill
and Alexa Adams (Ohne Titel).
PROGRAMS
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PROGRAMS
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ine arts
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The Fine Arts Programs weekly lecture
series eatures prominent artists andcritics who discuss their current prac-
tices in relationship to larger trends in
contemporary culture. Students have the
opportunity to learn about a wide range
o artistic practices through post-lecture
dialogue with the visitors.
Visiting artists lecture
series, spring 2009
Sanord Biggers
Eduardo CadavaAlredo Jaar
Emily Jacir
Silvia Kolbowski
Thomas Y. Levin
Wangechi Mutu
Paul Peier
Rebecca Quaytman / Orchard
Paul Ramirez-Jonas
Shazia Sikander
Saya Woolalk
PROGRAMS
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PROGRAMS
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illustration
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a notable acultY
Illustration students learn rom some
o the best visual communicators in
the world.
Ben Katchor, an award-winning
illustrator, is a new associate proessor.
His musical, The Slug Bearers o Kayrol
Island, recently received glowing reviews
in theNew York Times. His picture-stories
and drawings appear in theNew Yorker,
Metropolis Magazine, and TheForward.
Katchors weekly strips includeJulius
Knipl;Real Estate Photographer; The Jew o
New York; and The Cardboard Valise.
Tara McPherson is a painter, poster
artist, and reelance illustrator. Her
art includes comics and covers or DC
Vertigo, illustrations or companies
such as Pepsi and Spin Magazine, and
posters or rock bands such as Beck,
Modest Mouse, Mastodon, and Death
Cab or Cutie.
Nora Krugs work as an illustrator, ani-
mator, and visual narrator has appeared
in publications such as the New York
Times, the Guardian,Playboy, BLAB!, andLe monde diplomatique. She has exhibited
her work in Europe, the United States,
and Asia and her animated Internet
project how-to-bow.com was recognized
by the New York Art Directors Club.
PROGRAMS
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PROGRAMS
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integrated design curriculuM
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choosing an area o studY
In IDC you choose an area o study to
rame your experiences, but coursework
and discussions cross over into the
other areas o study, deepening your
knowledge base.
areas o studY in idc
Integrative Fashion Curriculum
Students rethink, critique, and rerame
current ashion system and design with
in a variety o media, rom garments,
to images, to writing.
Integrative Urban CurriculumStudents experiment with notions
o liberty, agency, citizenship,
social entrepreneurship, and design
action in relation to cities, urban
environments, and the condition
o urbanity.
Integrative Sustainability CurriculumStudents research the sustainability
o social and natural environments
and leverage design to make them more
ecologically resilient and robust.
Integrative Service CurriculumStudents explore the way in which our
societies are becoming increasingly
service based, reshaping notions o
ownership, experience, and quality
as well as exploring how services can
be designed to address social and
environmental issues by designing
interactions involving people,
environments, communications,
and products.
PROGRAMS
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interior design
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ater parsons
Combined with a proessional
apprenticeship, this degree qualies you
or the NCIDQ proessional licensing
examination. For students looking
to extend their studies, the program
also provides excellent preparation or
Parsons MFA in Interior Design and
other graduate and research degrees.
Graduates pursue careers in residential,
contract-commercial, and hospitality
design; design management; design
journalism; and education.
PROGRAMS
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photographY
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accolades
Over the past six years, Parsons has
produced six Surace Avant Guardians
and our Fulbright scholars. Students
have also appeared in the Photo District
News 30, a list o notable up-and-
coming photographers. Ryan McGinley,
a recent graduate, received the Young
Photographer Innity Award rom the
International Center o Photography and
was the youngest artist to have a solo
exhibition at the Whitney Museum o
American Art.
PROGRAMS
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PROGRAMS
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product design
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newschool.edu/parsons d pm:
p d.
a good lie
Every Product Design student examines
the designers role in improving peoples
lives. An investigation o the impact o
design on communities, A Good Lie is a
synthesis o departmental themes o the
last decade. In this course you sharpen
your ideas and get real-world client input
by working with nonprot organizations
in New York to develop design projects
that address their missions. The work o
the department sees a world made better
through design.
PROGRAMS
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PROGRAMS
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A BRIEF GUIDE TO
PARSONS THE NEW SCHOOL FOR DESIGN
Parsons prepares students to be independent thinkers
who creatively and critically address the complex human
conditions o 21st-century culture. We are creating a diverse
learning environment or developing intelligent and
refective practices through studio-based research and critical
scholarship in order to make meaningul and sustainable
contributions todays global society. As a division o The
New School, Parsons builds on the universitys legacy o
progressive ideals, scholarship, and educational methods.
Our aculty challenges convention through a setting and
philosophy that encourages ormal experimentation, nurtures
alternative world-views, and