Parle Agro is a leading food and beverage company in India. Parle Agro's soft drink brands are:

Frooti - in the flavors of Mango, Chatpatta Aam, and Frooti Guava.

Appy-Fizz - apple drink made from orchard-fresh apples.

N-joi - the flavor of premium alphonso mangoes and handpicked strawberries.

Bailley - the fastest growing packaged water brand Parle Bailley Aqua to provide the

people fresh and pure packaged water.

Parle Agro's fruit drinks are popular among teens and children not only in India, but also in

many other countries across the world.

Careers with Parle Agro

Parle Agro's factories are located in:

Silvassa

Navi Mumbai

Bhopal

Chennai

Uttar Pradesh (Ghaziabad)

Parle Agro's Packaging

Parle Bailley is packaged in PET bottles. PET stands for Polyethylene Terepthalate, which is

hygienic, lightweight, non-toxic food grade plastic.

Parle Agro's Exports

Parle Agro established its exports department in December 2003. Parle Agro is serving in the

markets of:

Malaysia

Australia

U.K.

Nigeria

UAE & Saudi Arabia

Parle Agro exports the following brands:

Frooti Green Mango

Appy

N-Joi (Strawberry & Mango)

Bailley water

KEY DEVELOPMENTS FOR PARLE AGRO PRIVATE LIMITED

Parle Agro Private Limited to Expand Appy Brand of Apple Juice with More Stock Keeping Units

02/18/2011

Our legacy began over two decades ago. With the sole purpose of providing India with juicy and zestful thirst quenchers.Over the years, our ambitions grew. And with that, our family. Well, we love to boast about it. So please excuse us. We are one of the biggest companies in our sector with an annual turnover of Rs.10 billion that is expected to touch Rs.30 billion. And we’re growing at a pace that surprises many, sometimes even ourselves. Today, every member of our family contributes

towards our mission of ‘Refreshing India’ by seeping through to millions of hearts with a gush of fun

We’re not just in stores,we’re also in the news!

KEY DEVELOPMENTS FOR PARLE AGRO PRIVATE LIMITED

Parle Agro Private Limited to Expand Appy Brand of Apple Juice with More Stock Keeping Units02/18/2011

Parle Agro Private Limited is now expanding its Appy brand of apple juice with more SKUs (stock keeping units). The company is planning to push volumes of Appy and bring it on par with its largest selling brand Frooti, the mango drink. While both Frooti and Appy were launched in the same year (1986), it was Frooti which proved to be a leader in its category while Appy, the apple drink brand, lagged behind. Considering Appy had a single SKU (200 ml for INR 12) in the past, it has now been extended to six SKUs with price points ranging from INR 5 to INR 45.

Parle Agro Pvt., Ltd. Sings an Agreement with Keventer Agro to Set Up Food Processing Plant in Kolkata09/3/2010

Parle Agro Pvt., Ltd. has inked an agreement with Keventer Agro Limited to set up a food processing plant in Kolkata to manufacture Hippo - Parle Agro's snacks brand. The agreement also delegates to Keventer the marketing, sales and distribution of Hippo. The plant, which will be an addition to the four existing factories in Ahmedabad, New Delhi, Hyderabad and Rudrapur, will cater mostly to markets in West Bengal, Bihar, Jharkhand and the North-East.

Parle Agro Launches Saint Apple Juice, Made from Green Apples05/28/2010

Parle Agro Pvt., Ltd. has launched Saint Apple Juice, made from green apples. The company will import the concentrate from apple orchards in Austria. The product will be packaged in the company's Hyderabad plant.

Philosophy

We love to read, especially Socrates, Aristotle and even Plato. In fact, we were so inspired that it led us to develop our own little philosophy which goes something like this:Our Business Statement: “We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation.”Our Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.”Our Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills

About Us

We love to read, especially Socrates, Aristotle and even Plato. In fact, we were so inspired that it led us to develop

our own little philosophy which goes something like this:Our Business Statement: “We are in the business of

refreshing India with our products, refreshing the market with new categories and refreshing ourselves through

innovation.”

Aim / Vision / Mission

Our Vision:

“To be the leaders in our business. We will stand apart from the competition by being the first in the market to

innovate.”

Our Mission:

“We will be the leaders in our

business by - maintaining high quality,

introducing new and innovative products,

reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.”

Business Retention Strategies

Renee O'Farrell began work as a freelance business writer and consultant in 2004,

working internationally with a variety of businesses. She has written for websites CreditLoan and Acquisition Advisors, to name a few, and she is a member of the National Press Club. O'Farrell holds a Master of Business Administration in finance from the University of Exeter and degrees in psychology and sociology.By Renee O'Farrell, eHow Contributor

Business retention is part of any good profit strategy. Repeat business indicates a good product or service, a good pricing strategy, a good location and good employees. Business retention may also be considered in terms of keeping businesses within a community. Between 40 and 80 percent of new jobs in any given community are created by existing firms rather than by attracting new companies to that community. Further, businesses that remain competitive are more likely to continue to do business where they are.

1. Strategies for Business Retentiono Consider the potential challenges that a business in the area may face, whether it's barriers

to growth, expansion or survival. Set specific objectives, both for short-term and long-term application. In the short-term, generate community support for businesses and demonstrate an understanding of the business's concerns. While these issues will be specific to a given area and the existing competition, it's important for a community to understand why businesses stay and leave. It's also important for community leaders to show businesses that they understand this. Having community leaders visit prominent local businesses and talk with owners and managers is a good part of any retention strategy. Another part involves

creating systems that allow immediate response by local government to concerns aired by the community's business owners and managers.

In the long term, companies continue to do business in areas that are economically viable. So communities that want to retain businesses should develop and implement a plan to strategically enhance the area's economic development. The community must have the capacity to support this expansion by having a functioning transportation network, traffic planning, zoning (both for homes and commercial properties), utilities that can manage the extra load and good parking. Some issues to consider are property taxes, historic condition of existing structures and opportunities for expansion of shopping and business areas. The creation of systems that support financing, even in times of economic trouble, are important as well. It might be a good idea to survey existing businesses to see what matters most to them in choosing the area and staying there.

Another element of a good business retention strategy is recruiting complementary businesses. Recruitment targets companies that residents want in the area and provide a competitive market for existing companies. Performing a retail mix analysis may help a community decide what type(s) of complementary businesses will thrive in the area. A population and demographic evaluation can ensure that the area has enough people, and enough income, to support new stores.

After basic needs, such as buildings, utilities and traffic, are planned for, business retention really comes down to clustering. Clustering implies a geographic grouping of businesses; this is done to generate certain types of synergy. Clustering may be done in competitive clusters (putting competing stores in the same area, as in a shopping mall), compatible clusters (placing businesses together based upon a common target demographic, for example, Wal-Mart and McDonald's), convenience clusters (one-stop shopping with a grocery store, gas station, coffee shop and clothing store) or complementary clusters (companies that go together, like a gift store beside a floral shop).

Britannia and parle the two food majors of India in the field of biscuits and bakery products . fighting it out in market for the share of consumers pocket and market dominance .In yester years it was market segments which both have dominated and not much was seen to disturb that arrangement.Parle with its Parle G , Kraxkjack and manaco where as Britannia has Good day , Marie gold , Creams

Britannia dominated the premium segment of biscuits where as parle dominated the mass ,low premium biscuits ,things were pretty predictable but for the

entry of new players have changed that status .Now that ITC and Priya gold are trying to break into their market and have established them selves as important players in biscuit market . These two major biscuit producers has are now forced to innovate products by the consumers to create brands which could be differentiated .

Both are trusted brand are ranked in top brands for biscuit ,both have a long history of brands . The Major difference though is that where Britannia is revenues from bakery products is around 90 % ,share of biscuit sales is around –80% for parle

Recently two categories has seen major ad war are bourbon and salty snacks . Parle has come up with new bourbon under its hide and seek umbrella brand .Pitching against Britannia s popular bourbon which has 70% market share of the bourbon biscuits . Parle upped its TV ads

by roping in Hritik roshan . Similarly Parle has re jigged its Krack Jack biscuits to Britannia's 50- 50 eating up its market share . Krack Jacks with new packaging and TV ads of Krack and Jack promoting the brands . It would be interesting to see what impacts these would have on the sales of these two biscuits .

PARLE VS BRITANNIA

Business

Description Britannia Parle

Established 1896 1929

Nature of business

Public ltd Family run business

No of manufacturing units

5 own ,40CMU 8 own units ,60 CMU

Market share ( value)

32.80% 32.94%

Ads Major methods

Cricket events and players

Celebrities endorse ment

New areas of promotion

Environment Health and wellness

IMPORTANT BRANDS PITCHED AGAINST EACH OTHER

Category Britannia Parle Leader

Glucose Tiger Parle -G Parle-G

Marie Marie Gold Parle Marie Marie Gold

Salty snacks 50-50 Krack Jack Krack Jack

Choco chips Good day Hide n seek Good day

Milk Milk bikis Milk sakhti Milk bikis

Bourbon Bourbon Hide n Seek Bourbon

Nice Nice ------ Britannia Nice

Multi grain Nutri choice ----- Nutri choice

Cream Cream Treat Kreams Cream treats

Cookie Good day 20-20 Good day

So the battle for market share continues and advantage is for consumers who will get better product from both these biscuit majors .