parlay application servers providing robust scalable services
DESCRIPTION
Parlay Application Servers providing Robust Scalable Services. Infitel and OSA/Parlay. Agenda. Market Drivers Infitel Platform Solutions. Market D rivers. Actions: Increase traffic volume Increase VAS revenues Support attractive services Shorten service time to market - PowerPoint PPT PresentationTRANSCRIPT
infinite networking.
Parlay Application Serversproviding Robust Scalable
Services
Infitel and OSA/Parlay
July 2005 v4.3 2
Agenda
Market Drivers
Infitel Platform
Solutions
July 2005 v4.3 3
Market Drivers
MobileOperators
MobileOperators
MarketMarket
Challenges:• Subscriber saturation• Changing business models• New technology expectations (GRPS, UMTS)
Challenges:• Increase ARPU• Reduce Risks• Fight Competition• Reduce Churn• Reduce costs/resources• Vendor independence• Handle service complexity
Actions:• Marketing driven business• Niche/opportunity markets• Fast service deployment• New players (content providers, ESP, MVNO)• Massive nr. of applications (internet model)
Actions:• Increase traffic volume• Increase VAS revenues• Support attractive services• Shorten service time to market• Outsource services• Use external creativity, ideas and specialized knowledge
July 2005 v4.3 4
Market Drivers - 2Evolution of the Telco Value Chain
NetworkOperation
NetworkEquipment
Middleware Applications ContentTerminalEquipment
Serviceprovision
Telecommunication Value Chain
ApplicationDevelopment
Open ApplicationMiddleware
Applicationprovision
Application Value ChainContentCreation
Contentpackaging, customisation
Contentprovisioning,payment
Content Value Chain
July 2005 v4.3 5
Market driversA Complex Business Environment
Operator
Consumer
3rd PartyApplication
Provider
Service Provider, Content Provider, MVNO, etc.
Offers Content & Applications
Offers Access & Billing
ApplicationDevelopper
ISVs, Traditional IT SW house, Large SI
InnovativeApplications
New Deman
ds
paymentprovider
clearing
Secure & easypaymenthandling
Operator
Subscriber
Provides
Services
Demands
Communication
Services
July 2005 v4.3 6
Agenda
Market Drivers
Infitel Platform
Virtual Network Server
InfiScript
Solutions
July 2005 v4.3 7
What is OSA/Parlay?Principles
• Access Telco Network Functionality
• Multi Application/Service Provider
• Multi Network
• Multi VendorResources
ResourceInterface
ResourceInterface
ResourceInterface
Source: Parlay Group
Billing Systems LBS Platform
Messaging Platform WAP Gateway
SMS CenterSSP
HLR
FrameworkComponents Service
Applications
Scope ofParlay APIs
FrameworkComponents
Framework
Components
ServiceService
Components
July 2005 v4.3 8
The Infitel SolutionCarrier-class Implementation With Open Standards
Vertically-integratedNetwork Operator
(NextGen IN)
InfiCoreService Control Point
InfiScript Service Creation
Infitel Applicatio
ns
Core Transport and Signaling Network
Network Operator Domain
INAP, ISUP, MAP, CAP, SIP etc.
OSA/Parlay business model
OSA/Parlay APIs
Service Provider Domain
Network Operator Domain
OSA/Parlay Gateway
Core Transport and Signaling Network
INAP, ISUP, MAP, CAP, SIP etc.
InfiScript Service Creation
Infitel Applicatio
ns
InfiCoreOSA/Parlay AppServer
July 2005 v4.3 9
Next Generation ApplicationsNext Generation Applications
Application
deployment
Fra
mew
ork
Service Capability Server
Telco Network Interfaces
Service APIs
Parlay/OSA i/f
Service Execution
Applications
Service Deployment
Service Testing
Service Design
OSA/Parlay Gateway
Infitel OSA/Parlay Solution Complete Solution for Applications
Telco Network
Infitel‘s
OSA/Parlay Virtual Network Server
InfiScript for
OSA/Parlay
Tested Gateways: Aepona GWEricsson GWFujitsu GWNEC GWHP OpenCall SDGLucent GW
July 2005 v4.3 10
Infitel OSA/Parlay Solution
VNS Platform Key Features
Open platform
Cost efficient
Multi application support
Infinite growth Per platform
Multi-platform
Infinite flexibility
VNS based on commercially proven InfiCore – SCP; >30 successfull installations
Carrier class: 99,999% availability
High transaction processing performance
Future proof
July 2005 v4.3 11
Infitel OSA/Parlay Solution InfiScript for OSA/Parlay
July 2005 v4.3 12
Hiding OSA/Parlay complexity: Graphical design of service logic
Extensive Component Library:
OSA/Parlay specific
Telephony functions
Customizable components
Interface to external application data
Management of service packages, deployment and versioning
Service logic compiled for high-performance
Infitel OSA/Parlay Solution InfiScript for OSA/Parlay
Result: Fastest time-to-market for Next Generation Applications
Result: Fastest time-to-market for Next Generation Applications
July 2005 v4.3 13
Maximum flexibilityfor Parlay application development
Multiple Layers of open & flexible development
1. Graphical SCE with predefined components(choose from 200+ building blocks)
2. customizable components,add own procedures / code (CCO, ISE)
3. create complete newcomponents (Java, C++)
July 2005 v4.3 14
Agenda
Market Drivers
Infitel Platform
Solutions
July 2005 v4.3 15
Infitel‘s Solution Portfolio Value-generating Services
IntelligentCall RoutingIntelligent
Call Routing
Call ScreeningCall Screening
Universal PrepaidUniversal Prepaid Prepaid MobilePrepaid Mobile
Flexible NumberPortability
Flexible NumberPortability
EasyVoteEasyVote
VPN/CUGVPN/CUG
Real-time Rating & ChargingReal-time Session Control
Residential Residential Phoneshop Phoneshop
Reseller Reseller
July 2005 v4.3 16
Infitel‘s Solution Portfolio Value-generating Services
Advanced CallCompletion
Advanced CallCompletion SMS2CallbackSMS2Callback
Customizations
Concepts / ideas
NJoy-Dial(Ring Back Tone)
NJoy-Dial(Ring Back Tone)
PersonalCall Manager
PersonalCall Manager
AdvancedBusiness
Communication / VCC
AdvancedBusiness
Communication / VCC
ZonalCall Manager
ZonalCall Manager
Real-time Rating & ChargingReal-time Session Control
Collect Call Collect Call Universal ChargingNode
Universal ChargingNode
July 2005 v4.3 17
Evolution OptionsInvestment protection, technology independent
IP/IMS Telco networkFixed, Mobile,
Broadband
IP/IMS Telco networkFixed, Mobile,
Broadband
ParlayApp
Server
ParlayApp
Server
SIPApp Server
SIPApp Server
SIPSIP
SCP SLEESCP SLEE
ServiceService
SS7SS7 OSA/Parlay OSA/Parlay
ServiceService ServiceServiceServiceService ServiceService
Infitel’sApplicationServer
MPCC, UI
SS7 (INAP, CAP etc) IP(SIP, Diameter, H323,etc)
TDM Telco networkFixed, Mobile,
Broadband
TDM Telco networkFixed, Mobile,
Broadband
Parlay Gateway
Subscriberaccounts
Real-TimeSession control
+Rate&Charge
July 2005 v4.3 18
Evolution OptionsInvestment protection, technology independent
IP/IMS Telco networkFixed, Mobile,
Broadband
IP/IMS Telco networkFixed, Mobile,
Broadband
ParlayApp
Server
ParlayApp
Server
SIPApp Server
SIPApp Server
SIPSIP
SCP SLEESCP SLEE
ServiceService
SS7SS7 OSA/Parlay OSA/Parlay
ServiceService ServiceServiceServiceService ServiceService
Infitel’sApplicationServer
Real-TimeSession Control
MPCC, UI
SS7 (INAP, CAP etc) IP(SIP, Diameter, H323,etc)
Rating & Charging,
Billing
TDM Telco networkFixed, Mobile,
Broadband
TDM Telco networkFixed, Mobile,
Broadband
Charging, Account mngt
Parlay Gateway
Subscriberaccounts
Bill presentmentAccount recharge
July 2005 v4.3 19
Infitel SolutionsIMS fit & Strategy
OSAApplication
Server
OSAApplication
ServerS-CSCFS-CSCFHSSHSS
MRFCMRFC
IM-SSFIM-SSF
CSE / SCFCSE / SCF
SIP application server
SIP application server
SCIMSCIM
ASAS ASAS
CAP/INAP
MAP
OSAAPIs
SIP
AS Application ServerSCIM Service Capability Interaction ManagerHSS Home Subscriber ServerS-CSCF Serving CSCFCSCF Call Session Control FunctionOSA Open Service AccessIM-SSF IP Multimedia Service Switching FunctionMRFC Multimedia Resource Function ControllerCSE CAMEL Service EnvironmentSCF Service Control Function
2004/5 available platformOptional
OSA ServiceCapability
Server(SCS)
OSA ServiceCapability
Server(SCS)
July 2005 v4.3 20
ConclusionsOSA/Parlay and Infitel’s Solutions
Infitel Benefits: Full product range: Applications, AppServer, Development Tool Strong migration capability – IN to NGN Powerfull Graphical Application Development Tool- InfiScript Short time-to-market High scalability Open standards compliant
OSA/Parlay Benefits: OSA/Parlay integrates Network services with IT applications Enables new business models (ESP, VNO, etc.) Enables innovative services Shortens time to market Supports revenues for traffic volume, network & service usage, content delivery Improves operator’s service manageabilitySimplifies legacy to full IP/IMS migration
July 2005 v4.3 21
infinite networking.
Value Todayfor a
Solid Future