Pandora’s Promise the power of story

18 months

making the case for nuclear

power

PANDORA WORLD TOUR

“The question is often asked,

can you be an environmentalist

and be pro-nuclear?

In light of climate change, can

you be an environmentalist and

NOT be pro-nuclear?”

Stewart Brand

SUNDANCE 2013 Team Pandora prepares for battle

SUNDANCE FILM FESTIVAL

1988 2009 2013

80% anti-nuclear

20% pro-nuclear BEFORE THE FILM

20% anti-nuclear

80% pro-nuclear AFTER THE FILM

WHY WAS PANDORA

EFFECTIVE? • Values Alignment - nuclear as a tool to achieve a shared objective

• Power of Story - the conversion narrative

• Not “You’re wrong” but “We’ve been misled”

• Independence - no industry financing the film

• Street cred - my history and the history of the film’s protagonists

The most important

environmental

documentary since

“An Inconvenient Truth”

Chicago Tribune

“An Elaborate Hoax.

Everything about it

is a lie.”

Bobby Kennedy Jr.

“A cosmic

douche vortex.”

GRIST Magazine

“Provocative and

important. Pandora’s

Promise is essential

viewing”

New York Times

Worlds leading climate & energy scientists plead with

environmental leaders to support advanced nuclear energy

Ken Caldera James Hansen Kerry Emanuel Tom Wigley

environmental

leadership

green power

movement

environmental

grassroots

scientific

community

Anderson Cooper hosts post-broadcast debate on CNN

Anderson Cooper, Robert Stone, Dale Bryk (NRDC), Dr. James Hansen

Carol Browner: Clinton’s EPA

Chief and Obama’s climate advisor

“I used to be anti-nuclear,

but several years ago I had

to reevaluate my thinking,

because if you agree with

the world’s leading climate

scientists that global

warming is real and must

be addressed immediately,

then you cannot simply

oppose clean, low-carbon

energy sources.”

Ellen Claussen: head of

Center for Climate and Energy

“

“Losing more of our existing

nuclear fleet will make it that

much tougher to meet our

carbon reduction goals. We

need to keep ramping up

renewables but they can’t

meet our need for reliable

power 24/7. Nuclear is a

base load source that’s

carbon free, two things we

need.”

Armond Cohen: head of the

Clean Air Task Force

“I can tell you it wasn’t easy

for me - who as a lawyer

back in the ’80’s started my

career fighting nuclear power

- to come around to the view

that it actually may be one of

the things in our portfolio that

may be necessary to save

us. But this is where the

facts lead you.”

• Dalai Lama

• Sir Richard Branson

• Bill Gates

• Paul Allen

• Hendrik Hertzburg

• John Holdren

• Steven Chu

• George Monbiot

• Hugh Montefiore

• Stephen Tindale

• James Lovelock

• Jeffery Sachs

• Senator Al Franken

• Ansel Adams

Noted liberals who favor nuclear

power

Even Michael Moore gets it

Editorial Board

“…The watch word here, and in the world at large, should be

prudence. Prudence in the design, maintenance, and operation of

all nuclear facilities. Prudence also in the sense that policy makers

not be spooked into shutting down a vital source of clean energy in a

warming world. The great shield over Chernobyl should also

entomb unfounded fears of using nuclear power in the future.”

LESSONS

• Facts alone are not persuasive.

• Facts can actually backfire.

• “Confirmation bias” & “Motivated reasoning”

• Source of information more important than the information itself.

• Social Media - we get our information from friends sharing with

friends.

• Values alignment - can’t be manufactured, must be genuine.

• Important to understand and empathize with your opponents POV

ENVIRONMENTAL

ASSUMPTIONS • We’re running out of fossil fuels.

• Energy efficiency will reduce overall energy

demand.

• Wind and solar energy will gradually replace

the use of fossil fuels.

• The world will agree to limit carbon

emissions.

• More energy = more environmental

destruction. Less energy = less

environmental destruction.

The End of Oil?

WE CAN’T COUNT ON THE MARKET TO SOLVE THIS PROBLEM.

EFFICIENCY?

GROWING DEMAND

MAN + ENERGY = BAD

(really?)

CLIMATE TREATY?

• Kyoto 1999 (failure)

• Oslo 2001 (failure)

• Rio 2004 (failure)

• Copenhagen 2011 (failure)

• Durban 2012 (failure)

• Warsaw 2013 (failure)

• Paris 2015 (?)

The Case Against

Nuclear

The Case for

Renewables

Is Germany proof that

renewables can replace

fossil fuels?

5% electricity from

solar

8% electricity from

wind

GERMANY

What was the

percentage of German

electricity from

BROWN COAL in

2013?

26%

What was the

percentage of German

electricity from

BROWN COAL in

1993?

26%

“1 Million Dead at Chernobyl” Huh?

Memorial Service for Chernobyl Victims

April 26, 2014

DEATHS PER TERRAWATT

Can we build nuclear fast

enough? yes we can!

FRANCE

• Cleanest air in the industrialized world.

• Lowest electric rates in Europe.

• Half the per-capita CO2 emissions of Germany.

• Huge export industry of nuclear technology and electricity.

• No negative health effects.

“Mountains of Nuclear Waste” Really?

Gen IV Exists Only on

Paper? The story of the IFR is real-world proof of concept

COST?

New modular reactors can be

built the way Boeing builds

jetliners?

• Cheaper

• Safer

• More Reliable

• Highly Scalable

President Obama

2010 State of the Union

“…we need more production, more

efficiency, more incentives. And that

means building a new generation of

safe, clean nuclear power plants in this

country.”

BOTH Democrats and Republicans

gave him a standing ovation!

Energy for Humanity www.energyforhumanity.org