page design - jon stewart variations

8/14/2019 Page Design - Jon Stewart Variations

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Here we’ve movedthe headline down,

boxing it into the“dead space” inStewart’s chest.

Or ISthere such athing as dead spacein a photo? (Many

photographers andeditors would argue

that there isn’t.) Notice,too, how thetext stairsteps downthe page as it wraps.

Is that awkward? And does the text

become too wide at the bottom — or is

that OK to do for just a few lines?

Placing a headline so far down the pagemay not work onPage One— but is it OK here? Will it beclear to readers that they should beginreading at the top of the left-hand leg? (That’s one good

reason to start thestory with an initial cap.) Notice, too,how we silhouettedthe top ofStewart’shead. Is that anacceptable treatment for a feature photo? Ifso, can we cut himout evenmore?

In the previousexample, we cut out

part ofStewart’shead. Now we’ve cut him out completely.Is that permissible?

And how about moving him to the

bottom ofthe page? That can be risky.When you park a

big photo below thetext,it often looks

like an ad or intrudes into other

stories.But here,with Stewart’s head

poking into the text,it anchors the page

pretty well.

We’vetried a fewnew tricks here: First and foremost, we’vecarefully croppedand positioned the photo so we’ll haveroom to reverse theheadline out of that darkbackgroundbeside Stewart.Downbelow,we’ve placed a box on the photo and insertedthe textthere. Noticehow the stylishheadline treatment makes this packageseem more likesomething you’d seein a magazine.

SPECIAL EFFECTS

THE STEWART VARIATIONS

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YOUR OPINION

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Overall appeal...................

YOUR OPINION

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Style & flair .......................

Overall appeal...................

YOUR OPINION

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YOUR OPINION

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Let’s get conceptual.Since Stewart is

celebrating his 10thanniversary, why not

make more ofthenumber 10? Here,we’ve built it into

the headline ANDthe sidebars.The

first sidebar is a col-

lection ofJon’s jokes;the second is a moreinteractive guide toStewart’s books and

movies, for fans whowant MORE media.It’s always smart to

provide readers withuseful tools as often

as you can.

Here’s another design that relies

upon a conceptual graphic effect,and it

all starts with theword SLANT.

Slanting the page isa comic effect —

just as Stewart slants the news for

comic effect.That’sthe best argument

you could make toconvince a reluctant

editor to use thistreatment: The

design is driven by the story’s content.

It’s not just anutty layout.

SPECIAL EFFECTS

THE STEWART VARIATI

9

11

Headline............................


Style & flair .......................

Overall appeal...................

YOUR OPINION

Headline............................


Style & flair .......................

Overall appeal...................

YOUR OPINION

page design - jon stewart variations

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