On-line Marketing and Web Analytics

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#Sevillano: I was born in Seville, and since then, I have a purpose, live my life honestly and

happily.

#Restless: I can´t be without doing anything. I have a Bachelor, a master, a post-grade.. and I

want more…

#Auto-didact:My digital knowledge has been acquired 80% by myself and 20% by other

sources.

#Traveller: I like travelling, I have been in many different countries and it’s something I

recommend.

#Digital entrepreneur : I started with Montero&Marketing in Barcelona, and later

with Montero&Marketing in Brazil at the age of 24.

Personal tags: #pmonterohb

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Professional Skills: my 5 branches of experience

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Digital Marketing

Digital advertising

Social Media

Email marketing

Google Analytics &

testing

Digital Marketing: strategic thinking

As a professional of digital marketing, strategic decisions are part of my job. The conceptualization of

online marketing campaigns, social networks and mobile marketing are challenges that I face in my work frequently.

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Digital Advertising: linked to a coherent strategy

My experience with digital advertising is varied in terms of the sector:

Solidarity fundraising: For “Red Cross”, I have developed campaigns to capture leads, Google Adwords campaigns with ads

by Keywords combined with managed placements for text ads, banner and video ads (Youtube), and also Facebook Ads.

Tourism products: For “EXBR Kitesurf Travel”, I developed Google Adwords campaigns and affiliates (Netaffiliation).

Food Products: For “Reserva Ibérica”, on Christmas 2010, I sold hams to Spain, France, Portugal and England through Google

Adwords and Yahoo Ads.

Therefore, variables such as CTR, CPC, CPM, CPS and CPA , affiliate program management, Google Adwords and Facebook Ads are frequent elements in my work.

“I would summarize that digital advertising is like knowing whether the sale is going to be profitable or not before it occurs”

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Social Media: income and loyalty

I work with social networks strategically and tactically.

Strategy for developing a plan for generating income and leads to impact the Fan-pages audience.

Generating income: The most direct flow for profitability of social networks is to generate a substantial audience to get

qualified traffic source.

Branding & Loyalty, an example is the case of the Red Cross, where I developed a plan of contact for members, which

transmitted the added value of membership and the importance of economic involvement in the social work of Red Cross.

“Each Social Network is suitable for a different target, to manage

them alike would be a lost opportunity for success”

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Email marketing: html + database + sending software

My work with Email Marketing goes from editing and html correction, to database loading, sending and performance reports.

Email marketing is one of the most profitable sources, I work with a qualified and personalized database of

more than 1 million of leads.

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Google Analytics & Testing: feed-back…

As a technician in Google Analytics, I work on analytic of the projects that I manage, and there are others

where I just perform analytic reports. So the first thing I do in any digital project is determine the KPIs and configuration in Google analytics, always for decision making.

Conversion and Testing: What and who provides the most success.

My landing-pages: They determine the browsing.

Most viewed pages: What is consumed on the Web. Does it match my objectives?

Click stream: Architecture & design optimization.

Analysis of exit and bounce rates: Satisfaction, browsing and related content.

Depth of visit repetitions: Which objectives do we establish?

Loyalty and repeat visits: Entry frequency (time averages don’t work).

Browsing on mobile applications: Adaptation of analytics code to IOS or Android.

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Other points of interest: Would you be interested in…?

In addition to the issues mentioned above, I think it is interesting to note:

SEO & Web Master Tools.

Knowledge of Word-press, since version 2.8 and Magento (for the development of e-commerce).

Adobe Photoshop & knowledge of html.

Mobile APP: Web Adaptation to APP and development of native applications.

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Thanks

Pablo Montero Hernández-Barahona

(+34) 659-961-739

prismhb@gmail.comLinkedin: es.linkedin.com/in/pmontero10