P.4 _ you have gotta get this

seriously

1. Have a concept

2. Communicate don’t decorate

3. Use two typefaces maximum

4. If you can do more with less, do it

5. Negative space is a good thing

6. Treat type as an image

7. Squish and separate: create rhythms in density and openness.

8. Measure with your eyes

9. Move it! Static equals dull

10.Symmetry is the ultimate evil10

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De

sign

Successful design is generated from a

conceptwhich is the result of a thorough investigation and the creative process.

WHAT IS YOUR BIG IDEA?

A design concept is the idea behind a design. It is the plan to solve the design problem. It is the underlying logic, thinking, and reasoning.

The concept will lead to choices in

Color FontAesthetic Grid .....

Every design decision will fall back on the concept

for direction.

It is the framework for all decisions.

What is the purpose of your design?

What is the idea behind it? What is your design supposed to do? Who is it for? What is its function?

The answers to these questions will help guide the process of developing a meaningful

concept .

DESIGN .

There is no one right way to develop a concept. The first step is to

gathering information .

. START

The information that is collected will generate

IDEAS

about possible solutions and this process will unfold to produce a strong and meaningful concept.

THEN, with a concept, the designer can workusing guidelines to consciously develop the design.

COLLECT

FIVE

Design Principles:

1. Balance provides stability and structure to a design

2. Hierarchy creates organization

3. Contrast emphasizes and generates impact

4. Repetition strengthens a design by tying together otherwise separate parts

5. Alignment creates a sharper, more unified design

Design concepts are both written and visual.

The text is the explicit communication of information and the graphic content supports and reinforces.

O.K.abbreviation of oll korrect,

facetious alteration of all correct

First Known Use: 1839

agreeable, all right, alright, copacetic, ducky, fine, good, hunky-dory, jake [slang], or okay

Visual information

Organize itStructure it

Make it interact

VISUAL

• Gather it• Organize it• Structure it

i n f o r m a ti o n

Make it….INTERACT

GRIDS

• Maintain control• Make connections• Unify the design

O r g a n i z a ti o n a l T o o l s

Make it INTERACT

GRIDS Modular and Column

Flow lines: support vertical columns by dividing the page into horizontal intervals.

Column Intervals: also known as gutter widths. They form inactive negative spaces that separate one column from another.

Margins: define the active area of the page. Direct the viewer toward the visual elements.

Columns: Vertical divisions of space that are used to align the visual elements.

Grid Modules: areas defined by the columns and flow lines. Support the textual and visual content of the design.

The anatomy of column GRIDS

Single or multiple Width can vary Usually evenly

distributed Create rhythm,

movement, and tension

column GRIDS

modular GRIDS

GRID functionsControl

Organization

Rhythm

Harmony

Unity

Dynamism

Readability

Movement

Balance

Direction

Contrast

Interaction

Order

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o D

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gn

1. Have a concept

2. Communicate don’t decorate

3. Use two typefaces maximum

4. If you can do more with less, do it

5. Negative space is a good thing

6. Treat type as an image

7. Squish and separate: create rhythms in density and openness.

8. Measure with your eyes

9. Move it! Static equals dull

10.Symmetry is the ultimate evil

http://designshack.net

1. Don’t Use a Built-In Theme2. Use Quality Photography3. Solid Colors Rock4. Typography Speaks Volumes5. Watch Your Readability6. Simpler is Better7. Avoid the Bullet Point Plague8. Create Clear Focal Points9. Create a Captivating Cover10. Make ‘em Laugh

pres

enta

tions

that

don

’t su

ck

I AM HERE smiling that you did such a great job!!!