P1 - Hounslow

Health CampaignWalk and Cycle Exercise Referral Programme

• Campaign designed for Active Car Owners with influence on Status Seekers – like walking and see the benefit of walking and cycling but don’t do much at the moment

• Reducing car use should make them feel good– Positive messages around health / environment– Ease of travelling around the area and discovering

new places / meeting new people

Background

Campaign

• Walk and cycle exercise referral programme:– Standard package (available to all residents)– Enhanced package (available to patients who

meet defined criteria – access to a bike)

• New campaign but utilises existing resource – www.hounslowtravelactive.org to register patients, create patient profiles and to survey and monitor progress

Website

Website

How it works

• Patients register to Hounslow Travel Active website (standard package) or return one of our postcards (enhanced package)

• They are then contacted by walk training company or cycle training company to plan their programme (4 or 6 weeks)

• Walk or cycle trainer will travel to patients house to ensure participation and help patients who need the most support

Programme

• Set goals on website and upload their walk and cycle data to meet their goal

• Given an active travel pack plus pedometer or cycle computer

• Invited to led-rides and group walks during the year

• Follow up phone call after programme and then further calls at 3 and 6 months to give further support and motivation

Campaign

• Targeted to 10 surgeries in Hounslow to control demand

• Official launch during Bike Week (16-24 June) but GP’s have started to refer patients

• Run until March 2013 with potential to extend• Can report on weight loss, patient activity and

progress back to referring health professional• Signposted through other NHS services

Project Monitoring

• Surveyed at beginning of programme by the walk leader / cycle trainer on their current travel, confidence when cycling or walking and how motivated they are to be active

• Repeated at end of training period, at 3 and 6 months to assess new travel patterns and motivation

• Further survey questions (SEGMENT specific) can be included at any time