blenheim centre, hounslow– phase 2 presentation to council...

Blenheim Centre, Hounslow – Phase 2 Presentation to Council Members


The Site

Site Site –– Aerial ViewAerial View


Site Site –– Aerial ViewAerial View


•• 58% of households ABCI (GB average 50%)58% of households ABCI (GB average 50%)

•• Non food retail catchment for Hounslow is 501,000Non food retail catchment for Hounslow is 501,000

•• 1.48 million residents live within 30 minutes of the Blenheim Ce1.48 million residents live within 30 minutes of the Blenheim Centrentre

•• Low shopping penetration of 24% demonstrating the huge opportuniLow shopping penetration of 24% demonstrating the huge opportunity to ty to capitalize on Hounslow catchmentcapitalize on Hounslow catchment

•• Annual catchment non food spend £1,311 million of which £171 milAnnual catchment non food spend £1,311 million of which £171 million (13%) lion (13%) is currently spent in Hounslow and projected to rise to £260 milis currently spent in Hounslow and projected to rise to £260 million by 2011 lion by 2011 following the opening of the Blenheim centrefollowing the opening of the Blenheim centre

•• Occupational census shows 50.7% of workers are “Highly Skilled” Occupational census shows 50.7% of workers are “Highly Skilled” (27% (27% above the national average)above the national average)

•• Average household income £26.6k (GB average £23.3k)Average household income £26.6k (GB average £23.3k)

•• 216 High Street major retailers are NOT in Hounslow at present216 High Street major retailers are NOT in Hounslow at present

Hounslow Hounslow -- DemographicsDemographics


PHASE 1PHASE 1

•• Location in the heart of Hounslow town centreLocation in the heart of Hounslow town centre

•• 77,000 sq ft ASDA under construction with application for 42,00077,000 sq ft ASDA under construction with application for 42,000 sq ft mezzaninesq ft mezzanine

•• 400 car park spaces400 car park spaces

•• 40,000 sq ft of mixed use A1 / A3 / Leisure40,000 sq ft of mixed use A1 / A3 / Leisure

•• Direct link to underground network Piccadilly Line (Hounslow CenDirect link to underground network Piccadilly Line (Hounslow Central)tral)

•• New medical centre for the Hounslow Primary Care TrustNew medical centre for the Hounslow Primary Care Trust

•• 484 apartments484 apartments

•• Opening 2006Opening 2006

•• New CCTV system for whole town centreNew CCTV system for whole town centre

•• Management Suite with tenant facilitiesManagement Suite with tenant facilities

•• Shop mobility and training areaShop mobility and training area

•• Public WCsPublic WCs

•• Development cost £55 millionDevelopment cost £55 million

Tangible BenefitsTangible Benefits


Tangible BenefitsTangible Benefits

PHASE 2PHASE 2

•• Location in the heart of Hounslow town centre directly onto primLocation in the heart of Hounslow town centre directly onto prime pitche pitch

•• 1000 car park spaces (including Phase 1) making 3,200 in town ce1000 car park spaces (including Phase 1) making 3,200 in town centrentre

•• New 10 screen multiplex cinemaNew 10 screen multiplex cinema

•• 170,000 sq ft of retail space170,000 sq ft of retail space

•• 23,000 sq ft of restaurant space23,000 sq ft of restaurant space

•• 3 3 MSU’sMSU’s and around 25 other unitsand around 25 other units

•• Weather protected streetsWeather protected streets

•• 350 apartments350 apartments

•• VMS VMS –– traffic control directing cars to and from 13 town centre car ptraffic control directing cars to and from 13 town centre car parksarks

•• Start on site summer 2007, Opening Xmas 2009Start on site summer 2007, Opening Xmas 2009

•• Development Cost £110 million (£165 million)Development Cost £110 million (£165 million)


Aerial view looking north east from south of the High Street


AERIAL VIEW LOOKING NORTH


Street level proposed plan


Upper retail/A3 level proposed plan


Cinema/residential level proposed plan


Residential level proposed plan


FIG: Existing view Looking west across Alexandra Road from the phase 2 site. Note – the mixture of building types, style and heights create an awkward, broken edge to the street with no active frontage.


FIG: Existing view looking south towards the junction of Alexandra Road and the High Street. Note – this undefined area shared by both pedestrians and vehicles is poorly managed and creates a site for refuse and storage.


FIG: Existing view looking south down Alexandra Road towards the High Street. Note – This main thoroughfare to the High Street does not promote the retail destination and does not provide a pedestrian friendly route.


Proposed elevation of Alexandra Road


VIEW EAST ACROSS ALEXANDRA ROAD


VIEW NORTH FROM HIGH STREET


HIGH STREET – Perspective View

View looking East along High Street


ConsultationConsultationThe Attic (Hounslow Connexions)The Attic (Hounslow Connexions)Cloisters Nursing HomeCloisters Nursing HomeHounslow Youth CentreHounslow Youth CentreHounslow Borough Fire BrigadeHounslow Borough Fire BrigadeAdult & Community EducationAdult & Community EducationSafer Neighbourhood TeamsSafer Neighbourhood TeamsCommunity Development & Regeneration Community Development & Regeneration GrpGrpDisability Network HounslowDisability Network HounslowHounslow, Heathrow & District Affiliated SynagogueHounslow, Heathrow & District Affiliated SynagogueHounslow Hounslow JamiaJamia MasjidMasjid and Islamic Centreand Islamic CentreHounslow HomesHounslow HomesHounslow Primary Care TrustHounslow Primary Care TrustCouncil Asylum TeamCouncil Asylum TeamHounslow Chamber of CommerceHounslow Chamber of CommerceHounslow Children’s FundHounslow Chinese SchoolHounslow Children’s FundHounslow Chinese SchoolHounslow Community Association LimitedHounslow Community Association LimitedHounslow East Residents AssociationHounslow East Residents AssociationHounslow MultiHounslow Multi--Cultural CentreCultural CentreHounslow PHAB (Physically Handicapped & AbleHounslow PHAB (Physically Handicapped & AbleBodied)Bodied)The Rotary Club of HounslowThe Rotary Club of HounslowPakistan Welfare AssociationPakistan Welfare AssociationWest Thames CollegeWest Thames CollegeMetropolitan Police

Borough Planning DepartmentHounslow Racial Equality CouncilTreaty CentreHounslow Manor SchoolAsian Women’s Counselling ServiceFocus Youth Centre50+ ClubAfro-Euro Cultural LinkAge ConcernAdmadiyya Muslim AssociationThe Arab Group in Hounslow & SuburbsAsian Women’s CentreCitizens Advice Bureau, HounslowDituria (Kosovan/Albanian Community)East African Youth GroupGlobe (Christian and moral advice to School Children)Hounslow Afro-Caribbean AssociationHounslow Asian & African Youth AssociationHounslow Central Residents AssociationHounslow Evangelical ChurchHounslow Friends of the EarthSilver Threads Club (Elderly Club)St. Paul’s ChurchThe Warehouse Youth CentreChildren’s Services & Lifelong Learning (CouncilEducation Centre

Metropolitan Police

blenheim centre, hounslow– phase 2 presentation to council...

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