P O T T E R Y B A R N

Presented by:

Kim Wright, Tyler Tipton, Logan Marcucci

Overview

• Business Timeline

• Company Overview

• Store Environment and Website

• Market Strategy and Competitors

Company Timeline

• Began in 1949, Lower Manhattan

• 21 PB stores bought by Williams-Sonoma, Inc. 1986

• 1987 First mailing of the Pottery Barn catalog

• 1995 PB gift registry is launched

• January 1999 launched Pottery Barn Kids

Timeline cont…

• 2000 introduction to PB Bed and Bath and PotteryBarn.com is launched

• 2001 opened in Canada

• 2003 introduction of Pbteen catalog, PB design library, and launches Pbteen.com

• 2006 opens stores in Orlando, Chelsea and Portland

Company Overview

• Mission Statement

• Over 190 Stores nationwide

• 150 million catalogs a year

• 2006 William-Sonoma, Inc Net revenues increased to $3.7 billion– 11.5% from Pottery Barn Kids– 1.8% from Pottery Barn Brand

Store Environment

• Homey Environment:– Everything is on Display– Relaxing music– Customized Stores

• Website

Marketing Strategy

• Pottery Barn is a state of mind– Customers make it their own– High quality, High Value

• The Catalog– Primary advertising vehicle

• Recent online traffic boost– PBteen and Pottery Barn Kids

Target Market

• Women who shop at Sears to women who shop at Nordstrom

• Urban singles– 20 to 35 year olds, with household incomes of

$40,000 to $60,000 • Country Nesters

• Family Raisers– parents with children 1 to 12 years old for Pottery

Barn Kids– children 13 to 19 years old and their parents with

PBteen

Top Competitors

• Bed Bath & Beyond– $6,617.4

• Pottery Barn– $3,727.5

• Crate & Barrel– $3,445.1

• Pier 1 Imports– $1,623.2

Summary

• Business Timeline

• Company Overview

• Store Environment and Website

• Market Strategy and Competitors

Questions?