owner: matt goss deli-cious. nature of business about the deli deli buy snack foods get fresh...
TRANSCRIPT
OWNER: MATT GOSS
DELI-cious
Nature of Business
About the Deli
Deli Buy Snack Foods Get Fresh Meats and Cheeses Buy Premade Foods Order Homemade Sandwiches
Service IndustryStart-up BusinessSole Proprietorship
Products and Services
Meats Buy Meats like Ham and Bologna
CheesesDrinks
Coffee and Tea Sodas and Iced Tea
Snack Foods Chips Cookies Candy
Products and Services Cont.
Lottery ServicesDeli Services
Sandwich/Lunch Making Cafeteria Area
Soups Premade Soups
Location
5317 William Flynn HighwayGibsonia, PAOwn the Property700 Square Feet
Hours of Operation
Opens at 9:30 a.m.Closes at 7:30 p.m.At 9:30 a.m. people are out getting lunch for
their familyBy 7:30 p.m. people are just about done
getting food for the dayClosed on Monday
Price Ranges
Low to moderate pricesGood quality products for low pricesCustomers will want to come back if prices
are low and quality is highEveryday Low Pricing
Permits Needed for Operation
Zoning PermitBusiness License Department of Health Permit/Approval
The Company’s Mission
We want to provide… Low Prices for Food and Service Great Quality of Products Great Service Good Atmosphere in the Store
ORGANIZATION PLAN
Background of Entrepreneur
Graduated High SchoolBachelor’s Degree in Food Science25 Years Old
Job Titles
Cashiers 1 at a Time 2 Total
Deli-workers 1 at a Time 2 Total
Other 1 at a Time 2 Total
Job Specification Form
Hours and Wages
60 Total Hours a WeekAll employees get paid $8.00 / HourAll employees work 30 hours a weekTotal Weekly : $720.00Total Monthly : $28,80.00Total Yearly : $34,560.00
Hiring Process
Soliciting of ApplicantsApplicants Submit ResumesEmployment TestsInterviewReference ChecksMedical ExaminationEvaluation and Selection of CandidateNotification of Candidate and Employee
Marketing Plan
My Target Market
Age : 18-30Sex : MaleGeographic : Allison ParkSocio-Economic : Middle ClassEthnic : White
Advertising Plan
Magazine Ads Print Advertisement
Coupon Ads Outdoor/Specialty
Magazine Advertisemen
t•Print Advertisement
•Local Magazines
Coupon Advertisemen
t•Outdoor Specialty
•Local Newspapers
•Handed out as Flyers
Competitors
Giant EagleShop and SaveBZ DeliWagner’s Subway
Why am I better?
I have lower prices than my competitorsI still have good quality products Friendly EmployeesNicer StoreMore Services Provided
Financial Plan
Cost of Equipment, Furniture, and Other Assets
Start-Up Costs
Technology – $3,550.00Equipment – $2,940.00Furniture – $2,700.00Other Fixed Assets – $2,120.00Cost of Inventory – $24,960.00
Start-Up Costs Cont.
Legal and Accounting Fees – $750.00Licenses – $750.00Rent Deposit – $7,500.00Utility Deposit – $500.00Other One-Time Costs – $150.00
Income Statement
Loan Information
$400,000 loan paid over 12 years12 years = 144 monthsMonthly payment of $3,500I will pay $50,000 to start
The End