Amidst the myriad of channels and

customer touchpoints, one in particular

continues to grow in its importance for

driving direct and influenced revenue —

email. However, in order to drive newsletter

sign ups, maximize engagement, and

minimize unsubscribes, brands need to offer

a high-quality relevant experience through

exceptional content.

Unfortunately, delivering a personalized

content experience — and doing so at a

continuously high cadence — can become a

logistical challenge for marketing operations

and demand generation teams.

Overview SolutionTogether, NewsCred and Marketo empower marketing

teams to fuel their demand generation efforts with

content produced by the entire marketing organization.

By integrating the NewsCred Content Marketing

Platform with Marketo, marketing automation teams

are able to scale and streamline content distribution for

multi-stage nurture programs, and measure the impact

of that content on new and existing leads to surface

insights that help to maximize conversions.

The result is an improved content experience for

prospects and customers, optimized campaigns, and an

increase in marketing-driven revenue.

sales@newscred.com | (212) 989-4100 | newscred.com | insights.newscred.com

BenefitsEasily coordinate content processes between your

demand generation and content teams.

Seamlessly add content into the Marketo asset

library as part of your publishing process. As a result,

Marketing Operations can immediately plan and execute

programs without waiting on the rest of the marketing

organization to send assets via email.

Deliver personalized content for each of your Marketo

segments — by region, title, audience, and industry.

Avoid sending mass messages that don’t leverage the

information you have on your leads. NewsCred enables

you to scale your content production, personalizing

your messages to different audience segments at every

step of the buyer’s journey.

Get the content you need to scale newsletters and

multi-stage nurture streams.

Stop worrying about how much content you’ll

need for your demand generation programs.

NewsCred gives you access to the largest content

marketplace with 17+ content formats, sources,

topics, and languages.

Unify demand generation and marketing operation

teams with the broader marketing organization.

With the ability to plan, create, execute, and report

on your integrated initiatives within one centralized

location, teams can increase marketing alignment

and maximize the impact of their campaigns.

Increase efficiency and maximize conversions from your

demand generation programs.

NewsCred’s content analytics platform helps you

understand exactly which content is performing best

and why – enabling you to make data-driven editorial and

investment decisions.

sales@newscred.com | (212) 989-4100 | newscred.com | insights.newscred.com

Distribution

Streamline the process of building

beautiful email newsletters. By

sending a pre-formatted article

snippet from the NewsCred Content

Marketing Platform directly to

Marketo, marketers are able to rapidly

build beautiful emails in 50% less time.

Distribute multi-stage, personalized

newsletter streams in fractions of

the time—without having to go into

the code—using a continuous flow of

fresh and engaging content.

Analytics

Leverage new, content-centric

analytics such as ‘Attention Time’

(i.e. how long was a visitor actually

reading the content versus had the

page open?) and ‘Engagement’ (i.e.

did the audience truly consume the

material?). And, with the ability to

track “Leads Reached” and “Leads

Generated” at both a program and

individual piece of content level,

users are able to surface insights that

help them identify high-performing

content to optimize campaigns.

Sourcing

With access to a robust library of

content within the CMP—created

and curated by your entire marketing

organization—NewsCred empowers

Demand Generation teams to easily

source high-quality, pre-approved

content. Pulling from a centralized

library allows teams to maximize

the utilization of existing content

and deliver a consistent, unified

experience across all email newsletter

and multi-stream nurture programs.