overview of the new user centered mobile applications telefonica espaÑa mobile services business...

Overview of the New User Centered Mobile Applications

TELEFONICA ESPAÑA

Mobile Services Business UnitThursday, September 18th

2TELEFONICA ESPAÑALuis Angel Galindo

01 Web 2.0

02 IMS

03 Mobile Web 2.0

04 Telco2.0/Teleco 2.0

Agenda


01 Web 2.0

02 IMS

03 Mobile Web 2.0

04 Telco 2.0/Teleco 2.0

Agenda


Web 2.0 map: the land of new successful services

Web 2.0

Recommendation

Affiliation

Audio

Viral Marketing

User decides

The Long TailWeb standards

Perpetual Beta

Data

AJAX

Wikis

Social Software

Blogs

CSS DesignMobility

RSS

Folksonomy

Video

IMS

Open APIs

Share

Simplicity Service

User is the core

Microformats

Economy

Usability

ParticipationRemixability

StandardizationTeleco 2.0

Design

WiMAX

Widgets

Simplicity

VC

SOAP

Syndication

Videocasting

XHTML‘Podcasting’

Granularity

Aggregation

Ruby on Rails

‘Data Inside’

Collaboration

UMTS LTE

IM

‘Page Rank’

Optimization for search engines

Presence

Cost per Click

Modularity

SEO

Trust

XFN

FOAF

Web 2.0Web 2.0

Wikipedia

GMail

CSS Beauty

GMail

eBay

Delicious

LinkedID

Itunes

PayPal

LinkedId

Jabber

Google

Wasp

Writely

Google Maps

Google News

Yahoo Maps

BaseCamp

CastPost

TrendMapper Pandora

Blogger

Live.Com

CreativeCommons

Amazon

Delicious

BitTorrent

Skype

PayPal

Flickr

OpenBC

Technorati

AdSense

Fotolia

TagCloud

YouTube

Mozilla

Dodge Ball

MTurk

Ipodder

A9

Friendster

Upcoming Squidoo

GTalk

RSSReader

OrkutBackpack

Kiko

ZenGarden

StyleGala

SimpleBits

EtsyFlock

Gmaps Mashups

IceRocket

9Rules

Zimbra

Tadalist ProtoPage MyYahooRememberTheMilk

BlinkSale

Zoozio

Netvibes

UnwieldlyMeebo

AlistapartAlexa Chalk.IT

GTDCloudalicious

StumbleUpon

TrendMapper

Rollyo

PubSub

Wink

InOrder

BuzzTracker

FeedBurner

Feedster

NewsGator

Rojo

Plazes

Vimeo

LastFMMeasureMap

WordPress

TypePad

MintPlanzo

Upcoming

SoFLow

Ning

43Things

Digg

TagTagger

Taggling

01

luis

angel.galin

do@

gm

ail.

com

cc u

nd

er

licen

se c

c 2

.5 e

s o

f att

rib

uti

on

0

4.1

1.0

6

mailto:[email protected]


Web 2.0: the land of new successful servicesBasic principles

01 The Long Tail

Data is the next ‘Intel Inside’

Users Add value

Network Effects by Default

Some Rights Reserved

Perpetual Beta

Cooperate, Don’t control

Software above the Level of a Single Device

© Tim O’Really 2005


Web 2.0: the land of new successful services

01

Web 2.0

User-GeneratedContent

Applications

Network

WidgetsSearch Engine

Wiki

Blog

PodCast

IM/e-mailvCalendarPayments

Playlist

Bookmarks

VoIP

RSS/ATOM

VCardsCMS

Transport

Mashplanet

Purchases

TV

Twitter

Fring

PC

Mobile

Smartphone

Tablet PC

WiFi

Broadband

HSUPA

BT

3G

Tag

CreateShare

Download

Syndication

Connect

Communicate

Find

Publish

Collaborate

Innovate

Interact

WEB APIs MASHUPs UICOMMUNICATION

DEVICES

USERSCOMMUNITY

Web 1.0


01 Web 2.0

02 IMS

03 Mobile Web 2.0


Agenda


Pre-IMS CommunicationWithout IMS

Voz

SMS

Video Call

MMS

Multiple sessions

mode

One Session

Start of session

IMS Supported CommunicationWith IMS

Voz

SMS

Instant Messaging

MMS

Video Conferencia

Compartición de

aplicaciones

‘XOR’ World ‘AND’ World

Motivation for the user02


CAPEX/OPEX

Migration towards an ALL-IP network

Fixed-Mobile convergence

Standard interface to the service layer

Control of the value chain

New integrated services

New communication ways

Access agnostic

TTD

Enhance of the usability

COST REDUCTIONCOST REDUCTION

NEW INCOMESNEW INCOMES

IMS

Motivation for Operators02


Motivation for Iplayers02


01 Web 2.0

02 IMS

03 Mobile Web 2.0


Agenda


And the user?03


No only voice or SMSs

More and more applications related with social networks

People would like to have in mobiles the same paradigms that they have in PC

—Don’t forget that mobiles are personal

—User desires to share feelings and situations in any place of the world

—More cooperation and less control

—But still the user will pay for mobile services

And the user?03


AJAX: Asynchronous JavaScript And XML03


Google Suggest Microsoft Live

Writely Google Maps

EjemplosTomados de la web

Gmail

For the user:Advanced Applications

What is AJAX?03


AJAX: Transactional model03


Android. Features Execution environment: developed in J2ME.

License model: Kernel GPLv2. User-space Apache License.

Virtual Machine “Dalvik”: executes optimized code for mobile devices (.dex) and more efficient use of the memory

Hw&Sw Requirements: Proccesor ARM9 – 200MHz, 128MB RAM, Mini/micro SD, Screen QVGA TFT. Optional: keyboard qwerty, wifi, gps. Linux 2.6

Browser: based in KHTML, WebKit. Full-navigation, CSS,javascript, DOM, AJAX

Graphics: SGL for 2D and Open GL for 3D

Media Framework: based on packetVídeo open code

Security: Applications should declare access to sensible resources to the user, who has the decision in run time for allowing. No model for apps. certification

DRMs Management: Not supported

Remote Device Management: Not supported

Specific APIs for Google services: Maps, Media, XMPP

03


Android. Architecture03


Nokia Tablets03


Flash Architecture03


Flex Architecture03


iPhone03


Widgets/Gadgets03


Google Gears/DOJO03


Suitable for environments with low bandwidths

Adaptation of simple applications

Mobile AJAX. Opera Widgets03


01 Web 2.0

02 IMS

03 Mobile Web 2.0


Agenda


Trusted relationship brand for the ‘Digital Lifestyle’

—Divest of unnecessary capital assets

—Enhancing distribution capabilities

—Affinity partnerships

—User, the key. (loyalty, TTM, covering necessities)

Personal Communications Service Providers and Integrators

—Meet the point between services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing

Enabling Platform providers for third party services

— Interoperability with IT and Web Connectivity Providers

—Transporting data from the services and user applications.

—Globalization of the operations, Differentiation based on the extended QoS compared with Iplayers and competitors.

Telco 2.004


Spanish initiative mixing web 2.0 and mobile world

Assumes the existence of an All-IP world, where user choose freely applications, devices and platforms to use

User pays only for innovative services

Analyzing the business models problems: Internet all is free vs mobile all is pay (Open-garden vs

Walled-garden)

Empower the development of new telecommunications networks + Web 2.0 of Spanish language

Socialization of telecommunications

Centered in the user

Services Technologies

More information at www.teleco2.net

Teleco 2.004

http://www.teleco2.net/


Spain is different


Future

New social trends are more and more introducing in telco networks, turning the user into the centre of the content generation

Underlying Broadband technologies has allowed an explosion of application technologies developed a decade earlier

Applicability of AJAX in mobile devices can change the current scenario

User will decide the future creating the new Teleco 2.0 networks

overview of the new user centered mobile applications telefonica espaÑa mobile services business...

Documents