400 MontgoMery Street Ste 1200 | San FranciSco, ca 94104 USa | ph +1 415 394 8000 | cLoUDWorDS.coM

Generate More WorldWide deMand – Faster and easierIntroducIng cloudwords for Marketo - caMpaIgn localIzatIon autoMatIon

Localizing marketing campaign materials to engage and convert multilingual audiences can significantly impact your bottom line. One industry study found that Fortune 500 companies that translated communications were two times more likely to experience revenue increases. What’s keeping you from globalizing your marketing campaigns? Probably old school approaches to translation.

CloudWords For MarketoCloudwords for Marketo accelerates and automates the delivery of high-quality translated campaign content. Prior to this solution, marketers have had to individually copy and paste the content in their marketing automation platform – emails, landing pages, even snippets – into a document they send to their translation vendors, and then copy and paste all the translated materials back into Marketo. The sheer time and error-prone nature of this made translating global campaigns painful at best, revenue-growth-stunting at worst – until now!

With CloudWords For Marketo, Global iMpaCt is as easy as 1-2-3

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Cloudwords’ best-in-industry integration with Marketo has made translating Marketo content dramatically faster and easier (getting your campaigns to market sooner), while significantly reducing costs (and therefore your cost per lead). Through the cloud-based, no-install required module you can immediately get to work localizing your campaigns for your key markets, in three easy steps:

1. With a click, pick which Marketo content (emails, landing pages, snippets and more) that you want to translate.

2. Cloudwords automatically retrieves your selected Marketo content, and routes it to your translation vendor(s) via an XLIFF file (a translation industry XML standard that simplifies the process to drive down translation costs and time).

3. After your vendor delivers your translated content to Cloudwords, the translated content is seamlessly synced back into Marketo in your desired format, ready to deploy!

Throughout the process, you have full visibility into the status of all of your campaign translation projects – putting you, not your translation service providers, in control.

Since the Cloudwords for Marketo module manages your translation process via Cloudwords’ market-leading globalization platform, you enjoy all the standard Cloudwords features:

• Time-saving workflow automation and project management.

• Valuable reporting and insightful analytics – on translation spend, project efficiency, and ROI.

• Cost-saving, and message/brand consistency benefits, of having your own Translation Memory centrally hosted.

• Translation service provider selection and management – we’re vendor-agnostic, so you can use your preferred vendors, or find others best suited for a given campaign.

reaCh your Global CustoMers in radiCally less tiMe – turninG Weeks into days!Lower your total cost of localization by as much as 60%!

CloudWords overvieWCloudwords is a 100% cloud-based globalization platform that significantly streamlines the process of localizing your marketing content, campaigns, websites, and products for all your audiences around the world. Automated workflows, translation vendor management, hosted translation memory, and full visibility into progress, spend, and ROI, mean reduced costs, faster turnarounds, more marketing control, and no more management by email and spreadsheets. Content flow from your marketing systems is automatic and seamless—no import/export or cut and paste—as you can directly Cloudwords to your marketing automation, content management, and other applications.

400 MontgoMery Street Ste 1200 | San FranciSco, ca 94104 USa | ph +1 415 394 8000 | cLoUDWorDS.coM

“With Cloudwords, We Have Reduced Our Project Timeline For Translations By 50%”

– Chick Webb Senior Global Marketing Manager Power Integrations