overview about social media marketing
TRANSCRIPT
Wikipedia definitionWikipedia definition
Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Kind of, Sort of….
• Social Media Marketing is an exchange, a conversation, a brainstorming session, an interaction a debate, and a million things more……
• That is brought to you by……
Let’s make it simpler for Understand
• The Internet provides a captivating global exchange among people, a conversation that moves with lightning speed.
• Markets and customers are getting smarter.
It’s a conversation between….
Your• customers• employees• investors• competitors• fans• anyone in the world who has
internet access and an opinion
Social Media is powered by
• social networks• news and bookmarking• blogs• video and photo sharing• wikis• virtual reality• social gaming• podcasts, RSS
Social Networking
Do• Create a page to promote your
brand• Point fans to your company
blog• Encourage discussion• Explore targeted advertising
opportunities
Don’t• Create a page and abandon it• Try a hard sell approach• Censor comments• Spam your friends/fans with
frequent messages; you’ll frighten them away
• Post false information
Myths about Social Media
• It’s for kids.• YouTube features cat videos. I don’t want to
cheapen our brand by posting there!• I have a FaceBook account. I got it covered.• It’s a fad. It won’t last.• If we delete all the nasty comments, no one
will know.
Social media Marketing in Social media Marketing in Essex can help your brand Essex can help your brand
if if
you are smart about it. you are smart about it.