over the counter drug ppt

61
 OVER THE COUNTER DRUG 4/15/2012 AVIGNA 1

Upload: anand

Post on 07-Apr-2018

223 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 161

OVER THE COUNTER DRUG

4152012AVIGNA 1

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 261

EVOLUTION OF OVER THE

COUNTER DRUGHistoryTragedyOutcomes

4152012AVIGNA 2

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 361

ROSE Case in 1704

Set benchmark in the history of medicines

Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians

Available till 1860

After few set back continued till 1960

HISTORY

4152012AVIGNA 3

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 461

1848- Drug importation act

1902- Biologics control act(Virus serum toxin act)

1906- Wileyrsquos act(Pure food and drug act)

1911 - Shirleys amendment

1938- Sulphonelamyl tragedy1962- Thalidomide tragedy

TRAGEDY AND OUTCOMES

4152012AVIGNA 4

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 561

OUTCOMES

4152012AVIGNA 5

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 2: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 261

EVOLUTION OF OVER THE

COUNTER DRUGHistoryTragedyOutcomes

4152012AVIGNA 2

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 361

ROSE Case in 1704

Set benchmark in the history of medicines

Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians

Available till 1860

After few set back continued till 1960

HISTORY

4152012AVIGNA 3

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 461

1848- Drug importation act

1902- Biologics control act(Virus serum toxin act)

1906- Wileyrsquos act(Pure food and drug act)

1911 - Shirleys amendment

1938- Sulphonelamyl tragedy1962- Thalidomide tragedy

TRAGEDY AND OUTCOMES

4152012AVIGNA 4

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 561

OUTCOMES

4152012AVIGNA 5

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 3: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 361

ROSE Case in 1704

Set benchmark in the history of medicines

Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians

Available till 1860

After few set back continued till 1960

HISTORY

4152012AVIGNA 3

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 461

1848- Drug importation act

1902- Biologics control act(Virus serum toxin act)

1906- Wileyrsquos act(Pure food and drug act)

1911 - Shirleys amendment

1938- Sulphonelamyl tragedy1962- Thalidomide tragedy

TRAGEDY AND OUTCOMES

4152012AVIGNA 4

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 561

OUTCOMES

4152012AVIGNA 5

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 4: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 461

1848- Drug importation act

1902- Biologics control act(Virus serum toxin act)

1906- Wileyrsquos act(Pure food and drug act)

1911 - Shirleys amendment

1938- Sulphonelamyl tragedy1962- Thalidomide tragedy

TRAGEDY AND OUTCOMES

4152012AVIGNA 4

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 561

OUTCOMES

4152012AVIGNA 5

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 5: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 561

OUTCOMES

4152012AVIGNA 5

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 6: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 661

Over-the-counter (OTC) drugs are drugs and combinations

that do not require a registered medical practionerprescription

Many OTC drug ingredients had been previously approved

prescription drugs now deemed safe enough for use withouta medical practioners supervision

OVER THE COUNTER DRUG

4152012AVIGNA 6

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 7: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 761

PRESCRIPTION DRUG

Drugs which require valid prescription from a registered medicalpractioner

ME TOO DRUG

Drugs which are very similar to known or existing drug with onlyminor differences

BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase

OTHER TYPES OF DRUGS

4152012AVIGNA 7

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 8: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 861

Health problem

Visit to doctor

Prescribed medicine bought from pharmacist

Consumed under supervision of doctor

FLOW OF PRESCRIPTION DRUG

4152012AVIGNA 8

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 9: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 961

Health problem

Visit to Pharmacy

Discuss with PharmacistBuy the medicine

Consumed

FLOW OF BEHINDOVER THECOUNTER DRUG

4152012AVIGNA 9

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 10: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061

78

5245

37

2110

Pain

cough and cold

Allergy and sinus

Heart burn and stomach

Constipation and

diarrheaSkin problens

OTC (WORLD WIDE)

SOURCE CIA World fact book

4152012AVIGNA 10

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 11: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161

Increased access

Decreased frequency of visits to physiciansleading to lower healthcare costs

Improved education of consumers

Increased autonomy of patients

Decreased cost to third party players

POSSIBLE BENEFITS

4152012AVIGNA 11

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 12: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261

Inaccurate diagnosis

Drug resistance

Increased costs to patients

Failure to follow label instructions (Adverse effectsDrug interactions)

Perceived loss of control by physicians

POSSIBLE RISKS

4152012AVIGNA 12

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 13: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361

THALIDOMIDE TRAGEDY

NEVER GIVE UP

4152012AVIGNA 13

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 14: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461

INDIAN CONTEXT ControlRegulationSales

4152012AVIGNA 14

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 15: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561

The Phrase OTC have no legal recognition

The Drugs which are not included in thePRESCRIPTION only considered as OTC

No official list of OTC

INDIAN OTC

4152012AVIGNA 15

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 16: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661

PRESCRIPTION Only Drugs are included in Schedule H

and Schedule X of DCR

Schedule G doesnrsquot require Prescription but requiresMandatory labeling

Schedule K can be sold under Non-Drug License Store

INDIAN OTC

4152012AVIGNA 16

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 17: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761

Ayurvedic medicines(natural and herbal ingredients)

regulated by DCA and DCR Manufacturing license is giving by State authority and

doesnrsquot require Drug license to sell

It includes Plant based active ingredient( ex Vicks

vaporub Amrutanjan pain balm Iodex pain balmMoov etc)

INDIAN OTC

4152012AVIGNA 17

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 18: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861

Broadly Indian OTC Categories include

Traditional medicines

Cough and cold

Vitamins and minerals

Analgesics

Skin problem

Others(AntacidConstipationDiarrheaAllergy)

INDIAN OTC

4152012AVIGNA 18

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 19: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961

2730

1980

1160

1140260

2760 Traditional medicine

Cough and coldVitamins and minerals

Analgesics

Medicated skin products

Others

SOURCE OTC Market by Ajith panninchukanath

INDIAN OTC MARKET SHARE

4152012AVIGNA 19

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 20: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061

1249

1259

7353

140

Specialist retailers

Super markets

Drug stores

Others

SOURCE CIA World fact book

OTC SOLD IN INDIA

4152012AVIGNA 20

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 21: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161

Cough cold and fever Codine phosphate CetrizineParacetamol etc

Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac

Volini gel etc

GI ailments like acidity constipationdiarrhea nausea

Gelusil syrup Lopipramide DulcoluxDomperidone etc

Skin ailments like acne rashes cuts andburns

Clearsil Betadine Soframycin etc

Nutritional supplements Bcosules Protinex Chavan prash etc

FEW INDIAN OTC

4152012AVIGNA 21

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 22: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261

Medicines in India are regulated by Central Drug

Standard Control Organization(CDSCO)

Under the Ministry of Health and Welfare of India

Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)

INDIAN OTC REGULATION

4152012AVIGNA 22

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 23: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361

Patient information

Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label

Proper(generic)and trade(brand) name

Active ingredients and net contents

Name and address of the manufacture licensenumberbatch numberexpiry date

Maximum retail price(Inclusive of all taxes)

PATIENT INFORMATION

4152012AVIGNA 23

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 24: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461

Trade names

Regulated by Trade and merchandise marks act(TMMA)

Provides registration for the period of seven years at atime and renewable after each period

Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures

TRADE NAMES

4152012AVIGNA 24

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 25: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561

Advertising of OTC

Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted

False or Misleading advertisements

No specific laws governing the advertisements

ADVERTISEMENTS

4152012AVIGNA 25

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 26: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661

MOOV AD

GELUSIL AD

GLUCOSE AD

SARIDON AD

SOME OF THE OTCrsquoS

4152012AVIGNA 26

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 27: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761

Strengthen the Patent office infrastructure

Focus to RampD strategies to increase anti cancer andanti HIV drug

Rationalize excise duty to promote more access forpoor

Set up Drugs price monitoring awareness andaccessibility fund

Create a Pharma advisory Forum

4152012AVIGNA 27

NATIONAL PHARMACEUTICAL POLICY

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 28: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861

1951-2008 Life expectancy 37-68 yrs of age

Infant mortality 150-1341000 births

Death rate 25-61000 inhabitants

Birth rate 22-411000 inhabitants

4152012AVIGNA 28

WHAT DRUG HAS DONE

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 29: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961

ldquoThe Indian pharmaceutical industry is a success story

providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo

Richard Gerster

4152012AVIGNA 29

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 30: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061

MARKET AND MARKET RESEARCH

4152012AVIGNA 30

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 31: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161

Indian pharmaceutical market as on october 2010 is

valued around Rs 50000 crore

Globally value - 18 and ranks 14th

Globally volume-8 and ranks 4

th

OTC- India 11th position globally

INDIAN MARKET

4152012AVIGNA 31

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 32: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261

INDIAN OTC MARKET

SOURCE Nicholas Hall and Company 4152012AVIGNA 32

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 33: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361

Growth drivers BarriersIncome demographics Doctors willingness

Aging population and new socialdisease

High media cost

Increasing health consciousness Prohibition from advertisements

Increasing attitude for selfmedication

INDIAN OTC MARKET

4152012AVIGNA 33

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 34: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461

Consumer ResearchResearch Methodology

Research Type Non-Probability(Convenient Sampling)

No of Respondents 99

Age Group 16-44

Gender - Male 73

- Female 26

4152012AVIGNA 34

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 35: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561

4455

2376

2277

891

Doctor Pharmacist Self medication Do nothing

INDIAN BEHAVIOUR IN ILLNESS

4152012AVIGNA 35

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 36: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q1 HeShe should do it routinely

45

20

25

10

Yes No Dont Know Cant Say

4152012AVIGNA 36

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 37: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q2 It would be good sometimes

35

30

30

5

Yes No Dont Know Cant Say

4152012AVIGNA 37

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 38: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q3 I wouldnrsquot mind one way or other

38

27

33

2

Yes No Dont Know Cant Say

4152012AVIGNA 38

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 39: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961

1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher

Q4 I would be upset if heshe did

20

49

22

9

Yes No Dont Know Cant Say

4152012AVIGNA 39

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 40: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061

2 Q1 The chemist is a good source for adviceinformation for minor medical problems

21

64

5 1

11

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 40

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 41: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161

2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem

22

56

7

1 14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 41

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 42: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261

2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for

18

52

12

3 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 42

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 43: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361

2 Q4 A person should take medicines treatments only when it is necessary

48

37

4 110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 43

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 44: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461

2 Q5 You get good value from doctorrsquos prescription

28

42

13

4 13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 44

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 45: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561

2 Q6 It is perfectly safe to take any medicines treatments

3

3

38

43

13

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 45

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 46: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661

2 Q7 If I have a problem I prefer to avoid anymedicinestreatments

5

34

40

417

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 46

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 47: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761

2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor

12

25

29

6

28

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 47

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 48: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861

2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)

11

31

30

5

23

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 48

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 49: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961

2 Q10 Even when using medicinestreatments that you can buybut careful with it

42

43

0

1

14

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 49

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 50: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061

2 Q11 People are less likely to bother their doctor with minor problem nowadays

16

52

15

2 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 50

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 51: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161

2 Q12 Only medicinestreatments from doctor will really help

13

19

48

812

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 51

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 52: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261

2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor

6

5418

3 19

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 52

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 53: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361

2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy

9

51

21

4 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 53

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 54: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461

2 Q15 The medicinestreatments you can buy are of good value

2

50

24

321

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 54

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 55: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561

2 Q16 If I am sure about a problem I always look for advice from doctornurse

36

47

6

110

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 55

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 56: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661

2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time

5334

10

12

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 56

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 57: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761

2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it

15

56

13

1 15

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 57

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 58: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861

2 Q19 Generally medicinestreatments that I buy are lesseffective

6

29

44

318

Stongly Agree Agree Disagree Strongly Disagree No Response

4152012AVIGNA 58

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 59: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961

Read the label

Treat only the symptoms you have Know what to avoid while taking OTCs

ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC

Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired

INFERENCE

4152012AVIGNA 59

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 60: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061

Organization of Pharmaceutical Producers of India

OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath

CIA World fact book

wwwgooglecom

wwwyoutubecom

Reference

4152012AVIGNA 60

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip

Page 61: Over the Counter Drug Ppt

842019 Over the Counter Drug Ppt

httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161

THANK YOU

by Anand

Ananth Anisha

A MESSAGE FROM UShellip