over the counter drug ppt
TRANSCRIPT
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 161
OVER THE COUNTER DRUG
4152012AVIGNA 1
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 261
EVOLUTION OF OVER THE
COUNTER DRUGHistoryTragedyOutcomes
4152012AVIGNA 2
842019 Over the Counter Drug Ppt
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ROSE Case in 1704
Set benchmark in the history of medicines
Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians
Available till 1860
After few set back continued till 1960
HISTORY
4152012AVIGNA 3
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 461
1848- Drug importation act
1902- Biologics control act(Virus serum toxin act)
1906- Wileyrsquos act(Pure food and drug act)
1911 - Shirleys amendment
1938- Sulphonelamyl tragedy1962- Thalidomide tragedy
TRAGEDY AND OUTCOMES
4152012AVIGNA 4
842019 Over the Counter Drug Ppt
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OUTCOMES
4152012AVIGNA 5
842019 Over the Counter Drug Ppt
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Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
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PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
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Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
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Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
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78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
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INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
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MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
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Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
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INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
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Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
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Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
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4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
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1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
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1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
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1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
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2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
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2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
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2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
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2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
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2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
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2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
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2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
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2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
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2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
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2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
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2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 261
EVOLUTION OF OVER THE
COUNTER DRUGHistoryTragedyOutcomes
4152012AVIGNA 2
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 361
ROSE Case in 1704
Set benchmark in the history of medicines
Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians
Available till 1860
After few set back continued till 1960
HISTORY
4152012AVIGNA 3
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 461
1848- Drug importation act
1902- Biologics control act(Virus serum toxin act)
1906- Wileyrsquos act(Pure food and drug act)
1911 - Shirleys amendment
1938- Sulphonelamyl tragedy1962- Thalidomide tragedy
TRAGEDY AND OUTCOMES
4152012AVIGNA 4
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 561
OUTCOMES
4152012AVIGNA 5
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 661
Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 761
PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
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INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
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Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
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Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
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4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
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1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 361
ROSE Case in 1704
Set benchmark in the history of medicines
Pharmacist can prescribe and dispense medicinesbreaking the monopoly of college of physicians
Available till 1860
After few set back continued till 1960
HISTORY
4152012AVIGNA 3
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 461
1848- Drug importation act
1902- Biologics control act(Virus serum toxin act)
1906- Wileyrsquos act(Pure food and drug act)
1911 - Shirleys amendment
1938- Sulphonelamyl tragedy1962- Thalidomide tragedy
TRAGEDY AND OUTCOMES
4152012AVIGNA 4
842019 Over the Counter Drug Ppt
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OUTCOMES
4152012AVIGNA 5
842019 Over the Counter Drug Ppt
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Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
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PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
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Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
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Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
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THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
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INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
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The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
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PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
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Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
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1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
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Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
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Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
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Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
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Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
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1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
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MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
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Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
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httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 461
1848- Drug importation act
1902- Biologics control act(Virus serum toxin act)
1906- Wileyrsquos act(Pure food and drug act)
1911 - Shirleys amendment
1938- Sulphonelamyl tragedy1962- Thalidomide tragedy
TRAGEDY AND OUTCOMES
4152012AVIGNA 4
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 561
OUTCOMES
4152012AVIGNA 5
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 661
Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 761
PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 561
OUTCOMES
4152012AVIGNA 5
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 661
Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 761
PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 661
Over-the-counter (OTC) drugs are drugs and combinations
that do not require a registered medical practionerprescription
Many OTC drug ingredients had been previously approved
prescription drugs now deemed safe enough for use withouta medical practioners supervision
OVER THE COUNTER DRUG
4152012AVIGNA 6
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 761
PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 761
PRESCRIPTION DRUG
Drugs which require valid prescription from a registered medicalpractioner
ME TOO DRUG
Drugs which are very similar to known or existing drug with onlyminor differences
BEHIND THE COUNTER DRUGDrugs which doesnrsquot require Doctorrsquos prescriptionbut requires discussion with Pharmacist prior to purchase
OTHER TYPES OF DRUGS
4152012AVIGNA 7
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 861
Health problem
Visit to doctor
Prescribed medicine bought from pharmacist
Consumed under supervision of doctor
FLOW OF PRESCRIPTION DRUG
4152012AVIGNA 8
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 961
Health problem
Visit to Pharmacy
Discuss with PharmacistBuy the medicine
Consumed
FLOW OF BEHINDOVER THECOUNTER DRUG
4152012AVIGNA 9
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1061
78
5245
37
2110
Pain
cough and cold
Allergy and sinus
Heart burn and stomach
Constipation and
diarrheaSkin problens
OTC (WORLD WIDE)
SOURCE CIA World fact book
4152012AVIGNA 10
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1161
Increased access
Decreased frequency of visits to physiciansleading to lower healthcare costs
Improved education of consumers
Increased autonomy of patients
Decreased cost to third party players
POSSIBLE BENEFITS
4152012AVIGNA 11
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1261
Inaccurate diagnosis
Drug resistance
Increased costs to patients
Failure to follow label instructions (Adverse effectsDrug interactions)
Perceived loss of control by physicians
POSSIBLE RISKS
4152012AVIGNA 12
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1361
THALIDOMIDE TRAGEDY
NEVER GIVE UP
4152012AVIGNA 13
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1461
INDIAN CONTEXT ControlRegulationSales
4152012AVIGNA 14
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1561
The Phrase OTC have no legal recognition
The Drugs which are not included in thePRESCRIPTION only considered as OTC
No official list of OTC
INDIAN OTC
4152012AVIGNA 15
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1661
PRESCRIPTION Only Drugs are included in Schedule H
and Schedule X of DCR
Schedule G doesnrsquot require Prescription but requiresMandatory labeling
Schedule K can be sold under Non-Drug License Store
INDIAN OTC
4152012AVIGNA 16
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1761
Ayurvedic medicines(natural and herbal ingredients)
regulated by DCA and DCR Manufacturing license is giving by State authority and
doesnrsquot require Drug license to sell
It includes Plant based active ingredient( ex Vicks
vaporub Amrutanjan pain balm Iodex pain balmMoov etc)
INDIAN OTC
4152012AVIGNA 17
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1861
Broadly Indian OTC Categories include
Traditional medicines
Cough and cold
Vitamins and minerals
Analgesics
Skin problem
Others(AntacidConstipationDiarrheaAllergy)
INDIAN OTC
4152012AVIGNA 18
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 1961
2730
1980
1160
1140260
2760 Traditional medicine
Cough and coldVitamins and minerals
Analgesics
Medicated skin products
Others
SOURCE OTC Market by Ajith panninchukanath
INDIAN OTC MARKET SHARE
4152012AVIGNA 19
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2061
1249
1259
7353
140
Specialist retailers
Super markets
Drug stores
Others
SOURCE CIA World fact book
OTC SOLD IN INDIA
4152012AVIGNA 20
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2161
Cough cold and fever Codine phosphate CetrizineParacetamol etc
Head aches body aches and sprains Ibuprofen Paracetamol Diclofenac
Volini gel etc
GI ailments like acidity constipationdiarrhea nausea
Gelusil syrup Lopipramide DulcoluxDomperidone etc
Skin ailments like acne rashes cuts andburns
Clearsil Betadine Soframycin etc
Nutritional supplements Bcosules Protinex Chavan prash etc
FEW INDIAN OTC
4152012AVIGNA 21
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2261
Medicines in India are regulated by Central Drug
Standard Control Organization(CDSCO)
Under the Ministry of Health and Welfare of India
Headed by Director Control General of HealthServices regulated by Drug Control Act (DCA)
INDIAN OTC REGULATION
4152012AVIGNA 22
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2361
Patient information
Rule 96 of DCR mandates the minimum informationwhich needs to be put on the label
Proper(generic)and trade(brand) name
Active ingredients and net contents
Name and address of the manufacture licensenumberbatch numberexpiry date
Maximum retail price(Inclusive of all taxes)
PATIENT INFORMATION
4152012AVIGNA 23
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2461
Trade names
Regulated by Trade and merchandise marks act(TMMA)
Provides registration for the period of seven years at atime and renewable after each period
Foreign trade mark can be used without any restrictionwith their local subsidiaries or joint ventures
TRADE NAMES
4152012AVIGNA 24
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2561
Advertising of OTC
Drugs and magic remedies(objectionableadvertisements) act and rules mention certain ailmentsfor which no advertisements is permitted
False or Misleading advertisements
No specific laws governing the advertisements
ADVERTISEMENTS
4152012AVIGNA 25
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2661
MOOV AD
GELUSIL AD
GLUCOSE AD
SARIDON AD
SOME OF THE OTCrsquoS
4152012AVIGNA 26
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2761
Strengthen the Patent office infrastructure
Focus to RampD strategies to increase anti cancer andanti HIV drug
Rationalize excise duty to promote more access forpoor
Set up Drugs price monitoring awareness andaccessibility fund
Create a Pharma advisory Forum
4152012AVIGNA 27
NATIONAL PHARMACEUTICAL POLICY
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2861
1951-2008 Life expectancy 37-68 yrs of age
Infant mortality 150-1341000 births
Death rate 25-61000 inhabitants
Birth rate 22-411000 inhabitants
4152012AVIGNA 28
WHAT DRUG HAS DONE
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 2961
ldquoThe Indian pharmaceutical industry is a success story
providing employment for millions and ensuring thatessential drugs at affordable prices are available to thevast population of this sub-continentrdquo
Richard Gerster
4152012AVIGNA 29
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3061
MARKET AND MARKET RESEARCH
4152012AVIGNA 30
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3161
Indian pharmaceutical market as on october 2010 is
valued around Rs 50000 crore
Globally value - 18 and ranks 14th
Globally volume-8 and ranks 4
th
OTC- India 11th position globally
INDIAN MARKET
4152012AVIGNA 31
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3261
INDIAN OTC MARKET
SOURCE Nicholas Hall and Company 4152012AVIGNA 32
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3361
Growth drivers BarriersIncome demographics Doctors willingness
Aging population and new socialdisease
High media cost
Increasing health consciousness Prohibition from advertisements
Increasing attitude for selfmedication
INDIAN OTC MARKET
4152012AVIGNA 33
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3461
Consumer ResearchResearch Methodology
Research Type Non-Probability(Convenient Sampling)
No of Respondents 99
Age Group 16-44
Gender - Male 73
- Female 26
4152012AVIGNA 34
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3561
4455
2376
2277
891
Doctor Pharmacist Self medication Do nothing
INDIAN BEHAVIOUR IN ILLNESS
4152012AVIGNA 35
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3661
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q1 HeShe should do it routinely
45
20
25
10
Yes No Dont Know Cant Say
4152012AVIGNA 36
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3761
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q2 It would be good sometimes
35
30
30
5
Yes No Dont Know Cant Say
4152012AVIGNA 37
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3861
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q3 I wouldnrsquot mind one way or other
38
27
33
2
Yes No Dont Know Cant Say
4152012AVIGNA 38
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 3961
1 How do you feel if your Doctor is enquiring about themedicine you have taken before consulting himher
Q4 I would be upset if heshe did
20
49
22
9
Yes No Dont Know Cant Say
4152012AVIGNA 39
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4061
2 Q1 The chemist is a good source for adviceinformation for minor medical problems
21
64
5 1
11
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 40
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4161
2 Q2 It is important to have medicines treatments that you can buy to relieve minor medical problem
22
56
7
1 14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 41
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4261
2 Q3 Reading the pack is one of the way I decide whichmedicinestreatments to go for
18
52
12
3 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 42
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4361
2 Q4 A person should take medicines treatments only when it is necessary
48
37
4 110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 43
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4461
2 Q5 You get good value from doctorrsquos prescription
28
42
13
4 13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 44
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4561
2 Q6 It is perfectly safe to take any medicines treatments
3
3
38
43
13
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 45
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4661
2 Q7 If I have a problem I prefer to avoid anymedicinestreatments
5
34
40
417
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 46
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4761
2 Q8 I sometimes canrsquot afford to get all items on aprescription issued by doctor
12
25
29
6
28
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 47
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4861
2 Q9 I sometimes canrsquot afford to get medicinestreatments thatI would like to buy myself (without prescription)
11
31
30
5
23
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 48
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 4961
2 Q10 Even when using medicinestreatments that you can buybut careful with it
42
43
0
1
14
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 49
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5061
2 Q11 People are less likely to bother their doctor with minor problem nowadays
16
52
15
2 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 50
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5161
2 Q12 Only medicinestreatments from doctor will really help
13
19
48
812
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 51
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5261
2 Q13 For some health problems Medicines treatments youcan buy are effective as those you get from doctor
6
5418
3 19
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 52
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5361
2 Q14 Advertising helps you to learn what type of brands of medicinestreatments you can buy
9
51
21
4 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 53
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5461
2 Q15 The medicinestreatments you can buy are of good value
2
50
24
321
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 54
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5561
2 Q16 If I am sure about a problem I always look for advice from doctornurse
36
47
6
110
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 55
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5661
2 Q17 I read instruction carefully before taking anymedicinestreatments for the first time
5334
10
12
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 56
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5761
2 Q18 If you take the same medicines treatments too often itmay not be effective when you really need it
15
56
13
1 15
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 57
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5861
2 Q19 Generally medicinestreatments that I buy are lesseffective
6
29
44
318
Stongly Agree Agree Disagree Strongly Disagree No Response
4152012AVIGNA 58
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 5961
Read the label
Treat only the symptoms you have Know what to avoid while taking OTCs
ASK before you buy Use as directed on the label Be careful if you take gt 1 OTC
Donrsquot mix Rx and OTCs including herbals Give your doctor a list of ALL medicines For kids use pediatric formulas Throw medicines away if they are expired
INFERENCE
4152012AVIGNA 59
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6061
Organization of Pharmaceutical Producers of India
OTC article by vijay bhangle OTC marketing article by Ajith paninchukanath
CIA World fact book
wwwgooglecom
wwwyoutubecom
Reference
4152012AVIGNA 60
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip
842019 Over the Counter Drug Ppt
httpslidepdfcomreaderfullover-the-counter-drug-ppt 6161
THANK YOU
by Anand
Ananth Anisha
A MESSAGE FROM UShellip