outwork. outwit. outwin. - nationwidesouthwest.com
TRANSCRIPT
OUTWORK OUTWIT OUTWIN
2
Dear Nationwide Southwest Member
I personally want to thank you for taking the time to join the Nationwide Southwest Team at our FIRST EVER Virtual PrimeTime
Our Virtual PrimeTime has all the same exciting content world-class education in our Nationwide Learning Academy courses CashBack and Show Specials
Networking has always been a major reason for our members attending PrimeTime Albeit this is a Virtual PrimeTime we still offer networking opportunities via Chat that can be in video or text depending on what you prefer Your networking experience can now be right from your store
This year has forced a tremendous growth in Digital Marketing and we have all been pressured to make the proper adjustments to remain viable to all the new consumers in our markets Whether it was updating a website learning a new way to sell online or offering new products and services Have you taken charge and turned challenges into new opportunities This Virtual PrimeTime offers you the opportunity to continue to learn more about Digital Marketing and to take charge in your marketplace
This Show Guide has all the information you need to make this Virtual PrimeTime just as big an event for your business as an in-person Primetime In the following pages you will find logistics of how to navigate the virtual platform and Expo Hall You will find a list of Nationwide Learning Academy and Main Stage sessions you wonrsquot want to miss You will find the criteria to be entered into our BIGGEST GIVEAWAY EVER - $100000 to transform your store digitally or physically
Listed below are some of the top opportunities in which you may wish to interact online
The entire Nationwide Southwest Team and I look forward to connecting with you here in our Virtual PrimeTime and in the following months as we continue to adjust business to the ever-changing marketplace Please share your feedback and let us know how we did
BOUND BY ONE VISION DRIVEN BY ONE MISSION THE MANY UNITED AS ONE
SincerelyDennis L WillichCEO
bull Website Solutionsbull Digital Marketingbull Social Mediabull Digital Signagebull Show Specialsbull Merchandising Sessions ndash LiveOn-Demandbull Nationwide Learning Academy ndash LiveOn-Demandbull Palooza All-Day Eventbull RTO Hot Show All-Day Event
bull Cash Back Nowbull Extended Warrantybull Credit Card Processingbull Primary Financingbull Tertiary Financingbull Inventory Financingbull ATampTbull New Products amp Services
3
TABLE OF CONTENTS$100000 Giveaway 4
Cash Back Show Specials and Palooza Deals 5
How-To-Guide 6
Virtual Access 7
Expo Hall 8
Exhibitor Listing 9-10
Main Stage 11
Main Stage Presentations 12
Nationwide Learning Academy
Tuesday Courses 13-19
Wednesday Courses 20-23
Thursday Courses 23-24
Vendor Led Sessions 25-28
Speaker Bios 29-32
Course Track Legend 33
Tuesday Course Schedule 34
Wednesday Course Schedule 35
Thursday Course Schedule 36
Furniture amp Bedding Special Offer 37
CLICK HEREfor a list of Exhibitor
Giveaways
4
2020 has been a year like no other And at our first ever Virtual PrimeTime event we are giving away a prize like no other
WIN A $100000 STORE MAKEOVEROne lucky Member will have the chance to reimagine either their physical store location or their digital storefront or a combination of both up to $100000 Nationwide Marketing Group will provide access to experts from across our industry to help formulate and implement a plan to enhance your standing as the PREMIER shopping destination in your local community
How to Win
Itrsquos simple to get your company entered into the drawing As you navigate through the virtual event each day visiting virtual booths interacting via chat with exhibitors and other attendees and attending Main Stage and Nationwide Learning Academy sessions you will automatically accumulate points Once you reach 1000 points yoursquoll receive an email that says your company has been entered for the Grand Prize Drawing
Rules and Regulations
Attendees must earn at least 1000 points in the virtual platform by 6 pm CDT on Thursday Oct 29 for their company to be eligible for the drawing Only one attendee per company must meet the threshold for eligibility
One entry per current Nationwide Marketing Group Member company in good standing as of October 26 2020
No purchase necessary to win Prize is not transferable and may not be redeemed for cash and is subject to terms and conditions
Engage with the virtual booths interact via chat and watch presentations to see your standing on the Leaderboard rise Not on the Leaderboard but want to check out how many points yoursquove accumulated Simply click on ldquoInfo Deskrdquo to ask the team
Upgrade your Physical or Digital Storefront
$100000$100000GIVEAWAYGIVEAWAY$100000$100000GIVEAWAYGIVEAWAY
5
CASH BACK SHOW SPECIALS AND PALOOZA DEALSAs a Member of Nationwide Southwest you have access to exclusive deals that are only available at PrimeTime These deals fall into three categories Cash Back Show Specials and Palooza Deals
Cash Back ndash These offers represent a cash dollar amount applied to the models of participating manufacturers here at PrimeTime and these are paid directly to you ndash the Member ndash on your qualifying purchases at the show For example you could earn $20 on any side-by-side refrigerator purchased from a particular vendor during the show period For each
qualifying model you purchase yoursquoll receive $20 in Cash Back Itrsquos that simple Typically there are thousands of models that accrue Cash Back at PrimeTime Yoursquoll accrue these amounts during the show window and the amounts are normally paid out the second day of PrimeTime These Cash Back amounts are negotiated on your behalf and generate millions in savings for Members ndash just like you ndash at each PrimeTime
Show Specials ndash At each PrimeTime yoursquoll find exclusive offers that include one-time buys or limited quantity special pricing off invoice promotions bulk purchase opportunities closeout buys new floor display discounts and many more These offers usually extend throughout the show window and deliver impactful margin opportunities for your business
Palooza Deals ndash At each show PrimeTime Palooza is a frenzy of deals and opportunities This first-come first-served event is filled with limited time and limited quantity deals Normally limited to only 90 minutes at live shows here at Virtual PrimeTime Palooza Deals will be offered from select manufacturers on Wednesday October 28th Offers will go
live at 1130 AM CDT and will be available to order at 1200 PM CDT for all participating vendors These limited quantity deals will go very fast Visit each vendor booth on the expo floor for more information
You can browse search and download all offers by logging onto MemberNet and selecting the Cash Back quick link
SHOWSHOWSPECIALSSPECIALSSHOWSPECIALS
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
2
Dear Nationwide Southwest Member
I personally want to thank you for taking the time to join the Nationwide Southwest Team at our FIRST EVER Virtual PrimeTime
Our Virtual PrimeTime has all the same exciting content world-class education in our Nationwide Learning Academy courses CashBack and Show Specials
Networking has always been a major reason for our members attending PrimeTime Albeit this is a Virtual PrimeTime we still offer networking opportunities via Chat that can be in video or text depending on what you prefer Your networking experience can now be right from your store
This year has forced a tremendous growth in Digital Marketing and we have all been pressured to make the proper adjustments to remain viable to all the new consumers in our markets Whether it was updating a website learning a new way to sell online or offering new products and services Have you taken charge and turned challenges into new opportunities This Virtual PrimeTime offers you the opportunity to continue to learn more about Digital Marketing and to take charge in your marketplace
This Show Guide has all the information you need to make this Virtual PrimeTime just as big an event for your business as an in-person Primetime In the following pages you will find logistics of how to navigate the virtual platform and Expo Hall You will find a list of Nationwide Learning Academy and Main Stage sessions you wonrsquot want to miss You will find the criteria to be entered into our BIGGEST GIVEAWAY EVER - $100000 to transform your store digitally or physically
Listed below are some of the top opportunities in which you may wish to interact online
The entire Nationwide Southwest Team and I look forward to connecting with you here in our Virtual PrimeTime and in the following months as we continue to adjust business to the ever-changing marketplace Please share your feedback and let us know how we did
BOUND BY ONE VISION DRIVEN BY ONE MISSION THE MANY UNITED AS ONE
SincerelyDennis L WillichCEO
bull Website Solutionsbull Digital Marketingbull Social Mediabull Digital Signagebull Show Specialsbull Merchandising Sessions ndash LiveOn-Demandbull Nationwide Learning Academy ndash LiveOn-Demandbull Palooza All-Day Eventbull RTO Hot Show All-Day Event
bull Cash Back Nowbull Extended Warrantybull Credit Card Processingbull Primary Financingbull Tertiary Financingbull Inventory Financingbull ATampTbull New Products amp Services
3
TABLE OF CONTENTS$100000 Giveaway 4
Cash Back Show Specials and Palooza Deals 5
How-To-Guide 6
Virtual Access 7
Expo Hall 8
Exhibitor Listing 9-10
Main Stage 11
Main Stage Presentations 12
Nationwide Learning Academy
Tuesday Courses 13-19
Wednesday Courses 20-23
Thursday Courses 23-24
Vendor Led Sessions 25-28
Speaker Bios 29-32
Course Track Legend 33
Tuesday Course Schedule 34
Wednesday Course Schedule 35
Thursday Course Schedule 36
Furniture amp Bedding Special Offer 37
CLICK HEREfor a list of Exhibitor
Giveaways
4
2020 has been a year like no other And at our first ever Virtual PrimeTime event we are giving away a prize like no other
WIN A $100000 STORE MAKEOVEROne lucky Member will have the chance to reimagine either their physical store location or their digital storefront or a combination of both up to $100000 Nationwide Marketing Group will provide access to experts from across our industry to help formulate and implement a plan to enhance your standing as the PREMIER shopping destination in your local community
How to Win
Itrsquos simple to get your company entered into the drawing As you navigate through the virtual event each day visiting virtual booths interacting via chat with exhibitors and other attendees and attending Main Stage and Nationwide Learning Academy sessions you will automatically accumulate points Once you reach 1000 points yoursquoll receive an email that says your company has been entered for the Grand Prize Drawing
Rules and Regulations
Attendees must earn at least 1000 points in the virtual platform by 6 pm CDT on Thursday Oct 29 for their company to be eligible for the drawing Only one attendee per company must meet the threshold for eligibility
One entry per current Nationwide Marketing Group Member company in good standing as of October 26 2020
No purchase necessary to win Prize is not transferable and may not be redeemed for cash and is subject to terms and conditions
Engage with the virtual booths interact via chat and watch presentations to see your standing on the Leaderboard rise Not on the Leaderboard but want to check out how many points yoursquove accumulated Simply click on ldquoInfo Deskrdquo to ask the team
Upgrade your Physical or Digital Storefront
$100000$100000GIVEAWAYGIVEAWAY$100000$100000GIVEAWAYGIVEAWAY
5
CASH BACK SHOW SPECIALS AND PALOOZA DEALSAs a Member of Nationwide Southwest you have access to exclusive deals that are only available at PrimeTime These deals fall into three categories Cash Back Show Specials and Palooza Deals
Cash Back ndash These offers represent a cash dollar amount applied to the models of participating manufacturers here at PrimeTime and these are paid directly to you ndash the Member ndash on your qualifying purchases at the show For example you could earn $20 on any side-by-side refrigerator purchased from a particular vendor during the show period For each
qualifying model you purchase yoursquoll receive $20 in Cash Back Itrsquos that simple Typically there are thousands of models that accrue Cash Back at PrimeTime Yoursquoll accrue these amounts during the show window and the amounts are normally paid out the second day of PrimeTime These Cash Back amounts are negotiated on your behalf and generate millions in savings for Members ndash just like you ndash at each PrimeTime
Show Specials ndash At each PrimeTime yoursquoll find exclusive offers that include one-time buys or limited quantity special pricing off invoice promotions bulk purchase opportunities closeout buys new floor display discounts and many more These offers usually extend throughout the show window and deliver impactful margin opportunities for your business
Palooza Deals ndash At each show PrimeTime Palooza is a frenzy of deals and opportunities This first-come first-served event is filled with limited time and limited quantity deals Normally limited to only 90 minutes at live shows here at Virtual PrimeTime Palooza Deals will be offered from select manufacturers on Wednesday October 28th Offers will go
live at 1130 AM CDT and will be available to order at 1200 PM CDT for all participating vendors These limited quantity deals will go very fast Visit each vendor booth on the expo floor for more information
You can browse search and download all offers by logging onto MemberNet and selecting the Cash Back quick link
SHOWSHOWSPECIALSSPECIALSSHOWSPECIALS
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
3
TABLE OF CONTENTS$100000 Giveaway 4
Cash Back Show Specials and Palooza Deals 5
How-To-Guide 6
Virtual Access 7
Expo Hall 8
Exhibitor Listing 9-10
Main Stage 11
Main Stage Presentations 12
Nationwide Learning Academy
Tuesday Courses 13-19
Wednesday Courses 20-23
Thursday Courses 23-24
Vendor Led Sessions 25-28
Speaker Bios 29-32
Course Track Legend 33
Tuesday Course Schedule 34
Wednesday Course Schedule 35
Thursday Course Schedule 36
Furniture amp Bedding Special Offer 37
CLICK HEREfor a list of Exhibitor
Giveaways
4
2020 has been a year like no other And at our first ever Virtual PrimeTime event we are giving away a prize like no other
WIN A $100000 STORE MAKEOVEROne lucky Member will have the chance to reimagine either their physical store location or their digital storefront or a combination of both up to $100000 Nationwide Marketing Group will provide access to experts from across our industry to help formulate and implement a plan to enhance your standing as the PREMIER shopping destination in your local community
How to Win
Itrsquos simple to get your company entered into the drawing As you navigate through the virtual event each day visiting virtual booths interacting via chat with exhibitors and other attendees and attending Main Stage and Nationwide Learning Academy sessions you will automatically accumulate points Once you reach 1000 points yoursquoll receive an email that says your company has been entered for the Grand Prize Drawing
Rules and Regulations
Attendees must earn at least 1000 points in the virtual platform by 6 pm CDT on Thursday Oct 29 for their company to be eligible for the drawing Only one attendee per company must meet the threshold for eligibility
One entry per current Nationwide Marketing Group Member company in good standing as of October 26 2020
No purchase necessary to win Prize is not transferable and may not be redeemed for cash and is subject to terms and conditions
Engage with the virtual booths interact via chat and watch presentations to see your standing on the Leaderboard rise Not on the Leaderboard but want to check out how many points yoursquove accumulated Simply click on ldquoInfo Deskrdquo to ask the team
Upgrade your Physical or Digital Storefront
$100000$100000GIVEAWAYGIVEAWAY$100000$100000GIVEAWAYGIVEAWAY
5
CASH BACK SHOW SPECIALS AND PALOOZA DEALSAs a Member of Nationwide Southwest you have access to exclusive deals that are only available at PrimeTime These deals fall into three categories Cash Back Show Specials and Palooza Deals
Cash Back ndash These offers represent a cash dollar amount applied to the models of participating manufacturers here at PrimeTime and these are paid directly to you ndash the Member ndash on your qualifying purchases at the show For example you could earn $20 on any side-by-side refrigerator purchased from a particular vendor during the show period For each
qualifying model you purchase yoursquoll receive $20 in Cash Back Itrsquos that simple Typically there are thousands of models that accrue Cash Back at PrimeTime Yoursquoll accrue these amounts during the show window and the amounts are normally paid out the second day of PrimeTime These Cash Back amounts are negotiated on your behalf and generate millions in savings for Members ndash just like you ndash at each PrimeTime
Show Specials ndash At each PrimeTime yoursquoll find exclusive offers that include one-time buys or limited quantity special pricing off invoice promotions bulk purchase opportunities closeout buys new floor display discounts and many more These offers usually extend throughout the show window and deliver impactful margin opportunities for your business
Palooza Deals ndash At each show PrimeTime Palooza is a frenzy of deals and opportunities This first-come first-served event is filled with limited time and limited quantity deals Normally limited to only 90 minutes at live shows here at Virtual PrimeTime Palooza Deals will be offered from select manufacturers on Wednesday October 28th Offers will go
live at 1130 AM CDT and will be available to order at 1200 PM CDT for all participating vendors These limited quantity deals will go very fast Visit each vendor booth on the expo floor for more information
You can browse search and download all offers by logging onto MemberNet and selecting the Cash Back quick link
SHOWSHOWSPECIALSSPECIALSSHOWSPECIALS
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
4
2020 has been a year like no other And at our first ever Virtual PrimeTime event we are giving away a prize like no other
WIN A $100000 STORE MAKEOVEROne lucky Member will have the chance to reimagine either their physical store location or their digital storefront or a combination of both up to $100000 Nationwide Marketing Group will provide access to experts from across our industry to help formulate and implement a plan to enhance your standing as the PREMIER shopping destination in your local community
How to Win
Itrsquos simple to get your company entered into the drawing As you navigate through the virtual event each day visiting virtual booths interacting via chat with exhibitors and other attendees and attending Main Stage and Nationwide Learning Academy sessions you will automatically accumulate points Once you reach 1000 points yoursquoll receive an email that says your company has been entered for the Grand Prize Drawing
Rules and Regulations
Attendees must earn at least 1000 points in the virtual platform by 6 pm CDT on Thursday Oct 29 for their company to be eligible for the drawing Only one attendee per company must meet the threshold for eligibility
One entry per current Nationwide Marketing Group Member company in good standing as of October 26 2020
No purchase necessary to win Prize is not transferable and may not be redeemed for cash and is subject to terms and conditions
Engage with the virtual booths interact via chat and watch presentations to see your standing on the Leaderboard rise Not on the Leaderboard but want to check out how many points yoursquove accumulated Simply click on ldquoInfo Deskrdquo to ask the team
Upgrade your Physical or Digital Storefront
$100000$100000GIVEAWAYGIVEAWAY$100000$100000GIVEAWAYGIVEAWAY
5
CASH BACK SHOW SPECIALS AND PALOOZA DEALSAs a Member of Nationwide Southwest you have access to exclusive deals that are only available at PrimeTime These deals fall into three categories Cash Back Show Specials and Palooza Deals
Cash Back ndash These offers represent a cash dollar amount applied to the models of participating manufacturers here at PrimeTime and these are paid directly to you ndash the Member ndash on your qualifying purchases at the show For example you could earn $20 on any side-by-side refrigerator purchased from a particular vendor during the show period For each
qualifying model you purchase yoursquoll receive $20 in Cash Back Itrsquos that simple Typically there are thousands of models that accrue Cash Back at PrimeTime Yoursquoll accrue these amounts during the show window and the amounts are normally paid out the second day of PrimeTime These Cash Back amounts are negotiated on your behalf and generate millions in savings for Members ndash just like you ndash at each PrimeTime
Show Specials ndash At each PrimeTime yoursquoll find exclusive offers that include one-time buys or limited quantity special pricing off invoice promotions bulk purchase opportunities closeout buys new floor display discounts and many more These offers usually extend throughout the show window and deliver impactful margin opportunities for your business
Palooza Deals ndash At each show PrimeTime Palooza is a frenzy of deals and opportunities This first-come first-served event is filled with limited time and limited quantity deals Normally limited to only 90 minutes at live shows here at Virtual PrimeTime Palooza Deals will be offered from select manufacturers on Wednesday October 28th Offers will go
live at 1130 AM CDT and will be available to order at 1200 PM CDT for all participating vendors These limited quantity deals will go very fast Visit each vendor booth on the expo floor for more information
You can browse search and download all offers by logging onto MemberNet and selecting the Cash Back quick link
SHOWSHOWSPECIALSSPECIALSSHOWSPECIALS
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
5
CASH BACK SHOW SPECIALS AND PALOOZA DEALSAs a Member of Nationwide Southwest you have access to exclusive deals that are only available at PrimeTime These deals fall into three categories Cash Back Show Specials and Palooza Deals
Cash Back ndash These offers represent a cash dollar amount applied to the models of participating manufacturers here at PrimeTime and these are paid directly to you ndash the Member ndash on your qualifying purchases at the show For example you could earn $20 on any side-by-side refrigerator purchased from a particular vendor during the show period For each
qualifying model you purchase yoursquoll receive $20 in Cash Back Itrsquos that simple Typically there are thousands of models that accrue Cash Back at PrimeTime Yoursquoll accrue these amounts during the show window and the amounts are normally paid out the second day of PrimeTime These Cash Back amounts are negotiated on your behalf and generate millions in savings for Members ndash just like you ndash at each PrimeTime
Show Specials ndash At each PrimeTime yoursquoll find exclusive offers that include one-time buys or limited quantity special pricing off invoice promotions bulk purchase opportunities closeout buys new floor display discounts and many more These offers usually extend throughout the show window and deliver impactful margin opportunities for your business
Palooza Deals ndash At each show PrimeTime Palooza is a frenzy of deals and opportunities This first-come first-served event is filled with limited time and limited quantity deals Normally limited to only 90 minutes at live shows here at Virtual PrimeTime Palooza Deals will be offered from select manufacturers on Wednesday October 28th Offers will go
live at 1130 AM CDT and will be available to order at 1200 PM CDT for all participating vendors These limited quantity deals will go very fast Visit each vendor booth on the expo floor for more information
You can browse search and download all offers by logging onto MemberNet and selecting the Cash Back quick link
SHOWSHOWSPECIALSSPECIALSSHOWSPECIALS
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
6
YOUR VIRTUAL HOW-TO-GUIDEA quick guide to accessing and navigating Virtual PrimeTime
GETTING STARTED amp ACCESSING THE EVENTTo access the virtual event please visit nationwideprimetimecom click the Virtual PrimeTime button and click login Yoursquoll use your email address and password to access the event If you registered early you will need to click forgot password to receive your password The event is scheduled for Tuesday October 27th ndash Thursday October 29th and will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
The event is accessible on your desktop mobile or tablet from any browser (Chrome Safari Microsoft Edge etc) We recommend a desktop or laptop so you get the full benefit of the bigger screen Yoursquoll only be able to log in from one device at a time If yoursquod like coworkers or friends to access the link theyrsquoll need to register as well
NAVIGATING AROUND THE EVENTOnce you have logged in yoursquoll be taken to the Lobby where first yoursquoll see our Welcome Video From here yoursquoll be able to access the Exhibit Halls Main Stage Sessions Nationwide Learning Academy ndash simply click on the signs or use the navigation barat the top of the screen to navigate to what youwant to see
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
7
WHAT YOUrsquoLL HAVE ACCESS TO
LOBBY AREA
SESSIONS EXTRAS EXHIBIT HALLS
MAIN STAGE
LEARNING ACADEMY
NO CHILD HUNGRY
LEADERBOARD
APPLIANCES amp OUTDOOR
HELP amp INFOOur Help amp Info desk is located in the bottom center of the Lobby Just click on it if you need any technical assistance or information You can also access this area from the navigation bar at the top of your screen at any time
CONSUMER ELECTRONICS amp HTSN
FURNITUREBEDDING
NMG REGIONAL BOOTHS amp CASH BACK
BUSINESS amp FINANCIAL SERVICES
NMG DIGITAL SOLUTIONS amp MARKETING
RENTDIRECT
SWAG BAG
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
8
PRIMETIME EXPO HALL October 28th - 29th | 1200 PM - 500 PM CSTWe will feature an ldquoOpen Houserdquo on Monday October 26th from 300 PM - 500 PM CST if you would like to log in and check your system and credentials ahead of time
Once yoursquove accessed the exhibit halls yoursquoll see all the different product and service categories
FINDING SPECIFIC BRANDSYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
BROWSING BY PRODUCTYou can easily find specific exhibitors by clicking on the relevant category area where yoursquoll find an alphabetical list of exhibitors in that area or by using the lsquoSearchrsquo bar at the top of the screen
VIEWING EXHIBITORSTo view all of the exhibitors in a particular area you can scroll along using the arrows on each side of the screen If you find an exhibitor yoursquod like to chat with or find out more about just click on the booth and off you go
YOU CAN ALSO
WATCH DEMOSSome exhibitors will be running specific discussions and demos throughout the two day event Keep an eye out for schedules and information about these both on their menu bars (where the CHAT button is located) or in their chat rooms
DOWNLOAD BROCHURES AND WATCH VIDEOSEach booth will have a variety of brochures and videos available for you to browse Keep a look out for the ldquo+ Swag Bagrdquo icon ndash and add info to your Swag Bag to look at later if you wish Remember you can access your Swag Bag at any time by returning to the Lobby and clicking on Swag Bag in the navigation bar
IN THE BOOTHSOnce yoursquove clicked on a booth yoursquoll be able to browse products and services view videos download documents as well as chat with any reps in the booth as if you were at a live event Our exhibitors will be in their booths ready to chat on Wednesday and Thursday from 1200 PM ndash 500 PM CDT each day
LIVE CHAT
To chat with an exhibitor click on the red CHAT button to enter their chatroom You can then view the group chat or click on one of the names of the booth reps to talk directly to them You can choose to chat via messenger audio or video call
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
9
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
APPLIANCES amp OUTDOORAvanti Products NEW Beko US IncBoschBroan-NuTone LLC NEW Cuisinart Danby Appliances Dupage Industries Encompass Supply Chain Solutions IncElectrolux Element Appliances amp Tytus Grills NEW Elmira Stove Works NEW Fisher amp PaykelGE Appliances A Haier Company GreenTech Environmental Ilve Brand ndash Superior Marketing NEW Kasman Corporation ( Exceline Surge Protectors)
LG AppliancesLooft NEW Louisiana Grills Pit BossMarcone Supply MTD Products Inc Nationwide Appliances and OutdoorOrsquoRourke Sales Company - Appliances and OutdoorPalazzani Plumbing amp Foster Appliances (Made in Italy)
Samsung Home AppliancesSENIX TOOLS NEW SHARP HOME ELECTRONICS COMPANY OF AMERICA
SmartFIT Refrigerator Filters amp Bada Bing Parts
Traeger GrillsVerona - EuroChef USASUNHEAT International Whirlpool
BUSINESS amp FINANCIAL SERVICESAflacAmerican First FinanceCentricityEPIC ProtectDispatchTrackDoorcounts Retail Sales CloudEnergy StarePASS SoftwareFurniture Wizard SoftwareIndependent We StandKornerstone CreditLife Prooftrade by SafewareLockton Affinity - Business Insurance amp Group Health Benefits
BUSINESS amp FINANCIAL SERVICES (continued) Northpoint Commercial FinancePayrocPodium NEWPractical Promotions LLCPricer PROFITsystems a Koumlrber productReliable SoftworksSES-imagotagSTORISSynchronyTailbaseTylerNetUown LeasingWells Fargo - Commercial Distribution FinanceWells Fargo - Merchant ServicesWells Fargo - Retail ServicesWhirlWind SoftwareWondersign
CONSUMER ELECTRONICS HTSNATampTAudio America Austere NEW DampH Distributing Enclave AudioExchangeFurrionGoogle Nest Hisense USA Corp NEW Klipsch Audio Konka North America NEWLegrand | AVLG Home ElectronicsMantelMountMetra Home Theater GroupNationwide Connected Tiny HomeNationwide Electronics and HTSNOrsquoRourke Sales Company - Consumer ElectronicsPowerShadesRowOne NEW Samsung Home EntertainmentTCLTechnical Pro Inc WAVE Electronics
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
10
FURNITURE amp BEDDINGA-AmericaBeautyrestSerta BEDGEAR NEWCoaster Fine FurnitureCorsicana Mattress Company Cosmos Carpets IncDreamFit Elements Enouvation Power PacksErgomotion NEWFlexsteel Industries IncGuardsmanHiEnd Accents - Affordable Luxury Decorative BeddingJackson CatnapperLeather Italia USA Mac Motion ChairsMagnussen HomeMalouf Mega Motion Montage Furniture ServicesNationwide Furniture amp BeddingOsaki Massage Chairs Porter DesignsemBracetrade PURE TALALAY by ECLIPSE INTERNATIONALPureCare Resident Home LLC REVEAL By XSENSORTempur+SealyW Silver Products
NATIONWIDE REGIONAL BOOTHS amp CASH BACKNationwide Cash BackNationwide CoreNationwide EastNationwide FloridaNationwide SouthwestNationwide Southwest - The Nunn CompanyNationwide United StoresNationwide WestNo Child HungryPrimeTime March 2021
NATIONWIDE DIGITAL SOLUTIONS amp MARKETINGNMG PriMetrixNationwide Marketing ServicesNationwide PrimeMedia Retailer Web ServicesSite on Time
RENTDIRECTBenefit Marketing SolutionsNationwide RentDirect OrsquoRourke Sales Company - RentDirect
EXHIBITOR LISTINGBy category = Participating in PrimeTime Palooza NEW = New Exhibitor
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
11
WE HAVE TWO STAGES AT THE SHOW
MAIN STAGEOur Main Stage features will feature our Welcome amp State of Nationwide Marketing Group along with Industry Updates Vendor Presentations and Keynote Sessions
NATIONWIDE LEARNING ACADEMYThese sessions are presented by track
Both the Main Stage Auditorium and the Nationwide Learning Academy are accessible from the Lobby and via the navigation bar at the top of your screen The agenda for all sessions can be found in the show guide
When you enter a stage simply click on the main screen to join a session You will not be able to join any
sessions which havenrsquot started yet Sessions that have already occurred will be available on demand
MAIN STAGE AND NATIONWIDE LEARNING ACADEMY
Pic of Main Stage
LEADERBOARDThe real-time Leaderboard will allow attendees to earn points by attending sessions visiting booths interacting via chat - all of which will add up to ensuring your Member Company is entered into the drawing to win the ultimate Grand Prize of a $100000 physical store or digital store makeover
Terms and conditions apply
QampAThe QampA will either run alongside the video in text form or will be hosted by the speaker at the end of the session The audience will be muted to avoid total chaos for these sessions Yoursquoll just need to type any questions you have
Click Here to Access Sessions
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
12
TUESDAY OCTOBER 27TH 1030 AM ndash 1045 AM State of Nationwide Marketing Group
Tom Hickman President amp Chief Member Advocate
1045 AM ndash 1100 AM Capitalizing on the Biggest Shift to Digital in HistoryDean Sottile NMG Jen Danko Site On Time Genna Majuta RWS
1100 AM ndash 1115 AM Home Appliance Merchandising SessionDoug Wrede NMG
1115 AM ndash 1130 AM Furniture amp Bedding Merchandising SessionJeff Rose NMG
1130 AM ndash 1145 AM Consumer Electronics Merchandising SessionLee McDonald NMG
400 PM ndash 445 PM WIN Women in Nationwide ndash Beat Burnout
500 PM ndash 530 PM Economic Update ndash Not Available on Demand John Peak Wells Fargo
530 PM ndash 630 PM Member 2 Member Social Media Social Hour ndash Not Available on DemandDoug Marsh NMG
WEDNESDAY OCTOBER 28THUpdates from Leadership of our Major Manufacturing Partners
845 AM - 900 AM ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix Tool Mike Collier NMG
930 AM ndash 940 AM ElectroluxNolan Pike ndash President and CEOBen Liebert ndash Sr VP of SalesTJ Stoffer ndash VP of Sales Dealer and DistributionRyan Schwede ndash Sr Director Groups
945 AM ndash 955 AM GE AppliancesRick Hasselbeck - CCO
1030 AM ndash 1040 AM LG AppliancesDon Wilson ndash Sr Director of Sales
1045 AM ndash 1055 AM Samsung AppliancesMatt Evans ndash VP of Group Sales
1100 AM ndash 1110 AM WhirlpoolDave Cichocki ndash VP of US Sales
1115 AM ndash 1125 AM Samsung CEJim Mayos ndash Sr Director of Distribution and Sell Through
1130 AM ndash 1140 AM Serta SimmonsDerekMillerndashChiefSalesOfficer
1145 AM ndash 1155 AM Tempur SealySteve Rusing ndash TempurSealy President US Sales
500 PM ndash 530 PM Driving Store Traffic and Creating Transformational ExperiencesMark Kinsley and Mark Quinn
530 PM ndash 630 PM Member 2 Member Driving Traffic Social Hour ndash Not Available on DemandHosted by Mark Kinsley and Mark Quinn
THURSDAY OCTOBER 29TH1100 AM ndash 1145 AM WIN Women in Nationwide ndash Own Your Voice
500 PM ndash 530 PM Closing Session Redefining Your Path to Success amp Facing the Unexpected Kris Kuester NMG
MAIN STAGE PRESENTATIONS
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
13
Welcome to the Nationwide Learning Academy at PrimeTime At the virtual show wersquove got more than 60 sessions on tap that address an array of business areas Each session is part of a topical track making it easy for you and your team to identify the sessions that are most applicable to their areas of expertise Sessions will take place across all
three days of the show and once each session is complete it will be available on-demand for the rest of the event
TUESDAY OCTOBER 27TH
630 AM
Nationwide Learning Academy OverviewMike Whitaker Nationwide PrimeMediaThe Nationwide Learning Academy at PrimeTime has long been a highlight of our live shows drawing over 10000 session attendees annually Here at the Virtual PrimeTime the Academy is sure to be an impactful informational and inspirational part of your show experience In this session with Academy leader Mike Whitaker learn how to get the most from PrimeTimersquos educational programs Yoursquoll also learn how you can win big with the Nationwide Learning Academy here at the show
700 AM
Effective In-store Video with MemberNet TV Influencing Shoppers at the Critical ldquoLast 3 FeetrdquoChris Bryant Nationwide PrimeMedia (General Marketing Track)Today in-store digital signage has become a powerful tool for helping your team close more sales From McDonaldrsquos to Walmart the effectiveness of dynamic in-store video is undeniable Let Nationwidersquos MemberNet TV help convert your showroom into an information-rich buying zone See how easy and inexpensive it is to upgrade your showroom today with the persuasive and engaging power of MemberNetTV video messaging Learn how simple it can be to install your system manage your content and enjoy the impact of video at the point of sale
Your Other Brand - Why Your Employer Brand Is a Marketing Make or BreakMike Whitaker Nationwide PrimeMedia (HR Employment Track)Independent Retailers have long been masters of marketing and have built solid and sustainable consumer brands However when asked to identify their top challenge the majority say that attracting talented team members is harder than attracting shoppers In todayrsquos hyper-competetive job market your ldquoother brandrdquo commonly known as your employer brand has never been more important How potential job candidates see your company - before theyrsquove ever interacted with you or your team - will determine the quality and number of candidates that will engage your business In this session with Nationwidersquos Mike Whitaker yoursquoll learn how todayrsquos most talented candidates are conducting their job search what theyrsquore looking for and where theyrsquore seeking information Yoursquoll be exposed to employer review portals the impact they have on your business and yoursquoll learn some actionable steps you can take today to begin sharpening your employer brand to stand out in your market and attract an unfair share of the most talented potential team members in your area
730 AM CDT
3 Things We All Need to Perform at Our BestKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)InthissessionwithNationwidersquosKrisKuesteryoursquolllearnhowtofindthenaturalstateofperformingatyourhighest The old-school model of carrots and sticks is becoming increasingly outdated and according to the latest research itrsquos was wrong all along Today as the old-school organizational and personal frameworks of productivity no longer hold the value they once enjoyed knowledge work creativity and problem-solving are now required to stand out and get ahead Are you ready to learn how building more autonomy mastery and purpose can produce not just a more productive and effective workforce but a happier team as well Then this session is one yoursquoll want to attend as Kris Kuester helps you learn your natural state of highest performance
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
14
730 AM CDT
PrimeMedia 101 Your What How and WhoKevin Bryant Nationwide PrimeMedia (Nationwide 101 Track)Nationwidersquos PrimeMedia Studios create and produce thousands of no cost and low-cost assets and services each year to help your company drive sales From online and live educational programs (like the Nationwide Learning Academy here at PrimeTime) to marketing videos for on-air online and in-store use to exclusive media distribution platforms that make marketing easier than ever therersquos a wealth of services and assets at your disposal So many that it can be overwhelming In this session with PrimeMediarsquos Kevin Bryant yoursquoll learn more about all the great sales-driving tools that are available through PrimeMedia ndash and are included with your Nationwide Membership Yoursquoll also learn how you can easily access these powerful assets and whocanhelpyouwithyourspecificneedsallowingyoutomaximizethisuniqueresourceanddriveyoursuccess higher in 2020 and beyond
800 AM CDT
Day One Winning the Most Important Day of Your Teamrsquos CareerMike Whitaker Nationwide PrimeMedia (HR Employment Track)Todayindependentretailersconsistentlycitetheneedtofindhireandretaingreatpeopleastheirbiggestchallenge Many understand the investment theyrsquore making when they hire a new team member but few realizehowimportantDayOnendashthenewteammemberrsquosveryfirstdaywiththecompanyndashcanbetotheirsuccessAwealthofrecentresearchandinsightsshowthatanewteammemberwilldecidewithintheirfirstsix hours on the job if theyrsquore sticking around or moving on In this session with Nationwide PrimeMediarsquos Mike Whitaker yoursquoll learn some tried and true best practices to create a Day One experience that will help your new team members get off to a great start with your company and yoursquoll leave understanding why these simple tactical decisions can make a big impact on your ability to retain talented people If hiring the right people and creating careers for your most valuable team members is a priority for your company this session will give you the insights and plan to elevate your game to all new heights
NLA 101 400000 Certifications Canrsquot Be Wrong How Sales Teams are WINNING with the Power of KnowledgeChris Bryant Nationwide PrimeMedia (Nationwide 101 Track)Todayrsquos consumers are well informed and expect our teams to have a level of knowledge beyond the basics that is superior to that of the national chains The Nationwide Learning Academy makes it easy for your teamtohavethatknowledgethroughitshundredsofvideolearningmoduleswithtestingandcertificationPrimeMediarsquos Chris Bryant will give you a guided tour of Nationwidersquos latest and greatest learning assets andwillsharewithyoutheplatformandprogramsthathaveseenover300000certificationsissuedtofront-line users in the last 12 months alone Yoursquoll experience the mobile optimized learning center and see how easy it is to access from any connected device and get a preview of the more than 500 product training modules covering the latest innovations and introductions from all the top vendors Yoursquoll preview the wide array of NMG-produced and exclusive skills training modules ranging from selling skills to delivery to communications and many more Yoursquoll also learn how your team can earn valuable MemberNet Rewards Points just for learning more about the products and services you sell sharpening their skills and enhancing their success - all courtesy of Nationwide Finally wersquoll take a look at the ability you have to create custom content for your team with nothing more than a smartphone and a content expert - and how you can begin using this powerful feature today Learning has never been more critical to your success than it is today and Nationwidersquos commitment to education has been fueling dealersrsquo success for more than two decades If yoursquorenotmakingthemostofthisstrongMemberbenefitmakeplanstoattendthissession
830 AM CDT
Creating a ldquoSuper Teamrdquo Through the Power of GivingKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Asbusinessleaderswewantourteamstobeaseffectiveefficientandproductiveaspossiblewhileexcelling in their areas of expertise As independent retailers wersquove become very good at training them to do just that but we often overlook the hidden emotional characteristics that drive us to a higher level of excellence In this session Nationwidersquos Kris Kuester will reveal how giving is a magic potion that drives people to the next level regardless of their job duties Yoursquoll learn how to easily adopt a simple routine of leveraging giving to propel your team to ldquoSuper Teamrdquo status and will leave this session ready to make the transformation
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
15
830 AM CDT Selling Whatrsquos In Stock Optimizing Your Inventory Opportunities and Earnings Steve Bryant Nationwide PrimeMedia (General Marketing Track)Depending on the product categories your company sells -- yoursquove probably experienced some of the most unusual sales challenges of your career As a result of the pandemicrsquos market disruptions yoursquove probably faced situations in which shoppers have been ready to make a purchase but have been frustrated that the product theyrsquove requested wasnrsquot in stock That ldquono salerdquo means no revenue for your company no earnings for you and no product satisfaction for the consumer Everyone loses but it doesnrsquot always have to be that way Learn how to make shoppers more receptive to your product recommendations and how to increase customer satisfaction by matching the products you have in stock with consumersrsquo actual needs
900 AM CDT
Top Talent Solving the People ProblemMike Whitaker Nationwide PrimeMedia (HR Employment Track)Over the past year wersquove seen unemployment at record low levels and record high levels However independent retailers have continued to report that attracting and retaining high performing team members ndash top talent ndash as their top business challenge and a top priority to address for success In this session which was crafted over a two-year period of intense research and dealer feedback Nationwidersquos Mike Whitaker will help you better understand the real difference maker when it comes to success as an employer Yoursquoll learn the difference in what attracts typical talent and top talent and yoursquoll leave with an array of best practices activation ideas and practical insights that will help you focus and succeed on the hiring front Yoursquoll learn the unique motivators that appeal to top talent and yoursquoll be exposed to the vast difference in potential for success that comes with acquiring more than your fair share of top talent on your team This session promises to be engaging informative and a real difference maker as you look to solve the number one challenge facing independent dealers today
Six New Ways to Fortify Your Brand with BrandAids from Nationwide PrimeMedia Steve Bryant Nationwide PrimeMedia (General Marketing Track)Learn how Nationwide can help your company compete more effectively against the billions in advertising dollars being spent each year by Lowes Home Depot Best Buy and others Brands such as these have becomehouseholdnameswithextremelyhighlevelsofbrandawarenessandconsumerconfidencethanksto this massive advertising investment With these massive expenditures the corporate chains might have purchased an advantage over independents in MAKING their brand promise However our experience suggests that they are at a disadvantage to your selection knowledge and service when it comes to DELIVERING on that promise Our mission is to help you strengthen and enhance your brand increasing the chances that shoppers will be attracted you your company Our belief is that once shoppers give Independentslikeyouanonlineorin-storevisitthebestteamwillwinandwersquoreconfidentthatteamisyours Choose your companyrsquos BrandAid from Nationwide PrimeMedia and win
Beddingrsquos New Normal How the pandemic has reshaped the mattress landscapeDavid Perry Furniture Today (Mattress University Track)David Perry Executive editor for Furniture today and Mattress Guru will talk about Beddingrsquos new normal how the pandemic has reshaped the mattress landscape and provide some insights on what retailers need to know about the soaring online sales new safety protocols and how to win in the evolving Mattress Arena
930 AM CDT
Are You Kiddinghellip I Just Learned Facebook Decoding the Social Media Alphabet Soup Doug Marsh Nationwide Marketing Group (Social Media Track)We know social media is huge and growing every day In fact social media usage is up over 10 since July 2019 But who can keep up with the Snaptok and Tikchats and MyspaceshellipLet us help Each social media channel can bring in huge results but it also can bring in more time and headaches Let us go through the channels and dig in on how each can be used and should be used for our day to day operations Learn where to focus your time and effort and the best channels for our industry
Wells Fargo Retail ServicesChristy Aloise Wells Fargo (Financial Services Track)In todayrsquos ever-changing retail landscape itrsquos important to continue building your tool set to meet the evolvingdemandsofcustomersOneofthosetoolsistheabilitytoofferfinancingtoyourcustomersThissessionwillcovertheimportanceofofferingfinancingtoeverycustomertohelpgrowyourbusinessWewill cover strategies and suggestions on how to have more effective conversations to increase sales through
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
16
financingWewillalsodiscusshowtobettercreateawarenessthatyourbusinessoffersfinancingthroughthe use of marketing tools and resources Additionally we will cover enhanced processing options that will ensure the best user and customer experience
The Ongoing Disruption of Mattress Retail Winning in the New Competitive LandscapeMike Magnuson GoodBedscom (Mattress University Track)Over the past 6 years the mattress industry has undergone a massive transformation sparked in large part by a wave of disruptor brands who gained their foothold by selling their products directly to consumers More recently though this revolution has entered a second phase in which the consumer journey has continued to evolve battlegrounds have shifted new threats have emerged and the lines between enemies and allies are being redrawn In this session wersquoll talk about where we are how we got here and what you can do to succeed in 2020 and beyond
1000 AM CDT
Synchrony ndash Digital SolutionsErik Fogelson Synchrony (Financial Services Track)As COVID-19 has driven more consumers than ever before to your companyrsquos website e-commerce has taken a more prominent role than wersquove seen before in the independent channel and in retail as a whole In this session with Synchronyrsquos Erick Fogelson yoursquoll discover Synchronyrsquos new options and services all available to Nationwide Members that are designed to help your company compete and win in the ever-changing world of e-commerce
Facebook in 2020 That Escalated QuicklyhellipDoug Marsh Nationwide Marketing Group (Social Media Track)Throughout the 2020 pandemic Facebook continues to be a viable marketing tool with over 250 million users in the US and Canada using the social media giant In fact Social Media in 2020 has seen double digit growth with July 2020 up 105 in usage compared with July 2019 Some 46 of women and 41 of men said theyrsquove spent more time on social media during the pandemic making it the second-most popular digital activity And although there are many different options Facebook still leads the pack Let us look closerintoFacebookandseehowtomakeyourpageevenmoreinformedefficientandactiveThissessionwillshowyouhowtomakebetteruseofyourpageinordertoreachmorepotentialcustomersbyfirstdefiningyoursocialmediagoalsTopicsintheclasswillincludingFacebookAdvertisingschedulingpostand integrating Facebook Messenger with your current marketing tools Leave the class better prepared to engage your audience earn loyalty and improve your social reach
Mattress University - Focusing on the Experience Our Customers Are Longing ForJesse Kostuhoski Furniture and Appliance Mart (Mattress University Track)Join Industry veteran and VP of retail Development for Furniture amp Appliance Mart Jesse Kostuhoski as he talks about the Sleep Experience You will learn how to differentiate yourself by focusing on the experience our guest is longing for In a world of constant change we must change with it or die This short presentation will allow you to achieve better results today tomorrow and into the future If you want to improve your guests lives your employees lives your communities lives and your own life This presentation will allow you to do all those things Letrsquos take this time together and make a positive difference through better sleep
330 PM CDT
Introduction to New Appliance Service InitiativesRon Romero Schaeferrsquos Nationwide West (Appliance Servicers Track) In this exciting session led by veteran retailer Ron Romero yoursquoll hear the latest initiatives for Appliance Servicers from Nationwide If yoursquore a servicing appliance dealer this session is one you canrsquot afford to miss as Ron shares the plans and programs that are being deployed to support your service business
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
17
400 PM CDT
ART ndash The Science of Retail 101 Accessing NMGrsquos Newest PriMetrix ToolMike Collier Nationwide Marketing Group (Data and Insights Track)Nationwidersquos PriMetrix program a data-driven initiative thatrsquos led to revolutionary new insights for group members continues to grow New for 2020 and included in your NMG membership the Assortment Rationalization Tool or ART provides you with access to merchandising insights across the independent channel and can radically impact yourmerchandisingdecisionstodriveprofitincreasesalesandmakesureyounevermissamerchandisingopportunityagain
This course covers bull What is Retail Sales Analytics (RSA) bullHowdoesamemberparticipateinRSAasafreebenefitofmembershipinNMG bull What is ART (Assortment Rationalization Tool) tool bull Who can participate in RSA and have access to ART (hint all members) bull Where is the ART tool located bull When should the ART tool be accessed You will learn how the ART tool can help your appliance business and why data is important by answering these and many more questions bull Does your line-up cover the industry price bands with the largest share bull What are the best replacement options for an unproductive or low-margin SKU bullWhichnewbrandswillofferyouthebestproductivityandprofit Howdoesyourline-upcomparetoNMGrsquosmostproductiveandprofitablemodelsintotal bull How do your assorted SKUs ASPs cost margins compare to the total NMG average Using ART will help your business replace lsquogut feelrsquo and lsquolooks-great-to-mersquo merchandising with data to ensure your applianceassortmentissettomaximizesalesandprofitdollarsrdquo
Optimizing Appliance Technician Compensation and Measuring PerformanceAlex Hallmark Fredrsquos Academy (Appliance Servicers Track) Industry experts Adam Butcher and Alex Hallmark of Fredrsquos Academy take the lead in this dynamic session that will answer many of your most frequent service technician related questions including bullWhatrsquosthebestwaytopayyourservicefieldteam bull What are the pros and cons of commission vs hourly vs contract This session will see the Fredrsquos Academy team share their unique hybrid employee compensation process astheydiscusshowtheyreviewtheirfieldteamrsquosoverallperformanceandindividualmetricsThissessionpromises to be highly impactful for any servicing dealer looking to optimize their service team for peak performance
430 PM CDT
ART 201 A Closer Look at ARTMike Collier Nationwide Marketing Group (Data and Insights Track)ART 101 introduced ART how it works many of the questions ART can help answer and how to access the free appliance merchandising tool ART 201 explores using ART to build an appliance plan-to-sell make data drivenmodelselectionsandincreaseprofitonappliancesbyusingdatafromtheARTtool This course covers An in-depth look at example ART reports and the insights that come from and the decisions that can be made using the data How do you use the ART tool to develop your own plan-to-sell How do I create a plan-to-sell What data do I consider when creating a plan-to-sell Why is having a documented plan-to-sell is important for your business Whatbenefitscomefromhavingaplan-to-sell How can an established plan-to-sell provide a member with leverage How to use a plan-to-sell as a road map for sellers and the overall business Howcanaplan-to-sellhelpmesellabettermixandincreasemyprofit Howcanaplan-to-sellincreasemysalesandprofit How will a plan-to-sell help me compete stronger against the box stores Yougetthepointaplan-to-sellthatisthoughtoutdatadrivenandcarefullyconstructedhasmanybenefitsand can help answer many questions This course will help you make data driven decisions and put them into practicebybuildingaplan-to-sellthatisaroadmaptoenhancedrevenueandprofitabilityrdquo
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
18
430 PM CDT
Appliance Technician Recruitment and ScreeningAdam Butcher Fredrsquos Academy (Appliance Servicers Track) Alex Hallmark and Adam Butcher service leaders from Fredrsquos Academy lead a session focused on how you canovercomethechallengeoffindingnewfieldstaffforyourserviceteamInthissessiontheyrsquollsharethemethodsFredrsquosAcademyusestofindnewcandidatesalongwithhowtheyscreeneachapplicanttoensuretheyrsquore making the best choice to invest their time opportunities and resources
500 PM CDT
PriMetrix Market Analysis ndash an NMG-Exclusive Path to Gain Share Derek Mattila Nationwide Marketing Group (Data and Insights Track)In this course led by Nationwidersquos Derek Mattila yoursquoll discover how to access and use the newly redesigned PriMetric Local Market Analysis with tips and tricks on how to speed the way you access your exclusive market level analysis Yoursquoll also learn how to use these analytics to gain share for your company This course covers What is PriMetrix and what is PriMetrix Market Analysis Why is understanding your local level market opportunity important How to determine your local market share Updates to the Analysis Navigating the Newly redesigned market analytics tool Howtofindyourlocalmarketinformation Methodologies into competitive analysis How to use this data to help make sound business decisions With the newly redesigned PriMetrix Market reporting you will be able to quickly identify what your local market share is and who in your market is the current share leaders for the core business categories of Major Home Appliances CE Furniture and Bedding
Servicing in Troubling Times Rick Kuemin Marcone Supply (Appliance Servicers Track) What changes to consider during the current times for the appliance service industry
715 PM CDT
Lease to Own (LTO) PANEL Discussion on Average American Financial Profile and Why Your Customers Need Additional Financing Options Now More Than EverMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this session Nationwidersquos Megann McDaniel will be joined by executives from each of Nationwidersquos Lease ToOwn(LTO)partnerprovidersinapaneldiscussionLTOisasecondtierfinanceprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThissessionwillprovideinsightintothe evolving and increasing need for LTO opportunities in the durable goods market We will cover the financialprofileoftheaverageAmericanconsumerpre-andpost-COVIDaswellasthemeritsofofferingLTO programs to your customers Yoursquoll also get to know these executives and will be welcomed to ask questions and learn more about how LTO can enhance your success ndash now more than ever
Working Together When Not Together - Remote CollaborationSteven Kaspar Nationwide Marketing Group (IT and Technology Track)COVID-19 has changed the way we are working but maybe more importantly - how we are working and the impact of these changes are likely to carry on even after this pandemic is over Studies are showing that working remotely can be a much more preferred way of working for employees Some studies suggest that remote employees are more productive happier and less likely to go elsewhere so as employers remote work is something we need to embrace and get very good at or we will be wasting a lot of time and money complainingabouthowwewanttobebackintheoffice(Ilikeworkinginanofficesothisisnrsquotashotatanyone
InthisNLAwewilldiscussdifferentwaystechnologycanenableyourteamtoworktogetherefficientlyandenjoyably even though they canrsquot physically be in the same place
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
19
WewilllookatMicrosoftrsquosOffice365offeringandsomewayswecanworkinExcelandusecloudstoragetoenable everyone to work together on the same things and have access to the same resources so that people arenrsquot always waiting or wondering what is getting done Wersquoll walk through team communication tools and take a look at Microsoftrsquos Teams product which allows for more instant communication between team members Thenwewillfinishwithlookingatsomenewmethodsandtechnologiesthatcanhelpmanageandcoordinate work that needs to be done - giving everyone visibility into what is getting done and who is doing it Finally we will talk about ways that remote collaboration can be used to support our customers and serve them together how they want to be supported We will take a look at using Podium to troubleshoot a customer issue as a team remotely and show how we can better serve customers when we utilize new technologies that are being built to handle the constantly changing way that customers want to be serviced
745 PM CDT
Lease to Own (LTO)ndash Deep Dive PANEL Discussion on Covidrsquos Impact on LTO Programs and Consumerrsquos Credit HabitsMegann McDaniel Nationwide Marketing Group (Financial Services Track)In this panel-driven session hosted by Nationwidersquos Megann McDaniel wersquoll discuss the impact of the global pandemic on the Lease-to-Own programs from Nationwidersquos LTO program providers LTO is a second tier financeprogramforourretailerswhichoffersanalternativetotraditionalfinanceandprimarylendingThese leading executives will share their insights and experiences including best practices to succeed with LTO identifying marketing opportunities that are readily available to NMG members and the common mistakes they observe that yoursquoll want to avoid The session will conclude with answers to the questions submitted by dealers and answered by the leaders of our LTO program providers
Cyber Security Best PracticesJordan Hanby Nationwide Marketing Group (IT and Technology Track)Yoursquove migrated your business from pen and paper to multiple POS systems the past few years and you even have a new website where customers can order online Now you feel that you need to be safe and secure your customerrsquos data along with your own Hackers could strike one of many vulnerable places within your store or online Make sure that you are following safety protocols for your data as well as your physical devices With this learning academy course I will go over best practices to keep your data safe and secure bull Make sure your wireless router(s) are secured with a password bull Have separate WiFi networks one for guests one for business bull Do not click links from unknown sources bull Use strong passwords bull Have accounts for each employee to login to work computer(s) bull Inspect POS hardware daily bull Do not plug-in USB drives from unknown sources bull Do not allow employees to install software from unknown sources bull Do not open email attachments from unknown sources bull Do not allow your business computer to be accessed by non-employees bull Make sure security systems are password protected bull Install an anti-virus I will also answer questions related to cyber security bull What data needs to be secured bull What are some attack vectors to be aware of bull Hacked What to do next bull What is malware bull What is ransomware and what to do if it happens to me Many of the best practices for your stores also coincide with best practices for storing your sensitive data MakesurethatyouhavedatastoredandpasswordprotectedMakecertainthatdataisaccessedbyspecificuser accounts with strong passwords Just as important as storing data is data integrity Can I trust the data that has been given to me by a customer I will go over more best practices for cyber security and answer questions that you may have related to securing sensitive data
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
20
WEDNESDAY OCTOBER 28TH
730 AM CDT
Digital Best Practices for the New NormalGenna Majuta RWS (Digital Marketing Track)Between April 1st and August 31st the RWS platform saw a 439 increase in the number of online sales processed by our platform and a 416 increase in total dollars This shift in consumer behavior is just one effect of the current pandemic that we can expect to remain with us for a long while and RWS wants to help youwininthenewnormalLearnaboutthebestpracticesRWShasidentifiedthatproducethishighlevelofsuccess in the current environment
Websites What Features Matter Most to Your CustomersConnor Johnston Site On Time (Website Management Track)Do you think you know your customer and what they want out of a website If so is this information displayed on your site correctly Customers are becoming more demanding and expect the best price and service weather thatrsquos your storefront or your website They have other options for web content at a click of a button and itrsquos important you capture that engagement with something thatrsquos meaningful to them During this NLA we will take a deep dive into what ACTUALLY matters to consumers We will work through best practices in our industry and how you can translate those to your site The focus of website strategy is forever changing and itrsquos important you put in the time and effort to correctly scope out these projectrsquos and what they mean to your business Management can sometimes become a daunting task We will discuss how youcorrectlyassigninternalstafftomanagethesewebsitefeaturesandhowitcanbedonemostefficientlyItrsquos time to step up to the plate and work with Nationwide on a 30 60 and 90-day plan to make your website the leader in your market
800AM CDT
Digital Marketing Trends to Prepare for in 2021Connor Johnston Site On Time (Digital Marketing Track)2020 has posed numerous road blocks for the independent channel and with 2021 right around the corner itrsquos imperative your prepared with an up to date digital marketing strategy Your marketing plan should change but itrsquos even more important to do so in todayrsquos environment Inventory is the topic of discussion right now and we know that but are you adjusting your marketing strategy based of this Are you trying new platforms to stay top of mind in your local community Customers want more information now than ever and itrsquos your job to make sure your providing value through all levels of the marketing funnel During this NLA we will discuss how to become a better business with an up to day marketing plan We walk through new tactics our digital teams are AB testing in order to produce the highest ROI for our members To be the best you must put yourself above the rest and by providing a tactical marketing plan you can not only stay relevant but prevalent in your market
Letrsquos Talk Chat How to use Chat to Drive SalesNate Puplis Site On Time (Website Management Track)YouonlygetonechancetomakeagreatfirstimpressionWeknowthatatleast80ofconsumersarevisiting your website or researching you online before they walk in your door What if you could greet them and offer help when they walk into your virtual store Chat is the perfect opportunity to make the best possiblefirstimpressionIthasalsoproventobeahighconvertingsalestoolThisuniquesessionledbyNate Puplis and Greg Danko will dive into how to set up staff and run a successful chat strategy and how this can drive in store and online sales
830 AM CDT
How is ldquoProject WebFronts GOrdquo Evolving Your Website into an Easier to Use Online Shopping PortalAdam Gilbert RWS (Digital Marketing Track)In this session with RWS veteran Adam Gilbert yoursquoll learn about the latest updates to Webfronts Level 4 This will include new functions now available on all WebFronts Levels and the continued efforts all part of Project WebFronts GO
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
21
830 AM CDT
Dispatch Track User Meeting Best Practices and New FeaturesBob Bauer Dispatch Track (Business Services Track)Over the last several years DispatchTrack has added several features to the product and we notice that some of our customers use the features a little better and sometimes more creatively to get more value out of them Letrsquos review some of the key features and how different retailers utilize the functionality In this learning academy we will review key New features like Route Optimization Driver Settlements Reservation System and Customer Communication We also cover best practices with Pictures Login options Branding Custom Forms Custom Fields and Alert Communication
900 AM CDT
Digital Marketing ndash How to Balance Co-Op with Your InvestmentTristan Bailey Site On Time (Digital Marketing Track)Are you missing out on free money How about missed sales Join us to learn about balancing your co-op dollars with your own marketing dollars to ensure you are not leaving missed opportunities on the table In this academy you will learn what co-op funding is why you should use that funding towards your marketing why you should use your own marketing dollars and why it is important to have both co-op funds and your marketing dollars at work for you
Doorcounts ndash To Make Sales Fix Your Leaky FunnelJerry Murphey Doorcounts (Business Services Track)Each year retailers lose millions of dollars because of leaky sales funnels A sales funnel is the journey a person takes to become your customer There are as few as three sections in a sales funnelmdashtypically referred to as the top middle and bottommdashand as many as eight Itrsquos where these sections connect that opportunities leak out and money is lost such as bull Advertising to action bullOnlinetoin-storesalestrafficInformationcollectiontosalesconversion bull Follow-up to future sales opportunities Therersquos nothing funny about losing money During this session wersquoll have fun diving deep into the essential areas of a typical sales funnel Then wersquoll look at ways to see the leaks and provide actionable takeaways to instantlyfixthemInmanycasesthesolutionsaresosimpleitrsquoskindoffunnyexcepttherersquosnothingfunnyabout losing money Go from ldquoUH-OHrdquordquo to ldquordquoAHArdquordquo Imagine how much better your life will be First yoursquoll say ldquoUH-OH I canrsquot believe how much money Irsquove been losingrdquo And then yoursquoll say ldquoAHA I can start right awaytoapplythesesimpletipstofixmyfunnelimprovemysalesconversionandmakemoremoneyrdquoThebest part is everything we will discuss requires no special technology You might even win a free Doorcounts Retails Sales Cloud You already have everything you need to apply the tips in this session Therersquos no special programsorequipmentrequiredButifyoudoattendyouwillbeenteredinaraffletowinonecompleteDoorcounts System for one store for one year absolutely free no strings attached--other than attending our session of courserdquo
930 AM CDT
Customizing Your Advertising How To Elevate Your Digital Advertising with AdRocket BoostEmily Goret RWS (Digital Marketing Track) Over the past year it has become clear that investing in digital advertising is an important part of any businessrsquo marketing plan even more so the creation of dynamic ads that are personalized to your business Learn how to make the most of your AdRocket Boost advertising through Boost Budgets ad types custom ads and more
NMG Group Health Benefits with LocktonChris Tyrrell Lockton (Business Services Track) ldquoBenefitsProgramSessionOverview Custom Health Plan Options ndash We look at the demographics of each group to determine the best outcomes for each employer including specialized programs that feature additional savings AggregatedGroupAncillaryBenefitsndashWehavesavingsprogramsinplaceforancillarybenefits(dentalvision life disability and voluntary)
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
22
1000 AM CDT
Digital Marketing ndash What Changed During the PandemicVivian Nwadike Site On Time (Digital Marketing Track)In the wake of the Covid pandemic we are navigating new and uncertain territory This year 2020 we all experienced the perfect storm of health economic and political challenges that are changing the way we work communicate and participate in the broader economy Many of these changes are well underway but the pandemic has accelerated the pace of our change jolting us forward in a matter of months and businesses have been forced to adapt to online and digital e-commerce allowing them to meet the needs of their customers and drive incredible growth and increasing their sales almost 7 times Consumers have also changed the way they interact with brands with 13 of US shoppers saying they purchased from a brand that was new to them during COVID-19 that they will continue to buy from This has made many shoppers change what they need when they are going shopping with in-store curbside pick-up as well as delivery and they are more open now than ever before to try new services with searches like ldquoonline groceryrdquo ldquoappliances onlinerdquo and many others With shoppers moving online more than ever we will discuss how to bring in new customers and how to engage these customers through the buying process You will learn how to apply this information to your marketing strategies and ways to implement this market research into your Black FridayBlack November promotions We will talk about using live chat to capture that subset of shoppers before they visit your store and many other digital strategies that you can implement now
Growing Your Bottom Line and Your Brand Through Furniture Protection with Montage Jacob Jolman Montage (Product Protection Track)Learn to grow your furniture and mattress business via protection plans as we discuss growth strategies sustainabilitystrategiesandtheoverallbenefitsofaprotectionplanprogram
1030 AM CDT
FlashTags Making Electronic Price Tags Easy and Lightning Fast Amy Ashjiann and Jose Salazar RWS (Digital Marketing Track)FlashTags is quick easy and integrated with your WebFronts website Learn the ins and outs of getting started creating tags advanced tag creation methods and how your ESL tags will work hand-in-hand with your website
EPIC 101 The Benefits of Selling Service Contracts for Your BusinessChris Penn Centricity (Product Protection Track)In this session wersquoll take a comprehensive look at EPIC Protect and show members why itrsquos the best service contractprogramintheindustryWersquollalsotaketimetogothroughthebenefitsofsellingEPICProtectfor your business including all the support available from the Nationwide and Centricity team to help you maximize your EPIC Protect sales
1100 AM CDT
How To Build Your Marketing Team For SuccessJennifer Danko Site On Time (Digital Marketing Track) Marketing and media channels are changing faster than ever Digital television social media OTT radio and more How do you know where to advertise and who will manage all of these different media channels Letrsquos talk about how an expert marketing team can help you to achieve your sales goals Maybe you have a marketingteamandneedtofindmoreefficienciesormaybeyouarestartingtobuildyourteamandneedto determine which position or positions are most valuable to start with You will learn practical ways to outline the necessary positions to build or streamline your marketing team Learn how to identify hire andor promote team members to help ensure that you have a balanced and effective marketing strategy You will learn which positions and media channels are best managed in-house and which are most effectively managed by strategic partners We will provide you with detailed job descriptions and requirements for both internal positions and outside partners We will talk about what tasks team members will perform on a daily weekly and monthly basis and how they will engage with your broader team Strategy and reporting are the key to building a successful marketing initiative We will discuss which reporting metrics your marketingteamshouldcompileandpresenttoyouandwhytheyareimportanttospecificmediachannelsGiven the complexity of marketing today your team should be a valuable asset to your organization When staffed and organized appropriately not only will you save money but your advertising dollars will be more effective and bring a much higher return on investment
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
23
1100 AM CDT
Overcoming the Myth Understanding the Difference Between Incremental and Exponential GrowthKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Want your business to grow exponentially we all do But how do we get to this lofty goal The truth lies in understanding how both incremental and exponential growth work together Often times we have been taught that everything must be exponential but here in lies the myth one canrsquot come before the other Join Kris Kuester Nationwidersquos workplace culture and human capital expert as he uses an intriguing personal story ldquoLittle Little Little hellip BIGrdquo to give you a guide to exponential growth through incremental actions A must have method that can be used in all parts of your business and become a rally cry to exponential growthIfyoutrulygrowcomeandfindoutthehow-torsquosandhowtosustainitforthelongterm
1130 AM CDT
WebFronts Review How You Can Put Your Online Reputation to Work for YouJodie Pierce RWS (Digital Marketing Track) WebFronts Review and Reputation Management 101 Learn 1 Why reputation management is important 2 How easy it can be with WebFronts Review 3 How WebFronts Review integrates with your WebFront website
Effective Conflict Resolution The Key To Maintaining Employee EngagementKris Kuester Nationwide Marketing Group (Leadership Human Capital Track)Itrsquos a simple reality that with any group of people everyone isnrsquot going to agree on everything all the timeandthatrsquosokayYourteamisnodifferentHealthyconflictisneededforgrowthinnovationandcollaborationtoflourishHoweverwhenconflictbecomesunhealthyyouteamwillstruggleinallareasofyour business where you need them to be effective Growth comes through trial so as a leader embrace thechallengeandlearnhowtofindhealthyresolutionforconflictswithinyourteamManyleadersaskldquoSohowdowegetpastanyconflictandmoveforwardrdquoInthissessionyoursquolllearnthatthetruthisitdoesnrsquotlie so much in the ldquohowrdquo but more in the ldquowhyrdquo Nationwidersquos Kris Kuester will share the secrets of effective conflictresolutioninthissessionandwillhelpyoulearnwhattodowhatnottodoandhowtoimplementtheseideasimmediatelyYoursquollleaveunderstandingtheeffectofunhealthyconflictonyouremployeeengagementandwithskillstoresolveconflictsandhelpyouteamlearntoresolveandavoidunhealthyconflictintheworkplace
THURSDAY OCTOBER 29TH
730 AM CDT
AdCentral Introducing Your New Ad Enrollment ToolZach Moore Nationwide Marketing Group (General Marketing Track)AdCentral is your new online advertising enrollment tool housed in MemberNet You (and your colleagues) will easily see all the advertising options available to you which yoursquore enrolled for and past enrollments Join for this short demo on the new advertising enrollment tool so yoursquore ready to leverage the Q1 2021 advertising plans rolling out in October 2020
800 AM CDT
Throughout the Customerrsquos Journey ndash Video is KingKevin Bryant Nationwide PrimeMedia (General Marketing Track)Learn the importance of video along with which types of video are effective throughout every step of the marketing funnel From awareness and consideration to purchase and retention video can help you not only direct and make the sale but also keep your customers coming back again and again
830 AM CDT
The Power of Promotional Branding Kevin Bryant Nationwide PrimeMedia (General Marketing Track)Traditionally manufacturers have branded while retailers have promoted Today the rules have changed While item and price are always important to consumers who are in the market itrsquos also valuable to speak to the much larger audience who arenrsquot currently in the market but will be In this program yoursquoll see how a Promotional Branding strategy drives todayrsquos sales with compelling item and price offers while enhancing your companyrsquos brand for the out of market audience See how Promotional Branding can provide immediate results as well as long term brand equity
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
24
900 AM CDT
MemberNet 2020 New Tools for New TimesJames Ebrahim Nationwide Marketing Group (Nationwide 101 Track)Whatrsquos new in MemberNet in 2020 This session will start with the basics of getting started with MemberNet and who to reach out to if you are stuck Then we will move into whatrsquos new in MemberNet in 2020 This will include the newly added Member Forum as well as the PriMetrix Suite of performance tools that includes PriMetrixMarketPriMetrixRSAandPriMetrixARTOneoftheprimarybenefitsofbeingaNationwideMember is the ability to network directly with other members like you who are facing similar challenges Built as a direct response to feedback from our members the Member Forum is a place to connect with your peersasawholeandinthesmallersegmentscategoriesandperformancegroupsspecifictoyourbusinessPriMetrix RSA is not a new tool for 2020 but many updates have been made to it since the beginning of theyearWewillgooverwhyRetailSalesAnalyticsbenefitsyouandtheupdatesthathavebeenmadethisyear to make it an even better tool PriMetrix ART is a brand new tool for Nationwide members in 2020 It is directly accessible through MemberNet and allows you to ensure you have the best appliance assortments onyourshowfloortomaximizeyourrevenueandprofitThePriMetrixMarketReporthasbeenastapleatPrimeTime for years The next iteration of this report is a tool available directly through MemberNet Let PriMetrix Market analyze zip codes near you to enable you to discover untapped local market opportunities
930 AM CDT
Conquering Co-OpAmanda Evans Nationwide Marketing Group (General Marketing Track)Many manufacturers provide co-op to help you advertise your business and their brandproducts but co-op can be tricky In this session wersquoll explore the tips and tricks to leveraging those co-op funds and navigating the claims process
1000 AM CDT
AdRocket Base Campaigns ndash Measuring Your Return on Ad SpendJoe Walz Nationwide Marketing Group (General Marketing Track)Wersquolldiscusshowthesefitintoyourdigitaladvertisingstrategyandhowtomeasureyourreturnonadspend (RoAS)
1030 AM CDT
NMG Marketing Hub Discover Resources Available to YouAlicia Rose Nationwide Marketing Group (General Marketing Track)Quarterly promotions catalog digital and print campaigns social media hub and more Wersquoll walk through theresourcescreatedforyouquarterlywheretofindandhowtoutilizeForallmarketingandadvertisingstaff in a retail business
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
25
VENDOR-LED SESSIONS
Many of NMGrsquos top vendor partners will lead sessions on Tuesday afternoon Be sure to check these out and visit as many of your vendors as yoursquod like in live sessions If you miss a session no problem All of these sessions will be made available on-demand upon completion
TUESDAY OCTOBER 27TH
1200 PM CDT
Whirlpool Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Explore the newest innovations offered in the Whirlpool Brand including the Whirlpool Four Door Refrigerator Dishwasher Transitions and the Latest in Top Load Laundry
Leveraging Dynamic Insights to Win TomorrowJoshua Sowards Tempur+Sealy
The retail landscape is always changing and consumers are changing too The 2020 evolution has reset expectations for consumer shopping experiences and ease of shopping is the 1 characteristic for shoppers when choosing where to purchase a mattress As digital resources evolve the way shoppers engage with brands and retailers itrsquos our job to make sure that the innovations we lean into donrsquot detract from physical retail but enhance the shopping process moving forward TSI is shifting into dynamic insight and has compiled some of the best insights and post-COVID predictions to help support your focus on growth mode and success
1230 PM CDT
KitchenAid and Maytag Brand InnovationsAshley Willis and Elizabeth DeFranco Whirlpool Corporation
Deep dive into KitchenAid dishwasher innovations learn about the new Maytag Brand opening price point dishwasher and the new 6200 series Maytag Laundry pair
New product innovations from Serta Simmons BeddingBrad Smith Senior Sales Manager Buying Groups Serta Simmons Bedding
In this session we will introduce members to several new product lines and exciting innovations coming to market soon
Including an exciting new iComfort Quilted Hybrid line completely retooled Serta and Perfect Sleeper assortments as well as a brand new product family Beautyrest Harmony You wonrsquot want to miss it
100 PM CDT
New Opportunities for GE Appliances with SmartHQ Undercounter Cafeacute Refrigeration and Water HeatersAaron Jahn GE Appliances
Come learn more about GEArsquos investment into the water heater category and how it can add an incremental opportunitytoyoursalesfloorLearnmoreourwhatmakesournewCafeacuteWineandBeveragecentersthebest on the market Finally learn how Smart HQ is making GEA the right partner for the future
Corsicana Exclusive Offers for NMG MembersDavis Whitworth Corsicana
An Update from the team at Corsicana
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
26
130 PM CDT
Intro to GE Appliances NPI Cooking Must Have Laundry Aaron Jahn GE Appliances
Training on new Free standing ranges launching this fall with a focus on GEArsquos Hot Air Fry WiFiConnected and appearance upgrade features We will also spend some time showing why our new GEA commercial top loadlaundrypairwillwinonyourfloor
Electrolux amp Frigidaire Professional KitchensElectrolux Consumer amp Product Education Team Electrolux
Preview the All-New Electrolux amp Frigidaire Professional Brand Experiences Join us virtually to take a look inside our new Electrolux amp Frigidaire Professional brand experiences tour the kitchens amp products learn about exciting new innovations and the consumer connection
Leverage Competitors Promotions For Your AdvantageLandon Bartholomew Malouf I am sure you have all seen the ldquoFree Adjustable Baserdquo promotions out there Whether you do this promotion yourself or you are trying to compete against the big name mattress stores across the street we are going to teach you how to overcome the ldquoFree Adjustable Baserdquo promotions or give you some tips and tricks on how you can run this promotion yourself During this presentation we will highlight Maloufrsquos adjustable baseoptionsaswellastheircapabilitiesandbenefitsMaloufhasagreatlineupofadjustablebaseoptionsto allow you to hit just about every price point We will discuss the tech side of our bases including our award-winning Malouf Base app which features Siri shortcuts for hands free capabilities Snore Detection andPartnerControlWewilltouchbrieflyonourdistributioncapabilitiesourwarehousesandourcustominventory software that helps us get orders to you quickly and accurately We will also discuss our Wholesale Resource Center that gives you access to marketing assets and training videos created by our in house video andphotographyteamsYouwillalsobeabletofindorderhistoryandpaymentoptionsaswellasmanyother amazing resources At the end of this presentation our team of experts will be available for some questions We are here to help you and your business succeed If you have any additional questions about Malouf feel free to reach out to your Territory Manager or contact Malouf at salesmaloufsleepcom
200 PM CDT
Samsung Home Appliances Merchandising Update Stacia Heintz Samsung Appliances
We welcome attendees to hear more about Samsung Home Appliances and the independent dealer retail strategy During this session attendees will learn how to reach more customers with Samsungrsquos Millennial market share and attract more customers with new amp award winning innovative features Hear about the new products launching this year and recent JD Power rankings And if you are new to Samsung we welcome you to the session to learn more about the brand
Frigidaire Air Fry Lineup + Induction The Superior Cooking Experience Electrolux Consumer amp Product Education Team Electrolux
Frigidaire heats up your cooking category with the largest assortment of Air Fry appliances Every day is FRY-DAY at Frigidaire Join us virtually to learn more Also take a look behind the hinges to learn how induction delivers on consumerrsquos top needs Witness the power of Air Fry amp Induction with demos
230 PM CDT
Record Sales for LG in 2020 with Nationwide and the US Appliance MarketMichael Pechtel LG
Joinusforalookatthekeyfundamentaldriversofourgrowthinadifficultindustryenvironmentandlearnabout our key go-to-market and product strategies to sustain our growth in 2021
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
27
230 PM CDT
The NEW SHARP Full Kitchen Suite Peter Weedfald SVP Sales and Marketing
SHARP the market leader in built-in microwave oven drawers is energized to share details of our New Full KitchenSuiteofproductsSHARPisthefirstJapaneseBrandtobringafullkitchensuitetotheUnitedStates We believe SHARP has earned the right to expand our product portfolio based on our results of selling nearly 140 million microwave ovens since 1962 led by our best of breed SHARP built-in microwave oven drawers Team SHARP is committed to the Nationwide members making money through a smart independent dealer channel strategy and driving sell through with strong programs You will see through this video the premium products and exceptional programs that we have created to ensure your success We believe cosmetics and design are essential in driving consumer and builder interest and desire Thank you for your strong support of SHARP and we look forward to continuing to service the independent dealers who have built the foundation of the SHARP Appliance business
300 PM CDT
Bosch Freestanding RefrigerationMindy Krantz BSHIn 2019 Bosch launched an all-new freestanding French Door Bottom Mount refrigeration collection and 2020 brought an expansion of the line With quality and reliability at its core these provide consumers with the utmost in design freshness and organization Setting the new standard in premium refrigeration it truly is ldquoRefrigeration Reinventedrdquo During this webinar you will bull Walk thru the Bosch freestanding refrigeration lineup bullFocusonthefeaturesampbenefitsofour500amp800SeriesFDBMrefrigerationunits bull Learn how Boschrsquos latest refrigeration innovations set us apart in the marketplace
Why BekoMark LaMar Beko Home Appliance
Maximize and fully leverage what you can do that your box-store competitor can never and will never do In this session you will learn how to easily perform powerful ldquoin-storerdquo demonstrations for your customer fully engaging them creating an exceptional customer experience unable to be duplicated by your competitor If they like what yoursquove demonstrated to be of value to them our limited distribution model will have the customer coming back to you more often Thiscoursecoverskeyfeaturesbenefitsofthefastestmovingmostpopularproductsfrom4categoriesProducts categories featured include refrigeration ranges dishwashers and laundry FunctionalityofeachproductwillincludevaluableuserbenefitsandrealworldexamplesofhowweuseapplianceseverydayYouwillfindithereinthispowerfulpresentation Deliveryourindustryknowledgemoreoftenonproductsyourcustomerfindsdifficulttobuyelsewhere
330 PM CDT
ATampT increase profits with ATampT servicesATampY TeamAll NMG members are pre-approved for the ATampT program ATampT provides the opportunity to expand category assortment with zero inventory investment in 2020 we have added new ways to serve your customersHowaboutleveragingATampTbrandtogrowwebtrafficWewillreviewhowthisessentialprogramwillbenefityourbusinessandhowyouwillbesupported
28
330 PM CDT
Traeger 101Unkle Scotty TraegerClass is in session Traegerrsquos own Uncle Scotty is teaching about all things Traeger in this Nationwide Primetime Learning Academy Come join us virtually to learn everything from Traeger history our best in class pellets how to effectively pitch Traeger products and the hottest selling add onrsquos Want to take your customers Traeger shopping experience to the next level Scotty discusses key merchandising tips and tricksbestpracticesforasuccessfuldemoandanoveralllookathowtofindtoplevelsuccesswiththehottest brand in the outdoor category Donrsquot miss out Uncle Scotty is excited to show NMG members what Traeger is all about Sit back relax take notes and engage in any questions yoursquove been dying to ask about Traeger This is your chance to see whatrsquos cooking in the Traegerhood
29
SPEAKER BIOSAdam GilbertAdamGilbertisChiefGrowthOfficeratRWSwithover7yearsofextensiveexperienceAdamhaspersonallyworkedwith more than 1000 independent retail stores across the United States in the Appliance Furniture Mattress and CE industry His passion for growth technology and helping others combined with his leadership and ability to navigate and establishaneffectivedigitalpresenceAdampositivelyimpactsthelivesandfinancialwellbeingofthoseheservesWithhis business background undergraduate degree in Business and Communication from Arizona State University followed byagraduatedegree(MBA)Adamisaprovencross-functionalleaderthatunderstandswhatittakestoincreaseprofitsand drive growth in todayrsquos digital age RWS has digital solutions that are second to none and creating an effective road map that helps independent retailers have a competitive edge in an ever-changing digital environment is important to him When Adam isnrsquot at work he enjoys spending his time with his wife Meghan and their four boys
Alicia RoseAlicia Rose has been with Nationwide Marketing Group for 15 years as a Marketing Manager Working closely with the vendor partners and our digital teams she executes day to day and strategic marketing efforts such as AdRocket and promotional content planning to help members thrive online Alicia is an Arkansas native with a Masters in Science in DigitalMediaManagementandiscurrentlybasedoutofNMGrsquosMemphisofficeAmanda Evans Amanda Evans joined NMG from MEGA Group USA in 2017 and leads the marketing division She has spentnearly20yearsinmarketingandadvertisingrolesacrossvariousindustriesincludingagenciesnon-profitandfranchising Amanda is passionate about serving the independent channel through creating marketing thatrsquos easy to activate locally that drives big results
Amy Ashjiann and Jose Salazar Amy joined RWS in 2017 and has enjoyed growing with the company She joined the WebFronts Product Owner team this year bringing customer and internal user perspective to the development strategy of the WebFronts product suite Amy enjoys being a mom to her 10-month-old son Jonah and juggling it all She loves spending with her family including her husband Mark Jonah and goldendoodle Harper
Bob Bauer As VP of Sales and Marketing my primary responsibility is driving DispatchTrack sales strategy and market penetration into multiple verticals With over 30 years of experience in the furniture retail industry I have held a variety of senior management roles including buying product quality research advertising marketing and building sales organizations I have extensive knowledge of the challenges facing delivery logistics in a retail organization to help DispatchTrack deliver the best software service to the retail furniture amp appliance industries Along with experience I also bring my passion to generate the highest quality customer service possible As the sage of best practices Irsquom constantly pushing existing customerstogetevenmoreoutofthesoftwaretheyrsquorealreadypayingforaftertheyrsquoresatisfiedwithitsperformanceand ROI By focusing on relationships above all else Irsquove built connections with retailers and 3PL logistic across North America
Chris Bryant As a cofounder and original partner with Nationwide PrimeMedia Chris has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos media and technology initiatives In addition to the design and maintenance of the NLA Online learning management system his focus is video distribution in general and the MemberNetTV digital signage system primarily He serves as liaison with PrimeMediarsquos technology developers for all digital platforms From content development to distribution to digital platform design and implementation Chrisrsquo real world in-the-trenches experience makes him a ldquogo tordquo guy for information execution and user support related PrimeMediarsquos technical services and programs
Chris Penn Chris has spent the majority of his career working in the service contract industry managing large retail and OEM clients within the consumer product space for TPArsquosUnderwriters His account management responsibilities have allowed him to work on many different aspects of a service contract program including new product development training merchandising aftermarket programs and everything in between Chris has worked with Nationwide and their members on service plan programs for about 10 years so he has a great understanding of what it takes for the independent retailer to successfully implement and sell service plans
Chris Tyrrell AsaProducerandPartnerChrisTyrrellistheheadofthebenefitspracticeatLocktonAffinityHehasoveradecadeofexperienceinemployeebenefitsandunderstandsthechallengesemployersfacewhenitcomestoofferingandmaintainingagrouphealthplanHespecializesinworkingwithemployerstobringefficienciestotheadministrationofthebenefitsofferingandenhancingtheemployeesunderstandingofthevalueofthebenefitsbeingofferedHerecognizesthatbothemployersandemployeesneedmoreresourcestobetteroperateandutilizehealthcarebenefitsand has created solutions that answer those needs Chris is responsible for client advocacy and will ultimately be responsiblefordeliveringallaspectsofthebenefitsprogramtoNationwideMarketingGroupdealers
Christy Aloise Christy Aloise partners with clients and top dealer based programs to increase their knowledge and skills in order to help themcompliantlyandprofitablygrowtheirbusinessthroughofferingfinancingtotheircustomersChristybelievesthatthroughtheuseofastrongandeffectivefinancingprogramthebusinesswillbenefitwithincreasedsalesandaverageticketswhiletheconsumerwillbenefitbygettingtheproductandorservicetheyneedorwanttodaybypayingforitovertimewithconvenientmonthlypaymentsChristyhasworkedintheconsumerlendingandfinancialservicesindustryfor over 18 years nearly 17 of that with Wells Fargo Christy holds a Bachelorrsquos Degree in Business Administration from the University of Kentucky
30
Connor Johnston My name is Connor Johnston and I work with Site on Time and the Nationwide Marketing group I was born and raised in Southern California and was lucky enough to attend Boise State University At Site on Time I work with the website development and digital teams to do whatrsquos best for our members In my spare time I enjoy mountain biking snowboardingfishingandjustbeingintheoutdoors
Derek Mattila Derek Mattila is the Vice President of Business development and the author of the Nationwide PriMetrix Market analysis Hehasspentthepast5yearsatNationwidedevelopingrefiningandstudyingthemarketsofnationwidememberstohelp provide insights into each market Derek was previously the VP of Appliances and has held many Merchandise leadership roles from Local independent retail to large National retail including ecommerce Derek believes investment inthebusinessshouldresultinbetterprofitandmoreshareandhasrefinedandguidethePriMetrixprogramstohelpmembers with both
Doug Marsh Since joining Nationwide Marketing Group in March of 2000 Doug Marsh has been involved in various aspects of the company He originally worked directly with our members as an Account Manager in Direct Plus before moving to the Web Services department where he was tasked with bringing in new digital technologies as the Product Development Manager There he specialized in mobile offerings and strategies and assisted members in the mobile optimization of their website He now is the content director in our communications department while he also continues to research and test new digital technologies with some of our most digitally advanced members
Emily Goret Emily Goret is a Digital Advertising Advisor at RWS who is passionate about how a focus on branding storytelling and targeted messaging can create business changing content As a Digital Advertising Advisor she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness generate leads and acquirenewcustomersWhensheisnrsquotworkingyoursquollfindEmilyreadingplayingvideogamesandarguingwithalmosteveryone she meets that yes Velveeta is a superior mac-n-cheese base
Genna Majuta After receiving a Bachelorrsquos Degree in Business Administration from the University of Arizona Genna moved to Phoenix where she joined the team at All Your Retail a reseller of RWS technology On the front lines she learned about the unique challenges faced by the retailers she served and how they can be bettered by different technologies When RWS formerly assumed operations of All Your Retail Genna remained on board and moved up in the ranks to where she currentlyservesastheChiefCustomerOfficeWithacombinedexpertiseincustomerservicedigitalmarketingandthetools RWS offers she is a great resource for independent retailers looking to enhance their web presence and grow their business
Jacob Jolman JacobJolmanisanexecutivesalesleaderwithadegreeinaccountingandalengthybackgroundinfinanceHehasworked in various industries including healthcare wholesale distribution and B2B sales His work history includes companies of all shapes and sizes including Fortune 500 companies to family owned businesses In 2016 he took his knowledge of sales management which he learned from a Fortune 500 company and started with Montage as the VP of Sales His diverse experience has allowed him to sit at the table and relate to business executives from all backgrounds He is an expert at simplifying business analytics to the understandable point of impact allowing attainable and sustainable top and bottom line growth
James Ebrahim JamesfirstjoinedNationwideMarketingGroupin2015asapartoftheMarketingteamAfter3yearsofworkingonpromotions he moved to the Technology team to help manage MemberNet 2020 saw an expansion of his role beyond MemberNet and he now helps manage Technology projects that give Nationwide members the edge when it comes to leveraging data to make smarter business decisions
Jennifer DankoJenniferDankoistheChiefTechnologyofficerforSiteOnTimewebsitedevelopmentSheisGoogleAdwordsCertifiedand a Google Partner She has worked in the appliance electronics and furniture industries for more than 20 years Before starting Site On Time in 2008 Jennifer worked in a retail appliance and electronics store for more than 6 years learning the ins and outs of the industry and the many aspects of running a store While employed she also earned her associatersquos degree in accounting During this time she researched and implemented a store management software system for the company In 1999 she accepted a consultant position with the same software company Jennifer spent the next 9 years learning programming providing customer support and traveling across the country to provide training and consulting for this software system In 2007 she realized the strong need and demand for reliable and reputable website development within this industry After successfully launching several ecommerce websites she decided to pursue this full time and started Site On Time in 2008 Her years of experience in the appliance electronics and furniture industry allows her to better understand the needs of the retailers and develop solutions that work within the industry Her accountingandsoftwareexperiencegivesherfirsthandknowledgeoftheintricaciesofbuildingandmaintainingasolidstable and user-friendly retail solution Site On Time developed and manages the Nationwide Point of Sale Solution Prime Systems Jennifer lives with her husband of 22 years and daughter in Gainesville GA
31
Jerry Murphey Jerry Murphey is a creative business leader with a passion for turning great ideas into new growth With this mindset he has launched more than 50 innovative products programs and companies mdash netting over $7 billion in direct sales FromFortune500companiestostart-upsJerryrsquosapproachistoinspirepeopletofindcreativewaystorapidlybuildandcommunicate brand value and to embrace change as potential waiting to unfold
Jodie Pierce AstheChiefMarketingOfficerJodiebringsauniqueblendofmarketingandsoftwareprojectexecution expertise to the RWS team Pierce joined RWS in 2013 with an education rooted in marketing and years of professional experience in software process and product launches Jodie is often involved in projects that touch all departments within the organization and lends her knack for executing a well-put-together plan to any project that floatsherwayOutsideofRWSJodiesitsontheboardoftheTitansHockeyAssosicationandvolunteersfortheZetaTau Alpha Fraternity She loves spending as much time as possible with her husband Jeremy and son Justin
Kevin Bryant As a cofounder and original partner with Nationwide PrimeMedia Kevin has spent the past 20 years working with Nationwidersquos members vendors and staff on virtually every facet of PrimeMediarsquos content creation and video production As Director of Media Production Kevin and his team write produce direct and edit a wide array of video assets for thegroupFromtrainingprogramstoproductfeaturebenefitvideosforwebandinstoreusetobroadcastandwebcommercial assets he has been helping Members drive sales with thousands of high-impact and high-quality media assets
Kris Kuester Inspires people to change to overcome and to rediscover joy in their lives In college Kris was an Academic AllndashNCC andAllNorthCentralRegionbaseballplayerattheUniversityofNorthDakotaAftercompletingcollegeKrisspentfiveyears under the tutelage of Grammy awardndashwinning songwriter and Nashville producer Dennis Morgan In addition to touring as an independent country music artist Kris worked with artists like Trisha Yearwood Marty Stuart Pam Tillis and Sawyer Brown Kris had a life of successes happiness and wellndashbeing In 1996 at age thirty a casual conversation with a physician on a golf course changed his life forever Kris was diagnosed with Syringomyelia an incurable and neurodegenerative disease of the spinal cord After two brain surgeries and a year of dark depression Kris decided that he was going to teach himself how to walk again how to play his guitar and overcome the physical and emotional ailmentsinhislifeKrisdevelopedaformulaforovercominghisobstaclesandwrotethebookRedefineddescribinghowother people could follow a similar path
Kris has been a gifted communicator teacher and musician for over 20 years and serves others in this way through his relationship with Nationwide Marketing Group and through his foundation Living With It He has spent years working with retailers of all sizes as they look for new and innovative ways to enhance their company culture become more effective communicators and inspire the best in their teams Kris has also worked with many business owners executives and managers throughout the Independent Retail Channel helping them hone their leadership skills
Landon Bartholomew Works with some of Maloufrsquos top accounts He travels around the country doing product and sales trainings to teach retail sales associates how to build value in products and overcome objections that arise during the sales process
Megann McDaniel Megann currently serves as the Director of Financial Services for Nationwide She helps drive the success of members through strong partnerships and programs within the lease to own and credit card processing space Her 17+ years includes experience with various aspects of the company from lease to own credit card processors retail credit extended warranties employee incentive programs and MemberNet Nationwidersquos intranet website Megann works to support Nationwidersquos retailers by partnering with the vendors that can best support and serve our members and their customers Megann has an eye for detail but a heart for Nationwidersquos retailers
Mike Collier Mike Collier is Sr Director Retail Merchandising for Nationwide Marketing Group Mike along with the data and POS teams have worked over the past several months to develop the ART tool to package and deliver member supplied POS data back to the members in a format that quickly and easily provides data insights to help their business Prior to joining NMG in January of 2020 Mike spent 20 years in the appliance industry including 18 years with two manufacturers A majority of Mikersquos 18 years with manufacturers were spent serving the independent dealer channel in sales and sales leadershiprolesinadditionheheldrolesinmarketingfinanceandmerchandising
Mike WhitakerNationwide PrimeMediarsquos Mike Whitaker brings a unique mix of experience humor and passion to live sessions delivered across North America each year As a Millennial business leader Mike cut his 21st century retail skills leading an independent retail sales team of hundreds across more than 20 locations with annual sales of hundreds of millions Since joining the PrimeMedia team in 2014 Mike has accepted responsibility for all educational initiatives for the Nationwide Marketing Group chartering the Nationwide Learning Academy In his live sessions Mike shares the latest in consumer data trending and successful best practices from retailers across North America along with fresh new ideas that will grow your business Mikersquos real-world experience and high-energy style offer a fun and engaging session where yoursquoll be challenged inspired and informed giving you more advantages and programs to gain an unfair share of your marketplace developing customers for a lifetime through unprecedented guest experiences
32
Nate Puplis Nate Puplis has been working with Independent Retailers for the past 15 years Both with his time in the vendor community and with Nationwide Field Sales he has a passion for the success of our members At Site on Time Nate leads the Account Management team helping members to lsquopush the envelopersquo and move their website and digital strategies from ordinary to extraordinary
Steve Bryant Steve Bryant is the co-founder of Nationwide PrimeMedia studios near Atlanta with his sons and has been the operations point person for some 20 years With his dedicated team of professionals he works with members vendors and Nationwidersquos team to produce high impact video marketing assets comprehensive live and online video educational programs and informative B to B messaging for members and vendors His 23-year retail career began during his college yearsin1972asmanagerofaLafayetteElectronicshifistoreinasmallcollegetownIn1976hejoinedAtlantarsquosHifiBuysas a commissioned salesperson He soon worked his way into store management ultimately becoming an equity partner and EVP where he was responsible for the operationrsquos marketing hiring training and store operations Thanks to the companyrsquos outstanding team sales grew from $7million in 1982 to $90million in 1995 when Steve sold his equity After retail he formed The Bryant Group providing educational and marketing services for retailers and trade associations throughout USA and Canada He authored the selling skills book Lessons My Customers Have Taught Me the leadership book Lessons My Salespeople Have Taught Me and was a contributor to a variety of industry publications In an uncharacteristic move he assumed a corporate role as VP Business Development for an AIG extended warranty underwriting division working on the successful national launch of the Best Buy warranty program In 1999 Steve was fortunate to partner with Nationwide Marketing Group co-founding Nationwide Prime Media near Atlanta This facility operates the Nationwide Learning Academy in-store digital signage via MemberNetTV broadcast commercials via the Nationwide Commercial Factory web videos via Nationwidersquos Digital Video Warehouse and market research via Nationwidersquos Consumer Insights Steve holds a Bachelor of Science from Georgia Southern University He is the father of 2 grandfather of 4 and husband of 49 years As a percussionist from age 10 he has a serious Jones for all things drums Hersquos a zen golfer and a fan of all places Hawaiian and all foods delicious Tristan Bailey Tristian Bailey is a Digital Marketing Specialist at Site On Time where she creates and manages Google Ads Accounts including campaign creation budget management and ad optimization Tristianrsquos background includes a Bachelor of BusinessAdministrationMasterofBusinessAdministrationand2+yearsofmarketingOutsideoftheofficeTristianenjoys reading soccer games spending time with friends and family and playing with puppy dogs She has two fur childrenPrincessLeia(oneveryloveablepuppydog)andMaui(averyfluffykittycat)
Unkle Scotty Is Traegerrsquos resident BadA$$ and Father of Traegerrsquos training program Unkle Scotty has perfected the art of training on alltopicsTraegerandtheoriginalCertifiedTraegerPro
Vivian Nwadike Vivian Nwadike is the Lead Digital Marketing Strategist At Nationwide Marketing Group reporting to the VP Technology Jennifer Danko She has over 5-year experience in digital marketing with specialization in paid search - developing strategiestodrivehighqualitytrafficthatconvertstocompanyandretailersitesstoresandappsSheequallyhasexpertise in ecommerce shopping and understands what it takes to take a retailer store from ground zero to the top Before joining NMG Vivian worked at incredible companies including Fortune 500 companies such as The Home Depot Cox Hitachi where she managed company supplier retailer and other clients digital accounts developing implementing and leveraging digital assets and platforms to drive double digits in company and retailersrsquo sales revenue and growth
Zach MooreZachMoorehasbeenwithNationwideMarketingGroupfor5yearsasaMarketingSpecialistandSeniorMemberMarketingSpecialistWorkingclosewiththeAdRocketteamZachassistswithmembercommunicationfortheAdRocket Base program Always helping members and MSMrsquos stay up-to-date with NMGrsquos advertising and promotion schedule Currently he is working from home in Nacogdoches TX where he is enrolled in the MBA program at Stephen F Austin State University
33
Green Business Services
Yellow Digital Marketing
Grey Financial Services
Light Blue General Marketing
Pink Leadership Human Capital
Red Member 2 Member
Website Management
ITTech
NMG 101
HR Employment
Data and Insights
Branding Brand Management
Team DevelopmentTraining
Appliance Servicers
Social Media
Product Protection
Point of Sale
Vendor Session
COURSE TRACK LEGEND
34
CST Tuesday October 27th630 AM NLA Overview
700 AMYour Other Brand and Why It Matters Last 3 Feet
715 AM
730 AM3 Things We All Need PrimeMedia 101
745 AM
800 AMDay One NLA 101
815 AM
830 AMGiving and Super Teams Selling Whatrsquos in Stock
845 AM
900 AMTop Talent BrandAids
Focusing on the Experience Our Customers Are Longing For915 AM
930 AMWells Fargo Retail Services Everything Social Media The Ongoing Disruption of Mattress
Retail945 AM
1000 AMSynchrony Digital Solutions Facebook in 2020 Focusing on the Experience Our
Customers Are Longing For1015 AM
1200 PMWhirlpool TSI
1215 PM
1230 PMWhirlpool Serta
1245 PM
0100 PMGE Corsicana
0115 PM
0130 PMGE Electrolux Malouf
0145 PM
0200 PMSamsung Electrolux
0215 PM
0230 PMLG Sharp
0245 PM
0300 PMBosch Beko
0315 PM
0330 PMATampT
Introduction to New Appliance Service Initiatives
Traeger 1010345 PM
0400 PMThe Science and ART of Retail 101
Appliance Tech Comp and Measuring Perf (Freds)0415 PM
0430 PMThe ART and Science of Retail 201
Appliance Tech Recruitment and Screening (Freds)0445 PM
0500 PMPriMetrix Market Analysis Servicing in Troubling Times (Marcone)
0515 PM
0715 PMWorking Together When Not Together Lease to Own (LTO) PANEL Discussion - Additional
Financing Options Now More Than Ever0730 PM
0745 PMData Security Lease to Own (LTO)ndash Deep Dive PANEL Discussion
on Covidrsquos Impact0800 PM
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
35
CST Wednesday October 28th630 AM Coffee Chat645 AM Quick Hits Top 10700 AM715 AM
730 AMDigital Best Practices for the
New NormalWebsites What Features Matter
Most to your Customers745 AM
800 AM
Trends to Prepare for in 2021 Letrsquos Talk Chat815 AM
830 AM
How is ldquoProject Webfronts GO DispatchTrack User Meeting845 AM
900 AMBalancing Co-Op with Your
InvestmentDoorcounts Make More Sales
Fix Your Leaky Funnel915 AM
930 AM
Customizing Your AdvertisingNMG Group Health Benefits
(Lockton)945 AM
1000 AM
What Changed in the PandemicGrowing Your Bottom Line and
Brand Through Furniture Protection (Montage)1015 AM
1030 AM
FlashtagsEPIC 101 The Benefits of Selling
Service Contracts1045 AM
1100 AMHow To Build Your Marketing
TeamIncremental vs Exponential
Growth1115 AM
1130 AM Webfronts Review Conflict Resolution and Engagement
ALL TIMES LISTED ARE CENTRAL STANDARD TIME
36
CST Thursday October 29th630 AM Coffee Chat
645 AM Quick Hits Top 10
700 AMKeynote -
715 AM
730 AM AdCentral Introducing Your New Ad Enrollment Tool745 AM
800 AMThe Power of Promotional Branding
815 AM
830 AMVideo is King
845 AM
900 AMMemberNet 2020 Whatrsquos New
915 AM
930 AMConquering Co-Op
945 AM
1000 AMAdRocket Base Campaigns
1015 AM
1030 AM NMG Marketing Hub
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGHALL TIMES LISTED ARE CENTRAL STANDARD TIME
DONrsquoTMISS THIS5 Retailers will receive
$10000 each in 2021 Digital campaigns from the Furniture amp Bedding Team
$50000Total GiveawayRetailers Mustbull Be in good standing with NMGbull Have a website with Furniture and Bedding productsbullAds to run on AdRocket or Site on Time digital platform onlybull Funds to be used on furniture or
bedding campaigns in 2021
VIRTUAL
To qualify Simply visit at
least 10 Furniture and
Bedding vendorbooths at VPT and
engage in chatThats it SIMPLE
ENOUGH
