Test

Outreach Action PlanningMerging Membership and Public Relations Plans

New NARFE Approach toData Management and Recruiting/Prospecting

2Online Action Module (OAM) ChangesReal time update, available to chapters, federations and HQ.Includes current members, lapsed members and Prospects Selected local officers can make corrections and updates

Recruiting & Retention JournalMay 2013

President Beaudoins LetterBeaudoins LetterCopies sent around.To Dear Federal ColleagueDescribes NARFE status as 501c(5) and not a union.Describes NARFE mission and legislative efforts.Talks about GSA Reg 1-2-71.20, please let NARFE into your facility.

NARFE Recruitment and Prospecting Kit Developed to:Streamline materialsFocus event presentationsEncourage collection of Prospect Information Cards (M-2) and their return to HQ.

Event MaterialsLimit orders to: Membership Brochure (F-135) NARFE Magazine Prospect Information Cards (M-2)Elevator Speech Thru OAM (Member Recruitment) Be able to talk both NARFE and e-NARFEhttp://www.narfe.org/enarfe/home/index.cfm

7 Whats an M-2?

Once the completed M-2 received at HQ,Entered into databaseShows as Prospect at all levelsNARFE sends Prospect a series of letters and e-mails designed to help recruit to NARFE or e-NARFE.Chapter/Recruiter gets credit +, if (M-2) has a filled out Recruiter #

Chapter can also follow-up

Once the completed M-2 appears as Prospect on the OAM Be aware of what NARFE is sending them Chapter can follow up byWorking the prospect over several months Phone call Letter from the chapter E-mail Invitation to chapter meetings or special function (buy lunch?)

Why Public Relations? Increase general awareness and appreciation of NARFE

Support NARFE Legislative goals (PAH)

Support NARFE and chapter recruiting efforts

Public RelationsCommunity and Special Events Health Fairs Other Agency events, or NARFE tables Postal and other union conventions Pre-Retirement Seminars and other Training Community-wide events

Public RelationsWorking with media Routine releases, such as meeting info Letters to editor (PAH and other) Schedule someone to write. Resources and examples available. Articles on interesting members or unusual activities

WSFC Public Affairs will pay up to 50% for (pre-approved) expenses. If pre-approved by WSFC President, we can ask HQ for up to 50% of expensesPublic Relations Matching Funds

3. The Federation will only reimburse the chapter for up to one-half the total cost of the project. (For example, next year would encourage chapters to sponsor candidate forums in the local area. If one of the costs is renting a large meeting room at $200 for the night, the chapter would show the total cost and the amount up to 50% of that total cost for which they are requesting the assistance. The maximum they could receive for the room rental from the Federation would be $100.)

5. These Requests for Financial Assistance for Public Relations shall be received by the Federations Public Relations Chair. The Public Relations Chair will make recommendations to the Finance Chair so they can be included in the Federation Budget to be presented at the WSFC convention.

14 Approved items (at both WSFC and NARFE) are limited to: Advertising in selected local pubs with high retiree/AFE readership

Booth space rental for NARFE display

Room Rental for special awareness events

More

The total amount of Federation funds available for public relations purposes is quite limited. For this reason, WSFC public relations matching funding to the chapters is restricted to:

a. Advertising in selected publications with high readership by current and retired federal employees, or local electronic media that can be shown to reach the same audiences. General advertising to promote NARFE name awareness is expensive and ineffective. Ads should be in support of a specific special event or occasion that would draw prospective members. Advertising requests MUST show the special event, desired media, ad size, ad cost, advertising copy, requested frequency and desired outcome.

b. Booth space rental for NARFE display,

c. Room rental for special awareness events,

d. Limited purchase of NARFE related presentation goods, i.e., pens, etc. - for AFE, only if approved by Public Relations Chair (Note: Bulk purchasing of these items is made by WSFC and they will be distributed to the chapters as requested),

e. Expenses for WSFC and chapter speakers at conventions of related organizations, such as NAPUS or Soil and Water Conservation,

f. Reproduction, stationery & postage associated with external (not to chapter members) public relations activities

g. Food or snacks for prospective, not current, NARFE members at recruiting events.

5. These Requests for Financial Assistance for Public Relations shall be received by the Federations Public Relations Chair. The Public Relations Chair will make recommendations to the Finance Chair so they can be included in the Federation Budget to be presented at the WSFC convention.

15 Approved items (at both WSFC & NARFE) are limited to: (2)

Limited purchase of NARFE related presentation items (WSFC will order)

Reproduction, stationery & postage associated with external PR activities

Food or snacks for prospective, not current, NARFE members at recruiting events.The total amount of Federation funds available for public relations purposes is quite limited. For this reason, WSFC public relations matching funding to the chapters is restricted to:

a. Advertising in selected publications with high readership by current and retired federal employees, or local electronic media that can be shown to reach the same audiences. General advertising to promote NARFE name awareness is expensive and ineffective. Ads should be in support of a specific special event or occasion that would draw prospective members. Advertising requests MUST show the special event, desired media, ad size, ad cost, advertising copy, requested frequency and desired outcome.

b. Booth space rental for NARFE display,

c. Room rental for special awareness events,

d. Limited purchase of NARFE related presentation goods, i.e., pens, etc. - for AFE, only if approved by Public Relations Chair (Note: Bulk purchasing of these items is made by WSFC and they will be distributed to the chapters as requested),

e. Expenses for WSFC and chapter speakers at conventions of related organizations, such as NAPUS or Soil and Water Conservation,

f. Reproduction, stationery & postage associated with external (not to chapter members) public relations activities

g. Food or snacks for prospective, not current, NARFE members at recruiting events.

5. These Requests for Financial Assistance for Public Relations shall be received by the Federations Public Relations Chair. The Public Relations Chair will make recommendations to the Finance Chair so they can be included in the Federation Budget to be presented at the WSFC convention.

16Planning Guidance

F-10 Chapter and Federation Officers Manual, Appendix C (Updated 3/13)Membership Action Plan

Planning Guidance

Other resources

Membership Action PlanGoals Recruit New Members Retain Current Members Increase Meeting Attendance Involve maximum number of members involved in achieving specific actions Maintain a record of actions, prepare a budget and account for expenditures Prepare status report for meetings and newsletters

Backward Planning Who should take part in the planning? How far ahead should we plan? What are our goals? What do we need to get the task done? Where do we find tips/guidance for coming events/actions?

Who should take part in the planning? Chapter Leadership (Pres, VP, Treasurer) Chapter Membership Chair/Team Chapter Public Relations Chair

How far ahead should we plan?Yearly?

Quarterly?

By Event?

What do we need to complete the task?- People- Material- Training- Coordination with others- Permissions

Where can we find tips and guidance for coming events/actions?

Federation Reporter NARFE Magazine Recruiting & Retention Journal Headquarters and Federation Messages www.NARFE.ORG and http://www.narfewa.net/ Web sites

Agency communications Local Media

Gentlemen, LadiesSTART YOUR PLANNING!