Outdoor Philip Sherwood – Director

JNOR

Outdoor

Media Owners

Bravo Outdoor

CBS Outdoor

Clear Channel Ireland

JCDecaux

Specialists

Kinetic

Poster Management Group

Joint National Outdoor Research

Recognisable Big & Clear

Iconic Says what it is

Using Icon’s status to deliver a message

Highlighting Global Warming – Got the attention of LA

Fundamentals of

Communications

Getting Someone's Attention

Target Audience

Age/SexSocio –economic

Urban/ruralTribe

Brand

Design/look Pack/logosImagery

Tone /style

Message delivery

Price /Promotion Launch /refresh

Information/ direction

Here’s Why You’d

Choose Outdoor

…because

Sizes, formats, locations, variety to answer all

briefs

Gives a big brand feelNo editorial clutterQuick & short messagesLocation – location

…and

If you’re innovative – you don’t have to outspend the competition – just out think them

…plus14 days exposure Rapid coverage build in week 1 & Increased frequency in week 2

0 2 4 6 8 10 12 140

20

40

60

80

100

Number of days

Perc

enta

ge c

over

age

Delivers a professional brand feelOutdoor interacts with consumers daily livesEntertainsInforms Amuses

…and there’s more You don’t just have to use outdoor alone In the UK its been shown that mixed media campaigns

with outdoor, adds to the overall

campaign reach

+25%

+15%

+35%

+45%

Lastly……341,000 more people are looking at outdoor than in 2006 v’s 2011 census

Who can use Outdoor Everyone

Targeted by – Motorists, Shoppers, Students, Geographically, Socially and by User occasion Cost of entry is down Digital printing means small runs possible and large ones cheaper

So ! Back to fundamentalsKnow your audience - Know your brand - Know

what you want to say

Get a brilliant creative idea

Book your outdoor campaign

… and make people

aware

Thank You