Download - Outdoor
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Outdoor Philip Sherwood – Director
JNOR
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Outdoor
Media Owners
Bravo Outdoor
CBS Outdoor
Clear Channel Ireland
JCDecaux
Specialists
Kinetic
Poster Management Group
Joint National Outdoor Research
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Recognisable Big & Clear
Iconic Says what it is
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Using Icon’s status to deliver a message
Highlighting Global Warming – Got the attention of LA
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Fundamentals of
Communications
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Getting Someone's Attention
Target Audience
Age/SexSocio –economic
Urban/ruralTribe
Brand
Design/look Pack/logosImagery
Tone /style
Message delivery
Price /Promotion Launch /refresh
Information/ direction
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Here’s Why You’d
Choose Outdoor
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…because
Sizes, formats, locations, variety to answer all
briefs
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Gives a big brand feelNo editorial clutterQuick & short messagesLocation – location
…and
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If you’re innovative – you don’t have to outspend the competition – just out think them
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…plus14 days exposure Rapid coverage build in week 1 & Increased frequency in week 2
0 2 4 6 8 10 12 140
20
40
60
80
100
Number of days
Perc
enta
ge c
over
age
Delivers a professional brand feelOutdoor interacts with consumers daily livesEntertainsInforms Amuses
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…and there’s more You don’t just have to use outdoor alone In the UK its been shown that mixed media campaigns
with outdoor, adds to the overall
campaign reach
+25%
+15%
+35%
+45%
Lastly……341,000 more people are looking at outdoor than in 2006 v’s 2011 census
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Who can use Outdoor Everyone
Targeted by – Motorists, Shoppers, Students, Geographically, Socially and by User occasion Cost of entry is down Digital printing means small runs possible and large ones cheaper
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So ! Back to fundamentalsKnow your audience - Know your brand - Know
what you want to say
Get a brilliant creative idea
Book your outdoor campaign
… and make people
aware
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Thank You