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July/August 2014 33

By Christina Eccles

THE future of Norwich’s lastremaining shoe manufacturer hasbeen secured with the completion ofa management buyout from itsfamily owners.

The Florida Group’s managementteam, led by managing director TonyLinford, have finalised the buy-outfrom chairman Simon Goodman andfamily.

It represents a change of ownershipfor the company founded bySimon’s grandfather AdelmanGoodman in the early 1900s.

Simon will step down as chairman,although he will retain a stake. Aswell as Tony, the management teaminvolved in the buy-out compriseshead of product Claire Farmer, headof marketing Jason Larke, head offinance and HR Pamela Clarke, andhead of logistics Anne-MetteChristensen, all of whom becomedirectors of the company.

Simon said, “As I have approachedretirement, my primary concern hasbeen to secure the future of theFlorida Group and the people who

work within the company.

“I am delighted that this is now setto happen.

“This is a really strong leadershipteam which is ideally placed to takethe company into the future, and Istep down in the knowledge thatthis great business is in safehands.”

Tony added: “I and my managementteam are really pleased that wehave been able to agree thismanagement buy-out. The FloridaGroup, and its brands, has such astrong presence in the shoe trade.

“The team and I have exciting plansto take the company forward. Weplan to expand the business, takingadvantage of the opportunities beingpresented by changes in thefootwear industry. We will announcemore detailed plans in due course.

“After so many years in the hands ofthe Goodman family, I feel privilegedto be taking the helm of such agreat business, and I amdetermined to build a future for thecompany which is as distinguishedas its history to date.”

Simon Goodman (right), Pamela Clarke and Tony Linford.

Footwear firm’sfuture securedwith buyout

Tower London scoops industry awardTOWER London has scooped thetrophy for independent footwearretailer of the year at the prestigiousDrapers Footwear and AccessoriesAwards, following the success of thenew look business.

The family run footwear firm, whichhas recently worked with brandexperience consultancy I-AM on are-brand, was awarded the accoladein recognition of the innovations andimprovements made across thebusiness over the last 12 months.

Head of brand marketing at TOWERLondon Simon Abbott said: “OnFriday April 4, TOWER London threwopen the doors of its flagship store,119 High Road, Wood Green.

“To celebrate, we hosted a series ofevents over the weekend includingperformances by three times UKbeat box champion Ball-Zee anddance group Traversal.

DJs were also on hand to create aparty atmosphere while customers

were treated to tasty cupcakes andbespoke Oyster cardholders withexclusive discounts.”

Director Gerry Demopolous added:“I-AM Associates have successfullyrefined the essence of the TOWERLondon brand and our retailproposition to create a simple, boldand clear identity for TOWER Londonthat references our heritagestanding proud as we move thebusiness forward.”

BOUTIQUE designer shoe brandCocorose London has beencrowned the winner of TheGreat Retail Revival’s initiativePOP at HoF.

The foundation paired withHouse of Fraser to offer 10promising retail brands thechance to trade online and in-store as a pop up concessionat House of Fraser’s flagshipOxford Street store for twoweeks.

The competition was entered bymore than 200 brands, withthe final 10 each earning a popup concession for the durationof two weeks.

The brands were then judgedon sales, customer service, PRand marketing, and their overallcommitment and energy.

Founder and creative director ofCocorose London Janan Leosaid: “We are absolutelydelighted and so proud to be2014’s Pop at HoF Winner andwe’d like to thank everyone fortheir fantastic support.

“This is even more of anhonour considering the hugeamount of talent andsuccessful businesses that wewere surrounded by.”

Boutiquedesignerwins topaccolade

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4 July/August 2014 news

Top model Abbey Clancy encouraged shoppers to treat their feet this summer ata pop up event at London’s Westfield White City. As the official ‘feet’ of thebrand, Abbey opened the Scholl Express Pedi Beach at the shopping centre,where visitors could be treated to a free express pedicure using the latestScholl Velvet Smooth foot care range.

By Christina Eccles

BRITISH feet are getting longer andwider, but many men and womenare risking foot problems bysqueezing their feet into shoeswhich are too small and narrow,according to new research by TheCollege of Podiatry.

The research suggests this is due toa lack of understanding of shoesizes and width fittings available, thegrowth in online shopping, nothaving shoes professionally fittedand knowingly buying the wrong sizebecause of fashion or if the shoesare on sale.

The research – commissioned tomark foot health awarenesscampaign Feet for Life month –showed the average shoe size in theUK has increased by around twosizes since the 1970s.

Today the average male wears a size10 compared to a size eight shoe40 years ago; and the averagefemale wears a size six versus a sizefour in the seventies.

Over a quarter of men and 41 percent of women say their feet havechanged size as an adult, with bothreporting they have got bigger andwider.

Yet both men (34 per cent) andwomen (46 per cent) admit tobuying shoes that don’t fit; withpeople nearly twice as likely to buyshoes too small (44 per cent) thantoo big (24 per cent).

When asked why they have boughtshoes that didn’t fit, the top reasonswere:

� I thought I was buying the correctsize but when I tried them on at

home / wore them they didn’t feelcomfortable (35 per cent)

� I liked the shoes and they didn’thave them in my size (27 per cent)

� I bought them online and didn’trealise they wouldn’t fit (26 percent)

� They were on sale (19 per cent)

� I didn’t have time to try them onin the shops (15 per cent)

Podiatrist Lorraine Jones from TheCollege of Podiatry said: “Feet aregetting bigger because as a nationwe are becoming taller and we’reincreasing in weight. Increasedweight gain places more pressure onthe feet and means ligaments andjoints need to work harder tomaintain the foot’s structure andkeep you mobile.

“Over time if someone is gainingweight the feet splay to try andaccommodate the increasedpressure, which can cause pain,lead to mobility issues and increaseyour risk of developing osteoarthritisin the lower limb joints. Whateveryour shoe size, the most importantthing is to wear a comfortable, well-fitting shoe.

“More retailers are introducing widerfitting shoe ranges so if you havewide feet try to opt for a shoe thatwill comfortably accommodate yourfoot without causing rubbing orblisters.”

The research also showed theaverage man owns nine pairs ofshoes and women typically have 17pairs. Nearly a third of men andwomen admit they keep andcontinue to wear shoes even thoughthey know they don’t fit.

British feet aregetting biggerand wider, newresearch finds

Iconic brand Hush Puppies celebrated the launch of its new spring/summercollection by offering savvy shoppers the chance to pick up a bargain. From19:00 to 19:58 – a nod to the year the American brand was born – visitors couldpick up a pair of shoes for the original price of $8.95 – or £5 – by visiting theWolverine Company Store on London’s Neal Street. Designs on offer at thespecial price were the classic Desert II for men and for women, the Duffy, asummer wardrobe staple.

TWO footwear students will bejetting off to an Italian design schoolthis summer after winning aprestigious award from theWorshipful Company of Cordwainers.

Ella Luker and Natalie Pitcher will bespending two weeks in Tuscany atModartech, a recognised School ofExcellence which trains the nextgeneration of fashion and footweardesigners.

They will be gaining experience inItalian designing, pattern makingand styling with the institute’s expertteaching staff, after being honouredwith the Worshipful Company ofCordwainers Footwear DesignScholarship.

Ella has just completed her first yearof DMU’s industry-renownedFootwear Design course.

She said: “I couldn’t believe it whenI found out; I still don’t think it’s

completely sunk in. All the hardwork over the year has paid off andto be given this opportunity isamazing. I’m so excited and can’twait to go.”

Natalie has just finished her secondyear of the course and also received£500 as part of her prize.

She added: “I am very proud andexcited to be given this greatopportunity to visit Italy and learnabout Italian shoe design.”

Fellow Footwear Design studentAlexandra Friling was also honouredwith the same award fromCordwainers and received a £1,500cash prize.

The awards were given out at theFaculty of Art, Design andHumanities prize-giving ceremony,where more than 80 students werehonoured during the evening withprizes ranging from £25 to £1,500.

Students win placementat School of Excellence

The Society of Shoe Fitters hasannounced that Emma Butler of BelleEnfants in Ringwood, Hants has wonits prestigious Student of the Year2013 trophy. Emma received apersonal trophy to keep, as well ashaving her name engraved on the SSFtrophy, and an inscribed Valet Boxcourtesy of Kevin Burton, salesdirector at Dasco Dunkelman. Seniortutor Maureen Unsworth said: “Emmaput a tremendous amount of effortinto her coursework, and whenattending the practical workshopsshowed outstanding enthusiasm andeagerness to learn. Although only 19years old Emma showed a maturityand dedication well beyond her yearsand is capably managing her shop inRingwood on behalf of owner andsociety member Amanda Arkell.”

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6 July/August 2014 news

LONDON based luxury footwearbrand Young Soles will be amongthe exhibitors at pop upshowroom Dot to Dot London.

Earlier this year saw thesuccessful launch of theshowroom event, which wascreated for small independentBritish children’s labels to fly thedesign flag in a relaxed andcreative setting.

At the request of other designerswithin the childrenswearcommunity, the SS15 event willhouse more brands, with a rangeof products on show fromclothing to footwear, accessories,toys and homeware.

Founded by established footweardesigner Louise Shill, YoungSoles will be introducing its firstrange for Spring/Summer at Dotto Dot, following the successfullaunch of the brand and itsAutumn/Winter range earlier thisyear.

Young Solesto exhibit atDot to Dot

Beyond Skinwins awardETHICAL footwear brand BeyondSkin has become this year’swinner of The Observer EthicalAwards sustainable fashioncategory.

The competition was judged by alarge panel of sustainabilityexperts, with others shortlisted inthe category including JocelynWhipple, Antithesis, Katie Jonesand Ecoture Project.

Beyond Skin’s Spanish madeshoes are all cruelty free andmade from a range ofsustainable leather substitutes.

The brand’s celebrity fansinclude actresses NataliePortman and Anne Hathaway.

Store chainremains topDEPARTMENT store chain JohnLewis has retained its position asthe nation’s best retailer forcustomer satisfaction at theVerdict Customer SatisfactionAwards, held at the LondonStock Exchange.

In its latest customer satisfactionpoll, Verdict Research surveyedover 5,800 customers, with JohnLewis obtaining scores forservice far exceeding that of anyother retailer in the survey.Product quality also scoredhighly. Brantano came fourth inthe poll, with the rest of the topfive made up of Dunelm, IKEAand Matalan.

UK footwear brand Lunar iscelebrating a record breakingsummer after reports from stockistsrevealed the success they arehaving with selling the designs.

Retailers have claimed that thecurrent season’s offerings of ladiesfootwear has beaten many other topmanufacturers to become the topselling brand in store – with somestyles selling out in less than afortnight.

Julia Richardson of Fab Footwearsaid: “We have been stocking theLunar range of footwear for the pasteight years and this summer hasbeen our strongest yet.

“Each season the brand goes fromstrength to strength. It is now ournumber one brand in both ourMarket Harborough andWellingborough stores.”

John Waldron of Mark Kimber Shoes

and Heffords added: “In a season ofbland neutral colours the array ofglitter and colour from our Lunarcollection has enlivened our windowdisplays and been a very positivetalking point.

“Lunar has sold very well thisseason. The sensible price hasmeant that we have sold theproduct well and early, inanticipation of a sometime warmsummer.”

Lunar celebrates successful summer

PETA teams with Wills for campaignTO promote the quality of animal-free footwear, PETA has teamed upwith vegan shoe company Wills topersuade shoppers to swap theirleather boots for a pair ofdiscounted pleather ones.

The company is offering 20 per centoff any new pair of Wills animal-free

shoes in return for each pair ofleather shoes that is sent to theanimal charity.

PETA UK associate director MimiBekhechi said: "Wills and PETA knowthat the only place leather belongsis on its original owner.

"Not only does modern cruelty-free

microfibre look and breathe likeleather, it is also superior because itlasts longer, repels water anddoesn't cost cows, sheep or anyother animals an arm and a leg.

“With all the luxurious faux-leathershoes available, there's no excuse tokill animals for their skin."

International shoe designer Kobi Levi has given a rare talk about his work,passions and inspirations at an exclusive event at Northampton Museum and ArtGallery. About 70 people attended the event to hear from the designer, whosecreations have been worn by the likes of Lady Gaga. The talk was timed tocoincide with the launch of Kobi’s first major exhibition in the UK – Kobi and thePlayful World of Shoes, which has recently opened at the town’s centralmuseum.

PENTLAND Brands has been namedas one of the UK’s top 10 bestworkplaces in the Best largeCompany category, by the GreatPlace to Work Institute.

The company, whose brands includeKickers, Ted Baker Footwear andHunter, is ranked higher than anyother retailer, brand owner ormarketing company and is the onlysports, outdoor or fashion brand-owner to make the 2014 list.

CEO Andy Rubin said: “As a family-owned company, values are at theheart of everything we do.

“We are always seeking to find themost talented and motivated people,who share our values, to join ourbusiness, so being recognised as aBest Workplace helps show potentialemployees how much we have tooffer them throughout their careerdevelopment with us.

“There are real business benefits tocreating a great working culture andat Pentland we have a culture whereindividuals trust the people theywork for, have pride in what they doand enjoy the people they workwith.”

Pentlandin top 10

LEADING British footwear brandHotter has appointed a newchairman, Alan White.

Alan, who is a non-executive directorat both Direct Wines and Topps Tilesand was CEO of N Brown, takes uphis position with immediate effect.

CEO of Hotter Peter Taylor said:

“Alan brings a wealth of homeshopping experience as well asdirect knowledge of retail andinternational expansion.

“His knowledge and advice will beinvaluable in helping us continue togrow the business over the comingyears.”

Hotter appoints new chairman

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ures

features

It’s showtimePages 9-22

The next generation of world-class shoe designers has been celebrated at aglittering awards dinner, hosted by the Worshipful Company of Cordwainers.Out on A Limb found out more – and rounded up highlights from the eveningin pictures.

8 July/August 2014

Cordwainers’ footwearstudents of the yearwinners announcedTHE inaugural Cordwainers’ FootwearStudent of the Year Awards sawstudents from the three leadinguniversities offering footwear designdegree courses vying to be awardedthe cash prizes and high-profileexposure across the industry whichwould come with picking up anaward.

The new award has been introducedby the Worshipful Company ofCordwainers, the London liverycompany with roots in shoemakingand fine leather work, which todaysupports footwear education andcharitable activities.

Following agreement with LondonCollege of Fashion (part of theUniversity of the Arts, London), DeMontfort University and theUniversity of Northampton, eachstudent entering the competitionwas invited to produce a design fora new shoe.

The three universities shortlistedtheir five top entrants, whose entrieswere then judged by an independentpanel of industry experts comprisingKatie Greenyer, Guy West andAtalanta Weller.

The first prize was awarded to HelenKirkum of The University ofNorthampton. In second place wasBethany Conway of De MontfortUniversity, followed by FlorenceTurner of the London College ofFashion.

Commendations were awarded toZuzana Vitamvasova and MawuenamAgbenu also of De MontfortUniversity.

Helen said: “I’m just thrilled and so

grateful to the Cordwainers and mycourse tutors – my ambition is tolaunch my own men’s footwearbrand. This unique footwearcompetition really pushed me tocreate a product that was bothinnovative and commercially viable.”

The prizes were awarded by thecelebrated couture shoe designerJimmy Choo and representativesfrom Marks and Spencer, PentlandBrands, Schuh and Spring Line wereamong the industry guestscongratulating the winners.

Senior lecturer at the University ofNorthampton and Liveryman of theCordwainers Company CarolineSouthernwood added: “TheCordwainers Footwear Student ofthe Year Award is a new andspecialist footwear award, which will

showcase the talents of the nextgeneration of footwear designers. Anamazing opportunity, thank you tothe Cordwainers Company.”

Clerk of the Cordwainers’ CompanyJohn Miller added: “We aredelighted to launch this new nationalaward for the very best footweardesign students from these threegreat universities.

“We believe this will help Britain tomaintain its position as the worldleader in the design andmanufacture of footwear.”

Entries comprised a design rationalewith mood boards, a customerprofile, and a materials boardexplaining material types andprocesses involved in theconstruction.

Inaugural winner Helen Kirkum from The University of Northampton.

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9July/August 2014features

PURE London will open its doors thisAugust for its 36th season,welcoming a host of inspirationalbrands, speakers and catwalk showsto London Olympia from August 3-52014.

Organised by i2i Events Group, thepremium event for progressivefashion buyers will house collectionsfrom over 700 UK and internationalbrands, including an eclecticselection of new, niche andestablished names in footwear.

Building on the changes revealed atthe February show in its ready-to-

wear sections, the August edition ofPure London will unveil a redefinedfootwear section in the NationalHall; where a carefully-editedselection of brands will enjoy abrighter space, improving visitorexperience and driving more buyersto the area.

Changes also include the launch ofEmerging Brands; an area that linksFootwear and Accessories whileshowcasing the finest in iconiccapsule collections and exciting,directional product from a mixture of17 footwear and accessoriesbrands.

The Press Office, VIP Lounge andpopular Fashion Café will also behoused within Footwear, which willcoincide with this season’s chosentheme of architecture, celebrating itssynergy with fashion design.

The proposed changes have beenwell-received by the industry with astellar line-up of footwear brandsalready confirmed, including: Modain Pelle, Ipanema, Mania by Behr,GEOX, Jeffrey Campbell, RebecaSanver, and Gardenia Copenhagen.

Further, the British FootwearAssociation will be bringing Havva,

Cleo B, Fred’s Shoes, Air and GraceLondon and Yull to the show; whileheadline category sponsors HighlineUnited Europe will show collectionsfrom its suite of brands includingFrench Connection Footwear, ElieTahari, Luxury Rebel, Nylo and JulianHakes.

Designed to enhance the buyingexperience further, Pure London willalso boast daily catwalk shows anda full seminar programme, where aline-up of leading industry expertswill present visitors with invaluableinsight to the current marketplace.

Inspirational brands head to Pure

it’s showtime

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10 July/August 2014 features

Out on a Limb cover story

Editor’scomment

Christina EcclesEditor

IT’S hard to believe we are now overhalfway through another year – andin the fast moving retail world, we’realready looking towards the trendsfor 2015, which is really exciting.

After seeing some of the designs inour product showcase feature, hereat Out on A Limb, we can’t wait tosee more of what will be popularover the coming seasons, so arelooking forward to hearing newsfrom Pure, Moda and GDS, whichare all now just weeks away.

From speaking to some key brandson page 16, it seems the industry isreally excited about the new lookGDS and what it means forexhibitors and visitors. So if you’regoing, have a great time and we’dlove to hear post show what youthought. Also this issue, look out forthe latest industry happenings in ournews pages, a round up from theworlds of business and technologyand some stunning images in ourdedicated bridal feature, whetheryou’re catering for a traditional,vintage or fashion loving bride.

Your best bet in uncertainweather is GORE-TEX®SURROUND™ footwear AFTER a long winter clad in bootsand thick socks, your feet will belooking forward to spring.

With the right care and moderatetraining you can get them fit forsome spring exercise, in footwearwith GORE-TEX® SURROUND™technology you can keep them dryand comfortable.

Sun, rain, wind and snow; in thespring you can easily get theimpression that all four seasonshave been compressed into one day.This makes it extremely difficult todecide which shoes to wear.

To avoid getting wet socks theminute you step in a puddle, yourshoes should be waterproof. Butthen again, it could be quite warm,so they must be able to transportexcess warmth and moisture out ofthe shoe. Footwear with GORE-TEX®SURROUND™ technology is theperfect solution for unpredictableweather.

The GORE-TEX® membrane, theupper material and the open solestructure combine to ensure thatrain and water cannot penetratewhile excess heat and sweat canescape. Shoes with the GORE-TEX®SURROUND™ product technologyhad been successfully launchedglobally a few years ago.

For the upcoming seasonspring/summer 2015, 15 Gorebrand partners offer GORE-TEX®shoes with SURROUND™ producttechnology. Amongst them the initialEuropean launch partners – like

Clarks, Ara, Legero, IGI and CO.Primigi, Högl, Superfit and Fretzmen– Viking, Salewa and new for 2015,ECCO with its special execution andLowa with an urban inspiredcollection for men, ladies and kids.

Gore is fully committed tosupporting its retail partners and hasdeveloped new and creative salessupport material demonstrating thebenefits of GORE-TEX®SURROUND™ technology.

Gore will provide expert staff trainingat retailer level to ensure allpersonnel are fully equipped toadvise customers on the technologyand wearer benefits of the footwear.

Marketing communications plans forspring summer 2015 include PR,POS and advertising programmes toaccelerate customer footfall and sellthrough.

Gore will provide strong and effectivePOS material for the shop windowas well as shelving to increaseproduct visibility and drive sales.

For further information regardingGORE-TEX® SURROUND™ technology,

retail support and training contactAngela Robb on 01506 460123

or visit www.gore-tex.co.uk orwww.gore-tex.com/surround

Looking tonext year

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15July/August 2014features it’s showtime

IKON Footwear Ltd is a highlyrecognised brand in the UK.

We understand that a varied andindividual footwear collection is justas important to men as it is to anywoman.

We thrive on evolving our styles anddesigns to suit the ever changingneeds of today’s fashion consciousman and we pride ourselves onproviding high quality, well designed

products which not only look greatbut feel great too.

Our philosophy of drawing inspirationfrom the classic designs ofyesteryear with a modern twist iscarried throughout our rangesseason after season.

For more information call 02476 324670,fax 02476 327671,

visit www.ikonfootwear.co.uk or see us at Moda Stand X5.

IKON to exhibit at Moda

ANATOMIC and Co specialises inpremium footwear, designed inBritain and handcrafted in the heartof Brazil.

This SS15 collection is proving to bethe company’s most technicallyinnovative and fashion-forwardcollection yet, while remaining trueto their classic heritage.

The range sees Anatomic and Cointroducing revolutionary new solesin the form of the ground- breakingCarpediem and Bulldog soles,among others, as well as newdesign directions, materials andstyles.

The company has pushed theboundaries this season, focusing oncontrasting fabrics and new designtechniques in the form of laserprints and unique brogue detailing.An example of this is the diamond

cut perforation introduced to theirclassic smart brogue.

Anatomic and Co’s new sole rangeis a combination of their trademarkgel technology and soft sheepskinlining, which is a technologicaladvancement compared to any otherproduct on the market.

One development in therevolutionary sole range is theBulldog, aimed at the moreadventurous type, boasting a non-slip sole which is deep-lugged andmade from tough rubber thatprovides friction on slipperysurfaces.

This combined with the AnatomicGel Technology, cushions the foot aswell as providing added grip whenrequired.

For more information call +44 203 115 0002or email orders@ghetz.com

Collection is brand’smost innovative yet

Brand spotlight

Vionic to launchin UK for SS15VIONIC Europe Ltd is a new brandlaunching into the UK for SS15from Vionic Group LLC – one ofthe leading global makers ofconsumer and medical footwear.

Headed up by Tony Linford asMD, there will be a strongsupport package for independentretailers, with Russell Gallivenand Hellen Cooper representingthe brand.

The SS15 range is focused onsandals and athletic walkingshoes.

Our Vasyli Medical products andinnovation are at the core of thetechnology we bring to ourconsumer brand which offerssandals, shoes and slippers instreamlined silhouettes whichfeature concealed podiatrist-designed technology.

This innovative technology helps

reduce over-pronation, which canimprove foot function and relievecommon associated pains suchas heel pain, knee pain and backpain.

It is the only footwearrecommended by both theAmerican Podiatric MedicalAssociation and renownedintegrative medicine doctor,Andrew Weil, MD.

The new collection will launch inthe USA, Canada, Germany,Austria, Switzerland, UnitedKingdom, Italy, Australia, NewZealand and Taiwan.

While a new brand in style anddesign, Vionic retains its mostprominent feature, trustedtechnology, as well as acommitment to maintain thevision of creating life-changingfootwear.

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16 featuresJuly/August 2014 it’s showtime

Organisers of GDS are now just weeks away from welcoming visitors through the doors of the new lookshow, with exhibitors also excited about what the changes will mean for the future of the event. In aspecial feature, Out On A Limb speaks to three key brands who will be showcasing their products atGDS; finding out what they are looking forward to seeing there – and why exhibiting at the show is soimportant for their businesses.

Brand directors revealplans for new GDS ...

European managing director for Rocket Dog, DerekBowen:“The show being brought forward allows us to bemuch more proactive with our account base. Itmakes a big difference and we’re excited by that.

“We’ll be showcasing our S/S 2015 collection,which is really expanding with a broader offeringof young fashion women’s footwear.

“From the beach to the street to casual tooccasion, it’s the biggest range we’ve brought tomarket.

“The move allows our customers to buy earlier –more so our international customers – whichgives us an opportunity to work with them inEurope. We know we’ll see a lot of internationalvisitors.”

Managing director of 33 Joints, Antony Nathan:“Previously, we’ve always felt it was too late butnow because the show’s earlier, it gives us theopportunity to showcase more. It makes amassive difference and we think there will be areal buzz around GDS.

“We’ll be exhibiting our S/S 2015 collection andwhat we think is right for the German market.

“For Blowfish, in women’s footwear we havenoticed it’s all about exciting vibrant prints and formen, it’s sports inspired footwear.

“We’ve also taken on Original Penguin as a newlicense, so it will be the first show with them,which is exciting.

“We do a lot of business in Germany and wouldlike to make GDS our main show. They are theperfect dates at the end of July.”

Sales director at Padders, Graeme Jenkins:“The new dates are very good for us, as theyshould be at the height of the buying season.

“We are very excited about the launch of thePadders S/S 2015 collection and I’m hoping thatif people are looking at GDS, then they will bebuying at Moda.

“It’s very exciting for the whole team. There’s alot more femininity in ladies footwear and for menwe will be continuing with our core ethics of widefitting and comfort.

“GDS for us is very important and we hope toengage with as many people as possible.

“Our industry is quite small and close knit – andwe all need each other. I’m hoping the retailerssupport this.”

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21July/August 2014it’s showtime kool for kids including kids at Moda

MODA Footwear will launch newand improved kids’ product zone –Mini Moda – when the showreturns to the NEC Birminghamfrom August 10-12.

Mini Moda is set to showcase thetop children’s footwear labels fromacross the globe in one stand-outarea within the show, as well asproviding another key destinationon the trade show calendar forkids’ stockists.

Among the brands already signedup for the area are a host ofmarket leaders including ButlerBoots, Pediped, Petasil, andRicosta who praised the new areaas a good move for the kids’footwear presence at the show.

Newcomer to Moda this season,Hug and Hatch will debut its newcollection which introduces freshcolours and exciting prints in highquality leather and suede acrossthe brand’s signature sandal andpre-walker styles.

Lisa McNair from the brand said:“Moda is the perfect venue for ayoung British brand like ourselvesto connect with buyers.

“It’s our first time exhibiting andwe already have someappointments scheduled withbuyers.

“We are looking forward to growingour key accounts and meeting ourfellow exhibitors.”

Event director Sean O’Connoradded: “I am excited to see thisnew area grow. We have alreadyhad a great response fromexhibitors and are looking forwardto bringing brands and buyerstogether to help this sectorflourish.”

Kids’ product zoneto feature at Moda

KIDS can only have fun in sturdyshoes that keep up with all of theiradventures.

That’s why, as one of the mostsuccessful manufacturers ofchildren’s shoes, Superfit pays somuch attention to perfectworkmanship and the highest qualitymaterials.

We take quality very seriously –because after all, we take bigresponsibility for your feet.

98 per cent of paediatricians andorthopaedists give Superfit topmarks.

This was established by a surveycarried out by Legero FootwearCompany in the third quarter of2011 with paediatricians andorthopaedic specialists in Austria,Germany and Switzerland.

The survey covered topics such as

snug fit, anatomically correct lacingsystem, space for toes, flexible roll-off soles, breathability and overallimpression.

The result is based on the analysisof 342 returned evaluation formswith the stipulated rating scale:good, average and bad.

Children want to explore the worldaround them whatever the weather.Superfit GORE-TEX SURROUNDchildren‘s shoes pave the way for acarefree childhood. Visiblybreathable and permanentlywaterproof – that adds up to cooling360° climate comfort.

The tangible added value of theSuperfit innovation is provided byGORE-TEX SURROUND ProductTechnology.

The new GORE-TEX SURROUNDstyles are the ultimate summershoes for children.

Top marks for Superfit

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22 July/August 2014 kool for kids including kids at Moda it’s showtime

FRODDO UK would like to invite youto view the Froddo Spring Summer2015 collections in one of thefollowing events in the UK andIreland:

� Moda Footwear, Birmingham NEC,August 10-12, stand U22.

� Fashion City, Dublin, September1-5.

� Gatwick Show, Gatwick HolidayInn, September 14-16.

The AW15 designs are full of fun,colourful, healthy and verycomfortable.

We've introduced a new classicrange which has been well liked byour retailers and their customers. Inthe summer collections, apart fromthe standard pink, blue and red,Froddo has been producing someamazing shades of yellow, orangeand green.

Froddo uses the highest standards

in the manufacture of children'sshoes.

No harmful, toxic materials orchrome VI compounds are used inproduction. Only natural leather isused to ensure the best healthygrowth and development ofchildren's feet.

Every Froddo children's shoe isanatomically shaped for maximumcomfort. Some styles have a leatheranti-shock insole and a size

indicator in the small sizes.

FRODDO is an Italian design andCroatian made leading children’sEuropean brand with 60 yearsshoemaking experience.

Froddo UK has been supportingretailers in the UK and Ireland since2007.

We have a good track record incustomer service and on timedelivery.

Froddo invites you to view its collections

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23July/August 2014it’s showtime

PETASIL predicts that for S/S2015 patent leathers andmetallics will be big news and theyhave some wonderful designs intheir collection.

These include:

Canberra – the patent leather,teardrop cut-out detailing andstitch down sole make for aclassic and the Velcro strap givesadded security and better fit.Available in cerise pink, tan,powder pink and super cutemetallic silver.

Leonor – every little fashionistaneeds a pair of sandals and

Petasil has come up trumps. Thestitched down sole for durabilityalong with two Velcro straps for abetter fit it is adorned with acharming metallic flowerembellishment. Available inpowder pink, white, metallic silverand patent leather cerise.

Cloud – a versatile summer shoefeaturing colour blocking withstitched down sole, Velcro strapand cut out detail. Available inpatent leather powder pink withwhite leather contrast, greenpatent leather with funky silvermetallic contrast and orangeleather with metallic silvercontrast.

Tiny trends fit forkids from Petasil

Moda introducesE-Zone Live areaORGANISERS of Moda areembracing e-commerce with theintroduction of a new seminar andfeature area dedicated to onlineretail.

The E-Zone Live is set to create anew inspiration hub for e-commerce,combining the best products andservices with practical businessadvice for the benefit of all visitors.

As part of the concept, a selectionof industry experts will contribute toa full programme of free seminarsand workshops, which will takeplace in the stand-out areathroughout the three day show.

Topics including effective web designfor fashion retail, online paymentsolutions, product photography,logistics and fulfilment, returns andomni-channel EPOS systems will beamong the core discussion points inthis area.

And as well as offering advice forretailers looking to improve theirexisting online businesses or thosemaking their first steps into online,the E-Zone Live will also bringtogether the market leaders for e-commerce technologies, withindustry leading services alreadysigned up to exhibit on standsaround the seminar theatre.

Italian footwear brand Superga has relocated to a new store in the W1 area of London,situated on 20 Fouberts Place. The new store is double the size of the original NewburghStreet location and embodies the brand’s laid- back attitude by offering a chill out area instore with Chesterfield sofas. The store is also further decorated with the use of cam-paign images featuring Suki Waterhouse and a hand painted drawing of the iconic logo,featuring a vintage Fiat 500 with an oversized Superga 2750 strapped on top.

THE 69th International GolfChampionship of The Shoe, Leatherand Allied Trades has taken place atthe prestigious Belfry, over the worldfamous Brabazon Course and thePGA National Course.

It was a more international eventthan ever, with players fromSweden, Germany, Holland, theUSA, Ireland and the home nations– in total 105 players – competingfor The Championship Bowl andnumerous other regional andnational trophies.

The trade banquet on the Thursday

night at The Belfry was attended by120 people and on the night, theauction and raffle produced almost£7,000 for the trade charities.

David Lockyer, chairman of FootwearFriends, and William Tusting,president of the LHTBI receivedcheques from president Gordon AWilson. The total donations to thecharities will again be £16,000 thisyear.

In 2015, the championship movesto Ireland, to be played at theDruids Glen Resort near Dublin onJune 17 –19 2015.

Sal Cesario fromMicro-Pak presentingthe InternationalMatch Trophy to JohnMcHugh the captainof the winningScotland and Irelandteam.

Golf event raises £16,000

LEGeRO – the key toimmediate relaxationTAKING a walk on the lighter side oflife is not just a matter of philosophybut also of one’s choice in footwear.

With its new collection, LEGeRO hasonce again remained true to itselfand offers the optimal companionfor those who subscribe to this wayof life. Light and airy shoes that arecompletely down to earth – andcombine top quality, comfort andfunction.LEGeRO’s spring-summermotto for 2015 is casual – urban –beyond trends – timeless.

Easy mobility and function are themain principles of our time.LEGeRO’s new “SALO Comfort +Sport” successfully combinesoutdoor gear and streetwear. Thiscrossover shoe with a modern hybridlook is particularly modern and light.SALO has an ergonomically shaped,directly injected PU sole withintegrated TPU elements in newtransparent shades, refreshingly airymesh lining and removable paddedleather insoles.

Casual new looks are characterisedby a reduction to the essentials.LEGeRO’s new super-light andextremely soft moccasin models areabsolute must-haves for sensitivefeet. By combining premium leatheruppers, comfortable leather liningand soft, cushioned removableinsoles along with directly injectedPU soles, these shoes are the

epitome of comfort and luxury.Available in two widths and twoheights.

Legero Sneakers have become sopopular that, there is a need tointroduce more – besides comfort,the clear focus of thismultifunctional all-rounder is clearlydesign: cool metallic shades andharmonious colours spanning therainbow – are an expression of pureexuberance. Exactly what a sneakershould be. LEGeRO has also giventhe new GORE-TEX® SURROUND™women’s collection a dash offreshness in line with the looks ofthe 2015 summer season.

Now with GORE-TEX® SURROUND™,the virtually weightless “Casual ShoeRange with 360° Comfort” has beenexpanded once again to provide themost refreshing experience since“My feet’s favourite shoes” werecreated.

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24 July/August 2014

Luxury jewellers Van Cleef and Arpelshas launched a new collection,inspired by well known Frenchfairytale, Peau d' ne. In homage to thestory of a young princess, the brandhas revisited several of its favouritethemes: the feminine figures of the1940s, the delicacy of coutureadornments and the language ofromance.

HIGH end accessories company IslaRule has announced the winner ofits design competition.

Spanish designer Salustià ÀlvarezDuran wins £500 and the possibilityfor his design to be featured as partof Isla Rule's collection next season.

Salustià said: “I have alwaysbelieved that giving support to newdesigners was the best way to makethem feel more comfortable and toencourage them to believe in theirown designs even more.

“I want to thank Isla Rule forinvesting in creativity and new ideasand I hope that the company willcontinue to encourage youngdesigners, like me, as they begintheir creative careers.”

Salustià wins IslaRule competition

EAST London designers DanielleFoster and Jessie Harris haveteamed up to create a range ofjewellery and accessories for AW14.

Jessie’s modernistic approach iscombined with Danielle's boxy cleansilhouettes to make for aninnovative collaboration, whichincludes a leather bag by Danielle,customised with a chunky brassbuckle hand crafted by Jessie.

Jewellery in the range includes Dshaped earrings, rings and banglesto reflect the buckle on Danielle'sbag.

Duo launchaccessories

JEWELLERY designer and PETAfundraiser Meg Mathews hasteamed up with sustainableaccessories label Wilby to design anew line of leather-free handbags.

Available in black, pillar box red,mustard and electric blue, thePrimrose Hill Set collection includesan oversize tote, a city bag, clutchbag and a backpack all made fromeco-friendly cork and metal.

A percentage of the sale from eachbag will be donated to PETA.

Meg said: “I love fashion almost asmuch as I love helping animals, andmy new Wilby line has allowed meto combine two of my greatestpassions. I am proud to create eco-friendly handbags that will allowshoppers to find a chic new lookwithout harming a single cow, sheepor any other animal.”

Meg designs range ofleather-free handbags

PRESTIGIOUS umbrella brandFulton has been honoured in thisyear’s Queen's Awards forEnterprise for International Trade.

The awards recognise outstandingachievements by UK companies inthree categories: internationaltrade, innovation and sustainabledevelopment. Winners are invitedto a reception with HM The Queenat Buckingham Palace.

Nigel Fulton, who now heads upthe company founded by his fatherArnold, said: “We are thrilled tohave been awarded such aprestigious accolade.

“The award is recognition of theincredible work of everyone atFulton and our continuedcommitment to developing qualityinnovative products that are builtto last.”

Queen’s award for brand

THE Fashion Accessory of the YearAwards will take place at TheAutumn Fair on September 7,organisers have revealed.

The awards are now in their fourthyear and for the first time are opento any company – UK or overseas –that is actively marketing theproduct entered in the UK.

There are five categories available toenter; luggage and travel, fashionhandbags, small leather goods,fashion jewellery and fashionaccessories.

Awards will be judged for theproducts’ original, innovative andeye-catching designs, quality ofmanufacture and commercialviability. The winner in each categorywill be awarded £500 towardsexhibiting at Autumn Fair 2015,together with an engraved glassaward. Highly commended entrantswill each receive £100 towardsexhibiting at Autumn Fair in 2015.

The closing date for products to besubmitted is Friday August 15.

Date is setfor annualaccolades

A NEW British company is aiming toput the fun into shopping for socks,by positioning their products asfashionable, character-drivenaccessories.

Each TwoSocks’ style also carries itsown back story and original namesuch as Double Whammy, TeamCaptain, City Slicker, Big Shot orThe Grint. Or for those desiring tomatch their socks to their individualpersonality, sock traits on offerinclude indecisive, extrovert orcorporate.

Shoppers can also select theirsocks, designed by graduatestudents of the London College ofFashion, based on pattern,thickness or colour.

Fun socks

24 10/7/14 16:35 Page 1

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Bridal shoes offerunique wearability

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new product showcase

World Cup inspiresrange of trainers

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26 July/August 2014

Lightness, flexibility andhandcrafted details keyfeatures in new rangeLIGHTNESS, flexibility andhandcrafted details are the keyfeatures that appear in the JosefSeibel women’s and men’scollection for spring/summer 2015.

Remaining true to the motto ‘Stylewith Comfort’, the new designssatisfy the highest requirements offashion and function.

According to managing director ofJosef Seibel UK and Ireland MartinIngram, a key element to creatingthe ultimate fashion statement this

spring will be simplicity.

Clean lines, neutral shades, lasercuts, perforations and featuredleathers coupled with injections ofcolour and soft flexible soles anduppers are a must.

As well as colourful shades of red,the brand focuses on subtle naturaland earthy shades includingelements of yellow and greenalongside blue variations.

If height is a must, then choose

between a cork or basket weavewedge or for those seeking style,comfort and practicality whenenjoying the weather, the brand stillhas a significant offering within theircollection of ultra flexible flats.

In the men’s collection, a summeryfresh appearance is the focus, withperforations and canvas detailingtogether with nubucks and lightcolours creating the uniqueappearance of light, flexiblefootwear.

ZAMBERLAN has launched newdesigns for S/S15, aiming to keepthe brand at the forefront of productdevelopment and innovation.

Highlights include the Cornetto GTXRR in the backpacking category, awomen’s version of the highlypopular Baffin boot, as well as anew introduction into the speedhiking category; the Air Round GTXRR including GORE-TEX SURROUNDproduct technology.

Spokesman Chris Davison said: “Weare very excited with the breadth of

offerings we have for SpringSummer 15 – the new Air Roundmodels are set to be a huge hit anda welcome addition to the verypopular speed hiking category.

“The new additions to the hugelypopular backpacking range toinclude the extremely well receivedCornetto GTX will also prove to bevery popular, as well several excitingnew product launches – Zamberlanis going from strength to strengthand we are very proud to be part ofthat growth.”

Zamberlan hopes toremain at forefront

Modern Geisha is the theme of design-er Simon Hartman’s new handcraftedfootwear and accessories collection.The collection includes shoes, satchelsand belts and are designed to be acombination of wearable art, comfortand quality, with a signature geishainspired design.

26 14/7/14 16:34 Page 1

27July/August 2014new product showcase bridal

FAVOURED for their unique style andwearability, Rachel Simpson shoescombine elegant ideas inspired fromthe 1920s through to the 1950s,with delicate attention to detail,resulting in a truly beautifulsignature style.

With carefully selected lasts andheel heights, and full leather liningsand soles, the shoes are ascomfortable as they are stylish.

Every shoe is thoughtfully designedand exclusively made in carefullyselected factories using only thehighest quality materials.

All our shoes are beautifullyhandmade, the women's collectionin Spain and the men's in India, withRachel working closely with eachfactory to achieve the perfect result.

The award winning collection isavailable both online and viastockists nationwide andinternationally.

After training in Leicester, Rachelspent several years working as afreelance designer, creating footwearfor a number of well known highstreet brands.

In 2008 she returned to herhometown of Birmingham to launchher own name collection which hassince gone on to become a well-loved brand for its unique vintageinspired style.

It all started with a couple of oldsewing machines, when Rachelmade her sister's wedding shoesand spotted a gap in the market forbrides wanting something trulywearable and that little bit different.

Things have come on since then butthe core values remain the same –shoes which are beautiful,affordable and wearable.

For more information visit:www.rachelsimpsonshoes.co.uk;

www.facebook.com/rachelsimpsonshoes;www.twitter.com/rachelshoes

or call 0121 433 5492.

Rachel’s bridal shoesfavoured for uniquestyle and wearability

Boutique footwear designer Freya Rose has launched a new, low heeled design, perfectfor a beach wedding. Emma is an elegant and feminine peep toe shoe, made with thefinest French Chantilly lace and Duchess silk. With a heel height of only 25mm, Emma isthe ideal shoe for a beach or grass wedding or simply to dance the night away in. Thefootwear can also be customised using shoe clips or by adding the intricate embellish-ments and embroidery techniques which the brand is famous for.

WITH blush coloured weddingdresses fast becoming the choicefor brides looking for a stylishalternative to ivory and white,Rainbow Club has capitalised onthe trend with a new footwearrange.

The Hassall collection is a groupof beautiful blush nubuck leatherstyles with delicate metallic rosegold detailing.

Showcasing statement rosedetails, the collection has a floraltheme throughout and is finishedoff with details laser cut into theplatforms.

A splash of blush is a feminineand chic way to add a hint ofcolour and Hassall's blushcollection feels ultra-modern butdoesn't sacrifice traditional bridalstyle.

Rainbow Clublaunches newblush range

27 10/7/14 16:36 Page 1

28 July/August 2014 new product showcase

Spanish footwear brand Flossy has added to its ever-growing range, offering a sneak peak into the new AW14 collection with autumnalstripes, monochrome patterns and print screened florals. Alongside the new collection, the company is also launching a new websiteshowcasing a fresh new look, as well as a mobile site where customers can order on the go whenever and wherever they like.

JOSEF Seibel has become thefirst footwear brand to havebeen awarded the GoodHousekeeping ReaderRecommends Endorsement, inrecognition of the comfortoffered by the brand’s shoes,sandals, boots and clogs.

The accolade was awarded toJosef Seibel following a rigoroustesting process devised by GoodHousekeeping Institute experts,with the footwear put throughits paces by a panel of 120 ofthe magazine’s readers.

Managing director of JosefSeibel (UK and Ireland) MartinIngram said: “It is hugelyrewarding to receive such apositive vote of confidence bythe prestigious GoodHousekeeping ReaderRecommend scheme for thecomfort levels offered by ourproducts.

“It is further proof that JosefSeibel is the home of stylishand comfortable footwear.”

Josef Seibelis endorsedfor comfort

FOUR students from DeMontfort University's FootwearDesign course showcased theirtalent in front of aninternational audience at theBritish Government's GREATFestival of Creativity in Istanbul.

Accompanied by course leader,Kevin Guildford, the studentsdesigned and created shoes infront of more than 800 visitorsto the festival in Turkey.

The university stood alongsideBritish brands recognised asworld leaders in their fields atthe festival, including HSBC,BBC Worldwide, Jaguar LandRover and PricewaterhouseCoopers.

Uni studentsvisit festival

Brand opensfirst outletLEADING luxury brand Oscar dela Renta has opened its firstoutlet boutique in the UK atBicester Village.

The store will carry the brand'ssignature ready-to-wear andbridal collections, as well asshoes, jewellery, handbags,childrenswear, home andbeauty.

The outlet boutique at BicesterVillage is the second store forthe brand in the UK, followingthe opening of its Londonflagship in January 2013.

THE new fashion in theSpring/Summer 2015 season isdominated by a desire fornaturalness, balance and harmony.

The colours are more subtle. Inaddition to natural tones and softpastels, red, blue, black and whitewill set the contrasts, partlyaugmented by metallics.

Casual ballerina shoes, comfortablemoccasins, as well as light summerboots and ultra-low sandals are thefashion highlights of this season.

Under this signature, the CapriceS/S 2015 collection makes its start,penetrated by lightness, flexibility,and sportiness.

Highest quality in materials and process-ing:The lamb and calf leathers used aswell as the high-grade goatskin areof exceptionally high quality.

Finest deerskin variations, which arealso available in high-grade metallicfinishes for the new season, helphighlight the high level ofsophistication in our footwear.

Moccasins and ballerina shoeswithout lining make sure to score bytheir softness; to your feet they willfeel like a second skin.

Intricate perforations, high-qualitydecorative appliqués and fine laser-cut elements adorn the collection ofthe coming season.

Elegant and comfortable throughout thesummer The last shapes adhere to thedistinctively clean and purist trend ofthe season. Round, feminine shapesare in part accentuated by striking,straight toecaps. Our wellnessinnovations, the onAIR insole andthe onAIR Antishokk heel are an

integral part of the new collection.

Lightweight and flexible soles as wellas ergonomically designed foot bedsprovide ideal wearing comfort. Thediversity of medium-height heelsranges from elegantly slim to ruggedsquare-stacked and wedge heels.

Sacchettos by CapriceIn addition to the proven Strobeldesign applied in many of theCaprice models, we have introducedthe Sacchetto type for our newcollection. This is a brilliantcombination of moccasin and Agostyles. With this highly sophisticatedtype of shoe construction the innerlining is sewn directly to the uppermaterial in the style of a little bag(or sacchetto in Italian).

Soft as a glove, these models offera sensational, flexible, comfortableand lightweight comfort.

Range dominated by adesire for naturalness,balance and harmony

28 10/7/14 16:37 Page 1

29July/August 2014new product showcase

TAKING inspiration from the WorldCup, Northampton based brandNeon footwear has released aselection of colourful trainers.

The range includes a wide variety ofshades to match the kit of some ofthe teams taking part, designed in asingle block colour.

Head designer at NEON Footwear

Sarah Jayne Newey said: “Footballand fashion don’t have to bemutually exclusive. And what betterway to get into the spirit of thingsthan by sporting a pair of trainers inyour team’s colour?

“Our trainers are hand-crafted andthe fabrics carefully selected toensure bold colours and high qualitythroughout.”

Colourful trainerstake inspirationfrom World CupMUSTANG Shoes are going from

from strength to strength, with salesfor Autumn/Winter 14 more thandoubling over 2013

According to sales manager DavidRudd this is a great achievement.

He added: “We are absolutelydelighted with the progress of thebrand here in the UK, we have nowover 250 stockists and it’s due totheir commitment with the brandthat we are achieving this success,but the product has to be right.

“The Spring/Summer 15 collectionlooks amazing and Moda has been agreat platform for us and I’m reallylooking forward to a busy show inAugust.”

Mustang has its own design teambased in Germany and these peopletake care of everything from designto production.

They also work for several ofEurope’s biggest retail groups, givingthem first hand knowledge ofcurrent market trends.

Mustang sees salesdouble on 2013

29 10/7/14 16:39 Page 1

30 July/August 2014 made in britain new product showcase

AFTER two successful years, Best ofBritannia is returning for a third tothe Farmiloe Building in Clerkenwell,transforming it into Britain’s largestpop-up department store.

From October 2-4 over 200 brandswill exhibit current and futurecollections of fashion, art, furniture,grooming and cosmetics, lighting,food and drink and more to a flurryof buyers, media and consumers.

Leading British design entrepreneurWayne Hemingway has also comeon board with the event as a non-executive director, bringing hisknowledge and expertise to thebusiness.

He said: “I decided to get on boardwith Best of Britannia because theyare definitely on to something.

“The time is right for it, but we needa lot more British manufacturers andBritish brands to support it.

“I want to add my voice, makingthat happen and to be a part of anindependent organisation that iscommitted to persuading the marketto continue its move back home.

“Britain leads the world when itcomes to design, if we can makemore local manufacturing ingenuityavailable to designers then we cango from strength to strength.”

Best of Britanniaset for expansion

VAN Dal, part of The FloridaGroup, is a family company whoseorigins can be traced back to theearly 1900s.

Founded by Adelman Goodmanthe group originally made shoes inLondon, but in 1936 he and histwo sons decided to move theirbusiness to Norwich.

On their arrival in 1936 the citywas already an important centrefor shoe manufacturing, and at itspeak in the 1960s, there were 26shoe factories employing over12,000 people, producing overseven million pairs each year.

With Northampton and theMidlands famous for producingmens shoes, Norwich was theUK’s centre for ladies’ andchildren’s footwear.

A tradition now continued aloneby The Florida Group through theirVan Dal ‘Made in England’collection.

As the last remaining

manufacturer of traditionally madeshoes in the UK, the groupdesigns, develops and makesfrom its Norwich base, and whilepragmatic enough to acknowledgethe need to source from outsidethe UK, it remains committed togrowing the number of homeproduced styles.

For more information visit www.floridagroup.co.uk or call

01603 787100.

Van Dal – morethan 100 years ofMade in England ...

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31July/August 2014new product showcase made in britain

AFTER a steady start to 2014, EarlyDays sales rocketed by over 200 percent after Prince George was in thespotlight wearing not one but twopairs of their shoes.

Shortly after Prince George wasspotted by the cameras inAustralasia the orders and enquiriespoured in, so much so the companywas forced to close its website.

Orders and enquiries from all overthe UK and around the world have

filled the company’s order books likenever before and they are now tryingto recruit more skilled staff to helpreduce the backlog.

Early Days, a family business havebeen manufacturing baby shoessince 1952 in Leicester. Theylaunched their brand new “LeatherCollection” in 2013 at Bubble wherethe shoes received a fabulousreaction and since then sales havegone from strength to strength.

Sales rocket after PrinceGeorge wears two pairs

DAISY Roots is the UK’s leadingmanufacturer of soft leather shoesfor babies, toddlers and youngchildren.

Sold both in the UK and exportedinternationally, Daisy Roots are theperfect first shoe. Each pair has anon-slip suede sole enablingtoddlers to feel the floor as they findtheir feet.

The elasticated ankle means that nomatter how active the child, theshoes stay on. Our shoes are easyto put on whilst being suppleenough to allow little toes the roomthey need to stretch and grow.

The soft chrome free leather we useallows little feet to breathe andhelps make our shoes the closestthing to bare feet, just as medicsrecommend.

Daisy Roots has been hand makingsoft leather baby and toddler shoesin the UK for nearly 20 years. Ourrange includes gorgeous designs forlittle boys and girls with sizes to suitnewborns to children of up to fouryears old.

A pair of Daisy Roots shoes makesthe perfect impulse buy or add onsale, and our designs are alsoavailable in an elegant gift box.

To help your customers browsethrough our range and you to displayyour Daisy Roots shoes attractivelyin store we have two display standsavailable. The compact counter ortable top display stand is free withorders of 24 or more pairs whilst ourslim line floor stand is free withorders of 50 or more pairs. To helpwith merchandising we also offerfree point of sale materials.

New designs launched

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Hotter launchesMPLS networkacross stores

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32 July/August 2014

An EPoS system is morethan just stock controlBy Ian Tomlinson, chief executiveof Cybertill

MANY assume that all an electronicpoint of sale (EPoS) system does isprocess till transactions and helpmanage stock control.

For many retailers just havingaccurate stock control is a hugeboon. But investing in an EPoSsystem and simply using it just formanaging stock is akin to buying ahouse and living and using a singleroom.

An EPoS system can help footwearretailers in a huge number of ways,some of which are listed below.Unfortunately there isn’t room for alluses, but some may still surpriseyou.

Staff management – Some EPoSsystems, like Cybertill, come withclocking in and out facilities soretailers can accurately managetheir payroll. They also come withsecure log in for each user soretailers can track each person’sactivity and sales. Retailers can setvisible sales targets on the till, sowhen each staff member logs inthey can see their performanceagainst their set target.

Reduce fraud – EPoS systems alsooffer simple solutions to helpcombat in-store fraud. For exampleusing barcodes, on every product,instead of pricing labels, helpscombat ticket swapping in-store andensures the correct price is chargedfor every product. They can also helpprevent in-house fraud by staff.

Loyalty and promotions – Effectiveretail loyalty programmes are aproven solution to help retailers

increase basket size, repeat shopperfrequency and of course the bottomline. Loyalty programmes that canbe configured as straightforwardpoints schemes, discount or rewardbased and retailers can offer it in-store and online. Retailers can setinnovative promotions with endlesspermutations. They can managethese promotions in-store and onlinethrough the EPoS system, they canalso have different promotions instore to online.

Communication tool – If a retailer isaway from the store but they wantto get in touch with the staff theycan send instant messages oremails via the EPoS system.

Manage and control an ecommercesite – Some EPoS systems can helpmanage stock and information ontheir ecommerce site as well as in-store. So retailers only need toupdate a product once and this isreflected in their shop and website.

Oh, and of course an EPoS systemcan be used for stock control. Manyretailers that start using a goodEPoS system will see a reduction intheir stock holding, typically around20 per cent, which is great news foryour cash flow.

Ian Tomlinson

THE Shop and Display EquipmentAssociation has unveiled its newbrand identity.

Changes include a new logo toreflect the importance of usingcolour and vibrancy in successfulretailing.

SDEA director Lawrence Cutler said:“The association is essentially aportal through which buyers andsuppliers make contact and dobusiness. Our decision tocommission a new identity was nottaken lightly, given that the old logohad served us well over many years.

“However, there has been a growingfeeling among the association’smembers that we should spearheadthe next phase of our growthstrategy by reflecting the fact thatdisplay is a colourful and vibrantelement of successful retailing –certainly in the way it is practised bySDEA member companies.

“The new logo achieves thatobjective and my colleagues and Iare looking forward to implementingit across the very wide range ofmarketing and communicationsresources for which we areresponsible.”

SDEA revealsnew identity

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33July/August 2014Business + Technology

HOTTER Shoes has taken steps toimprove communications across itsretail estate by launching a MPLSnetwork from Vodat Internationalacross its stores and concessions.

The network will speed up thetransfer of data between stores andhead office, with Vodat alsosupplying a Wi-Fi network which willallow customers access to browsethe website when in-store.

Head of IT at Hotter Shoes DavidAinsworth said: “Previously, it couldtake up to four days to resolve

network failures.

“Managing our network in-houseplaced great demand upon the ITteam’s resources and was no longersustainable for our evolving businessmodel.

“Since migrating across to the Vodatnetwork, any issues are dealt withwithin a matter of hours.

“Hotter is a multi-channel retailerand we need a comprehensive viewof the customer at all times, so asecure network capable of managingall our business data was essential.”

Hotter launches MPLSnetwork across stores

Hotter has improved communication with a MPLS network from Vodat Internationalacross its stores and concessions.

ECO-friendly footwear brand Po-Zuhas launched a new shoe sizingapp.

The app, developed byWhat’sMySize in conjunction withPo-Zu, enables customers to checkthey are ordering the right size ofshoes, simply by entering twomeasurements.

This means greater convenience forthe customer as they can ensurethey are ordering the right size ofshoe first time, minimising the needfor returns – and contributing tolower carbon emissions as a resultof fewer deliveries.

The app recommends the best size

for your feet in your chosen style,based on foot length and jointmeasurements, while a video on thePo-Zu website gives step-by-stepinstructions on how to correctlymeasure your feet.

Founder of Po-Zu Sven Segal said:“We were delighted when we metAnne Currie, founder ofWhat’sMySize, at an event, and sheagreed to look into developing ashoe-sizing version of the app withus. We always want to do all we canto make our customer’s feet ascomfortable as possible and toreduce our environmental impact, sowe are proud to be the first tolaunch What’sMySize for shoes.”

Eco-friendly brandunveils sizing app

Jacobson Group has appointed VictoriaDunlop to spearhead changes to the com-pany’s London office. Victoria has a wealthof experience in the footwear industry,having spent 13 years with Li and Fungwhere she was category manager andprior to that working with PentlandBrands and River Island. Group sales direc-tor Tim Couchman said: “Victoria’s appoint-ment together with this investment givesus the perfect platform to progress ourfashion business with a dedicated team ofprofessionals, enabling us to provide acomprehensive service from designthrough to delivery to customers in thisfast and demanding sector.”

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RETAIL SOLUTIONSTRAINING

SalesTony Barry – Sales & Marketing Director(tb@scriptmedia.co.uk)Beverley Green – Group Sales Manager(bg@scriptmedia.co.uk)Avertising ContactsTel: 01226 734333 Fax: 01226 734477

EditorialJudith Halkerston – Group Editor

Nicola Hyde – Editor

Christina Eccles – Reporter

Dominic Musgrave – ReporterEditorial ContactsTel: 01226 734694Email: nh@scriptmedia.co.uk

Design & ProductionStewart Holt – Studio Manager(sth@scriptmedia.co.uk)

Laura Blackburn – Graphic Designer(lb@scriptmedia.co.uk)

Circulation01226 734695 (24 hour line)Email: circulation@scriptmedia.co.uk

Contacts

DIARYdates

To advertise in Out on a Limb magazine please contact

Bev Green on 01226 734 288

GDS:July 30 - August 1, Düsseldorf

Pure London:August 3 - 5, London Olympia

Moda:August 10 - 12, NEC Birmingham

Autumn Fair:September 7 - 9, NEC Birmingham

Tara Copthorne Shoe Event:September 21 - 23, Tara CopthorneHotel, London

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