out care the competition - your marketing strategy in 2015
TRANSCRIPT
Out Care the competition
“We want to embrace diversity. If you feel, respectively, that you can get a higher return than the 38 percent you got last year, it’s a free country. You can sell your shares of Starbucks and buy shares in another company.”
-Howard Shultz, CEO Starbucks
the pope’s inauguration
The
“John Oliver” effect
vs
Our world is way more fun than you think it is.
How often do kids laugh per
day?
How often do adults laugh per day?
You are never going to please
everyone
We’ve come a long way haven’t we?
200 years ago
100 years ago
50 years ago
We’ve come a long, long way.
80,000
35,000,000
Out care your
competition
but it’s not all
rainbows and unicorns
How do you
out care the competition?
don’t go to networking breakfasts
do something impossible
“What the whole world wants is a good job. This is one of the most important discoveries Gallup has ever made.”
-Jim Clifton, Chairmen and CEO, Gallup
Everyone has the choice to care more in every situation.
When are you going to start?
www.strategylab.ca
jephmaystruck(at)gmail.com