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Page 1: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 2: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Enterprise Email Marketingfor customers who have outgrown

their current email marketing provider

BROUGHT TO YOU BY:Pinpointe On-Demand, Inc.

MODERATOR:Eryn BranhamPinpointe On-Demand, [email protected]

Page 3: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

§ Design mobile friendly campaigns in minutes§ Designed for high volume sending§ Ideal for enterprises sending 50K/mo -- 50M/mo§ Better Results: Advanced segments + behavioral targeting

Enterprise Edition:

Preserve Your Brand

White Label Version

WHY PINPOINTE?

Get ADVANCED EMAIL MARKETING FEATURES that fit your needs!

Unique User Logins

Up to 200 Sub Accounts

Develop Your Send Reputation

Dedicated Cloud & IPs

1:1 Help

Account Manager + Consulting

Page 4: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

FREE DEMO

http://email-marketing.pinpointe.com/schedule-your-demo

Page 5: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

ANTOINE DUPONT

CEO, Speaker, StrategistKatapult Marketing

P 561-272-8567M 561-441-5478www.antoinedupont.comwww.katapult.marketingantoine@katapult.bizSkype: adupont65 |

§ Originally from Paris, France• In the USA since 1989

§ Internet Marketing Strategist§ Content Marketing Practitioner§ Public Speaker

FEATURED SPEAKER

Page 6: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Slides + on-demand version of the webinar webinar will be available tomorrow morning.

The webinar is being recorded!

Please post questions in the GoToWebinar questions panel

BEFORE WE BEGIN…

Questions?

Page 7: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

FOR TODAY’S ATTENDEES

FREE1 MONTH OF PINPOINTE

EMAIL MARKETING

• Monthly subscription 5k/mo –100k/mo

• $49-$550 value• https://www.pinpointe.com/get-

started• Use coupon code PPTWEBNR

in your shopping cart

Page 8: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

HOW TO CRUSH THE COMPETITION WITH CONTENT MARKETING IN 2018

Page 9: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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Page 11: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 12: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 13: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 14: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Agenda ‣ Bad Habits & Myths

‣ How To Create Content People Want To Read

‣ Best Format To Use

‣ Share Triggers

‣ Ways To Promote Your Content

‣ Review Case Studies

Page 15: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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Page 19: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

CONTEXT MARKETING

2018

Page 20: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

DRIVE TRAFFIC TO WEBSITE PAY ATTENTION TO ME

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2012

Page 22: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

THANK YOU

Page 23: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

BAD HABITS & MYTHS

Page 24: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Lots of Content

Page 25: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Lots of Content

Page 26: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 27: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 28: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Short & Sweet

Page 29: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Short & Sweet

Page 30: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

so 2012

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BETTER HABITS

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1 > 100

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Page 36: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Relevant Authority

Sticky

Page 37: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

STEP BY STEP

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RESEARCH SOURCES

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Brian Dean’s Skyscrapper Technique

“SEO That Works”

Page 43: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Top 40 Make it Better

Promote

Page 44: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

AnswerThePublic.com

Page 45: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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Page 47: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

FORMAT

Page 48: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

LISTS Top 10…

23 Ways to…

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CROWD SOURCE Best Practices Awards & Tips

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GUIDES All The Info &

Resources On A Topic

Page 51: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

SEO

Page 52: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

1% Density vs.

Related Keywords/phrases

Page 53: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

1% Density vs.

Related Keywords/phrases

Page 54: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

website.com/my-nice-blog-about-content-marketing

vs. website.com/content-marketing-blog

Page 55: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

website.com/my-nice-blog-about-content-marketing

vs. website.com/content-marketing-blog

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SHARE TRIGGERS

Page 59: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Utility : 30% Content Length : 3000 words

Positive Emotions : 77% Looking Good

(100 Million Articles)

Noah Kagan OkDork.com

Page 60: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

PROMOTE

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1-2 MINUTE VIDEO SNAPSHOT LINK TO CONTENT

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59 SECONDS VIDEO

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LINK BUILDING

Page 67: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 68: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

BEST BACKLINKS .edu .gov

Page 69: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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CASE STUDIES

Page 72: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

LIST BLOG “Debt Collection”

Research Showed Questions About “Phone Harassment”

Page 73: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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Page 75: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

1 Month Research & Production #6 Nationwide

#1 Local Market

Page 76: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

CROWD SOURCE BLOG “How to Display Art”

Asked 357 Interior Designer 54 Answered

Page 77: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 78: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

3 Month Research & Production #7 Nationwide

#2 Local Market

Page 79: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

GUIDE BLOG “Domestic Violence”

Created Ultimate Resource Facts, Helpline, Support Groups

Page 80: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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1 Month Research & Production #1 Local Market

Page 82: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

REAL RESULTS

Page 83: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
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From 100 to 5620 organic visitors per month

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RECAP

Page 87: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Lots of Content

Page 88: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

so 2012

Page 89: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Lots of Content

Page 90: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 91: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Relevant Authority

Sticky

Page 92: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

AnswerThePublic.com

Page 93: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 94: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

LISTS GUIDES

CROWD SOURCE

Page 95: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 96: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)
Page 97: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

GET STARTED TODAY OR…

Page 98: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

THANK YOU

Page 99: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

THANK YOU

Page 100: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

Antoine DupontCEO of KATAPULT MarketingDigital Marketing Strategist | Speakerwww.katapult.marketingwww.antoinedupont.com

Questions? Ask Antoine

Page 101: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

10

WE THANK YOUWe appreciate you taking the

time to watch this today!

Page 102: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

• [email protected]

• http://email-marketing.pinpointe.com/schedule-your-demo

• (800) 557-6584 or US: (408) 834-7577, Option #2

SEE US IN ACTION PINPOINTE DEMO

FREE TRIAL1 MONTH OF PINPOINTE

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• Monthly subscription 5k/mo – 100k/mo

• $49-$550 value

• https://www.pinpointe.com/get-started

• Use coupon code PPTWEBNR in your shopping cart

NEXT STEPS

Page 103: Content Marketing Strategy: [WEBINAR] How to Crush The Competition (2018)

www.linkedin.com/company/pinpointe

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GET IN TOUCH


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