our workshop - an overview
DESCRIPTION
Our workshop - an overview. What makes a newsletter work? The editorial group Content Copywriting Photography Layout Feedback Looking forward. What makes a newsletter work?. What makes a newsletter work?. Ownership Time Planning Strong content Input from across the organisation - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Our workshop - an overview](https://reader036.vdocuments.us/reader036/viewer/2022081604/56816954550346895de0fede/html5/thumbnails/1.jpg)
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Our workshop - an overview• What makes a newsletter work?• The editorial group• Content• Copywriting• Photography• Layout• Feedback• Looking forward
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What makes a newsletter work?
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What makes a newsletter work?• Ownership• Time• Planning• Strong content• Input from across the organisation• Careful selection of stories• Use of images• Strong design
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What is the role of an editorial group?
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The editorial group
• Eyes and ears of the community• Breaking through the jargon• Keeping it relevant• Having a voice
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The editorial group – getting it right• The magic number – what is it?• Independent co-ordination• Takes all kinds• …….fun
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Playing your part
• Be an ambassador so people come to know you as their Keynotes contact.
• Attend editorial meetings to build a relationship with the group.
• Listen to what’s going on between meetings and keep a note of things that might be suitable.
• Get involved in group meetings- no suggestion is wrong.
• Encourage others to contribute or join.
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Getting people on board
• Spreading the word• Social media• Making a difference• Great way to meet others• Good for CV
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Knowing your aims
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The creative process
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Having a strategy
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So who are your readers? Gender Age Location Employment Family type
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But what are they really like?
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A clear message
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Getting down to work
PART TWO:
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Content:
• Balance of stories• Judge every story on its own merits• Mindset of the reader: John Jones at
no.52.• The pub test. • Bringing stories to life- human stories,
fact boxes, case studies.
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What makes a story?
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Your views?
• Information on policies• How you can be involved• Competitions• Tenant group and member news• Advertising (dates and events)• Progress reports• Details about other organisations• Useful tips eg energy-saving, debt advice
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Regular features
• To develop an identity and become known by reader.
• Need to keep them fresh. • Eg recipe corner, day in the life, behind
the scenes, competitions.
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Copywriting – your role• Plain English test.• Helping collate information.• Finding examples.• Judging whether a story is relevant.• Identifying any gaps.• Proof-reading.• Point of contact for the copywriter.
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Images
• Photography v illustrations• Don’t forget your camera!• Spreading the word• Tips on the kind of images
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Design checklist
• Does it work?• Is it clear?• Do you like the images?• Is the balance and ordering right?
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Summary• Strong editorial group can make a real
difference.• Fine balance to strike between content,
design and images.• The group is the eyes and ears of the
publication. • Getting people on board is key. • Enjoy it!
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Conclusion
• An editorial group is constantly evolving. • Important to keep an eye on what others
are doing.• Listen to what’s going on around you
between meetings. • Know your aims and you’re on the right
track.• Don’t be afraid to make suggestions.