our warm welcome - distributors of axe brand oil …singhaholdings.com/images/company profile...
TRANSCRIPT
OUR WARM WELCOME
To Mr Singha
Weeraskera,(Chairman)
Madame Mala Weerasekera
(Director)
And
Mr Mahen Weerasekera
(Deputy Chairman )
Established :1983
Singha Holdings (pvt) Ltd
No 5 Jayanthi Road Dehiwala
Colombo
Sri lanka
Tel: 0094112714789
Fax:0094112714788
Email:[email protected]
About -
1983-Singha Holding was established as holding company
1986- Appointed as distributor and local representative for M/S Leung Kai Fook (pte) Ltd Singapore
2010- Appointed as Distributor and local representative for Cholayil Company India
2012- Appointed distributor for Bajaj Corp Limited India
-Appointed Distributor for MAYDEN Pharma India(pvt) Ltd.
Negotiations being finalized with DATHRI AYURVEDA Pvt Ltd India
Cont’
2006-2012- The Upward Journey We commenced our own distribution network covering the entire island with a young, dynamic and highly motivated team of sales and marketing personnel. The growth was dramatic. Thus Singha holding (Private) Limited came into operation as a fully fledged distribution company. Since then we have been strategically converting the traditionally balm market to the usage of medicated oil as a Pain Reliever.
Cont’ • Our work force. The work force, Comprises of staff and
management totaling to 50 members. Being a Distribution company its focus is distribution .To achieve this task the company has one of the dedicated Sales and Distribution teams in Sri Lanka . A dedicated Deputy Chairman / Managing Director who actively participate in the company’s affairs, from its inception to provide leadership to achieve the goals and objectives of the company.
• Work Force break down
1 Chairman
1 Deputy Chairman
1 Managing Director
1General Manager
2 Regional Managers
8 Office staff
2 Modern Trade Representatives
16 Sales Representatives
4 Minor Staff
Organization Structure
Chairman
Deputy
Chairman
Managing
Director
General
Manager Area
Manager 1
Area
Manager 2
Distribution network and Coverage
Sales and Distribution
Managing Director
Regional Manager 1
Modern Trade Representatives
Western Province
Northern Province
Eastern Province
Regional Manager 2
Southern
North Central
North western central
Uva
Sabaragamuwa
Profile of Regional Manager 1 • Name : Azyan Rafeek (25 years of experience)
• 2006 Sept to date Regional Manager/ BusinessDevelopment
Singha Holdings (Pvt) Ltd
• 2006 July to Sep Merchandising Supervisor
• Qatar National Import & Export
• Doha Qatar
• 2005 To 2006 Key Accounts Manager
• Ole’ Marketing ( Pvt) Ltd
• 2003 2005 Area Sales Manager
• East West Marketing (Pvt) Ltd
• Colombo1999- 2002
• Energizer Lanka Ltd. (Formerly Eveready Co).
• 1997 1998 Sales Representative at Maldives Island,
Male
• cont:
Cont: • Energizer Lanka Ltd
• 1996 1997 Sales Representative
• Responsible for territory sales development of
• Eveready & Energizer brands of Batteries & Flashlights.
• Sales experience in territories of Kurunegala, Dambulla, and
Mahargama ,Colombo City, Embilipitiya
• 1990 -1996 Sales Representative
• New Zealand Milk products Lanka (Pvt) Ltd.
• 100, Delgoda Rd, Biyagama
• Sales experience in Territories of Matara, Colombo Metro,
Kiribathgoda
• Vavuniya, Trincomalee.
• 1988 1989 Sales Promotion Officer
• M/S Jahan Enterprises.
• 83/A, Hospital Rd, Dehiwela
• Marketing of paint products
Regional Manager 2 • Name : U.N.M.Rodrigo ( 24 Years of experience)
• 1989 – Macsoy Lanka (Pvt) Ltd as sales representative
• 1994 East West Marketing (Pvt ) Ltd As sales representative
• 2000 Promoted as senior sales representative
• 2000 Promoted as Field sales supervisor
• 2003 Promoted as field sales executive
• 2004 Transferred to overlook Milgro Milk products as field sales
Executive
• 2008 Promoted As Area manager
• 2010 Gajamunthu Food Products Pvt Ltd as sales manager
• 2011 Field Sales Manager Singha Holdings (Pvt) Ltd
Sales in Units
Axe oil Imports Comparison 06/07/08/09/10/11/12
Qty In Doz 06 Qty in Doz 07 Qty In Doz 08 Qty in doz 09 Qty In Doz2010 QtyIn Doz 2011 Qty in Doz 2012
3 ml 59,000 65,850 38,000 60,000 42,500 47,500 46,250
5 ml 8,000 9,000 5,000 12,500 9,500 16,000 20,000
10 ml 13,500 25,000 24,600 27,100 29,450 30,000 21250
28ml 1,200 3,900 3,500 2,000 1,900 3,900 2700
56 ml 5,100 6,800 4,700 4,750 5,500 8,000 5500
Bankers
• Commercial Bank of Ceylon PLC Ltd
• HSBC
• Pan Asia
Channel of Distribution
Company
Wholesalers Retailers
Modern Trade
Agents/ Distributors
Outlet coverage
• Present coverage per Sales rep:30 outlets per day .
• Our sales force is 18 at present .
• Our coverage of outlets island wide is15,730 outlets
which includes Pharmacies and retail, Whole sale
outlets.
• Modern Trade :Arpico /Cargills /Keells/Laugh Sun up
/Family Super /and other Mini super markets in the
region are covered by the two Modern Trade
representatives overlooked by the Regional Manager .
Modern trade coverage
• All Modern trade outlets are serviced
through the CPU directly by the company
and merchandising activity where
permissible is done by the two modern
trade representatives .
• All modern trade outlets are serviced and
weekly deliveries made on the orders
generated by the Representatives .
Modern trade chain and no of
outlets CHAIN No of Outlets
Cargills Food City (CFC) 228
Keells Super (Keells) 45
Arpico Super centers (Arpico) 20
Laughfs Sun up (Laughfs) 28
Others - individual 17
Sales Trend
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
sa
les
va
lue
year
SINGHA HOLDINGS (PVT)LTD SALES REPORT UP TO 1995 TO 2012
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12
OUR BRAND PARTNERS 1.Leung Kai Fook Medical Co Pte Singapore
2.Cholayil Pvt Ltd -India
3.Bajaj – India
Sports Magazine Advertisement
Bill Boards
Dealer Boards
Bus Branding
Medical Camps
Vehicle Branding
Sponsorship of Sports events
Failures are the pillars of
success • From Einstein, to Churchill, to Lincoln and on
I have always been amazed by what great people have
accomplished in their life and often ask myself the
following question: "What makes them so different from
us"? Here are a few examples:
• Albert Einstein couldn't talk before the age of four.
Beethoven’s music teacher: "You will never compose
any music!"
Thomas Edison’s teacher: "You're too stupid to learn!"
Walt Disney was fired as a reporter - not creative!
Winston Churchill had to repeat a school year.
• These people started out as ordinary people just
like you and me. They became successful
because they never gave up and because they
chose "Yes I can!" as their life motto. I am sure
they also had their sad and discouraging
moments, but they let the "Yes I can!" overrule
and that is what really matters.
• A man is but the product of his thoughts.
What he thinks, he becomes.”
- Mahatma Gandhi
• One of the most interesting examples is
Abraham Lincoln. He failed as a businessman
and as a lawyer, then turned to politics and was
defeated in his first try for the legislature, again
defeated in his first attempt to be nominated for
congress, defeated in his application to be
commissioner of the General Land Office,
defeated in the senatorial election of 1854,
defeated in his efforts for the vice-presidency in
1856, and defeated in the senatorial election of
1858. And in 1860 he became the 16th
President of the United States!
• Have you been defeated? Are you in a
black hole right now? Full of self-doubt?
Turn around and tell yourself: "Yes I can!"
and everything will change!
Thank You