2

3 Our End-to-End Portfolio4 Custom Marketing Solutions5 Unrivaled Coverage & Reach6 Multi-Platform Content7 Our Leading Brands8 Reach Sports-Event Planners9 NorthstarMeetingsGroup.com

10 Digital11 Targeted e-Newsletters12 Our e-Newsletter Brands13 2021 Webcasts14 e-Marketing

15 Planner Profiles16 Customer Database List17 Video 18 Social Media19 Research Packages

20 Custom Research21 Co-op Marketing Packages22 Thought Leadership Programs23 Hosted-Buyer Events

24 Custom Digital Events25 Our Leading Events26 2021 Events Calendar27 The Meetings Show28 The Stella Awards29 M&C Editorial Calendar30 Successful Meetings Supplement

Editorial Calendar

31 Incentive Supplement Editorial Calendar

32 SportsTravel Editorial Calendar33 Contact

TABLE OF CONTENTS

3

SOFTWARE

A leading SaaS-based solution for resorts, attractions, activities, and destinations. It features a fully integrated call reservation system, internet booking application, and eCommerce platform

DATA & RESEARCH

Market-leading proprietary research, business intelligence, databases, and workflow solutions influence strategic direction throughout the travel and meeting industries

INFORMATION & CONTENT

An award-winning portfolio of the most trusted online and offline media brands for travel and meeting professionals

EVENTS

Over 50 face-to-face engagements each year facilitate networking, education, and transactions among key industry decision-makers

M E E T I N G S A N D C O N V E N T I O N S

Our End-to-End PortfolioIncludes an Audience of:

1.8+ Travel, Meeting, Sports and

Incentive Professionals

OUR END-TO-END PORTFOLIO

3

4

Only Northstar Meetings Group has the resources to provide you 360° coverage through our multi-platform suite of print, digital, events

and lead-generating marketing solutions.

Whether leveraging the full breadth of our expansive reach for multi-platform initiatives, or taking advantage of highly targeted engagements to meet short-term business needs, our integrated marketing solutions can help your business achieve its goals cost-effectively, by choosing the right channels to reach the right audience at the right time. The Northstar Marketing Solutions team is on hand to advise on strategy, audience, creative and development, to deliver industry-high results.

Engage a highly influential, hard-to-reach audience through a strategic, integrated marketing campaign through Northstar’s database – comprised of industry leaders, planners, sports-event organizers and incentive professionals, who rely on Northstar’s content to inform their planning and buying decisions.

TAKE A 360° APPROACH with Northstar’s Integrated Marketing Solutions

CUSTOM MARKETING SOLUTIONS

5

OUR INTEGRATED SUITE of Data, Digital, Events & Print Products

Between our influential brands, Northstar Meetings Group currently serves more than 400,000 active sports and business meetings and events owners, planners and incentive professionals, across an integrated suite of data, digital, events and print products, including:

UNRIVALED COVERAGE AND REACH

We’re the leading B-to-B information and marketing solutions company serving

all segments of the business and sports meetings, events and incentives markets.

6

Our leading brands reach the most qualified planners and incentive professionals in the industry, delivering critical news analysis and research, practical strategies, creative solutions, and sourcing services in the format they prefer most – print, online, mobile, social.

Northstar has invested millions in strategizing, producing and delivering rich content experiences that include print but go beyond with rich digital media across our family of sites, eNewsletters, webinars and education platforms.

These educational resources for meeting planners and incentive professionals leverage each brand’s deep well of content to address key needs, offering a unique opportunity to align your brand with relevant content.

THE POWER OF GREAT CONTENT Regardless of the Format

The Northstar editorial team has extensive

industry knowledge, a mindset for content creation

that goes beyond print, and jaw dropping talent.

MULTI-PLATFORM CONTENT

7

OUR LEADING BRANDS

Get Your Message to HIGHLY INFLUENTIAL, HARD-TO-REACH AUDIENCESMeetings & Conventions is dedicated to meeting and business event planners in corporations, associations, incentive houses and independent planning companies, helping them excel at their jobs and effectively manage their careers.

Successful Meetings serves a vital sector of the meeting-planning marketplace that industry associations and other media companies are unable to reach—senior executives, department heads, sales, marketing directors and administrative professionals, who plan and approve a range of business events.

Incentive is the only brand devoted exclusively to motivation and performance improvement through the use of incentive programs and consumer promotions. It’s the premier source of cutting-edge strategies to drive in-house, dealer channel and consumer sales, encompassing travel, merchandise and gift card awards.

Meeting News reaches active meeting planners and industry professionals who count on Meeting News to arrive in their email inbox every day to “Know It All.” Subscribers represent the full spectrum of the marketplace, from buyers to suppliers, who rely on it as their primary source of expertly curated breaking news, research, tech trends and other updates.

NorthstarMeetingsGroup.com serves meeting, event and incentive travel planners, as well as the suppliers who support them. The site offers valuable resources, including an Event Venue finder tool, an RFP platform and Northstar’s Destination Guides, which offer curated, current and comprehensive resources to help planners find the best destinations.

SportsTravel magazine serves the sports-related travel and event industry. It is the only publication written and designed to serve the people who organize and manage sporting events of all types at all levels.

8

SportsTravel is on the ground floor of innovative digital marketing in the sports-events industry.

THE MOST COMPREHENSIVE DIGITAL PORTFOLIO in the Sports-Event Industry

Increase your organization’s exposure and awareness in the sports-events industry with SportsTravel. We offer the most comprehensive digital portfolio in the sports travel market today, serving a highly engaged audience of sports-industry decision makers.

In fact, SportsTravel is on the ground floor of innovative digital marketing in the sports-events industry, a virtually untapped marketspace by other organizations. We’re leading the way with our digital marketing portfolio, which includes podcasts, social, video, guides, and the Esports and BidBowl e-newsletters, plus more!

• Video• Web & Mobile• Downloadable Guides & Handbooks• Podcasts• eNewsletters• email Marketing• Social Media• Retargeting

REACH SPORT-EVENT PLANNERS

Spring Mails in May

Fall Mails in Late

October/ Early November Increase your exposure,

awareness in the sports-

events industry with our

SportsTravel multi-platform

digital portfolio.

9

NORTHSTARMEETINGSGROUP.COM

EXPERIENCE MAXIMUM ROI, INTEGRATED MARKETING BENEFITS With Our Interactive Website

From destination and venue searches to RFPs, interactive maps and other valuable planning tools, our immersive site informs, inspires and connects planners and their supplier partners.

Home PageTakeover

SearchSponsorship

MobileSponsorship

Find Event Venue

Sponsored Image

MapSponsorship

Destination Guide

Sponsorship

Hotel Marketing Programs

EXCLUSIVE OPPORTUNITIES INCLUDE:

Reach planners where they’re planning, and leverage content, planning tips and tools for maximum discoverability and ROI.

10

DIGITAL

10

OUR DIGITAL SOLUTIONS INCLUDE:

Strategy, Design and

Development

Custom Content/

Advertorial/ White Papers/

Blogs/ Webcasts

Hosting/ Maintenance

Metrics/ Lead Gen

Targeted Email Campaigns and

Re-Targeting

Database Management

Video/ eNewsletters/

Microsites/ Mobile

Social Media/ Social Media

Targeting/ Takeovers

Destination Guides and

Property of the Month

Traditional Digital

Advertising/ Banner Ads

Research/ Surveys

High-Impact, Exclusive and

ROS IAB Banner Positions

Starting with Northstar’s powerful database, we find, nurture and influence your next customers across our digital assets. Work with us to design a custom digital plan to engage your audience and drive new business.

11

From Meeting News – “the industry’s daily read” and largest daily distribution in the MICE industry – to regional and vertical market coverage, Northstar’s editorial team delivers an essential mix of trending, how-to, social and need-to-know content.

Mobile-friendly templates ensure readership and ad performance across all screens and devices. Northstar’s enewsletters are a direct connection to the inboxes of meeting planners and incentive buyers, and a core component of your digital media mix. Sponsored content, social media and take-over packages available, in addition to high impact and exclusive banners.

THE MOST COMPREHENSIVE, FAR-REACHING SUBSCRIPTION SERVICES in the Industry

Our e-newsletters are a direct

connection to the inboxes of

meeting planners and incentive

buyers.

TARGETED E-NEWSLETTERS

12

OUR E-NEWSLETTER BRANDS

Successful Meetings

and Incentive eNewsletters:

A weekly Top 10 countdown with topics ranging from the Top 10 Cities for Millennials, to the Top 10 Ways to Plan a Healthy Meeting, to the Top 10 Meeting Trends.

A weekly enewsletter, offering the latest news, research, industry information and best practices, on motivation and performance improvement through the use of incentive programs and consumer promotions, encompassing travel, merchandise and gift card rewards.

Meeting News eNewsletters:

Delivers a daily briefing of both original and aggregated content on anything and everything important to the meetings industry.

HAWAII UPDATE SOUTHEAST UPDATE

SportsTravel Monthly

eNewsletters:

Distribution to 40,000 event organizers with a 22% open rate. SportsTravel magazine serves the sports-related travel and event industry. It is the only publication written and designed to serve the people who organize and manage sporting events of all types at all levels.

Meetings & Conventions eNewsletters:

A daily inspirational idea for event décor, F&B trends, offsite activities, amenities & more.

M&C Wellness Tip of the Week

A weekly review of the latest trends in F&B, nutrition, exercise and activities to keep attendees healthy and alert throughout their programs.

M&C Hot Idea of the Day

13

AUGUST 11 Ask the Attorney: Your Legal Questions Answered

25 Affordable, Sustainable, Live: New Strategies for Green Events

SEPTEMBER 8 Leveraging Tech Tools for Events

22 Creating an Effective Risk-Management Plan

OCTOBER 6 Elevating Your Event’s F&B Experiences

20 Site Selection in 2021

NOVEMBER 3 How to Engage Attendees for Hybrid Events

17 How to Strengthen Your Sponsor Partnerships

DECEMBER 1 Creating Impactful CSR Experiences

15 Meeting Trends to Watch in 2022

2021 WEBCASTS

JANUARY 13 Ask the Headhunter: How to Evolve Your Career for a Changed Industry

27 Monetizing a Virtual Meeting

FEBRUARY 10 Ask the Chef: Your F&B Questions Answered

24 Incorporating Hybrid Events Into Your Strategic Plan

MARCH 10 The Doctor Is In: Your Health-Safety Questions Answered

24 New Legal Pitfalls and How to Avoid Them

APRIL 7 Creative Sponsorship Ideas for Digital and Hybrid Events

21 Diversity Now: How to Plan a Truly Inclusive Meeting

MAY 5 Data Privacy Essentials for Live and Virtual Meetings

19 Creating Digital Sessions That Attendees Want to Watch

JUNE 2 Case Studies of Successful In-Person Events

16 Retaining Association Members in Uncertain Times

30 Rethinking Meeting Design for Live Events

JULY 14 How Event Wellness Has Changed

28 What CVBs Can Do for Your Event

ALIGN YOUR BRAND with the Trending Topics

14

Target Northstar’s planner audience in a strategic way based on demographics, geography and/or behavioral/engaged criteria. Identify a list of planners from Northstar’s 350,000+ Audience Insights Planner Database.

INITIATE, ENGAGE & CULTIVATE: Turn Your Prime Prospects into Customers

• Select the Planners Who Meet Your Criteria and Strategic Objectives

• Stimulate Awareness and Interest Through a Multi-Step Email Campaign:

1. First email sends to initial, custom list

2. Second email sends to those who opened but did not click on first email.

3. Third email sends to those that opened and clicked on first/second email

4. Fourth email sends to those that did not engage at all with first email

• Change Subject Lines, Offers, Call to Action to Target Users

• Nurture Best Prospects

• Convert Hot Leads into New Customers

• Upon Deployment of the Email Campaign, Retarget the same audience of email recipients via Northstar’s Network of Sites with Banner Ads (300x250, 728x90, 160x600)

Convert hot leads into new customers with our targeted

email campaign and re-targeting banners.

E-MARKETING

15

SAVE TIME & RESOURCES with the Right Data / Intelligence

Northstar Meetings Group offers high-quality, meeting-specific intelligence with all the important details, including:

Contact Information

What and When They Are Planning

Contact Information

Average Rate Per Room

Contact Information

What and When They Are Planning

Contact Information

Contact Information

Insights That Are Perfect For:

PLANNER PROFILES

Engage a highly influential, hard to reach audience with our database and demographic insights on industry

leaders, planners, sports-event organizers and incentive professionals, who rely on Northstar to help inform their

buying decisions

• Marketing Campaigns• Pace Issues• Sales Visits/Blitzes• Cancellations• New Hotel Openings• Targeted Prospecting• Shoulder / Off-Season

16

INDUSTRY TYPE • Corporate • Association • 3rd Party, Indepentant INDUSTRY SECTOR • Automotive, Transportation • Pharmaceuticals, Healthcare, Medical • Insurance, Banking, Finance,

Real Estate • Corp., Gov., Assoc., Non-Profit • Corporate Travel Office • Cosmetics • Diversified, Conglomerate • Education • Food • Government• Industrial • Manufacturing • Meeting & Event Management • Petroleum, Rubber,

Plastics, Agriculture, Mining • Premium MFRs, Distributors

& Reps • Professional Services • Public Services • Software, Computers,

Electronics, Communications• Wholesale, Retail, Distribution

(Non-Travel) • Incentive Company• Other

JOB TITLE• Meeting Planner • C-Level • Consultant • Corporate Travel Management • General Management • Human Resources & Training • Management • Procurement• Sales & Marketing • Other

MEETING SIZE• < 15 • 15 - 50 • 51 - 100 • 101 - 500 • 501 - 1,000 • 1,001 - 5,000 • > 5,000

TIME OF YEAR • Q1 Meetings • Q2 Meetings • Q3 Meetings• Q4 Meetings

MEETINGS PER YEAR • 3 - 5 • 6 - 11 • 12 - 19 • 20 - 49 • 50+

MEETING AREAS OUTSIDE OF U.S. • Asia • Australia • Bahamas or Caribbean • Canada • Europe, Middle East or

Africa • Mexico• Puerto Rico • Other

PLANNER GEO-LOCATION • Northeast• Mid-Atlantic • Southeast • Midwest • Southwest • West / Hawaii

East• CT• DC• DE• MA• MD• ME• NH• NJ• NY• PA• RI• VA• VT• WV

Midwest • IA• IL• IN• KS• KY• MI• MN• MO• ND• NE• OH• SD• WI

TYPE OF FACILITIES • Airport Hotel • Conference Center • Convention Center • Cruise• Criuse Ship • Downtown Hotel • Gaming • Gaming Facility • Golf Resort• Resort • Suburban Hotel• Suite • Suite Hotel • All Inclusive • Other

DESTINATIONS BOOKED IN LAST YEAR • Africa • Asia• Australia / NZ • Canada • Caribbean / Bermuda • Central / South America • Europe • Florida • Hawaii • Las Vegas • Mexico • Middle East • Northern Europe                

The Industry Leader for Highly

Influential, Hard-to-Reach

Audiences South• AL• AR• FL• GA• LA• MS• NC• SC• TN

West Southwest• AK • AZ• CA• CO• HI• ID• MT• NM• NV• OK• OR• TX• UT• WA• WY

PLANNER GEO-BOOKING HISTORY • Northeast • Mid-Atlantic • Southeast • Midwest • Southwest• West / Hawaii • International

STATES DEFINED

Across all of our influential brands, Northstar Meetings Group currently serves more

than 350,000 active meetings and events owners, planners, incentive professionals and

sports rights owners

CUSTOMER DATABASE LIST

17

Pre-rollretargeting

Production/Post-Production

Storyboard Development Art Direction

Voiceover Scripting/Talent

Website (SEO/SEM) Email

Social

DISTRIBUTION INCLUDES:SERVICES INCLUDE:

SHOW, DON’T TELL: BRING YOUR STORY TO LIFE With Our Video Production Services

Northstar Content Solutions is best-in-class across all media and platforms, including high-quality video production and distribution.

Announce new initiatives, market your events, and celebrate people and places through high-impact

video that tells your story, visually.

VIDEO

18

SOCIAL MEDIA

INCREASE YOUR SOCIAL LIFT, Efficiency and Performance

Are you getting the most out of of your social media campaigns? Social Media is the No. 1 channel and tactic for travel marketers (2018 Phocuswright Research), with greater percentages of marketing budgets allocated to social. Take advantage of some of our proven social tactics for the meetings market, including:

• The power of 1st Party Data • Blending Paid – Earned – Owned Social Media • Optimizing for 4x-7x performance lift • And social marketing program extensions

With Northstar, reach a pure audience of planners and buyers on social media. Work with us to design a custom social media plan to make buyers more aware of and loyal to your brand, and to drive new business. Our programs drive engagement, averaging a .35% CTR.

STRATEGY EXAMPLE: INSTAGRAM TAKEOVER

Take over one of our brand’s daily #InstaGood for the week. With photos, captions and links, visually and social engage Northstar’s online

and mobile audience.

19

RESEARCH PACKAGES

19

3 BUSINESS-CRITICAL RESEARCH PACKAGES FROM NORTHSTAR

Each Package Includes:

Custom Survey• 7 to 10 questions written and designed by Northstar and

approved by client

Targeted Promotion to Meeting Planners

• Custom list from audience insights database based on business goals

• 2x eblasts to targeted list with A/B subject line testing

• 1 email template chosen from 2-3 wireframes and custom designed to client brand standards

Delivery / Analysis of Results

• Provided in professionally designed PDF format or infographic

Contact Information

1. VALUE OF MERCHANDISE

When Working with Meeting Planners

Contact Information

2. BRAND PERCEPTION

Awareness of Marketing Efforts in

Site Selection

Contact Information

3. AD AWARENESSRecall and

Effectiveness of Advertising

20

Keeping track of the massive meetings, events and incentive market is essential for industry

executives. With Northstar, you can commission the industry data, analysis and perspective that

you need to effectively engage the market.

CUSTOM RESEARCH

YOUR SOURCE FOR STRATEGIC THINKERS and Insightful Data

THE PARIS CONVENTION AND VISITORS BUREAU 2017 SURVEY REPORT 1

TRENDS & IMPACT OF THE RAPIDLY EVOLVING U.S. MARKET:

BUSINESS EVENTS Tourism Industry Conference

THE PARIS CONVENTION AND VISITORS BUREAU 2017 SURVEY REPORT 1Presented by Northstar Meetings Group

THE PARIS CONVENTION AND VISITORS BUREAUSURVEY REPORT

Northstar can provide your organization with custom research, to gain specific insights into key market segments and trends. Many of our clients want to gather market intelligence before investing in key marketing initiatives.

We deploy surveys to key Northstar audience segments – including travel agents, corporate travel professionals and meeting and incentive planners.

Our Key Research Programs Include: • Industry Research

• Perception and Brand Surveys

• Benchmark Studies

• Roundtable Forums

• Focus Groups

• Website User Analysis

21

CO-OP MARKETING PROGRAMS

CVBs & DMOs: Join Forces with Northstar’s INNOVATIVE, CUSTOM CO-OP MARKETING PROGRAMS Educate and activate meeting and event planners through co-op marketing packages from Northstar Meetings Group. We’ll work with your organization – CVB, DMO or destination – and develop a co-branded, innovative marketing package opportunity.

The overall program will support the marketing efforts of the partner (CVB, DMO or destination), as well as hotels, resorts, event venues, attractions or service providers that buy into the program. Each program features:

We look forward to working with you on

creative ways to help you and your partners engage the industry’s leading meeting and

event planners.

Each Program Features:

• Engaging VIdeo

• Organic Social Media

• Impactful Emails

• High-Value Content

• Lead Gen

• Experiential Programs

22

USE THOUGHT LEADERSHIP AS AN IMPORTANT WAY TO VET COMPANIES THEY’RE CONSIDERING WORKING WITH.55%

AGREE IT IS ONE OF THE BEST WAYS TO GET A SENSE OF THE CALIBER OF THINKING AN ORGANIZATION CAN DELIVER.69%

AGREE IT IS PARTICULARLY IMPORTANT TO BUILD THE REPUTATION OF NEW AND SMALL BUSINESSES.63%

INFLUENCE THE INDUSTRY with Engaging Thought Leadership Content With Northstar Meetings Group

Research shows that thought leader content – such as the high-value content that Northstar’s editorial team delivers – drives demand and earns attention. According to a recent report (Edelman-LinkedIn B2B Thought Leadership Impact Study 2019), thought leadership consumption is on the rise with business decision makers and purchase influencers:

• Standout as a Thought Leader

• Drive Engagement

• Generate Demand

• Lower Conversion Barriers

• Increase Leads

• Accelerate New Business

• Increase Your ROI

THOUGHT LEADERSHIP PROGRAMS

23

OF BUYERS HAD BUSINESS TO BOOK WITHIN THE NEXT 12 MONTHS72%

SUPPLIED AT LEAST ONE RFP WITHIN 6 MONTHS AFTER THE EVENT86%

MEET WITH VETTED BUYERS AND CONNECT 1:1Northstar Meetings Group’s boutique hosted-buyer events connect vetted buyers with the suppliers they need to plan and execute successful meetings and incentive programs. All qualified buyers are fully vetted and hosted by Northstar Meetings Group — including airfare, accommodations, hotel, meals, and scheduled networking activities.

During each event, you will connect with buyers in pre-scheduled meetings, educational sessions, and experiential activities that highlight the unique qualities of each destination.

HOSTED BUYER-EVENTS

SUPPLIED AT LEAST ONE RFP DURING THE EVENT41%

WERE NOT MEMBERS OF ANY INDUSTRY ORGANIZATION58%

24

DRIVE NEW BUSINESS BY BOOKINGa Custom, Interactive Digital Event

Drive new business in the meetings, events and incentive industry by booking a custom, interactive digital event for your organization through Northstar Meetings Group. Reach new customers. Share how your destination delivers great experiences, and talk with buyers and new business leads in pre-scheduled one-on-one meetings. Northstar will take care of the details and help you book new business by securing approximately 30 pre-qualified planners and buyers who intend to schedule their programs over the next 18 months.

Your Program Includes:• Approximately 30 pre-qualified planner and buyer

attendees (Northstar’s recruitment team will vet, qualify and schedule the one-to-one appointments with planners and buyers)

• Approximately 2 to 3-hour digital event:

1. Presentation on destination (could include a virtual tour lasting about 15 minutes)

2. One-on-one appointments between suppliers and planners/buyers

3. Lounge area where partners’ videos can be viewed

4. Full profiles on all the planners/buyers who are approved to attend the digital event

CUSTOM DIGITAL EVENTS

Host Your Own Virtual Event & Meet

Face-to-Face with Buyers

25

Northstar Meetings Group Produces the MICE & SPORTS INDUSTRY’S LEADING EVENTS

TEXAS WEST CALIFORNIA NORTHEASTHAWAII

MEXICO SOUTHEAST ARIZONA CARIBBEANMIDWEST

OUR LEADING EVENTS

CONNECTIONS

26

2021 EVENTS CALENDAR

We Also Offer Custom Digital Event Programs: Reach new customers through your own branded event, and share how your destination delivers great experiences. Talk with buyers and new business leads in pre-scheduled one-on-one meetings with planners – all coordinated by Northstar Meetings Group.

June 22-23London, UK

July 17-20The Ritz-Carlton Aruba

Aruba

SOUTHEASTAugust 1-3

JW Marriott Marco IslandMarco Island, FL

August 10-12Pittsburgh, PA

August 26-28New York Hilton Midtown

New York City, NY

August 29-31Branson, MO

September 27-30Atlantic City, NJ

HAWAIISeptember 28-30

Hyatt Regency MauiMaui, HI

October 18-20Banff, Canada

MEXICODecember 7-10

Paradisus CancunCancun, Mexico

December 8-10Grapevine, TX

December 12-15The Inn at Spanish Bay

Pebble Beach, CA

February 23Virtual Event

April 7-9Loews Ventana Canyon Resort

Tuscon, AZ

April 21-23Omni LouisvilleLouisville, KY

May 17-19EPIC HotelMiami, FL

WESTJune 6-8

Sheraton Denver Downtown Denver, CO

AP

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MA

YJU

NE

SEP

TEM

BER

OC

TOBE

RD

ECEM

BER

TO B

E A

NN

OU

NC

ED

TEXAS

CARIBBEAN

MIDWEST

AU

GU

STJU

LY

FEBR

UA

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CALIFORNIA

NORTHEAST

ARIZONA

27

THE ONLY SHOW IN THE U.K. WITH A HOSTED BUYER PROGRAM

OF ATTENDEES PARTICIPATE IN ORDER TO SOURCE NEW SUPPLIERS FOR THEIR UPCOMING EVENTS79%

INDUSTRY SUPPLIERS750+

EXHIBITORS640+

HOURS EDUCATIONAL CONTENT40+

Northstar Meetings Group is proud to welcome The Meetings Show to its portfolio of events! The Meetings Show is the U.K.’s leading inbound and outbound event for global meeting planners bringing corporate and association events to the U.K., or U.K.-based corporate and association planners looking to take events to Europe and globally.

5000+ATTENDEES

1000+HOSTED MEETING

PLANNERS

12000+

PRE-SCHEDULED APPOINTMENTS WITH MEETING

PLANNERS

THE MEETINGS SHOW

28

THE STELLA AWARDS

#1 AWARDS PROGRAM In the Industry

The annual Stella Awards honor excellence in the meetings industry,

spotlighting the very best hotels, convention centers, conference centers,

convention and visitor bureaus, destination marketing organizations,

destination management companies, airlines and cruise lines. Each year,

the Stellas honor around 300 organizations from around the globe for

consistently delivering quality service and innovation to meeting and event

professionals.

2021 Stella Awards Supplement In addition to nominating your organization, align your brand with the best

of the best by participating in the 2021 Stella Awards supplement. Don’t miss

being a part of this exclusive, once-a-year advertising opportunity that will

be distributed to top-level buyers in the November issues of Meetings &

Conventions and Successful Meetings.

DEADLINES:Nominations Open: Nov. 2, 2020

Early Bird Nomination Deadline: Feb. 19, 2021

Final Nomination Deadline: March 19, 2021

Planner Voting Begins: April 7, 2021

Planner Voting Closes: May 14, 2021

Supplement Ad Sales Close: Sept. 17, 2021

Winners Announced: Nov. 4, 2021

HONORING EXCELLENCE IN THE MEETINGS

INDUSTRY

To submit your nominations and to view the 2020 winners, visit: Stella-Awards.com.

29

Issue/Month Feature Stories Destination Guides Special Sections Exclusive Positioning Bonus Distribution

MARCH/APRIL Ad Sales Close: MARCH 2

• Working with Hotels• Outdoor Venues• F&B Trends for 2021(SM)• Creating a Health-Safety

Plan (SM)• Spotlight on Independent

Planners (SM)• Incentive Pulse Survey• 10 Hot Destinations (INC)• Special Focus: Incentive Live

• Texas• Las Vegas• Orlando• Arizona• Colorado• Long Beach

• Park City• Pacific Northwest• International:

Australia/NewZealand

• International: Singapore

• Resort Meetings (matching)• Midwest Update (matching)• Northeast (matching)• Florida

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

• Incentive Live• IPEC

MAY/JUNE Ad Sales Close: MAY 7

• Convention Cities Index 2021• Evolving Trade Shows

• Arizona• Atlantic City• Carolinas• Florida

• Tucson• Austin• California• International:

Western Canada• International:

Latin America

• CVB Supplement (matching)• Greater DC Meetingss (matching)• Destination West• Cruise (matching)• Hawaii CVB Co-op

Sales Close: April 22

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

JULY/AUGUST Ad Sales Close: JULY 7

• Best Places to Work in theMeetings Industry

• Gaming’s New ValueProposition

• Texas• Park City• Boston

• Chicago• San Antonio • Boise• International:

Monaco

• Groundbreakings, Expansions, Renovations (matching)

• New York (NYC & state-matching)• Beach Destinations (matching)• Passport – Ad Sales Close: June 21• Nevada – Ad Sales Close: June 23• Destination California

Ad Sales Close: June 23

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

• Destination Caribbean• EsportsTravel Summit• SMU• Destination Southeast• Destination Hawaii• Destination Midwest

SEPTEMBERAd Sales Close: AUG. 6

• Innovative CVBs• Reimagining Smaller Meetings• Incentive Gifting Survey

(INC)• Motivation Masters (INC)

• Las Vegas• California• Dallas

• Midwest (matching)• Nevada Planners – Sales Close: July 23• Caribbean & Mexico (matching)• Hawaii CVB Destination Hawaii Co-op

Sales Close: July 20• Revitalized Downtowns (matching)• New England (matching)

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

• TEAMS ’21

OCTOBER Ad Sales Close: SEPT. 7

• Top 25 Influencers of the Meetings Inustry

• Best Practices for HybridEvents

• Hotel Contract Basics (SM)• Choosing a Meeting

Destination (SM)

• Nevada• Colorado• Arizona• Houston• New Jersey• International: Britian

• Convention Centers (matching)• Southeast Guide (matching)• All-Inclusive (matching)• Cruise• Imex supplement

Sales Close: August 20

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

• Destination Mexico• Global Incentive

Summit

NOVEMBER/DECEMBERAd Sales Close: OCT. 6

• Meetings Industry Forecast• Grand Openings and

Renovated Properties

• Eastern Canada

• Australia• New

Zealand• Phoenix/

Scottsdale

• Texas• New Mexico• International:

Europe• International:

Spain/Portugal

• Stella Awards – Sales Close:September 29

• Las Vegas – Ad Sales Close: September 27

• Northeast (matching)• Caribbean/Latin America• California – Ad Sales Close:

September 27

• Leadership Forum

29NorthstarMeetingsGroup.com Matching = Matching Advertorial Advertorial = Flowing Advertorial Format SM = Successful Meetings Special Supplement INC = Incentive Special Supplement

M&C 2021 EDITORIAL CALENDAR

• Destinations: Stay Another Day

• Renovations with Matching (limit 3)

• 3 Days In

30

A NEW PATH FOR

CVBs

MARCH/APRIL 2021 Ad Sales Close: MARCH 2

Features• F&B Trends for 2021• Creating a Health-Safety Plan• Spotlight on Independent Planners

OCTOBER 2021 Ad Sales Close: SEPT. 7

Features• Hotel Contract Basics • Choosing a Meeting Destination

30NorthstarMeetingsGroup.com

SUPPLEMENTS 2021

These supplemental sections for Successful Meetings and Incentive will be printed with Meetings & Conventions and independently distributed digitally.

BOOK YOUR SPACE IN THE SUCCESSFUL MEETINGS SPECIAL SUPPLEMENT SECTION OF M&C TODAY!

THE COVID CRISIS HAS CITIES MAKING SWIFT CHANGES TO BE SAFER FOR VISITORS

By Elise Schoening

FASTF O R W A R D

Destination marketing has been redefined in the Covid age. The best way to attract groups right

now is to demonstrate a commitment to their health and safety.

“Restoring confidence among meeting and event organizers will be critical to the long-term success of New York City and of the industry as a whole,” notes Fred Dixon, president and CEO of NYC & Company, the destination’s convention and visitors bureau.

Following crises such as 9/11 and the Great Recession, meetings and conventions played a vital role in reviving travel and the economy, a lesson the following cities know well. Here’s how they’re preparing to do so once again.

CHICAGOAs of press time, gatherings in Chicago were limited to 50 people or fewer, but McCormick Place is preparing to welcome back larger groups when those limits are eased.

The convention center, which offers 2.6 million square feet of exhibition space, has earned GBAC Star certification in coronavirus cleaning from the Global Biorisk Advisory Council. New safety protocols have been added, such as training all employees in the recognition and prevention of Covid-19, and increasing the number of touch-free, automatic doors at the facility.

“We miss having large-scale, face-to-face meetings in our city. But the day is

coming, hopefully soon, when you will be back in Chicago with your meetings,” said Marc Anderson, COO of Choose Chicago, during a virtual road show hosted by the CVB.

Convention center hotels also are enhancing their safety protocols. Among them, the Marriott Marquis Chicago and the Hyatt Regency McCormick Place are in the process of obtaining GBAC Star accreditation.

About 80 percent of the city’s hotels are open, along with most local attractions. Among Covid-minded improvements, the Field Museum has added 144 hand-sanitizing stations, updated floor plans for social distancing, and now requires vendors to undergo health screenings.

SuccessfulMeetings.com I September/October 2020 I Successful Meetings I 15

The Queensboro Bridge lights up the New York City night.

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SPRING 2021 Ad Sales Close: MARCH 2

Features• Incentive Pulse Survey• 10 Hot Destinations• Special Focus: Incentive Live

FALL 2021 Ad Sales Close: AUG. 6

Features• Incentive Gifting Survey• Motivation Masters

31NorthstarMeetingsGroup.com

SUPPLEMENTS 2021

These supplemental sections for Successful Meetings and Incentive will be printed with Meetings & Conventions and independently distributed digitally.

BOOK YOUR SPACE IN THE INCENTIVE SPECIAL SUPPLEMENT SECTION OF M&C TODAY!

WWW.INCENTIVEMAG.COM

MOTIVATIONHOW TO REWARD HARD WORK IN

DIFFICULT TIMES

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PRINT

Issue Cover Story Sport Focus

FALL/WINTER 2021Ad Sales Close: AUG. 11

TEAMS Issue

THE RECOVERY: WHAT DO SPORTS EVENTS LOOK LIKE NOW?

• An in-depth look on what it takes to organize safe events from the amateur to professional levels.

• Case studies on sports organizations that have adjusted their practice

THE LOOK AHEAD: WHAT’S NEXT FOR THE SPORTS-EVENTS INDUSTRY?

• After a challenging year, how sports organizations are positioning themselves for the future

• Trends for live amateur, collegiate and professional sports events• 5 things every event organizer needs to focus on now

NEW SPORTS VENUESA roundup of the latest new venues recently opened or about to open across amateur, collegiate and professional sports.

RACE FOR THE WORLD CUPAn in-depth look at the U.S. destinations competing for a final spot to host a round of the 2026 FIFA World Cup.

SUSTAINABILITY IN SPORTS

• The latest efforts by sports venues to focus on sustainability• Sports organizations are making a point of making their events more

environmentally friendly• 5 things your venue can do to for more sustainable events

ESPORTS

• How esports are attracting new fans• The latest on esports-specific venues

32NorthstarMeetingsGroup.com

For more information on digital SportTravel sponsorships, contact your Northstar business development representative.

DIGITAL

Features & Downloads

• Twice monthly SportsTravel E-Newsletter• SportsTravel Podcast Series• Governing Body Dossier: NGB News• SportsTravel Bid Bowl: Sports Events Up for Bid

• Winners & Losers Column• Destination of the Month• On Assignment: Reports from New and Innovative Events• Email and Social Media Lead Generation

2021 EDITORIAL CALENDAR

33 33

CONTACT

David R. BlansfieldExecutive VP / Group Publisher201-902-1901 | dblansfield@ntmllc

Shalise DeMottVice President, Sales561-251-9846 | sdemott@ntmllc.com

Joe D’AndreaVice President, Digital201-902-1963 | jdandrea@ntmllc.com

Marianne ChmielewskiDirector, Production and Administration201-902-1961 | mchmielewski@ntmllc.com

SPORTS DIVISION:

Timothy SchneiderFounder & Chairman310-954-2525 | tschneider@ntmllc.com

Peter CirielloBusiness Development DirectorTerritories: AL, AZ, CT, DC, DE, FL, GA, KY, LA, MA, MD, ME, MS, NC, NH, NJ, NM, NV, NY, OK, PA, RI, SC, TN, TX, VA, VT, WV201-306-5251 | pciriello@ntmllc.com

Michelle LupoBusiness Development ManagerTerritories: AK, AR, CA, CO, HI, IA, ID, IL, IN, KS, MI, MN, MO, MT, NE, ND, OH, OR, SD, UT, WA, WI, WY, Canada, Caribbean201-902-2096 | mlupo@ntmllc.com

MEETINGS & INCENTIVES:

James AntakyAntaky Freeark MediaBusiness Development DirectorTerritories: AK, AZ, CA, ID, MT, NM, OR, TX, UT, WA, WY310-214-7702 | jantaky@ntmllc.com

Alison BestBusiness Development DirectorTerritories: DC, DE, KY, IA, IL, IN, MD, MI, MN, NC, NJ, OH, SC, TN, PA, VA, WI, WV510-610-2944 | abest@ntmllc.com

Claudia DavilaVice President, SalesTerritories: Caribbean, Latin America305-794-7675 | cdavila@ntmllc.com

Shalise DeMottVice President, SalesTerritories: AL, AR, FL, GA, KS, LA, MO, MS, ND, NE, OK, SD; Incentive & Merchandise561-251-9846 | sdemott@ntmllc.com

Diane DiMaggioBusiness Development DirectorTerritories: CT, NY, VT, MA, RI, NH, ME, Africa, Asia, Australia, Canada, Europe, Middle East914-299-4394 | ddimaggio@ntmllc.com

Sharon FreearkAntaky Freeark MediaBusiness Development DirectorTerritories: AK, AZ, CA, ID, MT, NM, OR, TX, UT, WA, WY626-578-0700 | sharon@success-reps.com