our digital journey, one year on a bit of background… crackerjackpot needed a new website! what we...
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![Page 1: our digital journey, one year on a bit of background… Crackerjackpot needed a new website! What we had just wasn’t doing the job Challenge to get the](https://reader033.vdocuments.us/reader033/viewer/2022042822/5697c0011a28abf838cc22c5/html5/thumbnails/1.jpg)
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our digital journey, one year on
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a bit of background…
• Crackerjackpot needed a new website!• What we had just wasn’t doing the job• Challenge to get the support of the board,
we were the first to do something like this. • Launched at the end of last year • This is what the website looks like…
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what has worked well…what hasn’t gone according to plan!
The bad news…• Paid search (Google Adwords, display ads
etc) have generated traffic but very few conversions
• Integration with our database • Search Engine OptimisationThe good news…• Using our own channels to promote • Mobile Optimisation • PR• Social Media (especially Facebook)
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the results (as of 31 august 2013)
Analytics: • Total Visits – 9,360• Unique visits – 6,472• 30.9% - Returning Visitors• 69.1% – New visitors• iOS Operating system (iPhone/iPad) – 2,217.
This equals 23.69% of total users.• Android Operating system – 881. This equals
9.41% of total users.
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the results (as of 31 august 2013)
• An average of 22 new members per month• Total of 215 online transactions• New DD members – 140 giving an average
lifetime value of £25,200• Best performing month was April – 46 online
signups in 1 month, 14 in just one day! • Variations with seasons, December and June/July
have been slow. Can be attributed to holidays etc.
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what we are going to do next
• Email marketing – need to build up our database• Videos and rich content • Link building and improving SEO• Working with affiliates• Continuing with social media presence• Improving CRM
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conclusions
• A stand alone website is well worth the investment
• Don’t underestimate the man hours that are needed to manage it
• Good PR stories and social media are key – use your hospice channels not a standalone lottery account.
• Pay per click advertising is very tricky, spend your budget wisely on this
• Good luck!
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thank youany questions?