2017 media kit - poshsevenmedia.com · business since my ad in posh seven magazine. some of the...

10
2017 MEDIA KIT

Upload: others

Post on 25-Jun-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

2 0 1 7 M E D I A K I T

Page 2: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

2

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

Posh Seven Magazine, a publication of Modern Mom Media Corporation, celebrates the lifestyle of modern women living in the greater Virginia, DC, and Maryland areas, with a focus on the Northern VA communities of Loudoun County, Reston, Great Falls, Fairfax, Vienna, and Tysons. We are a comprehensive go-to for every woman who is looking for relevant, relatable information about local businesses and services.

W H O W E A R EPosh Seven is a direct marketing platform for any business looking to reach the most influential and powerful buyers in the market: women.

Founded in 2007 by a local mom and entrepreneur, Posh Seven is a local lifestyle go-to packed with personality and useful, timely information. We offer a range of hybrid advertising opportunities to reach our 100,000 print readers, 50,000 site visitors, and 40,000 social media followers. If your goal is to grow your business by advertising and branding in a high-quality, editorial-centric magazine created exclusively for women, we’re the resource you’re looking for.

Page 3: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

3

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

A lifestyle magazine for modern women living in Loudoun County and around Route 7

The Distribution

Social Network

Our Readers

Digital

2017

High growth stage families | Affluent Women | Local Entrepreneurs

50,000 unique monthly hits on poshseven.com, 8,000 double opt in newsletter lists and annual directories for Best Schools, Best Hair Salons,

Best Doctors, and Best RestaurantsOver 40,000 social media flowers, Facebook, Twitter and Instagram

C E L E B R A T I N G 1 0 Y E A R A N N I V E R S A R Y

P O S H S E V E N M A G A Z I N E

20,0006,0008,0005,0001,000

printed copies bi-monthly

copies mailed directly to high growth stage families

copies hand delivered to public reading places such as medical offices, beauty salons, spas and schools

copies distributed in key rack locations, such as Wegmans and Whole Foods Supermarkets

copies at charity events, social functions, and country clubs

Page 4: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

4

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

$236,720P O S H S E V E N R E A D E R S

A V E R A G E H O U S E H O L D I N C O M E

Women 25-54P O S H S E V E N R E A D E R S T A R G E T A U D I E N C E

$550,000+P O S H S E V E N R E A D E R S A V E R A G E

H O M E V A L U E

Posh Seven Magazine is the region’s only lifestyle magazine designed exclusively for women.

Posh Seven Magazine is committed to being the voice for suburban women. Posh is 100% reader generated. Our stories are our readers’ stories. Our content is hyper local

and addresses subjects and themes that are uniquely relevant to our readership.

*Source: Posh Seven Reader Survey 2014

O U R M A R K E T R E A C H

A T A G L A N C E

Page 5: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

5

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

Posh Premium Track

Posh Digital Track

D O U B L E P A G E

$4200F U L L P A G E

$2450 H A L F P A G E

$1250

D I G I T A L O N L Y I N C L U S I O N S T A R T S A T

$350/month

I N C L U D E D I N E A C H P O S H P R E M I U M P A C K A G E :

R A T E C A R D

• Dedicated local account executive • Social Media Shout outs

• Opportunities for blog inclusions• Access to exclusive events and inclusions

• Listing in print and digital directories • Web site banner advertising

• 6 print issues in 2017• 12 months of digital support

Page 6: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

6

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

A D V E R T I S I N G

O P P O R T U N I T I E S

P R I N TPosh Seven Magazine has a print run of 20,000 bi-monthly. Our magazine, printed on high-quality, glossy paper, is filled with over 80 pages of award-winning editorial content. Our authors cover hyper-local news, events, and trends while keeping a pulse on national interests.

We distribute our magazine to more than 1,500 public and private venues across the area, including doctors’ offices, beauty salons, enrichment studios, and Wegmans and Whole Foods supermarket racks, among many others. We also direct mail

our magazine to the homes of the most influential women readers in Northern VA zip codes. Through our direct mail campaign, we offer razor-focused target marketing that makes our platform even more effective.

D I G I T A LWith over 50,000 online visitors, our website offers fresh, up-to-date content on trending topics—covering lifestyle and local interest pieces in a fresh, compelling voice. With meticulous search-engine optimization from our talented development team, we offer maximized visibility and market reach for our advertisers.

B R A N D E D /S P O N S O R E D C O N T E N TWe offer sponsored content partnerships as an opportunity to tell your story in a unique, interesting way—a critical method for connecting more meaningfully with our readers. Our creative team will work closely with you to develop, write, and photograph engaging content that helps you meet your ideal customers or clients right where they are.

B L O G S H O U T O U T SPosh Seven Magazine is an active blogging platform. From the numerous sites we own under the Modern Mom umbrella to staff members’ own blogs at the Huffington Post, we offer many opportunities to be featured across these channels.

Page 7: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

7

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

A D V E R T I S I N G

O P P O R T U N I T I E S

S O C I A L M E D I A M E N T I O N SWith over 12,000 Facebook fans and more than 14,000 Twitter followers, we’ve cultivated an extensive network of engaged users. Let us help amplify your voice and your brand to the audience we’ve spent the last several years growing.

S P O N S O R E D E - N E W S L E T T E R S8,000 double opt in members receive our exclusively designed e-newsletters. We provide trusted, relevant content—100% focused on your story. This is a high impact exposure – uncluttered pages with significant instant impact. We send our newsletters to decision-makers who are actively seeking your resources.

I N - P E R S O N E V E N T SNothing beats in-person networking opportunities with local women. We know it, too, which is exactly why we host bi-monthly meetups. We offer our advertisers access to these events as an ideal way to meet some of Posh Seven’s most avid readers in a relaxed and inviting professional setting.

S U R V E Y SFour times a year we survey our readers using questions relating to a different theme. The results are carefully calculated to help us select the best of the best in our region for our Best of Suburbia Survey. Winning a BOSS category helps you reach new customers, retain existing customers, and spread positive word-of-mouth marketing about your brand.

Page 8: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

8

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

A D V E R T I S I N G

O P P O R T U N I T I E S

I just wanted to check in and tell you about the surge in my upholstery business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting non-qualified leads. After placing my ad it introduced me to several prospects and some of those prospects became paying customers. I will definitely be telling other small business owners about the ROI for advertising in Posh Seven Magazine. Thanks again.”

– Heather Roper, H Interiors LLC

D E S I G NOur award-winning design team is happy to help you build your brand. We know how to capture the attention of our readers, and we’re willing and eager to share our expertise with you. We work hard so that advertising feels easy for

you. Contact us to learn more about any of the features we offer—we can’t wait to learn more about your business and help you spread the word about what you can offer the greater Northern VA community.

Page 9: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

9

FULL PAGE TRIM8.25” x 10.875”

1/2 PAGE7”x 4.72” horizontal

1/2 PAGE3.41”x 9.62” vertical

1/3 PAGE4.61” x 4.72” Island

1/3 PAGE2.22” x 9.62” vertical

2/3 PAGE4.60” x 9.62”

.125” bleed

.1875” to trim

live area

MAGAZINE DIMENSIONS8.25” x 10.875”

The deadline dates listed for ad submissions refers to all new ad designs. Customers have up to one week after listed deadline to submit minor changes.

Customers with print-ready ads may submit their artwork up to two weeks after the listed deadline. Modern Mom Media Corporation is the publisher of PoshSeven Magazine and poshseven.com

1/4 PAGE3.41”x 4.72”

FULL PAGE (BLEED) 8.50” 11.125” $3850 $3450 $3450 $2950 $2650 $2450

2/3 PAGE 4.60” 9.62” $3150 $2800 $2566 $2250 $1950 $1750

1/2 PAGE HORIZONTAL 7.00” 4.72” $2350 $2150 $1925 $1650 $1450 $1250

1/2 PAGE VERTICAL 3.41” 9.62” $2350 $2150 $1925 $1650 $1450 $1250

1/3 PAGE ISLAND 4.61” 4.72” $1650 $1450 $1250 $1150 $950 $900

1/3 PAGE VERTICAL 2.22” 9.62” $1650 $1450 $1250 $1150 $950 $900

1/4 PAGE 3.41” 4.72” $1250 $1150 $926.50 $950 $750 $700

MAGAZINE AD SIZE W H 1X 2X 3X 4X 5X 6X

SPECIAL PLACEMENT PRICING

DEADLINES FOR SUBMISSIONSWinter / Holiday (Dec/Jan) – November 15

Health & Wellness (Feb/Mar) – January 15

Best of suburbia (Apr/May) – March 15

Summer/Travel (Jun/Jul) – May 15

School & Kids Issue (Aug/Sep) – July 15

Food Issue (Oct/Nov) – September 15

CONTACT INFOModern Mom Media Corp.44927 George Washington Blvd., Ste. 120, Ashburn, VA [email protected]

INSIDE FRONT COVER $3000

INSIDE BACK COVER $3000

BACK COVER $3500

SPECIFIC PAGE (IF AVAILABLE) +$300

RIGHT-FACING PAGE +$200

PLACEMENT IN FIRST 40 PAGES +$100

WEBSITE OPTIONSBanner Ad, Homepage Rotation $350/month

Banner Ad, Side Homepage Rotation $200/month

Interior Banner Ad Rotation $150/month

NEWSLETTER BLAST$350Full Sponsor

$150Color Banner

$100Product Showcase

We’d love to build a customized marketing package to fit your existing needs and budget. Let us know how we can help.2 0 1 7 R A T E S

Page 10: 2017 MEDIA KIT - poshsevenmedia.com · business since my ad in Posh Seven Magazine. Some of the marketing that I was doing before wasn’t reaching the right audience, and I was getting

10

P O S H S E V E N M A G A Z I N E | 2 0 1 7 M E D I A K I T

O U R M A R K E T R E A C H

M O D E R N M O M

M E D I A C O R P O R A T I O N

44927 George Washington Blvd., Ste. 120Ashburn, VA 20147

Ph/Fax : [email protected]

W W W . P O S H S E V E N . C O M

P O S H S E V E N M A G A Z I N E | P H O N E / F A X : 8 0 0 . 5 8 7 . 0 6 2 7 | W W W . P O S H S E V E N . C O M