what.digital

Credentials

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We work with modern companies to build their digital business and make them commercially successful by combining the technical,

marketing and business expertise of our international team

what. GmbH Mainaustrasse 15, 8008 Zurich, Switzerland

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what. - a modern agency with 40+ employees

Find out morehttps://what.digital

what. was founded out of our passion for building digital businesses and making them commercially successful.

what. was founded in 2015 and quickly became a trusted partner for many new companies in Switzerland and abroad. We are now one of the leading growth hacking and development agencies for modern companies, with a distributed team of over 40 professionals.

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Working Together

We value progress and want to be at the edge of technology. We work with people that share our vision for constant improvement and

continuous iteration to help them succeed.

We get to know your business and add value where you

need it the most

Entrepreneurial

We learn from user feedback, and we know the user

always wins

User focused

We approach projects lean with the goal of maximizing

learning to improve fast.

Lean

We ensure our digital expertise is accessible and

easy to understand

No jargon

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Our Differentiators

Criteria Offshore teams Typical agencies

Swiss quality & access

Cost-efficiency

Speed & scalability

Resources Limited Unvetted freelancers

Established core team and proven network of specialists

Overhead

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Highly efficient, lean team with HQ in Zürich

● Main office in Zürich

● High quality, Swiss customer interface

● Lean and efficient

● Flexible access to a proven network of specialists

● Operational resources and automation of selected tasks

& expert network

Our Services

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Our Service Pillars

Audit | Digital Project Management Validation | Product/Market Fit

Prototyping | Scoping | UX & UI Design Branding

Web Development | Mobile Development | CMS Development

Frontend Development | Blockchain Solutions

SEO | Google Ads | Social Ads Influencer Marketing & PR | Marketing

Automation | Analytics | Hubspot Community Building | Content

Marketing

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Concept & Strategy

Having a deep understanding of your business, your goals, your strengths and your problems, allows us to give you a tailor made growth hacking or

development solution. We’ll undertake assessments and conduct strategy workshops in order to create a roadmap that will catapult you to success.

We’ll then spend time analysing your business and competitors

Finally, we’ll come up with a strategy and roadmap to align what we’ve

learnt with your goals

We’ll ask you questions about your goals, strengths and weaknesses

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Web & App Development

Before we start, we need to know if an idea has potential to work. Together with

you, we help to validate your idea and define the concept

We’ll design and develop your product from A - Z with our lean and agile

approach, so you can see results early and incorporate user feedback

Validate Build

We help you understand what your users are thinking, collecting feedback and identifying where to go next to reach

success

Iterate

Whether you’re at the idea stage and need to validate your approach, or already have a full growth digital product, with our lean and agile approach

we’ll help you to bring your product to market.

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Growth Hacking

Growth hacking refers to implementing marketing hacks to acquire, activate or retain customers, as well as gaining brand awareness.

Backed by data insights and 100% alignment with the lean growth method, we’ll help you to achieve fast results, regardless of your budget.

We’ll get to know you, your business and your goals

We’ll identify your strengths and weaknesses, and align them with what you want to achieve

We’ll use data driven insights to grow your business with a range of talented specialists working together towards the same goal

Throughout the campaign we’ll adapt, learn and identify new opportunities in order to find out what works for you and your business, and use a structured systematic workflow for experiments

From test campaigns to marketing solutions for the first 10, 100, 100'000+ customers.

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Our Stack

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Tools we use

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People who love what we do

We’ve worked with loads of fantastic clients over the years, here are a few that we’ve worked with

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Strong network of specialised partners

Our Team

We work with modern companies to build their digital business and make them commercially successful by combining the technical, marketing and

business expertise of our international team

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what. Strategy Lead, Founding Partner

Luke SzkudlarekDigital Strategy Lead | Founding Partner More about Luke on LinkedIn

● 15+ years of experience in online marketing, development, digital strategy & digital project management

● Delivery of web development, SEO and digital marketing strategies for international brands, including HSBC, Victorinox and recently some leading Swiss and international startups.

● M.S. in Business Computing, Poznan University of Economics

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what. Technical Lead, Founding Partner

Mario ColomboTechnical Lead | Founding Partner More about Mario on LinkedIn

● 8 years of experience in technical product management, web development and analytics

● Proven expertise in Project Management for digital projects, specialising in MVP concepts and lean development.

● Managed digital projects for clients such as Schibsted, SBB, UPC Cablecom, Verivox, Dow Chemicals and SRG.

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what. Product Architect Lead, Partner

Marcus KuhnProduct Architect Lead | Partner More about Marcus on LinkedIn

● 10+ years experience in Product Management coordinating teams of designers and developers

● Lean Startup Expert

● Conceptualized and implemented dozens of MVPs with startups in Switzerland, Germany and Ireland

● Managed products for clients like Knip, Allianz, Hotelcard and many more

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what. Marketing Lead

Kelly StaffordHead of International Marketing

More about Kelly on LinkedIn

● 6+ years experience in digital marketing

● Strong focus on content and influencer marketing and social media

● Worked in agencies across the UK and Australia

● First Class Honours in Business and Marketing with the University of Essex

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what. Technical Lead

Victor YunenkoTechnical lead

More about Victor on LinkedIn

● Expert developer in django including django Rest Framework (DRF)

● Expert in django CMS

● Proven frontend experience in Angular, TypeScript, Protractor

● Successfully launched several e-commerce platforms written in Python / TypeScript

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what. Project Management

LeandraSenior Project Manager

More about Leandra on LinkedIn

● 8+ years experience in marketing

● Proven expertise in Project Management for marketing and communication projects

● Managed projects for clients such as Canon D-A-CH, Ricardo, Filabé of Switzerland, EQUINIX, Rivella and many more

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what. Account Manager

Pascal SchmidSenior Account Manager | Search Specialist More about Pascal on LinkedIn

● 7+ years experience in search marketing, conversion  rate optimisation and lead generation

● 2m+ Google ads budget invested for DACH clients as Head of Projects in an agency in Zurich

● Worked in Marketing of testo and 3M, also a management consultancy

● Master of Business Administration & Engineering, University of Applied Sciences Konstanz

Cases

We have helped to create, grow and build companies from start-ups to corporate.

Have a look at some of the companies we’ve worked with and their stories to learn more

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View website

APG - UX Design & django CMS Development

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View website

SOS Kinderdorf - Wordpress CMS Development

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Apiax - Mobile App

ChallengeThe very nature of the APIAX system is that it is invisible and designed to operate in the background. We were tasked with showcasing a hidden system in a way that would allow investors and customers to understand the innovative nature of the platform.

What we didRising to the challenge, we designed and built an app that would chaperone the visitor through a simple decision tree. The app transforms the rule engine thinking into an interactive guide that showcases the intricacies of the APIAX service. This easily digestible format makes it possible for the user to understand every step in the rule engine process.

Read more

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ChallengeDevelop an online ski rental platform

Services usedProduct Design, UX, Content, Web Application Development, Online Marketing Strategy

Results2 months to get the MVP live from kick off to end product

Read more

getmyski.com - MVP Design & Development

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ChallengeCreate online presence in a relatively new market for different customer segments and languages

Channels usedWebsite development, organic search, content creation

Results● Website design and developed with bespoke

imagery, with fantastic UX● Important keywords ranking in position 1 -

including ‘ladestationen elektroauto’ and ‘elektrotankstellen schweiz’

● Growth from 0% to 30% market share

Read more

swisscharge.ch B2B Case Study

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ChallengeCreate an app that provided a reliable source of CRS / FATCA information that works across a range of devices

Services usedMVP app design, development

Results● App prototype delivered in a week● Apps fully launched within 2 months from start

to delivery● 3,500 app downloads

Read more

Kendris - iOS & Android Apps

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Kendris Connect - Digital Onboarding Solution

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UBS Optimus Foundation - Donation Platform

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Skillue - Recruiting Marketplace

ChallengeCreate a smart job platform based on skills, that recommends individual job and provides individual benchmarking against the market

Services usedProduct strategy, design, UX, content, web development

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Schweizer Päckli – Custom Business Platform

ChallengeSince the early days of the business, the ordering process was mostly manual. A simple WordPress site allowed users to order their package and this would trigger a manual background process for preparing and shipping the parcel. In order to scale their business, they needed to standardise and automate their business.

What we didWe built a fully automated Laravel platform that streamlined the customer experience of choosing and paying for their parcel, whilst streamlining the background process. We designed a frontend and backend component that would automatically coordinate with suppliers to let them know what is needed and when.

Read more

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View website

Evenito - Design & Development

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accounto - Design & Development

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Co-Report – Platform development

An open-source solution to help fight COVID-19Time and urgency were of the essence. We knew that for each day we were delayed, an opportunity to make our contribution to such an important cause would be lost. The next challenge was ensuring the tool was open to a broader application – a problem we overcame by scalable application architecture, documentation and going open source with the code base.

Results● 1 week to go from concept to launch in the first canton● Going open source - the codebase is available for

download and further contributions● Our solution was recommended to all Swiss cantons

and we’re looking forward to a wider adoption

Read more

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ChallengeUnstable growth through paid channels, resulting in a missed opportunity to have a consistent revenue stream

Services usedGoogle Ads search, display, shopping

Results● Optimised and re-launched Google Ad campaign● Resulted in a 59% increase in revenue from Google

Ads YoY (Jan ‘19 - Jan ‘20) and a Q4 YoY revenue increase of 153% (2019 vs 2020)

Craft - eCommerce Performance Marketing

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Interio - SEO

ChallengeUndertake an audit to create a growth plan for organic search. Discovered many SEO problems, including high fluctuations of rankings and technical issues

Channels usedOrganic search

ResultsUndertook optimisation of thousands of product descriptions and technical optimisation37% YoY traffic growth through organic searchSuccessful indexing of 25,000 products on Google

Read more

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ChallengeIncrease sales of Filabe - an innovative cosmetic product, within Switzerland

Performance Marketing & Growth Hacking for filabé - Switzerland & Germany

ResultsAchieve growth in revenue for a fraction of the cost, without the previous support of the TV campaigns - resulting in the best sales result in the last two years of the company’s history

● 58% Google Ads revenue growth YoY (Jan ‘19 - Jan ‘20)● 31% YoY ROAS increase from all campaigns (Jan ‘19 - Jan

‘20)

Next stepsBegin rollout to the German market

ChannelsGoogle, Facebook & Instagram ads

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ChallengeIncrease their online visibility

Channels usedOrganic search

Results● Development of their keyword strategy● Content optimisation of entire website● Successful indexing on place 1 for keyword

‘crowdlending in Switzerland’

Read more

Swisspeers - SEO

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ChallengeReach new prospects in times when physical meetings aren’t possible. Create new leads for the art and wealth management business.

Channels usedLinkedIn & Email automation

Results● Onboarded paid mandates as a result of this

campaign ● Created new business opportunities for the sales

team ● Structured sales processes at Kendris

Similar campaigns also successfully delivered for Equinix (data center), BubbleBox (dry cleaning for professionals), Morand (corporate gifts)

Kendris Online Sales Campaign

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what. Mainaustrasse 15, 8008 Zurich, Switzerland

+41 44 586 44 21 | info@what.digital | what.digital