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Our Community Fundraising Journey: From Zero to Hero

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Page 1: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Our Community Fundraising Journey:

From Zero to Hero

Page 2: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Annie Ransome – Community Fundraising Consultant Emily Nash – Community Fundraising Officer

Page 3: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

£5.4M

income

Community

Income

£1.6M

300 Active

Volunteers,

15 Ambassadors

Page 4: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Quarterly

Products

10k

Twitter

followers

37k

Facebook

likes

Page 5: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

ROI

17:1

4 Staff

Members

£1.6m

Income

Page 6: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

$1,600,000

$1,800,000

Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Budget 14/15

Community Team Income

Page 7: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14

Education Fundraising

Page 8: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14

In Aid of events

In Aid of events

Page 9: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Why the increase?

Investment

Supporter

Journey

Social

Media

Page 10: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Why the increase??

Products Recognition

Volunteer

Growth

Page 11: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising
http://www.bch.org.uk/?q=content/bandage-live
Page 12: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

logos

Page 13: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

2013

15k people

£32k income

2014

35k people

£80k income

Page 14: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising
Page 15: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising
Page 16: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Social Media @bham_childrens

Page 17: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Social Media Growth

4000

600

37,136

9717

0

5000

10000

15000

20000

25000

30000

35000

40000

Facebook Twitter

2013

2015

Page 18: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

How We Did It

Page 19: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Most Successful Posts

Page 20: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Community Social Media Use

Page 21: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Volunteers and Ambassadors- Growth

Page 22: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

How We Did It Supporter

Journey

Recognition

Investment

Page 23: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

What It Means To Us

Page 24: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

What is the future for Community Fundraising for Birmingham

Children's Hospital?

Page 25: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

• How important Community Fundraising is

• Supporter Care Journey

• Sustainable income

• Social Media value

• Volunteers, Ambassadors & Friends Groups

Page 26: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

https://www.youtube.com/watch?v=C1GDpXEDct0

https://www.youtube.com/watch?v=C1GDpXEDct0
https://www.youtube.com/watch?v=C1GDpXEDct0
Page 27: Our Community Fundraising Journey: From Zero to Hero · $0 $50,000 $100,000 $150,000 $200,000 $250,000 Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Education Fundraising

Excellent fundraising for a better world #IoFCommunity

Video partner

Community and Volunteer

Fundraising Conference


Mission Mayor Norberto Salinas $150,000 loan

London Fundraising Summit Online Fundraising Presentation

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