Our Community Fundraising Journey:
From Zero to Hero
Annie Ransome – Community Fundraising Consultant Emily Nash – Community Fundraising Officer
£5.4M
income
Community
Income
£1.6M
300 Active
Volunteers,
15 Ambassadors
Quarterly
Products
10k
Twitter
followers
37k
Facebook
likes
ROI
17:1
4 Staff
Members
£1.6m
Income
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14 Budget 14/15
Community Team Income
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14
Education Fundraising
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
Actual 10/11 Actual 11/12 Actual 12/13 Actual 13/14
In Aid of events
In Aid of events
Why the increase?
Investment
Supporter
Journey
Social
Media
Why the increase??
Products Recognition
Volunteer
Growth
2013
15k people
£32k income
2014
35k people
£80k income
Social Media @bham_childrens
Social Media Growth
4000
600
37,136
9717
0
5000
10000
15000
20000
25000
30000
35000
40000
Facebook Twitter
2013
2015
Most Successful Posts
Community Social Media Use
Volunteers and Ambassadors- Growth
How We Did It Supporter
Journey
Recognition
Investment
What It Means To Us
What is the future for Community Fundraising for Birmingham
Children's Hospital?
• How important Community Fundraising is
• Supporter Care Journey
• Sustainable income
• Social Media value
• Volunteers, Ambassadors & Friends Groups
https://www.youtube.com/watch?v=C1GDpXEDct0
Excellent fundraising for a better world #IoFCommunity
Video partner
Community and Volunteer
Fundraising Conference