OUR BRAND ESSENCE

OUR STORY

Riley was originally established, in 1897, as a humble sports shop in Manchester. By 1912, the Company had diversified

into manufacturing Snooker tables in Accrington. It soon produced 4000 full size tables a year and exported to all parts

of the globe.

By the mid 1920’s the Riley brand, based upon creative design, quality materials and immaculate craftsmanship

had grown into a leading premium snooker tables, cues and accessories brand.

BCE was founded, in 1976. The Company started life as a distributor to the coin operator sector, supplying cues, balls

and table spares. By 1980, BCE had diversified into the manufacture of snooker tables. From 1982-1992 the BCE

Westbury snooker table was the table being used at all the World professional snooker tournaments and BCE had become

one of the biggest names in snooker.

In 2002, Stuart Lacey brought the Riley and BCE brands together within the same Group.

Today, Riley and BCE Snooker tables continue to be made in

Accrington, England. Our products have an aspirational mix of style, craftsmanship, per formance and desirabil ity, with many

of the sport’s leading professionals endorsing Riley and BCE products.

Our employees will ensure that our story continues by passing

our skil ls and values onto the next generation. Our highly skil led chief fitter, was trained by his father, and is now training his son, who wants to follow in the footsteps of his father and

grandfather.

OUR VISION

OUR MISSION

The Riley Group aspires to be the leading premium cue sport brand worldwide.

With a focus on craftsmanship, of the highest quality, we are devoted to making cue sports products to which serious

players aspire.

OUR VALUES

The Riley brand is defined by 3 unique values that differentiate us from the competition. Every product, every design and everything that Riley and its employees do must be in keeping with these values. These values are the heart of the brand, and must go hand in hand with our vision and

mission.

ASPIRATIONAL

StylishTop Per formance for Top Players

Craftsmanship

CREATIVE

UniqueIconic Designs

Innovative

AUTHENTIC

Superior QualityOver a century of heritage

Professional

SINCE 1897

OUR PRODUCT

Quality, craftsmanship and attention to detail are at the heart of every Riley and BCE product.

We have a dedicated in-house design team whose core values centre on inspirational ideas in delivering innovative designs, advancements in technology, wherever possible,

and functionality, combined with an obsession with traditional values.

To reflect our premium positioning we pride ourselves on using only the finest quality materials when constructing our

beautiful high per formance tables and cues.

We treat our factories as an extension of our brands, ensuring that every component is per fectly manufactured to the

highest standards.

OUR FAMILY OF BRANDS RILEY-BCE GROUP

History is a very valuable assest to our company and it is at the forefront of our minds when developing the business

model.

Riley’s sub-brands have been created, to distinguish each product group, whilst maintaining the integrity of our heritage, which is at the heart of the Riley brand, and the key values we

hold most dear, that are the essence of our Company.

The pinnacle of the RILEY-BCE GROUP.

Cue sports products steeped in heritage, undeniable quailty & superior craftsmanship.

Encompassing cue sports products of the highest order, using traditional manufacturing techniques that have been

developed and mastered in Accrington, England since 1897.

Accquired by few, aspirational to all.

The eldest of sub brands, which continues to deliver a high quailty cue sports product for the mass market.

Holding true to some of the most popular product ranges and features that were first introduced over 100 years ago.

Deveolped with a focused emphasis on family and social interaction. Riley Leisure util ises modern day manufacturing techniques and design innovation to create quailty games

table products suitable for the home.

Where the old meets the new......the Next Generation of cue sports products.

Using cutting edge design techniques and manufacturing processes to lead our developing industry into the future,

across all cue sport disciplines.

OUR SERVICE

We endeavour to offer a service that is second to none.

We offer a full concierge service that includes worldwide delivery and installation of each table.

All our employees are knowledgeable about our products and live to share our passion for the Riley brand with our

customers.

Our sales team ensure that our customers receive the right level of support and assistance across our brand and across

all sales channels globally.

OUR CULTURE

Our culture is positive, ambitious, focused and committed to delivering the products to which our customers aspire.

OUR PR

We attend international trade shows annually to show case our products. We launch new products at these shows,

through monthly glossaries and digital and social media channels.

Our stable of world champion snooker/cue sports players, their endorsements and sponsorships help keep our products

in the public eye and in the eyes of our target consumer.

www.rileyengland.com