Digipak AnalysisEllie Addison

Throughout the Digipak, we chose to use the font “Firenze SF”. We felt this would be appropriate as the font is clear for the audience to read but also has a softer edge which we feel represents our artist’s more playful side which is portrayed in the video. By using the same font, we created continuity throughout the album which would be recognisable for our audience.

We also chose to use the same colour font – “crimson”. We felt this worked well as a colour scheme as it provided links between the Digipak and video as in the video and the album cover, our artist is wearing a similar coloured top.

For our main image, we chose to frame our artist in the centre-third of the frame as we felt it drew the audiences’ attention in. We constructed the image with our artist in this particular pose because we feel it represents her identity. By having her looking away, it portrays her more mature side as displayed in the video when she splits with her boyfriend. However her slight smile reveals her happy, go-lucky personality which is portrayed in the video when she is with her friends.

We used a black border to frame the album to enhance our artist and draw audience attention towards the centre frame.

The out of focus lighting effect was used to add texture to the Digipak but also to provide subtle links to the music video. Within the video there is the use of fairy lights and we decided to use these on the cover, almost acting as a feature of our artist’s identity.

This frame is the inside cover for our Digipak. We decided we wanted to have a longer shot of our artist for the audience. We chose to frame this shot differently from the front cover for shot variety and so decided to place our artist predominantly in the left and centre frame.

We chose our artist’s outfit based upon what was worn in the video as we feel by our artist wearing the same outfit, her identity is strengthened for the target audience and it would be easier for her to be recognised. The use of the window seat was also one that was included in the video and we felt it was important to use this again for continuity purposes and we also liked how the seat framed our artist.

The repetition of the black border to frame our artist and also add continuity throughout the Digipak.

Repetition of the out of focus light effect. We created this on Photoshop by taking pictures of the lights, deliberately out of focus and then lowering their opacity to layer them on top of the image. We also layered these around our artist to add emphasis to her features.

This frame is the CD holder. We wanted to keep it relatively plain but also have small links to our artist’s identity.

The I and G within the pane which also feature on the front pane, are the only letters where the font is differently. We decided we wanted our artist’s initials to have more of a flow to them, which would almost create a logo, as evident on this pane. We felt that having the two initials in a different, more stand-out font would allow the audience to recognise this as being associated with our artist. Thus, the I and G would act as a representative logo for Isabella – Grace.

Continuation of the light effect. We chose to increase the number of lights on this pane as there is a relatively plain background in which the lights would not detract from.

We chose to frame our CD holder in a crimson border (the same as used previously) We felt that by it framing our artist’s initials, it would draw attention towards this.

Repetition of Firenze SF font as portrayed by “Don’t Stop.” We felt this is clear and balances well with the fluidity of Isabella’s initials, above.

For the track list, we continued to use the font Firenze SF in crimson. We wanted to keep the back cover also simple as throughout the Digipak we were aiming to create a sense of simplicity which represents our artist’s laid-back, music-orientated nature but also make sure she was not under-represented. We chose to frame the track list in the centre third to draw audience attention.

Through research of similar artists (e.g. Gabrielle Aplin, Ellie Goulding) we found that the majority of their albums featured approximately 10-11 songs. Thus this affected our decision to choose ten songs which was therefore typical of our genre.

We chose to include a barcode, record label and copyright as these as typical conventions of a Digipak. Thus, this added an element of professionalism to our Digipak.

Continuation of the light effect. We decided to increase their opacity in this frame, thus the lights are perhaps harsher. We felt this subtle change was appropriate as it helped to balance the text and is visually engaging for the audience.