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BA (HONS) GRAPHIC DESIGN LEVEL 06 - OUGD303 ROBYN RUSSELL - http://r-russell0912fmp.blogspot.co.uk/

BRIEF: To create a limited edition set of prints, using alternative print methods

to document the worlds natural disasters. Using General Sherman, the giant

redwood, to create an identity that would work as an information graphic to

inform the public as to the events that happened in the past.

RELATION TO DESIGN PRACTICE: This brief has given me the opportunity to

work with info graphics, which I had never done previously. I also wanted to

explore the idea of using alternative print methods and natural substrates as

much as possible to develop and deliver this brief.

ISTD BRIEF P (1-6)

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I designed an article which would be published in national Geographic,

as everything within this brief is based around natural events and natural

material. This would work to inform people, not only about purchasing the

limited edition prints but also about the concept itself.

ISTD BRIEF P (2-6)

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Using General Sherman as the basis of the concept, due to the fact it has

existed through all the worst natural disasters. I distilled the tree down to its

natural pattern of tree rings. I then developed the rings to highlight the key

natural disasters in a chronological way. This meant that I could systematically

map the natural events that have happened. With regards to the font, I chose

courier due to the balance it created against the pattern, it also gave an

aesthetic that relates to information. The aim of the boards was to be simple

and clean, creating a harmony between both the information and imagery.

ISTD BRIEF P (3-6)

Fig 1. Showcasing the information and pattern design

combined. Kiss cut via laser cutter, into A2 1.5mm Ply wood.

Highlighted dates engraved into the wood.

Fig 2. Showcasing the effect of the laser scorching the wood.

Kiss cut light engrave.

FIG.1

FIG.2

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Within the set of limited edition prints, there are four key boards with the

selected main natural disasters that have happened. These then accompany

the other 8 boards which have the categorised and distilled information

displayed on them. Using the engraving system I developed, I was able to

highlight and create a visual hierarchy to help showcase the information.

ISTD BRIEF P (4-6)

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In order for the boards to be clear and to highlight the chronological order of

the boards and set, I designed a concertina fold publication, printed double

sided to help highlight the order of the events. The concertina fold allows

interaction, and help showcase the information in a clear way. The publications

aim is to highlight the prints that do not have nor need information.

ISTD BRIEF P (5-6)

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With regards to the packaging for the boards, I wanted it to resonate the

idea of natural materials. I designed a case, made from pig suede and with

the help from a collaboration with a fashion student, commissioned a case

to hold all the prints. The idea was to not only use natural materials, but make

the unwrapping an experience and increase the tactility and interaction.

ISTD BRIEF P (6-6)

ougd303 brief 5

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