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OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May 4, 2015

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OUCC 2015Inspiring Innovation

Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca

Avalee HarltonMay 4, 2015

What decisions can or should be

based on data?

@avalulubelle [email protected]

• Website redesigns / restructuring

What decisions can or should be

based on data?

@avalulubelle [email protected]

• Website redesigns / restructuring

• Whether content should be added or removed or reorganized

What decisions can or should be

based on data?

@avalulubelle [email protected]

• Website redesigns / restructuring

• Whether content should be added or removed

• Campaign planning and assessment

Page 5: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What can be done to enable people to use the data that

gets collected?

@avalulubelle [email protected]

Page 6: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 7: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

How can having a single Analytics account enable decisions based on data?

@avalulubelle [email protected]

• Allows everyone to have access to the same data & information

Page 8: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

How can having a single Analytics account enable decisions based on data?

@avalulubelle [email protected]

• Allows everyone to have access to the same data & information

• We can see how visitors flow through the site as a whole

Page 9: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

@avalulubelle [email protected]

Page 10: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What is available within GA to track data that can enable decisions?

@avalulubelle [email protected]

• Goals

Avalee Harlton

Page 11: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What is available within GA to track data that can enable decisions?

@avalulubelle [email protected]

• Goals

• Conversions

Page 12: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What is available within GA to track data that can enable decisions?

@avalulubelle [email protected]

• Goals

• Conversions

• Event tracking

Page 13: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What is available within GA to track data that can enable decisions?

@avalulubelle [email protected]

• Goals

• Conversions

• Event tracking

• Google’s URL Builder Tool

Page 14: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 15: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

In-Person Training

@avalulubelle [email protected]

Page 16: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Training Feedback

@avalulubelle [email protected]

Page 17: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Online Documentation

@avalulubelle [email protected]

analytics.info.yorku.ca

http://analytics.info.yorku.ca/

Page 18: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 19: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Survey: “What would encourage you to check Analytics more often?”

@avalulubelle [email protected]

Page 20: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What else can you do to help make GA a part of

people’s habits?

@avalulubelle [email protected]

• Reminders & updates

Page 21: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What else can you do to help make GA a part of

people’s habits?

@avalulubelle [email protected]

• Reminders & updates

• Word of mouth

Page 22: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

What about the politics?

@avalulubelle [email protected]

Page 23: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Remember:

@avalulubelle [email protected]

Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!

Page 24: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

In summary: What do we need in order to enable

people to make decisions based on data?

@avalulubelle [email protected]

Page 25: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 26: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 27: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

Title

@avalulubelle [email protected]

Page 28: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May

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