OUCC 2015Inspiring Innovation
Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca
Avalee HarltonMay 4, 2015
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
• Whether content should be added or removed or reorganized
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
• Whether content should be added or removed
• Campaign planning and assessment
What can be done to enable people to use the data that
gets collected?
@avalulubelle [email protected]
Title
@avalulubelle [email protected]
How can having a single Analytics account enable decisions based on data?
@avalulubelle [email protected]
• Allows everyone to have access to the same data & information
How can having a single Analytics account enable decisions based on data?
@avalulubelle [email protected]
• Allows everyone to have access to the same data & information
• We can see how visitors flow through the site as a whole
@avalulubelle [email protected]
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
• Event tracking
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
• Event tracking
• Google’s URL Builder Tool
Title
@avalulubelle [email protected]
In-Person Training
@avalulubelle [email protected]
Training Feedback
@avalulubelle [email protected]
Title
@avalulubelle [email protected]
Survey: “What would encourage you to check Analytics more often?”
@avalulubelle [email protected]
What else can you do to help make GA a part of
people’s habits?
@avalulubelle [email protected]
• Reminders & updates
What else can you do to help make GA a part of
people’s habits?
@avalulubelle [email protected]
• Reminders & updates
• Word of mouth
What about the politics?
@avalulubelle [email protected]
Remember:
@avalulubelle [email protected]
Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!
In summary: What do we need in order to enable
people to make decisions based on data?
@avalulubelle [email protected]
Title
@avalulubelle [email protected]
Title
@avalulubelle [email protected]
Title
@avalulubelle [email protected]
OUCC 2015Inspir Innovationing
Questions & Answers