other branding activities

8/12/2019 other branding activities

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There are fourteen activities generally associated with PR:

Publicity

Publicity is the movement of information with the effect of increasing public awareness ofa subject.

e.g politicians and performing artists.

Public affairs

public affairs is term used to describe an organizations relationship with shakeholder.

e.g MPs ,MSPs and MLAs.

3. Communication The practice of managing communication between an organization and its publics.

4. Government Relation

The first organization to need, and to practice, PR has a way of maintain appropriaterelationship with their citizens.


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Community relation

Community relation refers to the various methodscompanies use to establish and maintain a mutually

beneficial relationship with the communities in whichthey operate.

e.g ongoing programs might include scholarshipprogram, children activities.

Minority relations\multicultural affairs

Relating with individuals and group in minorities.

Press agency

Agency to collects news reports for newspaper anddistributes it electronically


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Propaganda

It is a deliberate attempt to persuade people to think and

then behave in a manner desired by the source Financial relation

Creating and maintaining investor confidence and buildingpositive relationships with financial community

Industry relation

Relating with other firms in the industry of an organizationand with trade association.

Promotion Keeps the product in the minds of customer and helps

stimulate demand for the project


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Complex structure of industry

Communication revolutionKeen competition

Emphasis on employee relationDevelopment of literacy and

education


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Public Relations Advertising isbasically a type of Institutional

Advertising where an attemptis made to maintain a goodimage of the company in the

minds of the general public.


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THESE ARE THE FOLLOWINGTYPES :

INSTITUTIONAL ADVERTISING

ADVOCACY ADVERTISING

PUBLIC SERVICE ADVERTISING

POLITICAL ADVERTISING


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CORPORATE OR IMAGE BUILDINGADVERTISING.

NEWSPAPERS, ANNUAL REPORTS & HOUSE

JOURNALS.ACTIVITIES AND CONTRIBUTION OF THE

COMPANY

COMMUNITY SERVICE ACTIVITIES, SOCIALWELFARE ACTIVITIES & RURAL DEVELOPMENT

PROGRAMMES.


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ARGUMENTSCONTROVERSIAL

AGGRESSIVE FORM


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SOCIAL AWARENESS & SOCIALGOOD

SOCIAL RESPONSIBILITIESCOMPANIES PLANNING VARIOUS

ACTIVITIES

PRIVATE SECTOR, PUBLICSECTOR & GOVERNMENT


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POLITICAL PARTIES

DIRECTED TOWARDS THE PUBLIC

FOCUS - PASTPRESENTFUTUREPROMISES

CRITICISM

COVERAGECOST


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CORPORATE IMAGE

SALE OF PRODUCT

ORIGIN

COMPANYS POSITION

EG. TOBACCO COMPANIES


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MEDIA RELATIONS-

ADVERTORIALS-

SOCIAL MEDIA-

NEWSLETTERS-


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BROCHURES & CATALOUGES-

BUSINESS EVENTS-

SPEAKING AT EVENTS-

SPONSORSHIPS & PARTNERSHIPS-

EMPLOYEE RELATIONS-

COMMUNITY RELATIONS-


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It is a Direct Inducement

It is a Short Term Incentive

It fills the gap between Advertising &

Personal Selling

It includes tools for Consumer Promotion

Sales Promotion to Advertising Ratio was

40:60


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CONSUMER

DEALER AND DISTRIBUTION

SALES PERSON


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. Price Deals

A cent off deals

Price pack deals Bonus packs

Banded packs

2. Coupons

Retail coupons

Manufacturer coupons


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Point of purchase displays Retailer (dealer) kit

Trade incentives and deals Sales promotion letters

Catalogues Demonstrations

Trade fairs and exhibitions Coupons

Premium and free offers Free offers linking a chain of

products


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Refunds And Rebates

4. Sampling

5. Event Marketing

6. Contest And Sweepstakes

7. Premiums


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Point of purchase displays Retailer (dealer) kit

Trade incentives and deals Sales promotion letters

Catalogues Demonstrations

Trade fairs and exhibitions Coupons

Premium and free offers Free offers linking a chain of

products

other branding activities

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