ost for management

8/13/2019 OST for management

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Pre-MBA InternshipON

Organisational StructureTraining At

Samsung ElectronicsIndia Ltd.

(Department Of Management Studies)

CHRIST UNIVERSITY

Submitted by:

Rushank Joseph

Re ! No!" #$%$'

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# st MBA- I!B

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Contents

History...1

Profile of the Produ ts...................!

Mission" #ision..........$

Ob%e ti&es.....1'

Strategies......1!

#alues.......1

Organisation Stru ture ....1$

Poli ies Pro edures......'1

S*O+ ,nalysis...!-

ey /esult ,reas.!1

Signifi ant 0a tors for Su ess...!'

Produ t Promotional Measures...!

Manager De&elopment Pro ess +raining....21

+he ,ppraisal Pro ess.2'

System follo3ed for pur hase of /a3 Material..2!

0inan ial Highlights....24

0uture Plans.....4'

,d&antages5 Dra3ba 6s and /e ommendations.4!

,nne7ure.42

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AC(NO)*E+,EMENT

On ompleting this pro%e t it is my pleasure to than6 to a 6no3ledge and e7tendmy heartfelt gratitude to the follo3ing people 3ho made the ompletion of this

pro%e t possible:

My tea hers Prof. 8. /ama handran and Prof. #edanta for their &italen ouragement and support.

Mr. De&ender Sharma (8.M9 H./ ,dmn.)5 Samsung le troni s ;ndia ni&ersity ;nstitute. OfManagement5 ?angalore for gi&ing me the opportunity to learn and e7plore &ariousfields.

/ushan6 @oseph

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CERTI ICATE"

+his is to ertify that /ushan6 @oseph student of 1 st M?,9 ;.? of =hrist >ni&ersity5?angalore ha&ing /eg. Ao. 1-'-$1B has undergone his O.S.+ 3ith Samsung

le troni s ;ndia


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+he brand S,MS>A8 started on Mar h 15 1$!B 3hen ?yung9=hull


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Samsung le troni s ;ndia Soft3are Operations (S;SO) is one of the ele&en /esear h De&elopmententers of Samsung le troni s =o.


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PRO I*E O THE PRO+UCTS

A! Mo.i/e phones

Tou0h Phone St1/e Phone Mu/ti2e3ia Phone Business Phone ,uru series +ua/ si2 Phone C+MA Phone Mo.i/e Phone A00essories

A! T!V! 4 Au3io 4 Vi3eo

Te/e5ision

Samsung TVs offer world-class picture quality, design and energy efficiency.

LED TV edefine the way we watch tele!ision.

LCD TV "ll the purity of liquid crystal.

Plasma TV

#n$oy the Superior cinematic e%perience. Ultra SlimFit TV

&'( slimmer and )'( lighter. Flat TV

Technology and style com*ine for capti!ating entertainment.

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B/u-ra1

Best-in-class picture, sound and wireless streaming, Thrilling +igh efinition mages, +eart pounding audio and a *la ing fast /i-0i connection for a wireless streaming of data from 1Cto the player.

+V+ P/a1erSamsung V 1layers with B wise and Best 1laya*ilitySamsung offers e%cellence in standard and + V players ali2e *oasting features li2e3'4'p upcon!ersion and Touch of Colour design.

HD DVD Player

Samsung offers e%cellence in + V player with *oasting features li2e + M , 3'4'pupcon!ersion, Touch of Coluor design and 5SB for easy connection and C - ipping.

Standard DVD Player Samsung Standard V players can play any V , regardless of its condition. ts rollingactuator technology automatically ad$ust the lens angle so that it can read the information

stored in the disc with 3''( accuracy.

Ho2e Theater

6i!es V s an upgrade with crystal clear detail and cinema- quality sound.

Mu/ti2e3ia P/a1er

The Samsung series of M17 1layers were *uilt specifically for the /indows-saa!y user,offering drag-and-drop capa*ilities. 0or those who prefer to sync up playlists, an interfacewithin /indows Media 1layer was already *uilt-in, ensuring that nearly e!ery 1C user in theworld had the software necessary.

A! Ca2era 4 Ca20or3er

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+i ita/ Ca2era

Samsung Digital SLR Series ange of professional igital Single Lens efle% cameras.

Samsung High-End Series +igh oom digital camera range.

Samsung NV SeriesTrue premium digital camera range that represents your !alues.

Samsung i Series/ith slim and stunning designs, a te%t !iewer, mo!ies, music and a tour guide function.

Samsung S Series " con!enient point and shoot digital camera range, ease to use and has afforda*le price.

Samsung L SeriesSlim, lightweight and ad!anced features *ring a relia*le photo world.

+i ita/ Ca20or3er

DVD Camcorder Capture the picures straight onto V and play them *ac2 from your V player.

Flash emory Camcorder shoots for as long as one li2e with the Samsung flash memory camcorder. ts ad!ancedintegrated image chip efficiently reduces power consumption, ena*ling longer *attery lifeand recording time.

A! Ho2e App/ian0es

Re6ri erator

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Samsung R -!"D#SH the 3st four-door refrigerator in the world.

The Samsung Frost-Free re$rigerator models ha!e Coole!er one and cool *ooster technology that pro!ide 7- cooling to the food and!egeta*les there*y maintaining the nutrition. They are also the most energy efficient anddo not need a sta*ili er.

Air Con3itioner

S%lit &ir Conditioner designed for larger rooms and halls where a single window "C in ineffecti!e. Samsung pro!ides with a !ariety of air conditioners with stylish, sophisticated design,while paying attention to high performance and health.

'indo( &ir Conditioner deal for small rooms or in a room where e%tra cooling is required for e.g. 2itchen 1ro!ides cool, clean, healthy and fresh en!ironment with utmost comfort in the hottest ofweather.Some special features a!aila*le in different Samsung window and split "Cs include "nti-

0ungus or Bacterial 0ilters incorporated within the air conditioner that purify the airthere*y lea!ing the air fresh for people with respiratory pro*lems

)ashin Ma0hine

Front Loading Samsung front loading washing Machines incorporate a host of futuristic inno!ationli2e Ceramic +eater. t pro!ides the con!enience of washing clothes withtechnologically washing machine that understands washing requirement of differentclothes.

To% Loading 1ower-pac2ed pure strength com*ined with the touch of gentle care.

Semi &utomatic Samsung Semi "utomatic /ashing Machines are specially de!eloped for the distinct

ndian conditions. These technologically ad!anced machines incorporate ou*leStorm washing system that remo!es dirt and dust from clothes, there*y lea!ing themclean.

Mi0ro7a5e O5enS"MS586 manufactures !ariety of microwa!e o!ens with different features and si e suita*le

for e!ery household.

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mportant attri*ute includes91) Con!ection Microwa!e which can *e used to coo2 food which is

crispier from inside as well as outside. t uses a fan and aheating element to create air flow patterns inside the microwa!e o!en

): 6rill Microwa!es which can *e used to coo2 food which is crispier from outside and $uicer from inside.

3) The Samsung Solo which pro!ides uniform heat distri*ution, multiple power le!els and ahost of other features, it is ideal for tas2s li2e defrosting, reheating and coo2ing.

S2art O5en1) 0eatures the optimum mi% of fan o!en coo2ing with microwa!es to deli!er food in record

time.2) deal for *a2ing, roasting, reheating and defrosting meals.7: "nother ad!anced feature is the *uilt in scanner that reads *ar code information from

instant and pac2aged meals, ad$usting coo2ing time and temperatures according.&: Microwa!e -;''/, grill -3)


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The latest trend in many organisations is to apply the AV 1A approachi.e. AVision ntegrated 1erformance.A

MISSION" Sa2sun

%$#$ Mana e2ent Po/i0iesA00e/erate ro7th throu h 3ri5in 0o2petiti5e a35anta e 8 3e5e/opin ne7 2arket!

Mar6et leadership 3ith proa ti&e business management poli ies De&elop future gro3th engine Operational e7 ellen e on9 synergy5 speed and effi ien y+e0/aration o6 9ua/it1

Vision- Perfe tion in Euality beyond your imagination. 1ledge-

=ustomer =entri Professionalism Iuality *or6manship =reating =ustomers for


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Mr! J S ShinPresident = OSamsung South *est ,sia Head Iuarters

Vision %$%$,s stated in its ne3 motto5 Samsung le troni s &ision for the ne3 de ade is5 K;nspire the *orld5=reate the 0uture.K

+his ne3 &ision refle ts Samsung le troni sC ommitment to inspiring its ommunities byle&eraging Samsung s three 6ey strengths: LAe3 +e hnology5 L;nno&ati&e Produ ts5 and L=reati&eSolutions. 99 and to promoting ne3 &alue for Samsung s ore net3or6s 99 ;ndustry5 Partners5 and

mployees. +hrough these efforts5 Samsung hopes to ontribute to a better 3orld and a ri here7perien e for all.

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,s part of this &ision5 Samsung has mapped out a spe ifi plan of rea hing G2-- billion in re&enueand be oming one of the 3orldCs top fi&e brands by '-'-. +o this end5 Samsung has also establishedthree strategi approa hes in its management: L=reati&ity5 LPartnership5 and L+alent.

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OBJECTIVES

Mission , purpose, or standard that can *e reasona*ly achie!ed within the e%pected timeframeand with the a!aila*le resources . n general, an o*$ecti!e is *road in scope , and may comprise of se!eral different goals . =*$ecti!es are the most *asic planning tools underlying all planningand strategic acti!ities. They ser!e as the *asis for policy and performance appraisals, and act as glue that *inds the entire organi ation together.

OBJECTIVES" Sa2sun

,ro7 0ore .usiness in In3ia!

E:pan3 the 0ore .usiness outsi3e In3ia!

Maintain 2arket /ea3ership an3 in0rease 2arket shares!

*o1a/t1 an3 0o22it2ent to the Custo2ers!

Bui/3 a//ian0es 7ith the /ea3in 2anu6a0turers in the in3ustries the1 ser5e!

(eep in5estin in Peop/e; S1ste2s; a0i/ities an3 +istri.ution S1ste2s 7ith a /onter2 5ie7!

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STRATE,IES

AStrategy is the direction and sco%e of an organisation o!er the long-term0 which achie!esad*antage for the organisation through its configuration of resources within a challengingen*ironment , to meet the needs of mar ets and to fulfil sta eholder e%pectationsA.

;n other 3ords5 strategy is about:

N *here is the business trying to get to in the long9term ( 3ire0tion

ost for management

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