os v guard

8/19/2019 OS V GUARD

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V-GUARD INDUSTRIES LTD

INTRODUCTION

DCSMAT BUSINESS SCHOOL, VAGAMONPage 1


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INTRODUCTION

1. INTRODUCTION

Organizational study is done in order for the ur ose of a!"uiring ra!ti!al #no$ledge of $or#ing and fun!tioning of the !o% any& It sho$s ho$ the different de art%ents in anorganization $or# and $ins as a single unit& V-Guard industry is a !o% any $hi!h has!reated a ni!he for itself and has 'een nurtured 'y "uality !ons!iousness( assion for hard$or# and $ill to su!!eed& The organizational study $as underta#en %ainly to understand thede art%ent fun!tion of V-Guard Industries ltd& Esta'lished in the year )*++( fro% the ,isionof one %an( o!house h .hittila illy& V-Guard is nurtured 'y "uality !ons!iousness(

assion for hard $or# and the $ill to su!!eed& /V-Guard0s rodu!t and ser,i!e range dealsinto ,arious range of rodu!ts $hi!h !ater the re"uire%ents of !onsu%er dura'le industry(te1tiles( entertain%ent( and agri!ulture and !onstru!tion se!tor of the !ountry&

V-Guard $ith its di,ersified rodu!ts has a strong distri'ution 2 %ar#eting !hannel in s%allto$ns a!ross India( $hi!h hel s in ta ing the rural and interior %ar#et& The gro$th of all the

rodu!ts $hi!h the !o% any deals $ith is !losely lin#ed to the e!ono%i! de,elo %ent of the!ountry& Our !ountry is thri,ing to rogress further and ai% to !on,ert her as a de,elo ednation& To attain this o'3e!ti,e( the de,elo %ent of the entire !ore se!tor li#e infrastru!ture(

o$er( !onstru!tion( auto%o'iles( !onsu%er dura'les et! is essential and this in turn e1 e!tedto aug%ent the gro$th of !or orate se!tor of a !ountry as a $hole& As the e!ono%y is

gro$ing in a faster %anner( the dis osa'le in!o%e of the eo le are also in!reasing and %ostof the o ulation is 'rought under the s e!tru% for s ending for housing 2$hite goods&I% ortantly( the as iration to o$n lu1ury goods is also seen in!reasing and this has resultedin a re,olution for !onsu%er dura'les& The !o% any is !onfident of !a italizing all thesefa!tors and in!reasing its %ar#et resen!e a!ross the !ountry $ith fo!us on enetrating therural %ar#ets& I% ortan!e is gi,en to %aintain the "uality of the rodu!ts and %a#ei% ro,e%ents( $here,er the sa%e is re"uired&

V-Guard industry is a !o% any $hi!h has !reated a ni!he for itself and has 'een nurtured 'y"uality !ons!iousness( assion for hard $or# and $ill to su!!eed& The organizational study

$as underta#en %ainly to study the de art%ent fun!tions of V-Guard Industries ltd& V-Guardis nurtured 'y "uality !ons!iousness( assion for hard $or# and the $ill to su!!eed& V-Guard

rodu!t range deals into ,arious ranges of rodu!ts $hi!h !ater the re"uire%ents of !onsu%er dura'le industry( agri!ulture and !onstru!tion se!tors of the !ountry& V-Guard $ith itsdi,ersified rodu!ts has a strong distri'ution and %ar#eting !hannel in s%all to$ns a!rossIndia( $hi!h hel s in ta ing the rural and the interior %ar#et&



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1.1 NEED FOR STUDY

The study ro,ided a ra!ti!al e1 erien!e regarding the fun!tioning of the industry and to see

ho$ !lass roo% learning %at!hes $ith the real life e1 erien!es in the industry& The study $asintent to see ho$ a fir% fun!tions and !oordinate different a!ti,ities& The study $as intendedto e1 ose to a ra!ti!al e1 erien!e on ho$ the !or orate !arry out its a!ti,ities in real life& As%all sur,ey on 4DEALERS5I6 SATIS7A.TION O7 V-GUARD STA8ILISER9 is alsodone as a art of the internshi &

1.2 OBJECTIVE OF THE STUDY

Primary Objecti e!"

The %ain o'3e!ti,e of the study is to ha,e a ra!ti!al #no$ledge a'out the fun!tioning of theorganization&

Sec#$%ary Objecti e!"

To understand the organization stru!ture&To study ,arious fun!tional areas of the organization&To understand ho$ theory %at!hes $ith ra!ti!e&To understand the duties and res onsi'ilities of ,arious de art%ent heads&To identify the strengths( $ea#ness( o ortunities and threats of the organization&To !ondu!t an analysis on the 4Dealer Satisfa!tion of V-Guard Sta'ilizer9&

1.& SCOPE OF THE STUDY

The organizational study $as !ondu!ted in order to understand the 'usiness en,iron%ent andits o erations& The study $as %ainly !ondu!ted to understand the fun!tions( ro!esses and

ro!edures of different de art%ents of the !o% any and to #no$ a'out ,arious rodu!tdetails and the organizational stru!ture& The study %ainly !o,ered fe$ de art%ents of V-Guard industries Ltd&

1.' RESE(RCH )ETHODO*O+Y

The organization study has 'een !ondu!ted 'y using "ualitati,e for% of analysis& Enoughattention is gi,en for !areful and !o% lete o'ser,ation of organization and its fun!tions& As%all %ar#et sur,ey on 4Dealer satisfa!tion of V-Guard Sta'ilizer9 is also !ondu!ted 'y!olle!ting infor%ation on the sa%e fro% thirty dealers in Erna#ula%&

Sour!es of data !olle!tion:

Primary Data!

Dis!ussions and inter,ie$s $ith %anagers and e% loyees of V-Guard Industries Ltd&



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Dis!ussion $ith dealers&O'ser,ation %ethod&

Sec#$%ary Data!

The %a3or sour!e of se!ondary data in!ludes !o% any %anual 'ro!hures !ir!ulars( annualre ort and ,arious other internal do!u%ents& In addition to this related Arti!les fro% 3ournals(

'oo#s( %agazines( internet $ere referred&

1.' *I)IT(TION OF STUDY

6eriod of the study $as only for one %onth &La!# of ti%e affe!ted the effe!ti,eness of

the study&This study $as !o% elled to de end on se!ondary data !olle!tion 'e!ause of 'usy$or# s!hedules&So%e of the data are treated as !onfidential and hen!e the resear!her !ould not get thedetails of the sa%e&A!!essi'ility to the dealers $as li%ited&



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INDUSTRI(* PROFI*E



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INDUSTRI(* PROFI*E

Li#e e,ery other industrial se!tor in India( the Indian ele!troni! industry too is slo$lye%erging fro% out of its 4 rote!ti,e !o,er9& 7or far too long has Indian industry re%ainedsha!#led and !onse"uently in$ard loo#ing; O,er the ast fifty years there $as no e1 osure toglo'al layers and !o% etition( $ith the result that industry gre$ u in a sheltereden,iron%ent( de endent on the go,t& for e,erything( fro% li!enses to rote!tion to tariffs&Ea!h one of these inter,ention $as ai%ed at se!uring rote!tion for oneself and ensuringgro$th of one0s o$n org& at the !ost of industry and nation at large& La!# of glo'al!o% etition en!ouraged a 4!ost lus9 a roa!h( $here e,ery !on!ei,a'le !ost in!rease $as

assed on to the !usto%er& There $as thus no %oti,ation to redu!e !osts&

The glo'al ele!tri!al and ele!troni!s !enters around ,arious ad3un!t se!tor& 7e$ of the% areEle!troni! .o% uters and Offi!e E"ui %ent0s( Tele!o%%uni!ations( .onsu%er Ele!troni!s

as $ell as Industrial Ele!troni!s& This arti!ular industry is engaged in designing(%anufa!turing( %ar#eting( su orting( selling and distri'uting of 'road range of ele!troni!!o% onents su!h as 'olts( !la% s( fasteners( lighting( se%i-!ondu!tors( integrated !ir!uits(%i!ro ro!essors( !a'les and $ires( s$it!hes( sensors( #ey'oards( so!#ets( sonar de,i!es( testand ins e!tion e"ui %ent et!&

Sin!e the last de!ade India has $itnessed $hat glo'al layers ha,e a!hie,ed 2 $hat they are!a a'le of a!hie,ing& )?& 7urther%ore( it



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also o!!u ies the largest %ar#et share $ith a'out >*? in the glo'al %ar#et& Sony.or oration( A le In!&( Shar .or oration( Toshi'a .or oration( @atsushita Ele!tri!Industrial .o& Ltd&( LG Ele!troni!s In!&( Royal 6hili s Ele!troni!s N&V( SAN O Ele!tri! .o&Ltd&( and Sa%sung Ele!troni!s .o& Li%ited are the #ey layers of ele!tri!al and ele!troni!

rodu!ts in the $orld %ar#et& In Asia 6a!ifi! region( =a an( orea .hina( Tai$an( India andSinga ore are the rin!i al %anufa!turing hu's for ele!tri!al and ele!troni!s rodu!ts& .hinais 'e!o%ing the %anufa!turing region of ele!troni! rodu!ts on the glo'e&

The $orld$ide ele!tri!al and ele!troni!s industry is e1 erien!ing heno%enal andre%ar#a'le !hanges these days& The $orld$ide ele!troni!s industry is distinguished 'y fastte!hnologi!al ad,an!es and has gro$n ra idly than %ost other industries o,er the ast BCyears& Volu%inous rodu!tion is slo$ly and gradually %o,ing to$ards lo$ !ost destinations($hi!h in turn are the %ar#ets that offer the %ost long-ter% otential&

In today s age of !o% etition( ele!troni! and ele!tri!al rodu!ts %anufa!turing !o% anies areunder !onstant ressure to de,elo ne$ and inno,ati,e rodu!ts in shorter ti%e !y!les( atredu!ed !ost( and $ith i% ro,ed "uality&

The glo'al ele!troni!s industry is dri,en 'y de%and for the rodu!ts( $hi!h are dura'le(lighter( !hea er( and 'etter than the ones( they re la!e& To %eet u the gro$ing %ar#etde%ands( industry is slo$ly and gradually shifting its 'ase to Asia 6a!ifi! !ountries( $hi!h isno$ the ro%inent sour!e of ele!troni! !o% onents and is soon going to turn out to 'e the

ri%ary destination for !onsu%er ele!troni!s& There is an esti%ation that $ithin >C years( t$othird of the ele!troni!s industry $ill 'e four ti%es as 'ig as today and half of it $ill %o,e into

Asia& 7oreign !olla'orations and %ergers are on a rise&A ne$ $a,e of industrialization is thro$ing u se,eral 'usiness o ortunities for ele!tri!aland ele!troni!s %ar#et to further its %ar#et& There is a ,ast gro$th in the sales of !o% uters(soft$are and net$or#ing rodu!ts& ounger generation is in!reasing 'e!o%ing te!h sa,,yand s ending huge a%ount of %oney on digital rodu!ts su!h as @6B layers( DVD layers(.D layers( %o'ile hones( s ea#ers( head hones( shuffle( nano et!& The future see%s

ros erous for this ele!tri!al 2 ele!troni!s industry in ter%s of the e1 e!ted surge in glo'alde%and and u surge in in,est%ents& @any trends su!h as o,er-!a a!ity in de,elo ed%ar#ets( glo'alization( te!hnology ad,an!es( regulation and en,iron%ental !onsideration(

%ar#et frag%entation and rodu!t roliferation $ill lead to the a!!elerated gro$th of thisse!tor&

2.1.2 INDI(N SCEN(RIO

The Ele!troni!s Industry in India too# off around )* F $ith an orientation to$ards s a!e anddefense te!hnologies& This $as rigidly !ontrolled and initiated 'y the go,ern%ent& This $asfollo$ed 'y de,elo %ents in !onsu%er ele!troni!s %ainly $ith transistor radios( 8la!# 2-asignifi!ant year in the history of tele,ision in India - the go,ern%ent allo$ed thousands of

!olor TV sets to 'e i% orted into the !ountry to !oin!ide $ith the 'road!ast of Asian Ga%esin Ne$ Delhi& )* F sa$ the ad,ent of .o% uters and Tele hone e1!hanges( $hi!h $ere



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su!!eeded 'y Digital E1!hanges in )* & The eriod 'et$een )* H and )**C $as the golden eriod for ele!troni!s during $hi!h the industry $itnessed !ontinuous and ra id gro$th&7ro% )**) on$ards( there $as first an e!ono%i! !rises triggered 'y the Gulf


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2.1.& ST(TE SCEN(RIO

The !onsu%er ele!troni! %ar#et is esti%ated to 'e highly di,ersified& The %a3or layers are:

a- E*TRON

erala State Ele!troni!s De,elo %ent .or oration Li%ited is a u'li! se!tor Ele!troni!s.o% any lo!ated in erala& ELTRON is a %ulti- rodu!t( %ulti-!entri! organization 'asedin erala rodu!ing a $ide range of rodu!ts starting fro% dis!rete ele!troni!s !o% onentsto !o% le1 e"ui %ent and syste%s& ELTRON rodu!ts are 'rought to the !usto%ersthrough a nation-$ide %ar#eting and sales net$or# $ith @ar#eting Offi!es in @u%'ai(Delhi( ol#ata( .hennai( 8angalore( Ah%ada'ad( 5ydera'ad and Tri,andru%&

b- I+( TECH

It is one of the rofessional leaders in 6o$er Ele!troni!s& Indo Gulf A%eri!an Te!hnologyJIGA TE.5K is a 'usiness ,enture ro%oted 'y a grou of rofessional NRIs fro% UnitedStates and Gulf .ountries& It is ai%ing at industrialization of India es e!ially erala $ith as e!ifi! ,ie$ to do 'usiness in 6o$er Ele!troni!s and industrial auto%ation& The ro%otersof the !o% any are %ostly rofessionals $or#ing $ith %ultinational !o% anies a'road andare e1 osed ,ery %u!h too glo'al !o% etition and %ultinational "uality a$areness inaddition to to !lass !usto%er ser,i!es& The .o% any o erates in higher end industrial.harger and 6o$er Su ly %ar#et as $ell as industrial do%esti! U6S %ar#et& IGA Te!h anISO *CC):>CC !ertified and .RISIL 4>A9 rated !o% any is s reading its net$or# throughout the !ountry in addition to e1 ort %ar# to @iddle East&

6resently the .o% any has 'ran!h offi!es at Tri,andru% and .ali!ut and has a $ell-trainedtea% of Sales and Ser,i!e Engineers to attend !usto%er re"uire%ents as and $hen needed( ine,ery distri!t of erala& The !o% any has a $ell-e"ui ed R 2 D $ing to u date the latestte!hnology&

c- RHYDO TECHNO*O+IES *TD

R5 DO Te!hnologies J6K Ltd( .o!hin( an ISO *CC):>CCC !ertified !o% any( is a ioneer inIndia doing Resear!h 2 De,elo %ent in ele!troni!s and e%'edded syste%s sin!e )** &O erations "ui!#ly e1 anded and the .o% any earned a re utation for inno,ation( $hilefo!using on ro,iding !usto%ers $ith state-of-the-art e"ui %ent( syste%s and ser,i!e&


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$ith ad,an!ed te!hnology& Their !onstant( hard-dri,ing resear!h has aid off ti%e and again$e !ontinue to de,elo inno,ati,e rodu!ts that %a#e life easier&

2.2.' F(CTORS +OVERNIN+ +RO,TH IN THIS INDUSTRY

E,ery industry thri,es on so%e su orting fa!tors& In this !onne!tion there are fe$ fa!torsgo,erning the gro$th of ele!tri!al and ele!troni! industry:

Resear!h and de,elo %ent layed an i% ortant role to the in!reased rodu!ti,ity andhigher ,alue added ele!tri!al and ele!troni! rodu!ts&7oreign in,est%ents a!!elerated gro$th in rodu!tion and e1 orters $ell to e1 andtheir 'usiness( foreign !o% anies ha,e done huge in,est%ents $hi!h lead de,elo ing!ountries in esta'lishing rodu!tion units&

Glo'al industries li#e %edi!al( tele!o%%uni!ations( industrial and auto%oti,eindustries ha,e 'een !ordially su orted 'y ele!tri!al and ele!troni! industry&In!rease in in!o%e !hanged li,ing standards of the !o%%on %ass& As a result( itin!reases in the de%and of ele!troni!s es e!ially !onsu%er ele!troni!s rodu!tglo'ally&Inno,ation has layed i% ortantly in this industry( it lead to a !onsistent de%and for

ne$er and faster rodu!ts and a li!a tions&



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CO)P(NY PROFI*E



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2.2 CO)P(NY PROFI*E

NA@E O7 T5E .O@6AN : V-GUARD INDUSTRIES LTD&

EAR O7 .O@@EN.E@ENT : )*++

7OUNDER : O.5OUSE65 .5ITTILA6ILL

@ANAGING DIRE.TOR : @IT5UN .5ITTILA6ILL

6LA.E : VENNALA

DISTRI.T : ERNA ULA@

.OUNTR : INDIA

T 6E O7 ORGANIMATION : 6U8LI. LTD .O@6AN

NATURE O7 8USINESS : ELE.TRI.AL 2 ELE.TRONI.S

@ANU7A.TURING

NA@E O7 6RODU.T : V-GUARD

NO& O7 E@6LO EES : ) +

DEALERS : *FCC

SISTER .ON.ERNS : V-STAR(


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2.2.1 V"+U(RD INDUSTRIES *TD

V-Guard Industries Ltd $as esta'lished in )*++( fro% the ,ision of one %an( @r&O.5OUSE65 .5ITTILA66ILL & The !o% any is nurtured 'y "uality !ons!iousness(

assion for hard $or# and the $ill to su!!eed V-Guard Industries Li%ited is a householdna%e a!ross India& V-Guard Industries Li%ited is a household na%e a!ross India& A erala

'ased !o% any( %anufa!turing and %ar#eting of ele!tri!al and ele!troni! rodu!ts&

The .o% any $as originally in!or orated as V-Guard Industries Li%ited on 7e'ruary )>()** under .o% anies A!t( )*F ( $ith the Registration No&C*-)CC)C of )** & Fs"%% size to

)Cs"%% size and the Solar


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standing resen!e in the Indian %ar#et and $ith !onstant i% ro,e%ent in erfor%an!e of rodu!ts( aug%ented $ith "uality( !onsu%ers re!ognize our 'rand( !o% any 'elie,e that theyare en3oying !onsidera'le 'rand e"uity and relia'ility in the %ar#et&

India0s largest %anufa!turer of ,oltage sta'ilizer en3oys 'rand o ularity in erala( Ta%il Nadu( 6ort 8lair( arnata#a( Goa( Andhra 6radesh( @aharashtra( Gu3arat( Ra3asthan( @adhya6radesh( .hhattisgarh( Orissa( =har#hand( CCFK 'y 3ourneying through6artnershi in )*++ to )* > 6ro rietary fir% fro% )* > to )** 6VT Ltd !o% any fro%>CC) on$ards&


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te!hni!al and a!!ount staff& The te!hni!al su er,isor is res onsi'le for ser,i!ing the te!hni!aland after-sales re"uire%ents of the distri'utors and dealers in the 'ran!h s !o%%and area& It ise1!e tionally noti!ea'le fro% the organization stru!ture that .hittila ally has la!ed an AG@in !harge of ne$ ro3e!ts to e1 loit( !oordinate !o%%ission and institutionalize ne$ ro3e!ts&

2.2.& CORPOR(TE VISION

4LET US ENDEAVOUR TO @A E V-GUARD A TRUSTED 5OUSE5OLD NA@E9

This is a!hie,ed 'y:

.reating a distin!t status for the%sel,es in the ele!tri!al( ele!troni! ho%e a lian!esand ele!tro %e!hani!al %ar#ets&

ee ing shareholder interests at the !ore of 'usiness and ut !usto%er satisfa!tion onto of the agenda&

Dri,ing gro$th through 'oth organi! and inorgani! initiati,es&

2.2.' CORPOR(TE )ISSION

To offer a range of rodu!ts at afforda'le ri!es( $hi!h add to !o%fort of life throughsa,ing in %anual la'or( ti%e and energy or for entertain%ent;To %a#e our rodu!ts %eet international "uality standards and ro,ide trou'le free

erfor%an!e&To ado t designs( $hi!h su ort ti%ely and effi!ient ost sale ser,i!e&

To !ontinuously inno,ate and add ,alue to our rodu!ts( if needed $ith te!hni!al!olla'oration&To !ontinuously assess and i% ro,e !usto%er !are&

2.2./ BO(RD OF DIRECTORS

.5AIR@AN : @r& O.5OUSE65 .5ITTILA66ILL

VI.E .5AIR@AN : @r& .5ERIAN N& 6UNNOOSE

@ANAGING DIRE.TOR : @r& @IT5UN .5ITTILA66ILL

DIRE.TOR Q 6rodu!tion and 5R : Dr& GEORGE SLEE8A

DIRE.TOR : @r& . = GERORGE

DIRE.TOR : @r& A NAIR



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2.2.0 )(JOR EVENTS (ND )I*ESTONES

)& )*++ @r& O.5OUSE65 .5ITTILA66ILL sets u 6re%ier Ele!troni!s $ith an

In,est%ent of Rs& one la#h and $ith 3ust t$o e% loyees& T$o Refrigerator

Sta'ilizers $ere %anufa!tured ea!h day&

>& )* C Laun!hed A. Sta'ilizers&

B& )* > started another unit !alled 4Uni,ersal Ele!troni!s9&

H& )* B Started 4Su re%e Ele!troni!s9&

F& )* Started 46ro% t India9& E1 anded o erations outside erala 'y o ening of

Ta%il Nadu 'ran!h( follo$ed 'y a 'ran!h in arnata#a& 6ro% t India started

@ar#eting Sta'ilizers in the 'rand na%e of V-Guard&

& )* + Laun!hed Ser,o-.ontrolled Sta'ilizers&

+& )* * 6ro% t India0 !on,erted into V-Guard0 Industries&

& )**> Laun!hed V-Guard 6u% s and started ne$ 'ran!h offi!e in Andhra 6radesh&

*& )** V-Guard Industries 'e!a%e a 6u'li! Li%ited .o% any& Laun!hed V-Guard

CCC Turno,er !rosses INR )CCC @illion @ar#&

)H& >CC) Laun!hed .o% ressor 6u% s& .o% any is !on,erted into 6ri,ate Li%ited for

'etter %an o$er a'ility&

)F& >CC> Laun!hed V-Guard Solar CCB Solar


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)+& >CCF Laun!hed Solar HCC @illion @ar#& V-Guard Industries 'e!a%e a 6u'li! Li%ited .o% any&

)*& >CC Listed in 8SE 2 NSE& Laun!hed In,erters 2 LT .a'les& Ne$ 7a!tories at

.oi%'atore 2 ashi ur esta'lished&

>C& >CC* Ne$ LT .a'le 7a!tories at ashi ur and .oi%'atore 'e!a%e o erational and

O ened @anufa!turing fa!ility for & >C)B introdu!ed %i1er-grinder in %ar#et&

>+& >C)B turno,er )BFC !rore&

> & >C)H turno,er )FCC !rore&

>&>& .ERTI7IA.ATION( A& 5ighest indi,idual in!o%e ta1 ayer fro% the state& J)**B to )**FK

B& V AVASA A= OT5I a$ard gi,en 'y the Erna#ulu% !ha%'er of !o%%er!e&J)** K

H& Industry e1!ellen!e a$ard for %ediu% s!ale industries a$arded 'y the institution of



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the institution of engineering JIndiaK( )**

F& @illenniu% 'usiness%an of erala a$arded 'y 'usiness DEE6I A J>CCCK

& 8usiness %an of the year a$arded 'y D5ANA@ @AGAMINE

+& erala no ) !onsu%er dura'les rodu!t !ategory fro% D5ANA@ @AGAMINE

& 7a!t @@ NA AR @e%orial rodu!ti,ity a$ard for the year >CC ->CC+ fro%

erala State De,elo %ent .or oration&

2.2. CORPOR(TE SOCI(* RESPONSIBI*ITY

Rotary-8inani zin! .SR a$ard

V Guard Industries $as a$arded the ROTAR -8INANI MIN. .SR A


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8oard of .ontrol for Or hanages and other .harita'le 5o%es( erala& True to its na%e( allfa!ilities are ro,ided free of !ost and it is a ha,en of ea!e and tran"uillity $here thein%ates s end the e,ening of their li,es in dignity and !o%fort&

Shanthi%andira% !ele'rated its first anni,ersary on >*th @ay >C)C along $ith the In%ates&The fun!tion started $ith the 'lessings of 7r& 7ran#o a,ala##att( Vi!ar( 6ara ur 7orona.hur!h& Various !ultural rogra%%es ha,e 'een erfor%ed 'y the in%ates of Shanthi%andira%& The fun!tion got enri!hed $ith the 7ol# dan!e 'y @anaging Trustee andfa%ily& The sisters of Shanthi%andira% also in,ol,ed $ith the !ultural rogra%%es&

So!ial $elfare fund- an e% loyee .SR a!ti,ity

So!ial $elfare !ons!iousness 'eing e%'edded in V-Guard $or# !ulture has %oti,ated thee% loyees to 3oin hands in rea!hing out in !harity& The So!ial


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They also ha,e !o% etition in 'atteries and in,erters in in,erters V-guard( LU@INOUS( SU-A@( VIDEO.ON( @I.ROTE ( A6. In,erter and 'atteries are E IDE( LU@INOUS(

6RESTOLITE( A@ARON( O A A( V-Guard& They also fa!e !o% etition fro%.RO@6TON GREAVES( 5AVELLS AND 6OLAR for the rodu!t Ele!tri! 7ans and A6.

for rodu!t U6S&5o$e,er !o% etition le,els ,ary for ea!h rodu!t in ea!h region& In addition( the %ar#etshare #ee s !hanging !onstantly $ith ad,ent of ne$ te!hnologies and rodu!ts& In resent!o% etiti,e en,iron%ent( !o% anies $hi!h de,elo effe!ti,e( i% ro,ed and relia'le ho%ea lian!es and ha,e strong !usto%er fo!us in the for% ro,iding after sales ser,i!es $ill 'ein!reasingly differentiated fro% the others in the field&

2.&.& CH(**EN+ES OF V"+U(RD

The eriod )* H $as a testing ti%e for .hitila ally& V Guard $as still running as asingle rodu!t fir%& The staff strength $as a shade a'o,e )CC& The refrigerator %ar#et $assteadily gro$ing& The TV %ar#et $as also i!#ing u at a faster a!e $ith the in!reasing useof V.R for fil% ,ie$ing and the laun!h of Doordarshan in southern states on a $ider s!ale&The %ar#et e1 ansion in erala( Ta%il Nadu and arnata#a led to the gro$th of dealershinet$or# leading to su'stantial in!rease in annual sales& The Gulf 'oo% added %u!h to thesales& 8ut the $or#ers started gi,ing trou'le& They resisted rofessionalis% and%odernization& The union ro,o#ed $or#ers e,en to assault the su er,isors&

@any fir%s $ho surrendered to these ressures had to 'uy ea!e( !ausing these ta!ti!s !o%eto stay as $or#er s !ulture& .hitila ally #ne$ that yielding to this ressure $ould ruin hisorganization& So he de!ided to ta#e the 'ull 'y the horns& 5e hit u on the idea of outsour!ingoff-loading the %anufa!turing to outside units& .ertain s%all-s!ale units $ith !harita'leinterests $ere identified for this ur ose( and they $ere engaged for asse%'ling the VGuard0s rodu!ts&

7e$ su!h units $ere hired out for this ser,i!e in )* - +& V Guard s o$n rodu!tion fa!ility$as shut do$n leading to stri#es in front of V Guard s %anufa!turing fa!ility& The 'enefit of the outsour!ing $as %utual V-Guard got finished rodu!ts at a lesser !ost than rodu!ingfro% its o$n fa!ility and %any got e% loy%ent and li,elihood& The in,est%ent in the o$nedfa!ility $as not ,ery signifi!ant 'y ,irtue of the fa!t that the asse%'ly $as highly la'our intensi,e& The eo le $or#ing in the outsour!ed units $ere gi,en ade"uate instru!tions 'y VGuard su er,isors on s#ills re"uired to asse%'le the rodu!t& Stringent "uality !ontrol%easures $ere ut into la!e&

8e!ause of .hitila ally s long-standing asso!iation $ith the su liers %ostly fro% Ta%il Nadu( he !ould get fe$ days !redit for the ra$ %aterials su lied& These ra$ %aterials $eresu lied to the outsour!ed units $ho asse%'led the rodu!ts& It $as only the la'our !o% onent that $as outsour!ed& Ten su!h units $ere outsour!ed in the 'eginning( all lo!atedaround .o!hin& )CC? of the sta'ilizers( as on the !losing of >CCH( $ere outsour!ed&



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2.&.' )(R ET E P(NSION (ND DIVERSIFIC(TION

The %ar#et for V Guard sta'ilizer $as steadily e1 anding in erala( Ta%il Nadu( Andhra

6radesh and arnata#a& @ore and %ore distri'ution sto!#iest and dealershi outlets-$ereesta'lished& In late l* Cs( the nu%'er of outlets $hi!h sold V Guard $as around >(CCC& There$as no dilution in after-sales ser,i!e& Dealershi %eets $ere organized and the %ainintention $as to 'uild good relationshi s& Sho s selling ho%e a lian!es and ele!tri!al and

lu%'ing ite%s $ere the ty es of distri'ution outlets used 'y V Guard& As of =anuary >CCF( VGuard has a ro1i%ately (CCC outlets %ostly s read o,er south Indian states and Goa(@aharashtra and the %etros&

The $ell-esta'lished distri'ution net$or# $as so%ething to 'e e1 loited thought.hitila ally and his tea%& In the late )* Cs( the "uartz !lo!# $as laun!hed& The rodu!t $as

differentiated fro% e1isting 'rands 'y using rose$ood as a fra%e& The rodu!t $as thusloo#ing different fro% e1isting 'rands( $hi!h $ere %ade %ostly 'y the unorganized se!tor&There $as an in!reasing de%and for !lo!#s( as it $as al%ost a ne!essity and a de!orati,e

ie!e&

A %ore influen!ing reason for the laun!h of !lo!# $as the s!o e for outsour!ing the asse%'lyof !lo!#& The e1isting distri'utors $ere used to selling the rodu!t& It $as also ri!ed %orethan the e1isting leading 'rands& The sales ,olu%e a!hie,ed $ere not $orth the effort(re%e%'ers .hitila ally& There $as in!reasing !o% etition fro% the unorganized se!tor& The%argin $as also lo$& Good "uality rose$ood also 'e!a%e s!ar!e& The rodu!t $as$ithdra$n fro% the %ar#et&

2.&./ FUTURE OUT*OO

The $orld$ide ele!tri!al and ele!troni!s industry is e1 erien!ing heno%enal andre%ar#a'le !hanges these days& The $orld$ide ele!troni!s industry is distinguished 'y fastte!hnologi!al ad,an!es and has gro$n ra idly than %ost other industries o,er the ast BCyears&

Volu%inous rodu!tion is slo$ly and gradually %o,ing to$ards lo$ !ost destinations( $hi!hin turn are the %ar#ets $hi!h offer the %ost long ter% otential& In today s age of !o% etition( ele!troni! and ele!tri!al rodu!ts %anufa!turing !o% anies are under !onstant

ressure to de,elo ne$ and inno,ati,e rodu!ts in shorter ti%e !y!les( at redu!ed !ost( and$ith i% ro,ed "uality&

The glo'al ele!troni!s industry is dri,en 'y de%and for the rodu!ts( $hi!h are dura'le(lighter( !hea er( and 'etter than the ones( they re la!e& To %eet u the gro$ing %ar#etde%ands( industry is slo$ly and gradually shifting its 'ase to Asia 6a!ifi! !ountries( $hi!h is

no$ the ro%inent sour!e of ele!troni! !o% onents and is soon going to turn out to 'e the ri%ary destination for !onsu%er ele!troni!s& There is an esti%ation that $ithin >C years( t$o



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third of the ele!troni!s industry $ill 'e four ti%es as 'ig as today and half of it $ill %o,e intoAsia&

7oreign !olla'orations and %ergers are on a rise& A ne$ $a,e of industrialization is thro$ingu se,eral 'usiness o ortunities for ele!tri!al and ele!troni!s %ar#et to further its %ar#et&There is a ,ast gro$th in the sales of !o% uters( soft$are and net$or#ing rodu!ts& ounger generation is in!reasing 'e!o%ing te!h sa,,y and s ending huge a%ount of %oney on digital

rodu!ts su!h as @6B layers( DVD layers( .D layers( %o'ile hones( s ea#ers(head hones( shuffle( nano et!&

The future see%s ros erous for this ele!tri!al 2 ele!troni!s industry in ter%s of the e1 e!tedsurge in glo'al de%and and u surge in in,est%ents& @any trends su!h as o,er-!a a!ity inde,elo ed %ar#ets( glo'alization( te!hnology ad,an!es( regulation and en,iron%ental!onsideration( %ar#et frag%entation and rodu!t roliferation $ill lead to the a!!eleratedgro$th of this se!tor&



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PRODUCT PROFI*E

&.1 PRODUCT PROFI*E

)K Ele!troni! Voltage Sta'ilizers

>K =et( Su'%ersi'le u% s and Ele!tri! @otors&

BK Ele!tri!al .a'les

HK 6o$er and !ontrol !a'les



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FK


25/71


B& Sta'ilizer for Refrigerators

H& Sta'ilizer for A.

F& Sta'ilizer for &

The Ele!tro @e!hani!al


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6ri%e and .entrifugal 6u% s=et .entrifugal 6u% sO en


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V-Guard !a'les are %anufa!tured in a fully-auto%ated ISO *CC) !ertified fa!tory at.oi%'atore and !o% ly $ith $orld-!lass standards& All !a'le designs !onfor% to IS:+C* J6art)K for L6E and IS: )FFH J6art)K for 6V. Insulated .a'les for $or#ing ,oltagesu to in!luding )&) V& These high "uality !a'les ensure rote!tion against ele!tri!al hazards&V-Guard LT 6o$er 2 !ontrol .a'les !o%e in ar%oured and unar%oured ,ariants&

,ater Heater6!

Ele!tri! $ater 5eaters is another range of rodu!t un,eiled 'y V-GUARD during the year )**+& V-guard offers a $ide range of instant and storage %odel $ater heaters that !o%'ine

"uality and te!hnology& V-Guard $ater heaters are a,aila'le in > different sha es and sizes&

)& Instant Geysers

#ind of instant geysers& They are:

S rinhot seriesS rinhot @etro Series

>& Storage Geysers


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S rinhot 6lusStea%er 6lus @SVStea%er 6lus @S

rystal 6lusStea%er Stea%er 6lus E6A.Stea%er 6lusStea%er 6lus @S5Gas Geysers

B& I%%ersion heater

H& Solar F( )FC( >CC( BCC( FCC()CCC(>CCC(BCCC(HCCC and FCCCL6D !a a!ities& @anufa!turing ta#es la!e at ISO .ertified fa!tory in .oi%'atore&

U$i$terr78te% P#9er S7883y Sy6tem6 :UPS-!



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B& TROLLE for u s&

Di4ita3 UPS; I$ erter6; Batterie6 a$% Tr#33ey!

V-Guard digital U6S is e"ui ed $ith ad,an!ed @i!ro-!ontroller 'ased line intera!ti,eTe!hnology and a host of features li#e @OS7ET 'ased 6o$er Stage $ith 6


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.o% any in its urge to di,ersify introdu!ed ele!tri! fans during the year >CCF& V-Guard fans!o%e $ith 5igh-Angle Te!hnology0 and s e!ially designed 'lades that fa!ilitate full!o,erage0 of !ool 'reeze in the entire roo%& .o% any ha,e 'een sour!ing this rodu!t fro%s%all and %ediu% %anufa!turers $ithout !o% ro%ising on the "uality nor%s 'efore

%ar#eting it under the 'rand&& 6resently >> %odels are !o% eting $ith 'ig layers su!h as.ro% ton( haitan( 5a,ells( et!&

Sale of the rodu!t is highly de endent on the seasonality and also the gro$th in the realtyse!tor& If the !li%ati! !onditions are not fa,ora'le( the sale %ay get affe!ted& @oreo,er(!o% etition fro% the unorganized se!tor is also a threat& To o,er!o%e the !o% etition fro%the unorganized se!tor( your .o% any is in,ol,ed in in!reasing its 'rand a$areness 'y doing

'elo$ the Line a!ti,ities&


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The de enda'le lifeline for your ho%e& Say good'ye to ele!tri! sho!#s&

@.8ISOLATOR R..8D8

Its features are

5igh "uality %olded !asing $ith su erior ther%al 2 diele!tri! strengthI% ro,ed and rugged design of o erating %e!hanis%S e!ial design of the ar! "uen!hing !ha%'er $ith additional ar! di,erter andflash'a!# arrestor State of the art Ar! Runner Syste%Sil,er Gra hite .onta!t Ti for Anti $eld ro erty.lear 2 ,isi'le indi!ation for !ir!uit ON O77 status7ully !onfor%ing to International Standards E. C * -)

I$%7cti#$ C##=er!



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Energy effi!ient $ith %ulti le !oo#ing %odes and feather soft tou!h !ontrols&

Its features

7eather tou!h !ontrolsS e!ial feature to !he!# ele!tri!ity !onsu% tion5igh "uality IG8T J>C A% sKH hours6reset fun!tion for >H hours)C le,els of o$er 2 te% erature setting

!oo#ing fun!tionsLight $eightEn,iron%ental friendlyDigital dis lay

)i>er 4ri$%er!



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Feat7re6

S e!ially fa'ri!ated 'lades for long last life and erfor%an!e6re%iu% effi!ient( high tor"ue( high s eed +FC< %otor Enhan!ed lo$ ,oltage erfor%an!e for 'est grindingSS BCH 3ars $ith ,orte1 flo$ te!hnologyUni"ue hu%anoid designUltra fast grinding



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OR+(NIS(TION STRUCTURE



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OR+(NIS(TION(* STRUCTURE



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&.1 OR+(NIS(TION(* DEP(RT)ENT(* PROFI*E

)& 7inan!e A!!ounts De art%ent

>& .or orate .o%%uni!ation De art%ent

B& Ele!tro @e!hani!al De art%ent

H& .usto%er Ser,i!e De art%ent

F& 5u%an Resour!e and Ad%inistrati,e De art%ent

& @e!hani!al and Ele!tri!al De art%ent

+& @ar#eting De art%ent& Su ly .hain De art%ent

*& Syste%s De art%ent

)C& Legal De art%ent

))& Ele!troni! and Ne$ 6ro3e!t De art%ent



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&.1.2 FIN(NCE ? (CCOUNTS DEP(RT)ENT



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7inan!e is the life 'lood of the 'usiness& It is re"uired at e,ery stage of the 'usiness& 7inan!eholds the #ey to hu%an a!ti,ity !an 'e ursed $ithout finan!ial su ort& 7inan!ial ,ia'ility is

erha s the !entral the%e of any 'usiness ro ositions&

7inan!e %ay 'e defined as the s!ien!e of %oney& It deals $ith the rin!i les and %ethod of o'taining !ontrol of %oney fro% those $ho ha,e sa,ed it and ad%inistering it 'y those $hoha,e !ontrol of it& The finan!e de art%ent of a 'usiness ta#es res onsi'ility for organizingthe finan!ial and a!!ounting affairs in!luding the re aration and resentation of a ro riatea!!ounts( and the ro,ision of finan!ial infor%ation for %anagers& @anaging the finan!e is atedious tas# in any organization&

7inan!e de art%ent is ro,iding !ru!ial fun!tion to the organization& The fun!tions of thisde art%ent are of raising funds( in,esting the% in assets and distri'uting returns earned fro%assets to shareholders& The ay%ent ro!ess $ith regard to i% orting ra$ %aterial and%a!hines are fa!ilitating through this de art%ents&

They are re aring funds flo$ state%ent on a daily 'asis& A!!ounting fun!tions in!lude the re aration of Trial 8alan!e on yearly 'asis& They also re are %anagerial re ort regardinge1 enditure on tra,elling( ostal( tele hone and !urrier trans ort&

7inan!ial state%ent is a !olle!tion of data organized a!!ording to logi!al and !onsistenta!!ounting ro!edure& Its ur oses are to !on,ey an understanding of so%e finan!ial as e!tsof a 'usiness fir%& It %ay sho$ a osition at a %o%ent in ti%e( as in a 'alan!e sheet( or %ayre,eal a series of a!ti,ities o,er a gi,en eriod to ti%e( as in the !ase of an in!o%e state%ent&Thus( the ter% finan!ial state%ents generally refer to the t$o state%ents:

IK The osition state%ent or the 'alan!e sheet and

iiK The in!o%e state%ent or the rofit or loss a!!ount&

V-GUARD is follo$ing de!entralized a!!ount syste%

A syste% of a!!ounting under $hi!h %ost of the a ! o erationsJso%eti%es in!luding!o% ilation of the 'alan!e 2 of a ! re ortsK are done in se arate di,isions of the enter rise&Under de!entralized a!!ounting the fun!tions of the %ain a!!ounting offi!e !onsist of ,erifying the a!!ounts of these di,ision( gi,ing instru!tions to the a!!ounting $or#ers( 2doing the a!!ounting for !entralized o erations( in!luding !o% iling the 'oo# #ee ing of

'alan!es 2 re orts& Sin!e the de!entralized a ! syste% redu!es the ossi'ility of the di,isionof a ! la'our in,ol,ed in the a ! 2 its %e!hanization 2 in!reases the o,erall ,olu%e of a !

ro!edures 2 their !ost( it is relati,ely rarely used in ra!ti!e& Usually de!entralized a ! is ra!ti!ed in those se!tions of an enter rise that en!o% ass a ,ariety of o erations J housing2 utilities( u'li! trans ortation( !a ital !onstru!tions 2 other areasK as $ell as in anenter rise0s inde endent se!tions territorially se arated fro% its !entre&



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@ANAGE@ENT S STE@ AND IN7OR@ATION TE.5NOLOG

Infor%ation syste%s erfor% B ,ital roles in 'usiness fir%s& 8usiness a li!ation of infor%ation syste% su ort an organization 'usiness ro!ess and o erations( 'usinessde!ision-%a#ing and strategi! !o% etiti,e ad,antage&

This de art%ent is $ell organized $ith high - "ualified e1 erien!ed rofessionals in it& Theyare the o,erall !ontroller of the !o% any through IT& They are using the SA6 soft$area li!ation& A!!ording to the infor%ation re"uire%ent of ea!h de art%ent( they do the%essaging tas# 'y a!"uiring data( ro!essing it and sending it to the user de art%ents&

OBJECTIVES OF FIN(NCE DEP(RT)ENT

)& To re!ord all finan!ial transa!tion of the organization&

>& To %aintain all statutory finan!ial re!ord of the organization&

B& To !onsolidate the a!!ounts of all units of the organization and re are the 'alan!e sheetstate%ent&

H& To get the a!!ounts audited and !ertified 'y the statutory auditor&

F& To liaise $ith ta1 authorities and 'an#s&

& To re are and send the annual re ort to the go,ern%ent authorities&

+& To regularly s!rutinize the a!!ounts of other 'ran!hes&

& To re ort the finan!ial erfor%an!e of the organization to the %anage%ent( sta#eholdersand to !o% ly $ith the rules and regulations of the go,ern%ent&

FUNCTIONS

To !he!# $hether a!!ounting syste% is ro erly %aintained or not&

To see that osting of ledgers( assing of ,ou!hers et! are ro erly done&Total analysis of in!o%e and e1 enditure a!!ounts&.onfir%ation of 'alan!e of de osits( ad,an!es( if any&6re aration of rofit and loss a!!ount and 'alan!e sheet&Re!on!iliation of inter unit a!!ounts&Attending all audits li#e statutory audit and re aration of all s!hedules related to

rofit and loss a!!ount and 'alan!e sheet&Dis'urse%ent of $ages salaries&S!rutiny and a ro,al of funds needed 'y ,arious de art%ent of the organization&Ta1 re%ittan!e&



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The finan!e de art%ent of G Guard Industries Ltd& %ainly !o% rises of four se!tions na%ely!osting( general a!!ount( statutory and !o% any se!retary& Ea!h se!tion is headed 'y theres e!ti,e DG@s& It !onsists of around )) e% loyees all o,er India& Ea!h se!tion is further di,ided in to su'-se!tions to %a#e the ,arious o erations %ore !on,enient& In order to %a#e

the e% loyees effi!ient in $ide range of a!ti,ities( the e% loyees are %ade to $or# under ,arious su'-se!tions&

The 'ills to 'e assed related to the organization are handled 'y the finan!e tea%& 8ills a'o,ea s e!ified li%it only !o%e to the DG@ or higher grade for a ro,al& These 'ills in!lude dayto day e1 ense of the !o% any( tra,el e1 ense( ele!tri! 'ills( tele hone 'ills et!& 'ills relatedto assets are dire!tly handled 'y DG@&

FUNCTIONS OF THE SUB"SECTIONS

C#6ti$4! 5andles a!ti,ities related to In,entory a!!ounting(


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&.2 CORPOR(TE CO))UNIC(TION DEP(RT)ENT



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.or orate !o%%uni!ation is the %essage issued 'y a !or orate organization( 'ody( or institute to its u'li!s& 4 u'li!s !an 'e 'oth internal Je% loyees( sta#e holdersK and e1ternalJagen!ies( !hannel artners( %edia( go,ern%ent( industry 'odies and institutes( edu!ationaland general u'li!&K

The entire ro!ess 'egins $ith ear%ar#ing the ad,ertise%ent 2 ro%otion 'udget for theyear& The 'udget is further di,ided 'et$een the A'o,e-The-Line a!ti,ity JATLK in!luding%ediu%s li#e TV( rint( radio( and 8elo$-The QLine a!ti,ity( $hi!h in!ludes outdoor a!ti,ities li#e hoardings( dealer sign 'oards( !ollaterals&

A B C degree engage%ent is %ade to$ard !onsu%ers 'y rea!hing out the% $ith %ass %ediaand regional fo!used a!ti,ity& I6L tea% of erala 'eing s onsored 'y V-Guard is one su!he1a% le& +C? of the e1 enses is for ATL and BC? for 8TL&

O8=E.TIVES

To flesh out the rofile of the 4!o% any 'ehind the 'rand9To %ini%ize dis!re an!ies 'et$een the !o% any0s desired identity and 'randfeatures&To delegate tas#s in !o%%uni!ationTo for%ulate and e1e!ute effe!ti,e ro!edures to %a#e de!isions on !o%%uni!ation%attersTo %o'ilize internal and e1ternal su ort for !or orate o'3e!ti,es

7UN.TIONS

.reati,e ad,ertising and u'li! relations&@edia lanning and 'uyingSu ort to a!ti,ities in!luding design( ur!hasing %e%entos&6rinting



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&.& E*ECTRO )ECH(NIC(* DEP(RT)ENT



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The de art%ent !on!entrates on the rodu!tion art of the organization& It %ainly handles the rodu!tion a!ti,ities of its rodu!t %otors( $ater u% s( %i1er and Grinders( s$it!h gearsand fans& This de art%ent also handles the designing of these rodu!ts& The Resear!h andDe,elo %ent also !o%es under this de art%ent&

B&B&) O8=E.TIVES

To ro,ide !ost effe!ti,e and relia'le rodu!ts&To ro,ide 'est "uality u% s and %otors&To ro,ide high o$er rodu!ts $ith energy sa,ing te!hnology&To ro,ide rodu!ts that is !onfor%ing to international standards&

B&B&> 7UN.TIONS

.oordination of the outsour!ing a!ti,ities&

.oordination 'et$een %ar#eting and !usto%er ser,i!e de art%ent&Design of ne$ rodu!ts&Ser,i!e a!ti,ities of ne$ rodu!t&

B&B&B 6RODU.TION .ONTROL

It in,ol,es a!ti,ities li#e %aterial handling( arts( asse%'lies and su'-asse%'lies fro% their o$n ra$ or initial stage to the finished rodu!t stage in an organized and effi!ient %anner& It%ay also in!lude a!ti,ities su!h as lanning( s!heduling( routing( dis at!hing( storing( et!&

B&B&H 6RODU.TION DEVELO6@ENT

It is a'out i% ro,ing the e1isting rodu!tion syste%s and de,elo ing ne$ ones( the rodu!tion syste% should 'e de,elo ed in integration $ith the rodu!t( as a art of the

o,erall rodu!t realization ro!ess and not in se"uen!e after the rodu!t has already 'eendesigned&

In 'ul# rodu!tion( they rodu!e a rodu!t file $hi!h in!ludes the follo$ing details:

Design details6erfor%an!e !riteriaVendor details

They %onitor the ongoing rodu!tion& Puality assuran!e syste% in this di,ision isres onsi'le for !ondu!ting the %onthly audits and $at!h tests&



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&.' CUSTO)ER SERVICE DEP(RT)ENT



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This de art%ent is the ro,ision of ser,i!e to !usto%ers 'efore( during and after a ur!hase&

B&H&) O8=E.TIVES

To ro,ide o,erall !usto%er satisfa!tion&Effi!ient !usto%er retention&To e1 and 'usiness o ortunities&To %easure effe!ti,eness&

B&H&> 7UN.TIONS

Organization0s a'ility to %eet their !usto%er0s $ants and needs& This organization has

follo$ed !ertain !hannels for their ser,i!es&

)& Ser,i!e through distri'utors

>& Ser,i!e through dealers net$or#

B& Ser,i!e through fran!hisee

H& .onta!t ser,i!e !enter

F& Ser,i!e through te!hni!ians

Residual ser,i!e is the ne$ lan ado ted 'y the !o% any&

B&H&B T 6ES O7 SERVI.ES 6ROVIDED

aK Ser,i!e at ser,i!e s ot

V Guard ro,ides ser,i!es through ser,i!e !entres lo!ated in different states& .usto%ers $hodete!t !o% laints !an 'ring the% to the nearest ser,i!e !entre to get the re"uired ser,i!e&

'K Ser,i!e at dealers s ot

Ser,i!e is ro,ided through the dealers $ho deal $ith V Guard rodu!ts& In this !ase( the!usto%ers !an a roa!h the dealers $ith the defe!ted rodu!ts and the dealers return the

rodu!ts after the !o% laint ha,e 'een re!tified&

!K Ser,i!e at !usto%ers s ot

Ser,i!e is also ro,ided at the s ot $here the !usto%ers are& In this !ase( the te!hni!ians aresent to the !usto%ers after the !o% laints ha,e 'een re orted& A!!ording to their oli!y(

!o% laints should 'e re!tified $ithin >H-H hrs of registering the !o% laints&B&H&H LEVELS O7 SERVI.ES



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)K .usto%er satisfa!tion

In this( the organization ensures that all the !o% laints registered are re!tified and sol,ed$ith in >H hrs& They ro,ide their ser,i!es dire!tly at the !usto%er0s s ot and sol,e their issues& They e,en re la!e their rodu!t if re"uired& The ser,i!e !harges are !olle!ted as er the a ro,ed %anual&

>K .usto%er !are

As er the !o% any oli!ies( all the details regarding the ser,i!e ter%s( $arranty details(ser,i!e !harges et! are to 'e dis layed in front of the ser,i!e !entre& On!e the ser,i!es ha,e

'een ro,ided( feed'a!# is !olle!ted fro% the !usto%ers so the !o% any !an !orre!t thefla$s in their ser,i!e ro,ided and to ro,ide a 'etter ser,i!e to their !usto%ers& 7eed'a!# related to the "uality of the rodu!t( after sales ser,i!e et! is also !olle!ted fro% the dealers$ho deal $ith their rodu!t&

BK .usto%er delight

The ,ery fa,oura'le e1 erien!e of the !lient of a 'usiness $hen they ha,e re!ei,ed goods or ser,i!es that signifi!antly sur asses $hat they ha,e initially anti!i ated& @ar#etingde art%ent !an use instan!es of !usto%er delight to a !o% any0s ad,antage 'y re"uestingreferrals and o'taining testi%onials fro% delighted !usto%ers that !an hel attra!t ne$!usto%ers&

B&H&F .5ANNELS 7OR REGISTERING .O@6LAINTS

Through dealersDire!tly !onta!t to ser,i!e !entre.onta!t through 4hel line9Register the !o% laints through %ail

Ser,i!e Effi!ien!y @easure%ent:-

The nu%'er of !o% laints sol,ed $ithin )> Q H hrs&Ser,i!e audit re ort7eed'a!# of %ar#eting staff

7eed'a!# of dealers and end users

Te!hni!ian effi!ien!y %easure%ent

8y !ondu!ting training and test a ers to V Guard staff and distri'utor0s staff&Indi,idual resentation regarding rodu!ts and ser,i!e !entre a!ti,ities(general su'3e!ts&Through ser,i!e audit- on!e in %onths&

&./ HU)(N RESOURCE DEP(RT)ENT



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The 5R De art%ent is res onsi'le for the sour!ing( training( re$arding( %aintenan!e andse aration of the hu%an resour!e of the organization& The de art%ent !o-ordinates $ith allother de art%ent and !ater to hu%an resour!e re"uire%ents& The 5R and Ad%inistration



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E1e!uti,e de,elo %ent rogra%

De,elo %ent of %anagerial staff through intensi,e %anage%ent de,elo %ent rogra%s&

7or e1e!uti,e de,elo %ent rogra%s( $hi!h are !ondu!ted internally( all the %anagerial

e% loyees are no%inated $ho are trained under e1 erts for %onths J> day in a %onthK&5ere they %a#e use of different training %ethodologies li#e !ase studies( in 'as#ette!hni"ues( 'usiness ga%es et!&

S orts 2 Ga%es A!ti,ities

V Guard 'elie,es in 4healthy e% loyees 'ring 'etter rodu!ti,ity9& As art of the fitness%o,e%ent they ha,e ro,ided ade"uate infrastru!ture to !ondu!t ,arious #ind of indoor as$ell as outdoor s orts& They ha,e se arate s orts fa!ility( $hi!h range fro% ta'le tennis to

'ad%inton( gy%nasiu% and tie u s $ith !ollege grounds to !ondu!t !ri!#et and foot'alls%at!hes& .o% any organizes inter-unit s orts !o% etition 'y %a#ing a s orts !alendar onyearly 'asis to #ee on ro%oting the s irit of s orts%an a!ross the 'ran!hes& The s ortsa!ti,ity $ill !o%e to an end $ith the annual s orts day s!hedule in the %onth of =anuary>C)> $here indi,idual rizes $ould 'e a$arded to $inners and o,erall tro hy to thede art%ent s!oring the %a1i%u% oints& All the e,ents are !oordinated 'y the re!reation !lu'for%ed for this ur ose&

B&F&F [email protected] A66RAISAL

The erfor%an!e a raisal syste% is a tool in the de,elo %ent of hu%an resour!es in theorganization& It in,ol,es e,aluating the ersonnel s#ills re"uired in erfor%ing ,arious tas#sassigned to an e% loyee during the eriod of a raisal& 6erfor%an!e a raisal in V Guard is%ainly done in a yearly 'asis& The o'3e!ti,e and the 3o' rofile are already set and 'ased onthis the erfor%an!e of the e% loyee are e,aluated& 7or e,aluation ro!ess( different !riteriaare ta#en in to !onsideration li#e ti%eliness( $or# "uality( !usto%er satisfa!tion( eer satisfa!tion and 'usiness otential& The ersonnel s#ills of e% loyees are also e,aluated

'ased on their learning and analyti!al a'ility( !o%%uni!ation s#ills( de!ision %a#ing( lanning and organizing s#ills& Ea!h of these !riteria is %easured on a s!ale and thene,aluated& After e,ery one year( the erfor%an!e of the e% loyees is e,aluated and a list isgenerated& This is later send to the 5OD& E,aluation is %ainly done through t$o $ays: -Re,ie$ ) and Re,ie$ >& Re,ie$ one is a dire!t re ort $here the e% loyees are self e,aluated&


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5igh erfor%an!e 'y $ay of erfor%an!e %anage%ent is the only guarantees for sur,i,al inan un redi!ta'le and dyna%i! $orld& @anagers ha,e to !ontinuously %oti,ate their e% loyees 'esides !onsidering other fa!tors that ena'le su erior0s le,el of erfor%an!e&

B&F& .O@6ENSATION

Salary is fi1ed on the 'asis of the designation of the e% loyees( "ualifi!ation and erfor%an!e a raisal& 6ayroll syste% is follo$ed in the organization and it in!lude 'onus(67( DA et!& E% loyee $ill 'e ro,ided $ith )>? 67& Organization ro,ides its e% loyees$ith salary 'ased on the salary lo!ation $hi!h is re ared e,ery %onth 'y ea!h de art%ent&

B&F&+ SO.IAL


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The @e!hani!al and Ele!tri!al De art%ent of V Guard Industries Ltd& !o,ers a $ide range of rodu!ts li#e Ele!tri!


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To de,elo the rodu!t as er the re"uire%ents&To ro,ide rodu!ts $ith !onsistent erfor%an!e&To ro,ide rodu!ts $ith ad,an!ed te!hnology

B& &> 7UN.TIONS

To understand the re"uire%ents of the rodu!t in the %ar#et&6lanning the rodu!tion as er the %ar#et re"uire%ent&E1e!ution of the lan&To design and de,elo the rodu!t as er the re"uire%ent&Design analysis and "uality ins e!tion&Strategi! lanning&@R6- %aterials re"uired for future rodu!tion analyzed&

Puality !ontrol staff of this di,ision is ri%arily in,ol,ed in !he!#ing the "uality of goods 'efore outsour!ing the% fro% ,arious outsour!ing units& Puality %anage%ent %odule in theS.@ di,ision %a#es use of different total "uality %anage%ent ro!edures su!h as "ualityfun!tion de loy%ent( failure %ode analysis et! in order to rodu!e goods as er the %ar#etre"uire%ents&

Different in,entor soft$ares used for designing de,elo %ent and analysis of rodu!ts are asfollo$s:

ANSISAUTO.AT

&.0 )(R ETIN+ DEP(RT)ENT



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@ar#eting is a so!ial and %anagerial ro!ess $hi!h in,ol,es a range of ro!esses !on!erned$ith finding $hat the !usto%er $ant and then ro,iding it for the%& The %ar#eting isres onsi'le for sales and ro%otions of rodu!ts a%ong the eo le so as to ha,e a ready



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%ar#et for the%& A nu%'er of ro%otional %easures are in a!tion to %aintain an u $ardtrend in sales of the !o% any rodu!t& 8oth TV and rint %edia are used for 'rand!o%%uni!ation& Lo!al and English dailies are used for ad,ertise%ents& Sta'ilizer( u% setand solar $ater heater ad,ertise%ents find their la!e in $o%en %agazines also& V Star( the

se arate gar%ent di,ision ad,ertises %ainly in $o%en %agazines and TV %edia& The%ar#eting de art%ent see#s to %a#e sure that the !o% any a %ar#eting fo!us in e,erythingthat it does& It $ill $or# ,ery !losely $ith the rodu!tion to %a#e sure that ne$ and e1isting

rodu!t de,elo %ent is tied in !losely $ith needs and e1 e!tation of the !usto%ers&

B&+&) 7UN.TIONS

Deter%ination of %ar#eting goals and for%ulation of %ar#eting strategy&8uilding u of 'rand ,alue and !or orate i%age&6lanning and su le%enting ro%otional rogra%%es&@aintaining 'oth !usto%er and dealer satisfa!tion gi,ing ade"uate i% ortan!eto i% ro,e the le,el of satisfa!tion !ontinuously&6lanning and su le%enting the ro osals for fi1ing and %anaging !hanges inselling ri!es in the e,er !hanging %ar#et&Sele!tion of a ro riate !hannels for distri'ution&

The %ar#eting a!ti,ities of V Guard Industries Ltd& are %ainly !entered on four fun!tions of %ar#eting ,iz& rodu!t( ri!e( ro%otion and la!e%ent& These are %ainly fulfilled 'yde art%ent through ,arious ersonnel engaged in different le,els of the organization&

B&+&> 6RODU.TS

V Guard range of rodu!t in!ludes Ele!troni! Voltage Sta'ilizers( Su'%ersi'le u% s andEle!tri! @otors( Insulated Ele!tri!al .a'les J5ouse


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the ,arious rodu!t that they ha,e to offer& 6ro%otion !onsists of all a!ti,ities ai%ed atindu!ing and %oti,ating !usto%ers to 'uy their rodu!t through the follo$ing %eans:-

Ele!troni!s and rint %ediaDealer %eets( 6lu%'er %eets and Ele!tri!ians %eets& This is %ainly done for the ur ose of rodu!t fa%iliarity& 7eed'a!# is also !olle!ted at su!h e,ents&5oardings( lite and non-lite 'oardsA!ryli! 'oardsA!ti,ities on radio stationE1hi'ition in !a% uses li#e for rodu!ts li#e online U6S sE1hi'itions li#e Vanitha I!e( Vanitha Utsa,( 6aar ida% and Thrissur 6oora%8randingDu%%y dis lays in sho$roo%sSales%en %eetOffers and gifts during seasons& E&g& To$els gifted $ith $ater heater H dealers all o,er the !ountry& The !o% any ro,ides their rodu!tto the retailers through the $holesalers& Sta'ilizers and !a'les are %ainly distri'utedthrough this %ethod&Dire!t Dealer O eration

In this( the rodu!ts are %ade a,aila'le to the !usto%ers through authorized dealers&6rodu!ts li#e fans and U6S are %ainly distri'uted this $ay&Dire!t end user In this( the rodu!ts are distri'uted dire!tly to the !usto%ers& There $ould 'e anyinter%ediaries 'et$een the !o% any and the !usto%ers& 6rodu!ts li#e online U6S( LT

o$er !a'les and ro3e!t !oils are gi,en dire!tly to the !usto%ers&

B&+& .REDIT 6OLI.IES

V-Guard e1tends !redit oli!ies $hen needed& Su!h ser,i!es are %ostly gi,en to the old

dealers $ho ha,e 'een asso!iated $ith the !o% any for a long ti%e& They allo$ su!h dealersto ur!hase rodu!ts on !redit& They also a!!e t ost-dated !he"ue&



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B&+&+ @AR ET STRATEG ADO6TED

.o% any Distri'utors Retailers .usto%ers

In this strategy( the rodu!ts are %ade a,aila'le to the !usto%ers through distri'utors and

retailers& The !o% any ro,ides the rodu!t to the distri'utors $ho ro,ide the% to theretailers at the ri!e set 'y the !o% any& Retailers ro,ide the rodu!ts to the !usto%ers as

er their de%and&

&.A SUPP*Y CH(IN )(N(+E)ENT DEP(RT)ENT

Su ly !hain %anage%ent s ans all %o,e%ent and storage of ra$ %aterials( $or# in rogressin,entory and finished goods fro% oint of origin to oint of !onsu% tion& It !an 'e ,ie$edas a i eline for the effi!ient and effe!ti,e flo$ of rodu!ts( %aterials( ser,i!es( infor%ationand finan!ials fro% the su lier through the ,arious inter%ediate organizations or !o% aniesto the !usto%ers& The e1tended enter rise ers e!ti,e of su ly !hain %anage%ent re resentsa logi!al e1tension of the ur!hase and 'usiness logisti!s !on!e ts&



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It in,ol,es a !hain of a!ti,ities starting fro% ro!ure%ent of ra$ %aterials fro% su liers(!onsu% tion of ra$ %aterials in the rodu!tion ro!ess to rodu!e finished goods( storage of finished goods in the in,entory and their final dis at!h to dealers and fro% their to!usto%ers& So for this ur ose( S.@ di,ision has to ta#e !are of su lier erfor%an!e for

ensuring the a,aila'ility of ra$ %aterials in ti%e and $ith ade"uate "uality( trans ortationeffi!ien!y for trans orting finished goods $ithout any loss or da%age( %aterials used for rodu!tion for rodu!ing goods $ith good "uality and relia'ility& The su ly !hain%anage%ent rogra%s integrates to i! fro% %anufa!turing o erations( ur!hasing(trans ortation and hysi!al distri'ution into a unified rogra%& Su!!essfully S.@( then(!oordinates and integrates all of these a!ti,ities into a unified ro!ess& It e%'ra!es and lin#sall of the artners in the !hain&

In V Guard Industries Ltd&( S.@ is %ainly di,ided in to t$o units na%ely the ur!haseJin'ound %aterial %o,e%entK and logisti!s Jout'ound %aterial %o,e%entK se!tion& The

soft$are used to su ort S.@ a!ti,ities is ER6 'y SA6&

B& &)O8=E.TIVES

To enhan!e !usto%er ser,i!eTo e1 and sales re,enueTo redu!e in,entory !ostTo i% ro,e on-ti%e deli,eryTo redu!e order to deli,ery !y!le ti%eTo redu!e lead ti%eTo redu!e trans ortation !ostTo redu!e $arehouse !ost

B& &> 7UN.TIONS

6ur!hase fun!tions:-

It in,ol,es deter%ining the need( sele!ting the su liers( arri,ing at the a ro riate ri!e andter%s and !onditions( issuing the !ontra!t or orders and follo$ing u to ensure deli,ery of theordered ite%s&

8asi! fun!tions:-

It in,ol,es o'taining the ro er e"ui %ents( %aterials( su liers and ser,i!es in a %anner satisfa!tory to the need of the organization&

Logisti!s fun!tions:-



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It in,ol,es lanning( i% le%entation and !ontrolling the effi!ient and effe!ti,e flo$ andstorage of goods( ser,i!es and related infor%ation fro% oint of origin to oint of !onsu% tion( for the ur ose of !onfir%ing to !usto%er re"uire%ents& It is not !onfined to%anufa!turing o erations alone 'ut rele,ant to all enter rises in!luding go,ern%ent(

institutions su!h as hos itals( s!hools and ser,i!e organization&

B& &B S.O6E

Su ly .hain @anage%ent en!o% asses the lanning and %anage%ent of all a!ti,itiesin,ol,ed in sour!ing( ro!ure%ent( !on,ersion and logisti!s %anage%ent& It also in!ludes the!ru!ial !o% onents of !oordination and !olla'oration $ith !hannel artners( $ho !an 'esu liers( inter%ediaries( third arty ser,i!e ro,iders and !usto%ers& In essen!e( S.@integrates su ly and de%and %anage%ent $ithin and a!ross !o% anies&

&. SYSTE) DEP(RT)ENT



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The %a3or fun!tion of this de art%ent in!ludes offering te!hni!al su ort to the ,arioussoft$ares installed in!luding SA6& The language used in SA6 are 8asi!s for ad%inistrationand A8A6 for rogra%%ing& The de art%ent also lays an i% ortant role in %aintaining theintranet ortal for e% loyees through $hi!h the e% loy%ent !an ,ie$ their s$i e in s$i e

out data( a ly for lea,es( !anteen 'oo#ing and ,ie$ e% loyee details et!&B&*&) O8=E.TIVES

The IT de art%ent of V Guard Industries ensures:

5igh a,aila'ility of IT ser,i!es.o% lete integrity of infor%ation6ro er se!urity of dataRedu!e %anual la'our To design( 'uild and %aintain an organization infor%ation syste%

B&*&> 7UN.TIONS

The %ain fun!tions that !o%e under this di,ision are as follo$s:

I& Syste%s Ad%inistrationII& Soft$are de,elo %ent and %aintenan!e

Syste%s ad%inistration in,ol,es ser,er soft$are ad%inistration& Soft$are de,elo %ent tea%

resent in the !o% any handles the @IS a!ti,ities&

B&*&B IT ORGANIMATION

It %ainly !onsists of B su'-tea%s:

)& IT o eration tea%

6ro!ure hard$are( soft$are( %aintain A@. $ith ,endors( %onitor net$or#&

>& IT te!hni!al tea%

Syste% ad%inistration( SA6 'asis( A li!ation su ort in SA6 JA8A6( 8IK( 6ortalsJ&NetK

B& SA6 7un!tional Tea%

S e!ialists in 7inan!e( .osting( 6rodu!tion( @aterials( 6lant %aintenan!e&

The %a3or soft$are used 'y syste%s de art%ent are as follo$s:

SA6

@i!rosoft E1!hange J@ail ser,erK@i!rosoft Offi!e



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Auto !ad

The t$o data'ase %anage%ent syste%s used 'y this di,ision are as follo$s:

)& D8> JD8@SK

>& SPL Ser,er JRD8@SK

The $hole of V Guard a!ti,ities( %ar#eting( finan!e( 5R( rodu!tion are integrated throughan enter rises resour!e lanning soft$are $hi!h is ho%e gro$n& The data !enter is at thehead offi!e and its a li!ation is !entralized& Se%anti! and @a!Afee are the anti,irussoft$ares installed&

&.1 *E+(* DEP(RT)ENT

La$ de art%ent is res onsi'le for ro,iding legal ser,i!es and ad,i!e to the !o% any( itsdi,isions and e% loyees& The de art%ent offi!e fa!es a great nu%'er of different legal%atters& These %atters in!lude: 'usiness de,elo %ent( !ontra!t %anage%ent( real estatetransa!tions( !usto%er !lai%s against the !o% any for rodu!t da%ages and defe!ts(litigation( e% loy%ent la$( sales and leases %atters( de't !olle!tion( 'an#ru t!y( !ase

rose!ution( and %u!h %ore& All these a!ti,ities !reate the $or#flo$ of Legal de art%ent&The follo$ing %ain fun!tions of the legal de art%ent !an see:

6ro,iding legal ad,i!e and guidan!e6rose!ution of !ases in !ourts and litigation %anage%entDo!u%entation re aration and drafting

&.11- E*ECTRONIC (ND NE, PRODUCT DEP(RT)ENT



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This de art%ent is in !harge of !o%ing u $ith the ne$ and inno,ati,e ideas( !ondu!ting astudy on feasi'ility analysis& They %ainly handle the a!ti,ities of their rodu!ts sta'ilizersand U6S& This de art%ent in!ludes "uality !ontrollers $ho are a ointed at ,arious fa!tories&They ensure that the ro!esses are 'eing follo$ed as er the instru!tion fro% the head offi!e&

They ensure that the "uality of the rodu!ts is unifor% $ith the rodu!t of the other fa!tories&They also a ro,e the !o% onents that are 'eing used in the outsour!ed fa!tories& They are ro,iding su!h $or#s to !harita'le institutions li#e .heru ush a ele!troni!s( Sengo 6aul0ssyste%&

B&))&) O8=E.TIVES:-

To rodu!e rodu!ts $ith enhan!ed features&To ro,ide rodu!ts that ro,ides hassle free erfor%an!e&

To ro,ide rodu!ts $ith high effi!ien!y&

B&))&> 7UN.TIONS:-

To %anufa!ture rodu!ts as er the %ar#et re"uire%ents&To resear!h and de,elo ne$ rodu!ts&To rodu!e the 'est "uality rodu!ts $ith high effi!ien!y&To design and de,elo the rodu!t features using ne$ te!hnology&

6rodu!tion

6rodu!tion de art%ent is in !harge of loo#ing in to the rodu!tion atterns and the ro!essesthat is to 'e follo$ed in all the fa!tories& They sure that the attern and the rodu!ts areunifor% and are a!!ording to the re"uire%ents&

6rodu!t de,elo %ent

The rodu!t de,elo %ent de art%ent !ondu!ts resear!h regarding the feasi'ility of the ne$ rodu!t that %ay 'e i% le%ented 'y the !o% any&

6rodu!t engineering

6rodu!t engineering de art%ent standardizes the ro!ess that is su osed to follo$ and the$or# that is to 'e done in the fa!tories& The ro!esses that are for%ed at the head offi!e aregi,en to the "uality !ontrollers that are a ointed at the ,arious fa!tories& They ensure thatthe ro!esses are follo$ed as er the orders fro% the head offi!e&

.o% onent Resear!h and A ro,al .entre J.AR.K



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This de art%ent is res onsi'le for testing ea!h !o% onent that is to 'e used in the%anufa!ture of a rodu!t& The test is done o,er a eriod of >) days in $hi!h the suita'ilityand usa'ility of the !o% onents are tested& It is !he!#ed $hether it %eets the e1 e!tations of the !o% any& E,en ,ery %inute !o% onents are 'eing used e,en after they ha,e tested at this

!entre& Su liers ha,e to su'%it a sa% le of their rodu!t to this de art%ent 'efore theysu ly their rodu!t

S,OT (N(*YSIS



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'. S,OT (N(*YSIS

S


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Unta ed se!tors in the %ar#et&The !o% any has good %ar#et share in the house $iring seg%ent&

'.' THRE(TS

6ri!e ,ariation in the !ost of ra$ %aterials&6resen!e of $ell-#no$n 'rands&.hanges in the go,ern%ent oli!ies %ay ha,e dire!t i% a!t on the rofita'ility&.o% etition fro% the ,arious ele!troni! %anufa!turing !o% anies&



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FINDIN+S; SU++ESTIONS (NDCONC*USION



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os v guard

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