organisational structure of v guard in kerala

7/28/2019 organisational structure of v guard in kerala

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Presented By

Azeem Rahman K.M


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INTRODUCTION

Organisational study is done in order for the purpose ofacquiring practical knowledge of working and functioning

of the company. It shows the different departments in anorganisation.

V guard industries is a company which has created a niche for

itself and has been nurtured by quality consciousness,passion for hardwork and will to succeed. The organisationalstudy was undertaken mainly to study the departmentalfunctions of V-Guard Industries ltd. Established in the year1977, from the vision of one man, Kochouseph Chittilappilly.


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DEPARTMENTS

Finance & Accounts

Human Resources

Corporate Communications

Mechanical & Electrical

Electromechanical

Systems

Supply Chain Management

Customer Service

Marketing


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CHIEF FINANCIAL

OFFICER

CHIEF OFFICER

(HEAD

ACCOUNTS)

CHIEF OFFICER

(INTERNAL

AUDIT)

COMPANY

SECRETARY

(SECRETARIAL)

CHIEF OFFICER

(COSTING)

DEPUTY MANAGER

(STATE AND LOCAL

TAX)

SENIOR DEPUTY

MANAGER(INVENTO

RY MANAGEMENT)

MANAGER (INDIRECT

TAX &VENDOR

MANAGEMENT)

CHIEF OFFICER

(LEGAL

COMPLIANCE)

Finance Department

Structure


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Human Resources Department Structure

Senior GM

DGM

Chief Officers

Senior Officers

Officers

Senior Executives

Executives

Trainees


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CHIEF OFFICER SENIOR

OFFICER

DESIGNERDESIGNER

ASSISTANT MANAGER

Corporate Communications Department Structure


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GENERAL

MANAGER

(MANUFACTURINGGROUP)

CHIEF OFFICER

(ADMINISTRATION

GROUP)

DEPUTY MANAGER

(DESIGN GROUP) CHIEF

OFFICER

(PRODUCT

GROUP

SENIOR

MANAGER

(MANUFACTUR

ING)

CHIEF OFFICER

(OUTSOURCING)

QUALITY

CONTROL

ENGINEERS

WATER

HEATERS

QUALITY

CONTROL

ENGINEERS

FANS

VICE PRESIDENT

Mechanical & Electrical Department Structure


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VICE PRESIDENT

DEPUTY GENERAL

MANAGER

(PRODUCTION)

ASSISTANT MANAGER

(MOTOR)

DEPUTY MANAGER

(PRODUCT

DEVELOPMENT)

EXECUTIVES

MECHANICALELECTRONICS

EXECUTIVES

EXECUTIVES

CHIEF

OFFICER

CHIEF

OFFICER

ASSISTANT

MANAGER

EXECUTIVESEXECUTIVESEXECUTIVES

Electromechanical Department Structure


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SENIOR MANAGER

ASSISTANT MANAGER

HARDWARESOFTWARE CONNECTIVITY SECURITY

EXECUTIVE EXECUTIVE EXECUTIVE EXECUTIVE

DEVELOPER DEVELOPER DEVELOPER DEVELOPER

HEAD OF THE

DEPARTMENT

Systems Department Structure


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DEPUTY GENERALMANAGER (RAW

MATERIAL PURCHASE)

DEPUTY GENERALMANAGER (LOGISTICS

CONTROL)

OFFICER OFFICER

VP (PURCHASE ANDLOGISTICS

Supply Chain Department Structure


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Customer ServiceTYPES OF SERVICE

PROVIDED

Service at service spot

Service at dealers spot

Service at customers

spot

CHANNELS FOR REGISTERING

COMPLAINTS

Through dealers

Directly contact to service centers

Contact through help line

Register complaints through mail


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Customer Service Department Structure


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Marketing Department

PRODUCTS

Stabilizer

Pump

Three phase pump

Water Heater

Cable

Switchgear

Induction Cook Top

LT Cable

Solar Water Heater

Digital UPS ,Battery & Trolley

UPS online UPS & offline

Fan

No of Distributors - 200 nos

No of DMAs -300 nos

No of Retailers -9000 nos


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Dealer promotion activities

Margin

Schemes

Advertisement Support- Wall painting, Paper ads,Glow sign, Hoarding, Exhibition

Advertisement Policy- Press & TV from corporateoffice

Dealers Meet


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Marketing Department structure

Marketing

ZONE 1

Vice President -

Marketing

ZONE 2 ZONE 3

Vice President -

Marketing

Vice President -

Marketing

Product In-charges for

various products


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SWOT Analysis

STRENGTH

Presence of established

distribution network in both

urban and rural area

Presence of well known

brand.

High rate of employee

satisfaction.

WEAKNESS

Demand is seasonal and is

high during festive season

Low purchasing power of

consumers.


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OPPORTUNITY

In India the penetration level

of white goods is lower as

compared to other

developing countries

Unexploited rural market

Rapid urbanization

Easy availability of finance

THREAT

High import duty on raw

materials imposed

Substitute products from

Singapore, China and other

countries


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FINANCIAL RESULTS 31-03-2011 31-3-2010

Gross sales 73,746.63 46,229.03

Less : Excise Duty 1,112.44 820.12

Net Sales 72,634.19 45,408.91

Other income 198.86 142.44

Total Income 72,833.05 45,551.35Operating Profit beforeDepreciation,Interest,

7,474.36 5,179.48

Tax & Exceptional Item

Less: Depreciation 793.66 714.96

Profit Before Interest, Tax &

Exceptional Item

6,680.70 4,464.52

Less : Financial charges 1133.38 513.25

Profit Before Tax &Exceptional Item

5,547.32 3,951.27

Add: Exceptional profit 363.61

Profit Before Tax 5910.93 3951.27

Provision for tax:

Current Tax 1,607.80 1,270.26

Deferred Tax 39.46 130.22

For earlier years 3.53

Net Profit 4,263.67 2,547.26

Balance in P & L accountbrought forward

3,930.02 2,926.91


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Profit available for

appropriation

8,193.69 5,474.17

Appropriations

a) Transfer to General Reserve 500.00 500.00

b) Dividend proposed: -

Final dividend proposed 1,044.66 895.43

Tax on Final Dividend proposed 169.47 148.72

1,714.13 1,544.15

c) Balance carried to BalanceSheet

6,479.56 3,930.02

8,193.69 5,474.17


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ConclusionV guard industries are the major company of

producing consumer durables and also a company having high

goodwill. Now the company is running successfully. The earnest

effort of the management and the willing co-operation of the

workers put it on track successfully. Now the company is really in thedeveloped stage and is also moving ahead to import its products.

The company is strived to achieve an established position and

reputation through its various marketing strategies. The dedicated

corporate social responsibility that the company has towards the

society and the employees makes V-guard to have a good brandimage.

The company is also working hard to achieve its vision

let us endeavour to make V-Guard a trusted household name and

as per their effort put on it will achieve its vision one day.


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organisational structure of v guard in kerala

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