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2. Marshall Goldsmith Global Communications & Communities of Choice 3. November 2008 February 2011 Approximately 28 meetings = About 38 hours or Almost a full 40 hour work week. Exploring the question:What are we doing to make Orrvillea Community of Choice? The Chambers Communities of Choice Committee 4. 2009 5. Rebuilding Rural Communities with People Attraction Attended by Orrville Area Chamber of Commerce Board of Directors Main Street Orrville Board of Directors Orrville Area Development Foundation Board of Directors On 5/20/2010 Craig Schroeder and Don Macke with theRUPRI Center for Rural Entrepreneurship will be presenting information on an exciting new resource supporting people attraction as a development strategy. This Heartland Center/RUPRIwebinar,People CountRebuilding Rural Communities with People Attraction Strategies ,will present new research and strategy insights based on Kellogg Foundation funded work from last year. 6. David Jensen, Art Director Rick Worrell, General Sales Manager Joe Clifford Faust, PR Director also Chuck Bennell, Acct. Executive 7. 8. The City of Diversified Industry 9. Small Town Living is Big Around Here Small Town Charm, Big Amenities Big City Business, Small Town Charm Safety, Comfort, Opportunities Good Neighbors, Good Places, Good Business Americas Hometown The Best of Middle America The Land of Milk and Jelly Small Town, Big Heart 10. Quite coincidentally look what we found:July 21, 1966 45 Years Ago 11. 12. 13. Judge Smith Orr 14. What is Tradition?How does it meet Progress?Lets look at 5 local examples. Where Progress & Tradition Meet 15. The First Leg represents our customers. We all work to serve them. Without customers, none of us would be here. The Second Leg stands for our associates. To ensure that all of our associates treat our customers properly, we must create a satisfying and rewarding work environment. The Third Leg represents our owners. Our owners provide the capital necessary to operate our business. We must manage our operations profitably to keep our company healthy. The Seat It takes more than just three legs to provide a solid place to sit. The seat base tightly holds the legs together in just the right way. Without a solid seat as a foundation, the legs will not support anything. At Smith Dairy, this foundation is our commitment to treat everyone according to the example which Christ demonstrated to us. Where Progress& Tradition Meet 16. Whether the project is an entirely new organ, rebuild, restoration, or additions to an existing instrument, the same attention to detail and care in craftsmanship are hallmarks of our work. Schantz pipe organs, unabashedly American, do not copy the style or emulate one particular period or national school of organ building; nor are we slave to fad or current fashion. Rather, we are informed by the various styles, periods, and schools - as our goal is always to build pipe organs of the highest musical integrity and mechanical reliability - qualities that never go out of style.Where Progress& Tradition Meet The Schantz Organ Company, founded in 1873 by A.J. Tschantz, (later changed to Schantz) is the largest and oldest American pipe organ builder still under management of the founding family. 17. Our Basic Beliefs Our Basic Beliefs are the Company's values andprinciples that guide both strategic decisions anddaily behavior. The Basic Beliefs are deeply rootedin the philosophy and heritage of the Company's founder. These Basic Beliefs regardingquality, people, ethics, growth , andindependencehave served as a strong foundation throughout our history and will continue to be the basis for future strategy, plans, and achievements. In 1897, the Smucker Company was formed by a dedicated, honest, forward-looking businessman, J. M. Smucker.Because he made a quality product, sold it at a fair price, and followed sound policies, the Company prospered. Where Progress& Tradition Meet 18. Ourstory spans nearly a century and weaves itsway through several locations and a variety ofproducts for various industries.Yet theunderlying and unchanging theme of that storycan be summed up in a single word: Excellence .Excellence achieved through individual ingenuity and resourcefulness gave the company its initial thrust and makes Will-Burt the extraordinary company it is today.Thus, the Will-Burt story continues. Highly skilled people personally motivated to provide superior products, equipment reflecting the most advanced technology, and stringent quality control inherent in broad, in-house capabilities are all elements of that story. The underlying theme, as always, is Excellence.Where Progress& Tradition Meet 19. Attention to detail is paramount atevery stage of production atThe Quality Castings Company. Charge materials and alloy additions are carefully weighed and recorded before being charged into one of the three coreless induction furnaces. These furnaces offer us the capability of switching from gray iron to ductile iron. An analysis of the melt is performed by The Quality Castings Company spectrometer.The Quality Castings Company is always conscious of our customers demand for quality.Where Progress& Tradition Meet 20. 21. I think it is pretty special that after all the meetings that we hadand the different ideas that were presented, we still allagreed on a slogan that came from a45 year old Courier. It very neatly sums up what we were, what we areAnd what we will be.In Orrville, progress and traditionwill always come as a package deal. Mayor Dave Handwerk 22. I was not surprised that the slogan that fit so perfectly in the 60s still applies today.The beauty of Orrville is we are proud and comfortable with our identity. Our values and priorities are the same today as they were for our parents and grandparents. Steve Wheeler 23. Where Progress and Tradition meet reminds me of the saying, History is a guidepost, not a hitching post. I am encouraged and excited that Orrville continues to explore what kind of community it can be, while holding on to the core values and traditions that have given the City its identity.Phil McFarren 24. I wondered how we would get consensus on a creative processlike branding. However, there was definite goal congruence in the group, coupled with a common ground of pride and passion forthe virtues of Orrville. We succeeded as ateam with no dissenters. Bob Ellis 25. Future residents and business owners have many choices in front of them when they decide where to establish roots, so a community's brand is a vital first impression when reaching this audience. As I interact with other communities across the state I recognize that Orrville is a front runner in developing its community brand. Darrin Wasniewski 26. The key moment for me was when I realized that there was a group of people within this community who choose to come together on a regular basis and acknowledge that we have a choice, that we mustdefine what type of community we want to be in this emerging21 stcentury. David Lehman 27. I couldnt have anticipated the thrill of intense cooperation between residents, businesses, schools, government, the Chamber, and Main Street Orrville.Its no wonder. Orrville has the best of everything: Progress, Tradition, A place to thrive. JB Bryant 28. Better branding is about attracting people to our community. But it has become very clear to me that many, many fine people have already chosen Orrville as a place to be, and they are making apositive difference here every single day. Jenni Reusser 29. The challenge to the work group shifted from how to becomea community of choice to how to effectively articulate and communicate the magicthat makes Orrville a choice community to people who have yet to know us.And I believe the product of our discussions and efforts doesjust that. Dr. Paulette Popovich 30. How will we put thisnew brand to work? 31. 32. 33. These will be in the table toppers at Heartland Point. Article in OrrViews April 8.Daily Record coverage April 6 34. Changing sign faces: April 6, 2011 35. 36. Expanded Bloomin' Orrville!A Main Street Orrville Program 37. We love Orrville! 38. 39. 40. But wait!Lets think big! 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. just kidding.. but seriously folks.. 51. 52. 53. 54. 55. 56. 57. Meet a few of the most important people in our community. 58. 59. This is only 180 of them. There are so many more! 60. 61. 62. 63. Thank You to Our Banquet Sponsor 64. This is for all of us.Use it. Share it. Talk about it.Help us find ways to share our community brand.What are your ideas?