ornate

8/11/2019 Ornate

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Introduction

Ornate is a young startup designing

murals, paintings, digital prints &

lamps according to customer needs.

We understand the customer needs,

wants & desires and then bring to life

these artworks through our custom

design. Once the design is approved

we go ahead and get it made through our team of artisans. We have a strong network of

artisans who can bring to life any of our designs.

A. Product segment

Premium

Luxury

B. Target Customers

Hotels

Corporate Office spaces

Corporate Hospitals

Architects or architectural firms doing large scale commercial and hotel projects

Builders

Entrepreneurs

Retailers

C. Business Lines

1.

Flow Business

Name plates, Home Furnishing, Lamps, small murals & Artifacts

2.

Projects business

Murals, paintings, digital prints, lamps

8/11/2019 Ornate


Project Details

A. What are we looking for?

We need smart interns with the attitude to work for a startup. If you are cool enough we might

just offer you a PPO with some stock options. We just might!

B. The assignment can be divided into 2 parts

Project 1:

KRA

Project 2:

KRA

C. Project Milestones

We will decide this based on your approach document!

1.

Analyzing the construction trends in

Mumbai/NaviMumbai/Thane through

primary and secondary sources. Identifying

key builders, architects& project

management companies we can target2.

As this is B2B sales the intern will be

responsible for the first pitch with the right

person. After the initial discussions

designers will take over. Post customer

approval, you again will play a role in

negotiating commercial terms & conditions

1.

Establish relationships with8 Builders. Create a

pipeline for 20 Lakhs at different stages of risk-

reward cycle

2.

Play a role in negotiating commercial terms &

conditions

KPI

.

Creating a map of stores we can target –

Online & Offline

.

Establishing contacts and completing the

store empanelment cycle. We don’t need

contact details. We need ideas for

empanelment

.

For online stores which can carry our

products. Creating & executing strategy for

engaging these portals

KPI

1.

Establish 10 retailer relationships. Create a

pipeline for 20 Lakhs at different stages of risk-

reward cycle

8/11/2019 Ornate


Ornate For You

A. What is in it for you?

1. Stipend of Rs 10,000/- (Subject to quality of deliverables)

2. Commission for meeting and exceeding targets

3.

Custom designed souvenirs

4. Experience of working with a startup and project completion certificate

5. A summer internship or you just might get a PPO!!

(Travel expense to be reimbursed at actuals. Mobile reimbursements of Rs 300/month)

B. How to apply?

Send across a single page document/slide ‘Approach Document’ containing the following -

1. Choice of project

2. Your understanding of this sector

3. Your approach to achieve the objective

Shortlist will be based on the approach document, followed by interviews.

ornate

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