Converge Orlando, Inc.

Converge Orlando, Inc. is a non-profit 501 c6 public membership corporation, governed by a Board of Directors, funded through sponsorships and private funds. We cooperate with all other destination marketing agencies in Central Florida

The other major destination like Orlando is Las Vegas—in terms of number of visitors and appeal of the concentration of attractions

Las Vegas CVB has a sizable Diversity Division and budget to attract the LGBT traveler to their destination

What is Converge Orlando?

Converge strategy to produce value for Orlando Attract first-time visitors (put Orlando in consideration)

Extend the stay of current visitors

Actively target conventions, conferences and groups

Focus on amateur athletics & competitions

Converge has a clear strategy

Five percent of all travelers but represent 10% of all tourism expenditures—less impacted by national economic downturns

We believe LGBT visitation can be significantly increased, especially during off-peak seasons

Why was Converge founded?

The market requires authentic and sensitive targeting

Perception of “gay-friendliness” is the most important driver of visitation we can impact

Assurance of personal safety and security is also important

The OutServe Leadership Conference is great example of Converge’s unique contribution

Orlando has a compelling story to tell LGBT visitors

4-month print & online campaign generating 600,000+ impressions

225,000 print circulation

Special targeting of Atlanta, Boston, Chicago, NY metro, Philadelphia, Washington DC, Toronto and drive markets

Milestone One: We have launched the first LGBT travel insert with Visit Orlando

Participate in major LGBT travel trade shows and Pride events

Create major Orlando presence in all gay travel guides

Significantly increase the number of articles and references written about the Orlando gay travel experience

Participate in organizations that promote LGBT travel and tourism

Future plans for Converge Orlando

www.orlandogaytravel.com is reliable, comprehensive, unbiased and non-commercial

Create a distinctive and exciting persona for Orlando

Central Florida’s wonderful hotels, restaurants, attractions and experiences are interpreted for the LGBT traveler

Milestone Two: New Website is officially launched today

Previously hosted in San Francisco, Chicago, Amsterdam, Montreal, Cologne, Sydney, Vancouver, New York, Copenhagen and Antwerp

Know competitors for 2018 include London and Las Vegas

2018 Gay Games

12,000+ Participants

200,000+ Attendees

80+ Countries Represented

10 Days Of Competition

40 Competing Sports

10 Outstanding Events

$150+ million for the local economy