origin: franglais · •origin: franglais • ingredients: 5cl brands, 3cl consumer behavior, 2cl...
TRANSCRIPT
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• Origin: Franglais
• Ingredients: 5cl brands, 3cl consumer behavior, 2cl of advertising and story-telling
• Contents 10cl: Consumer goods, wine & food, sports, humour, travel
• Influences: Diageo, SCJ, Mars
Created first company in 2007 Rebranded in 2015
• Networks: President FIBA, Franco-British Business Association• LYINC, CJD
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Sparking innovation thinkingThis is what we do
INSIGHT STRATEGY IDEATION
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Why us?
A group of creative marketers,
researchers, planners and illustrators, who are always up for the
challenge!
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C o n s u m e r Tr e n d s
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Summary• Introduction• Customer’s needs & wants?• Expectations shape trends & innovation• Attention saving…• …or attention grabbing• Questions..
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Volatility Uncertainty
Complexity Ambiguity
VUCA
Overwhelming?!
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The expectations of tomorrow’s customers are being set by today’s innovations.
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• Ask them!• People don’t always know!– This is limited…even truer today in period of rapid change
• Watch them– Ethnography
• Big Data– Crunch & develop insights– Better for validating / enhancing what you’re already doing
• Look at current innovation happening now!• New expectations created by innovations (Uber, Netflix…)
What will my customers want next?
Spotting Trends
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Example
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You’ve ever booked an Uber!
Wait times?
Mini-cab / Taxi Bleu / G7…
Our expectations
have changed!
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CONSUMER EXPECTATIONS RE. TRANSPORT HAVE CHANGED
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86% of business leaders agree that success is directly linked to customer experience…
Source HBR
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BASIC NEEDS & WANTS
PACE OF CHANGE
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Trend-driven innovation is all about unlocking a basic human need and serving it in a new way…
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Expectation à Instant, one touch service (just like Uber)
Service FMCG
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Expectation à Instant, one touch service (just like Uber)
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Attention Saving
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In a world where many are time starved, brands need to choose between attention grabbing and attention saving
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Attention Saving
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Outsourcing Thinking! -Keeping track on your tyres…
Pirelli Connesso adds smart technology to
your tyres
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Shortening customer journeys! - Roving robots reduce flight check in time
Meet Kate, an autonomous check-in robot that moves by itself around airports
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Eradicating Pain Points! L’Oréal’s Beauty Gifter
L’Oréal’s chatbot on FB Messenger. AI taking the pain out of buying tricky gifts!
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Attention Grabbing!
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Vinyl record sales - Every touchpoint takes more time…
Vinyl sales at a 25 year high!
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Shockingly visual à Instagrammable à Memorable & shareable
208M photos posted on Instagram, with #Food (source: FT).1 Brit in 5 has shared a photo of a meal in the last month (source Waitrose Food & Drink)
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Train delays predicted before they happen! - (remember Minority Report)!
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And finally…The environment