o'right hair tonic - innovative hair maintenance
TRANSCRIPT
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Outline The Green Opportunity from Me to We 2011 O’right Supreme Green Design
― Low CO2∣ Fashion∣ Innovation
Beyond Leadership― Innovative Leading Indicator ∣Perfect Commodity Value
Green Business Creates New Value
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This is an era developing from Me to We
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Global Warming & Eco-Awareness
Increasing more views on ”We (Earth & Me)”
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According to the research conducted by The Roper Organization :More than 56% of consumers are willing to make efforts on environment protection when making purchases.
Many consumers may not belong to LOHAS who have a high level of eco-awareness
However, they are all willing to pay more money to adopt eco-brands or green products.
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The idea of commodity has changed.
In the past, consumers disposed after they had used.
Now, back to the eco-value chain of Brand Development and Design
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Therefore,Under the trend of “We” consumption era,Eco and Fashion have better and greener
combination.
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Newton’s Eco-Friendly Sneakers &Packaging Made of 100% Eco-materials and non-printed packaging design.
Also expressed reducing the re-manufacturing process and the features of 100% recyclable & perfect fitness.
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The paper you waste a day can make a piece of furniture !
One Day Paper Waste Design by Jens Praet
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A tissue box developed by WWF (World Wide Fund for Nature )
A simple reminder of conserving paper!
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The design of the greenest business card ,Just stamp it on the recycled paper!
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2011 O’right Supreme Green Design
Low CO2 | Fashion | Innovation
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2011 Low CO2 & Eco-Design
O’right New Hair Tonic Newly Launch
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Low CO2 ─
The low CO2 design, from bottle 、 outer packing to consumer.
Product
80% recycled glass 100% recycled paper
Package
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15Product
80% recycled glass
Recycled Glass
Made of 80% recycled glass Utilize the green materials , with a natural matted finish
RecycleThe greenest bottle
100% recyclable & reusable
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Resources Conservation
Energy Usage Reduction
Waste Reduction
Low Air & Water Pollution
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100% recycled paper
The simplest & safest packaging
and 100% recyclable &reusable.
Eco Friendly Box
Made of 100% recycled paper & non-printed Seal printed with Soy Ink Embedded design provides well-protection Package
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Recycled Paper present Eco-Fashion
-75% air pollution
-35% water pollution
-60% water usage
-40% energy consumption
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Packaging well-stacked Lower carbon footprint during delivery
Compressed Space Design
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Low CO2 → Reusable → Recyclable!
Reuse as a Plant Pot
Reuse as a Trash Can
Reuse as a Pen Holder
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Fashion ─ Ivory wood cap shows a sense of firm and superior quality.
100% | Ivory wood cap |Rubber wood also known as "ivory wood“.Cap with carved ivory wood, delicate materials, tender texture with firm feel.The simple line with elegant wood color, embellishes its artless beauty.
The effects of thermal expansion contraction may occurred on ivory wood due to temperature or humidity.
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| Delicate Materials
| Simple Line
| Elegant Wood Color
| Ivory Wood Cap
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Beyond Leadership
Innovative Leading Indicator∣ Perfect Commodity Value
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O’right ,the 1st company, not only
makes successful development in hair tonic according to different symptoms of male &
female hair loss but also continuous innovation.
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Insists in Eco-Value.ECOCERT Organic Extract. The 1st bottle indicates natural
ingredients of 96% on its outer box.
INNOVATION ─ The leading brand of hair tonicInnovative leading indicator.
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ECOCERT Organic Goji Berry Extract
歐盟有機認證原料With ECOCERT Ingredients
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O’right Hair Tonic For Her(Organic Goji Berry Concentrate)
ECOCERT Organic Goji Berry Extract Ginseng Apigenin Biotin Amino Acid Pantothenic Acid Hydrolyzed Soy Protein
Natural Ingredients96%
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商品優勢
Efficiently decompose the smell of sweat.
Instantly eliminate scalp itching.Accelerate hair growth.Effectively moisturize the scalp.Anti-aging on hair follicle , reduce
hair loss.Decrease dandruff.A pleasant scent.
For Female , what makes a satisfactory Hair Tonic?
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O’right Hair Tonic For Him(Ginger Root Concentrate)
Ginger Root Extract Ginseng Root Extract Arctium Majus Root Extract Glucosamine Hcl Zinc Amino Acid Pantothenic Acid Hydrolyzed Soy Protein
96%Natural Ingredients
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商品優勢
Restrain the formation of hair follicle killer, DHT Dihydrotestosterone .﹝ ﹞
Instantly eliminate scalp itching. Accelerate hair growth. Effectively moisture the scalp. Anti-aging on hair follicle , reduce
hair loss. Decrease dandruff.
For Male , what makes a satisfactory Hair Tonic?
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Anti-bacteria
Cleansing
Activating
Moisturizing
一次滿足Satisfy your needs with 4 featuresO’right Hair Tonic takes good care of hair follicle
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養髮液系列商品比較
Product
Female Male Female Male
FeatureECOCERT organic Goji Berry extract
Double Concentrate
Ginger Root extractDouble Concentrate
Natural Ingredients
Natural Ingredients
Scent Light & Elegant Light & Elegant Rich & Pleasant Rich & Pleasant
Box Design
Eco-MaterialLow CO2/luxury
Eco-MaterialLow CO2/luxury
TraditionalSimple/elegant
TraditionalSimple/elegant
Volume 50ml 50ml 100ml 100mlUsage 2 months 2 months 4 months 4 monthsPrice USD90 USD90 USD66 USD66
Comparison with Hair Tonic Series
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Natural Ingredients
Natural Ingredients without certificate
Chemical
Hair Tonic with ECOCERT ingredients is your prime choice!
NEWDouble Concentrate
系列商品區隔Comparison with Hair Tonic Series
ECOCERT Organic Ingredients
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According to the A.C. Nielsen Co.The consumers at top of the pyramid prefer light and elegant
scents.
目標族群描述Target Consumer Description:
O’right Hair Tonic For Him(Ginger Root Concentrate)
O’right Hair Tonic For Her(Organic Goji Berry Concentrate)
Fulfill the needs of high consumption power consumers.
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Green Business Creates New Values
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Opportunity1 ─ O’right Best Selling & Premium Product
NEW!
Hot deal for over 8 years Sold more than 1,000,000 bottles !
Lead the market trend to low CO2 design & Launched the greener product to fulfill the needs of consumers at pyramid top!
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Opportunity 2 ─ Recommended by a lot of Hair Salons!
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【 O’right R&D Center 】
According to test reports from 500 testers , more than 94% are satisfied with the results of 「 O’right Hair Tonic 」
after 3 months use.
Female
99% are satisfied with the results
Male
89%are satisfied
with the results
94%
Opportunity 3 ─ Solid Reputation creates best sales!
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Opportunity 4 ─ Hair volume increase makes people look
younger and confident!
According to research , the symptoms of female hair loss can be cured effectively!
The majority of male hair loss symptoms belong to androgenetic alopecia or Seborrheic alopecia.The earlier you start caring it, the better results you get!
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Opportunity 5 ─ Solve Customer’s problem, perform professional!
Not only hair styles , but customer’s scalp!
Hair Salons have the responsibility to take good care of both customer’s scalp and hair health.
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Opportunity 6 ─ Leading Brand of Green Hair Care, Provides Sustainable Values!
O’right leads green salons!
Innovative green product &
sustainable design concept. Let customers see the new value of green &
WE!